Food and Beverage
VINI JR. SADDLES-UP, WHILE JACK GREALISH HEADS TO JUNGLE IN LATEST PEPSI® CAMPAIGN
THE CAMPAIGN ENCOURAGES FOOTBALL FANS TO DITCH MIDWEEK ROUTINE FOR UEFA CHAMPIONS LEAGUE ACTION
- Campaign features two films with Pepsi ambassador Vini Jr. The first, unveiled today, features him as a cowboy transported into a traditional Telenovela scene and the second will see him taking on the role of a martial artist within the Chinese fiction genre, Wuxia
- In a separate standalone film, we witness Jack Grealish taking on a traditional gameshow challenge in the jungle
- Pepsi’s latest campaign – Football Always Wins – encourages fans to break their midweek monotony, that might include watching TV game shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead choose football enjoyment over everyday sameness.
LONDON /PRNewswire/ — Pepsi has launched its latest global football campaign, encouraging fans around the world to break their midweek routines to experience the enjoyment of UEFA Champions League football. Featuring ambassadors Jack Grealish and Vini Jr, the campaign sets out to show that “Football Always Wins” over other forms of entertainment.
n the set of films created for the campaign, Jack Grealish and Vini Jr. challenge fans to break with their midweek routines that might include watching TV Game Shows, Telenovela serial dramas, or Wuxia martial arts shows and to instead embrace the opportunity to watch more sport. The global campaign coincides with Pepsi partnership with the UEFA Champions League.
In the first two entertaining films, Vini Jr. is transported into the Telenovela format popular across Latin America, donning a cowboy outfit for his role. The player rides a horse towards a potential romantic partner but, just as the two lock eyes, Vini Jr. decides to choose football and instead controls a ball on his chest. The film closes with Vini Jr. standing on his horse’s saddle, demonstrating that football should always win in a choice between soap opera and a match.
Whilst this epic competition can turn a routine Tuesday or Wednesday into the best moment of the week, Pepsi’s latest campaign recognises that fans around the world encounter habits and routines which might stop them from watching and enjoying midweek games.
Vini Jr. said, “When I was younger and growing up in Brazil, I clearly remember sprinting back from school as fast as I could to catch the start of European matches. I remember being glued to the screen, dreaming of one day playing on those pitches. Now I’m there, my goals and ambitions are always about taking my game to the next level. I want to score more goals, provide more assists, and be a decisive player in every competition”.
The second film, due to be released next week, will feature Vini Jr. transported into the Chinese fiction genre, Wuxia. Two martial artists are shown preparing to fight each other but are dramatically interrupted by Vini Jr., armed only with a football. Once again, Football Always Wins.
Vini Jr. continues, “Playing a martial artist in the new Pepsi campaign was amazing—it felt like stepping into a completely different world. But I have to say, the cowboy outfit was such an unexpected and fun look for me. As for what’s next? Who knows! Maybe I’ll get to be a superhero or even dive into the world of music”.
In a standalone film featuring Jack Grealish, we find him taking on a traditional gameshow challenge based in the jungle. The film opens with a group of contestants crawling in the mud in an attempt to find a giant ball to slot into a hole in the wall. Having struggled to complete the challenge, Jack Grealish appears from nowhere and kicks a football straight through the hole, completing the challenge and once again demonstrating that Football Always Wins.
Jack Grealish said, “Those who know me know how much I love game shows. So, when Pepsi revealed I’d be taking on a series of jungle inspired challenges for its latest campaign, I couldn’t wait to get involved!”
In supporting content for the campaign Jack Grealish is dispatched to the “jungle” as he’s challenged to test himself with a series of mystery boxes to unlock the winning Pepsi and the enjoyment of mid-week football. The “Football Always Wins” campaign will later be extended with a series of social assets in which Jack and Vini Jr. encourage football fans to stop their scroll and tune-in to UEFA Champions League games. The three players will “hack” popular TikTok memes to present the match as more fulfilling entertainment.
Eric Melis, VP Global Brand Marketing at PepsiCo said: “Football has an unrivalled ability to entertain fans around the world, and nothing encapsulates this more than the UEFA Champions League. We know, however, that UEFA Champions League football alters the midweek routine and that fans around the world have weekly schedules which might keep them from experiencing the thrill of mid-week sport.
“Pepsi’s latest campaign – Football Always Wins – sets out to encourage football fans to break their midweek monotony, encouraging them to choose enjoyment over everyday sameness. Working with our incredible Global football ambassadors, Jack Grealish and Vini Jr, both of whom are known for challenging convention in the game, we’ve created a campaign which brings unrivalled entertainment to fans around the world and continues Pepsi’s philosophy to unlock pure enjoyment for those who are Thirsty For More.”
The campaign launches globally with the first of the two films released on 20 January 2025, across a range of channels. Fans can follow Pepsi channels to see more as the campaign unfolds: X (Twitter), Instagram, Facebook
The Vini Jr. in Telenovela and Jack Grealish Jungle Game Show films are available here, with the final film to be released next week.
Jack Grealish imagery is available here and Vini Jr. imagery is available here.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LiinkedIn @PepsiCo.
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Food
What Are Comfort Foods—and Why Do We Crave Them?
Comfort foods go beyond taste—they offer emotional reassurance, cultural identity, and nostalgia. Learn why we crave them and how they connect us.
What Are Comfort Foods—and Why Do We Crave Them?
Food & Beverage | The Knowledge Comfort foods are more than just meals—they are emotional touchstones. From a bowl of chicken noodle soup to a plate of mac and cheese, comfort foods provide familiarity, warmth, and reassurance during moments of stress, illness, or nostalgia. While comfort foods vary by culture and personal experience, their purpose is universal: they make us feel grounded, safe, and connected.What Defines Comfort Food?
Although comfort foods differ from person to person, they often share common characteristics:- Familiar and nostalgic – Foods tied to childhood or family traditions
- Warm and filling – Soups, casseroles, stews, and baked dishes
- Emotionally satisfying – Comforting beyond physical hunger
- Rich in carbohydrates or fats – Which can influence mood-regulating chemicals in the brain
The Science Behind Comfort Foods
There is real science behind why comfort foods make us feel better. Carbohydrate-rich foods can increase the production of serotonin, a neurotransmitter that helps regulate mood and promote a sense of calm. Warm foods also play a role. Studies suggest that warmth can enhance feelings of safety and emotional comfort, which may explain why soups, stews, and hot meals are commonly craved during stressful times or colder seasons. In short, comfort foods don’t just satisfy hunger—they support emotional well-being.Comfort Foods Are Cultural
Every culture has its own version of comfort food, shaped by tradition, availability, and shared history:- United States: Mac and cheese, meatloaf, mashed potatoes
- Mexico: Tamales, pozole
- Italy: Pasta, lasagna
- Japan: Ramen, curry rice
- India: Dal with rice
Why We Turn to Comfort Foods
People often crave comfort foods during moments of emotional or physical vulnerability, including:- Stress or anxiety
- Illness or fatigue
- Homesickness
- Major life changes
- Celebrations and family gatherings
More Than a Meal
Comfort food isn’t about indulgence or nutrition alone—it’s about connection. These dishes link us to people, places, and moments that shaped us. That’s why comfort foods endure across generations, cultures, and changing trends. Comfort food doesn’t just feed the body. It feeds the moment.Related Reading
- Why We Crave Comfort Foods – Smithsonian Magazine
- Why Comfort Foods Comfort – Psychology Today
- Why Comfort Foods Make Us Feel Better – Harvard Health
- Comfort Food and Cultural Identity – National Geographic
- The Science Behind Comfort Foods – BBC Future
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Food and Beverage
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana Tequila and Wingstop team up for Fans of Flavor: wing-and-margarita pairings, a pairing generator, and a sweepstakes through Feb. 8.
Last Updated on January 12, 2026 by Daily News Staff
Teremana® The People’s Margarita and Wingstop Original Hot Wings
Teremana® Tequila Partners With Wingstop to Celebrate Fans of Flavor This Postseason
Teremana® Tequila is bringing the good energy to game day. In a new “Fans of Flavor” partnership announced Jan. 9, 2026, the premium tequila brand founded by Dwayne Johnson is teaming up with Wingstop—the global wing brand known for fresh, made-to-order chicken wings, bold flavors, and its iconic housemade ranch—to help fans turn watch parties into full-on flavor celebrations. The idea is simple: rival teams may split the room, but wings and margaritas are universal.
Teremana Tequila and Wingstop
Wings + Margaritas: A Game Day Pairing Worth Building Around
From now through Feb. 8, fans can explore wing-and-cocktail combinations using the new Fans of Flavor pairing generator, built to match Wingstop’s signature flavors with Teremana margarita recipes. It’s a fun way to level up the table—where the food, drinks, and people become the main event. Here are a few standout pairings highlighted in the launch:- Wingstop Original Hot wings + Teremana® The People’s Margarita for a tropical twist on a classic heat-forward flavor
- Wingstop Spicy Korean Q wings + Teremana® Spicy Margarita for heat that builds and keeps the party going
- Wingstop Garlic Parmesan wings + Teremana® Strawberry Margarita for a fresh, fruity contrast against savory richness
Sweepstakes: Win the Ultimate Game Day Flavor Fest
The partnership also includes a nationwide sweepstakes offering fans a shot at a seriously upgraded watch party. One grand prize winner will receive the Ultimate Game Day Flavor Fest, featuring:- Wingstop gift cards
- Game day drink funds
- A 75″ TV
- Support for a private bartender and party essentials
“Mana” Meets Flavor: The Point of the Partnership
At its core, this collaboration is built around shared moments—bold taste, good company, and the kind of food-and-drink spread that makes people linger a little longer. Teremana’s brand philosophy centers on Mana—good energy that brings people together—and the pairing concept fits naturally into how fans already celebrate postseason football. “Wingstop has always delivered on bold flavor, and that spirit shows up naturally in how people enjoy Teremana on game day,” said Richard Black, CEO of Teremana® Tequila. “The best game day moments don’t happen by accident, they come from good energy, great flavor, and the people you share them with.”Three Teremana Margarita Recipes to Try at Home
If you’re hosting—or just want to bring a little “Fans of Flavor” energy to your next game day meal—Teremana shared three margarita recipes designed to pair with Wingstop favorites.Teremana® The People’s Margarita
Paired with Wingstop Original Hot Wings Ingredients- 2 oz Teremana Blanco
- ¾ oz lime juice
- ½ oz agave nectar
- 1 oz pineapple juice (to taste)
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with a lime wheel and pineapple leaves.
Teremana® Spicy Margarita
Paired with Wingstop Spicy Korean Q Wings Ingredients- 2 oz Teremana Blanco or Reposado
- ¾ oz lime juice
- ½ oz agave nectar
- 2 jalapeño slices (remove seeds)
- Muddle jalapeños in a shaker.
- Add Teremana, lime juice, and agave.
- Shake with ice.
- Strain into a chili-rimmed rocks glass over fresh ice.
- Garnish with jalapeño slices.
Teremana® Strawberry Margarita
Paired with Wingstop Garlic Parmesan wings Ingredients- 2 oz Teremana Blanco
- 1 oz strawberry puree
- ¾ oz lime juice
- ½ oz agave nectar
- Combine all ingredients and shake with ice in a cocktail shaker.
- Strain into a rocks glass over fresh ice.
- Garnish with a strawberry slice and lime wheel.
Where to Follow + Learn More
Fans can follow along for pairing inspiration and sweepstakes updates at @teremana and @wingstop. For more information—and to find a Teremana retailer near you—visit Teremana.com/FansofFlavor. Source: Teremana Tequila (PRNewswire, Jan. 9, 2026) Resource link: Teremana Fans of Flavor Sweepstakes + Pairing Generator Learn more and find a Teremana retailer near youAt our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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social media
The Viral Backlash: How a Chef, a TikTok Influencer, and One Moment Changed a San Francisco Restaurant
TikTok Influencer vs Chef: A viral TikTok confrontation between Chef Luke Sung and a food influencer led to backlash, a restaurant closure, and a major rebrand in San Francisco.
The Viral Backlash: How a Chef, a TikTok Influencer, and One Moment Changed a San Francisco Restaurant
In mid-2025, a San Francisco restaurant found itself at the center of a viral controversy—not because of its food, but because of an interaction between a well-known chef and a TikTok food influencer. The incident sparked a broader conversation about power, professionalism, and the growing influence of social media in the hospitality industry.What Happened at Kis Cafe
The incident involved Chef Luke Sung, a respected name in the Bay Area culinary scene, and a TikTok micro-influencer known online as @itskarlabb. The influencer had been invited to Kis Cafe for a planned promotional collaboration. According to the influencer, during her visit the chef questioned her follower count—around 15,000 at the time—and allegedly implied that her audience was not the “type of people” who would dine at his restaurant. She later described the exchange as humiliating and dismissive. After leaving the restaurant, she shared her experience in a TikTok video. The post quickly went viral, gaining millions of views and triggering a wave of online backlash.The Internet Reacts
Although the influencer initially did not name the restaurant or the chef, internet users quickly identified Kis Cafe. The restaurant’s review pages were flooded with criticism, and the incident became a flashpoint in online discussions about elitism, influencer culture, and accountability. Within days, Kis Cafe issued a public apology and announced that Luke Sung was no longer affiliated with the restaurant in any capacity.Chef Luke Sung Responds
Chef Sung later released a public apology, acknowledging that his behavior was condescending and inappropriate. He stated that there were no excuses for the way he treated the influencer and accepted responsibility for the incident. The apology, however, did little to slow the momentum of public reaction.The Restaurant Closes — and Reopens
Not long after the controversy, Kis Cafe announced it would close. In the months that followed, the space reopened under a new name, Bosque, with new leadership and no involvement from Sung. The rebrand was seen as a clear attempt to move forward and distance the business from the viral episode.The Influencer Effect
Meanwhile, the influencer at the center of the controversy saw her follower count surge dramatically, growing from a modest audience into hundreds of thousands of followers almost overnight. The incident highlighted the real-world impact that even “micro-influencers” can have—and how a single moment, captured and shared, can reshape careers and businesses.Why This Story Matters
This controversy underscored a major cultural shift: social media is no longer separate from real-world industries like dining and hospitality. Online platforms can amplify personal experiences into powerful narratives with lasting consequences. As of early 2026, the restaurant operates under a new identity, the chef has stepped away from the project entirely, and the influencer continues to grow her platform. The episode remains a cautionary tale about professionalism, respect, and the power of digital voices. Get The Knowledge. More stories like this are available at STM Daily News.Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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