Consumer Corner
The Home Depot’s Holiday Gift Edit: Why Millennials and Gen Z Are Shopping Smarter This Season
Last Updated on November 1, 2025 by Daily News Staff
The holiday shopping season officially kicks off with a fresh approach from The Home Depot—one that speaks directly to how younger generations actually want to celebrate. According to new survey data from Morning Consult, more than three-quarters of Millennials are ditching novelty gifts in favor of something that actually matters: practical items for their homes.
Starting October 28, The Home Depot is rolling out its Holiday Gift Edit—curated Pinterest boards designed for the doers, the nesters, and the comfort-seekers in every generation. It’s a smart move that meets shoppers where they already are: scrolling for inspiration and building wish lists months before December arrives.
The Millennial and Gen Z Advantage
Here’s what sets younger shoppers apart this season: they plan ahead. Nearly twice as many Millennials and Gen Zers create holiday wish lists compared to Gen X and Boomers. They know what they want, they know what their friends need, and they’re not afraid to treat themselves while they’re at it—more than half admit they’ll snag something for their own space while shopping for others.
This isn’t impulse buying. It’s intentional shopping with a clear goal: making home life better, one practical gift at a time.
Three Personas, Endless Possibilities
The Home Depot’s Holiday Gift Edit breaks down into three distinct shopping personalities, each with its own curated Pinterest board:
The DIYer
For the hands-on fixers and weekend warriors, tools reign supreme. Think the RYOBI ONE+ 18V Cordless 6-Tool Combo Kit for tackling any project, the DEWALT Atomic 20V Max Cordless Brushless Oscillating Multi Tool for precision work, and the HUSKY 16-Piece Pivoting Screwdriver Set for everyday fixes. Add in Home Accents Holiday 100-Count Mini LED Lights to finish every project with festive flair, and a RYOBI Cordless Bluetooth Speaker Kit to keep the energy high from start to finish.
The New Homeowner
Turning a house into a home takes the right gear. New homeowners are checking off major upgrades like the GE Smart Ultrafast Electric Washer and Dryer Combo and the Amazon Echo Hub 8 in. Smart Home Control Panel for seamless smart security. Comfort comes courtesy of the StyleWell Goodwin 75.6 in. Square Arm Velvet Rectangle Sofa, while the Home Decorators Collection 7.5 ft. Flocked Slim Grand Duchess Fir makes that first holiday season in a new place truly memorable.
The Cozy Curator
For those who live for ambiance and comfort, every corner deserves attention. The Spruce & Spring Noah Cream Performance Fabric Swivel Accent Chair and the StyleWell 4 ft. Faux Fiddle Leaf Fig Tree set the foundation. Layer in glittery holiday magic with the Home Accents Holiday 5.5 ft. LED Twinkling Stacked Gift Boxes and the Home Decorators Collection 12 ft. Grand Duchess Twinkling Balsam Fir Garland. And because no cozy space is complete without endless holiday movies, the Amazon Fire TV Stick rounds out the essentials.
Why This Matters
“At The Home Depot, we know our customers value practical, meaningful items that enhance their everyday lives,” said Molly Battin, senior vice president and chief marketing officer. “This holiday season, we’re leaning into those customers in a digital-first way, offering wish list inspiration on Pinterest and providing savings on products that make home prep, decorating and gift-giving both enjoyable and effortless.”
Pinterest’s Kate Hamill echoes the sentiment: “The Home Depot’s Holiday Gift Edit perfectly captures what we know resonates with our users—curated collections that help people discover gifts that truly connect with the recipient.”
What’s New and What’s Back
The viral sensation Grand Duchess Twinkling Balsam Fir Artificial Christmas Tree returns this year with its iconic twinkling lights now featured across a full collection—including a chic flocked version, matching garland, mini trees, and a wreath. For those seeking a modern twist, the new Breckenridge Twinkling Adaptive Lighting Downswept Fraser Fir Christmas Tree features dual-color technology, downswept branches, memory wire setup, and 600 micro fairy LED lights for endless customization.
Many of these popular online holiday decor items, plus new arrivals, hit stores starting this week.
Shopping Made Simple
With free delivery on over two million online items and same-day or next-day delivery on select products, The Home Depot removes the waiting game from holiday prep. Browse the Holiday Gift Edit on The Home Depot’s Pinterest page or visit corporate.homedepot.com to start checking off those wish lists.
This season, practical wins. And for Millennials and Gen Z leading the charge, that’s exactly the point.
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