Consumer Corner
Black Friday Redefined: A month-long ritual of planning, patience and price-checking
Last Updated on November 21, 2025 by Daily News Staff
(Family Features) Once a one-day shopping extravaganza defined by long lines and doorbuster deals, Black Friday has transformed into a season of rolling discounts and fading excitement.
Black Friday Redefined: A month-long ritual of planning, patience and price-checking
According to new research from TopCashback, nearly 7 in 10 Americans no longer consider Black Friday a one-day event, viewing it instead as a month-long shopping season. Only about one-third still see it as a single-day tradition. More than half of respondents said they now shop online instead of in stores, and 43% start scouting deals in early November.
Findings suggest Black Friday’s sense of urgency has shifted, replaced by a steady flow of rolling discounts and digital promotions. What was once a race for the best bargains has become a marathon for savings.
The evolution of Black Friday appears to be changing how people spend, too. While 18% of shoppers said they spend less now than they did five years ago, another 18% said their habits haven’t changed much. Only 3% reported spending more. For many, the shift seems to be less about budget and more about timing.
Asked whether they’d prefer Black Friday return to a single-day event, 44% said they like having more time to shop, while 26% said a one-day version would feel “less overwhelming.” The rest simply don’t mind either way.
“Consumers are rethinking how they approach major sales events,” said Destiny Chatman, consumer analyst at TopCashback. “They still want value, but they’re less willing to be rushed. The new Black Friday is about planning, timing and feeling in control of spending.”
The research also found shoppers are increasingly aware of the marketing tactics behind the hype. Two-thirds said they believe brands create fake urgency around Black Friday, and another 30% said they think it happens “sometimes.” Despite the skepticism, most still admit deep discounts drive their decisions – nearly 87% said upfront savings are their top motivator, compared with just 6% who said they’re most influenced by cash back or rewards.
Still, money-back incentives aren’t without impact. Four in 10 respondents said they’ve made a purchase specifically because cash back was offered, and about half said they’d consider choosing a smaller discount if it came with meaningful rewards. Electronics and tech ranked as the top categories where shoppers expect to earn the most cash back, followed by fashion and beauty.
Even with the season stretching longer, the emotional rollercoaster of Black Friday remains. Most respondents said they feel neutral after shopping while 33% said they feel proud of the deals they scored. Smaller groups reported guilt or regret after their purchases.
Impulse buying persists with more than 62% saying they occasionally buy things they didn’t plan to, and nearly 1 in 5 said it happens most years. Still, only 5% said they always feel pressured by sales, though 39% said they sometimes do.
For 68% of shoppers, seeing a huge percentage off is what makes them feel best about spending. Another 8% said they enjoy feeling like they “beat the system” and 7% said earning cash back brings them satisfaction.
“People want to feel proud about their spending,” Chatman said. “They’re realizing that a good deal isn’t just about price in this economy. It’s about timing, confidence and getting something that feels worthwhile.”
If Black Friday disappeared altogether, 55% of Americans said they’d be indifferent. Only 31% said they’d be disappointed while 13% admitted they’d feel relieved to skip the pressure.
For all its changes, Black Friday still reflects the psychology of modern spending: the balance between excitement and restraint, hype and habit. Experts say shoppers can make the most of the season by planning ahead, comparing prices over time and focusing on rewards that add long-term value rather than chasing every flash sale.
“Black Friday isn’t gone; it’s simply grown up,” Chatman said. “Today’s shopper is more strategic, less impulsive and more aware of what makes a deal truly worth it.”
To find more information, visit TopCashback.com.
Photo courtesy of Shutterstock (woman using laptop)
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TopCashback
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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home improvement
What Professional Locksmiths Say Homeowners Get Wrong About Security
You have locks on your doors and windows, and you make sure they’re secure before you leave the house or head to bed each night. You may even have a security system with an alarm or cameras to protect your home. Some locksmiths say that may not be enough. Consider these small changes you can make to deter thieves from your home.
What Professional Locksmiths Say Homeowners Get Wrong About Security
(Family Features) You have locks on your doors and windows, and you make sure they’re secure before you leave the house or head to bed each night. You may even have a security system with an alarm or cameras to protect your home. Some locksmiths say that may not be enough. Bryan McCabe, director of locksmith operations with KeyMe Locksmiths, the nation’s leading provider of local locksmith services and No. 1 provider of key duplication kiosks, said homeowners should be mindful of common security vulnerabilities, many of which go unnoticed until it’s too late. A thief who wants to gain access to your home may do so by any means possible, including breaking windows or kicking in doors. However, those methods are loud and may attract attention. Instead, thieves will look to find the easiest house to enter. Consider these small changes you can make to deter thieves from your home.Close the Garage
Leaving your garage door open may seem harmless, but it can signal easy access to thieves. An open garage suggests relaxed security habits and can make burglars assume doors or windows might also be unlocked. Keeping it closed is a simple step that instantly makes your home more secure.
Make Your Home Look Lived-In
Burglars often target homes that appear empty. Dark houses – especially after nightfall – can stand out as easy opportunities. Leaving a light or two on helps create the impression someone is home. If you want to level up, use light timers or smart bulbs to automatically turn lights on and off, even when you’re away.
Keep Your Home Visible from the Street
Thieves prefer to work unnoticed. Overgrown trees, tall bushes, or dense landscaping near entrances can provide cover for someone trying to break in. Trimming greenery and maintaining clear sightlines from the street makes your home less appealing and more exposed – exactly what burglars want to avoid.
Upgrade Entry Points to Improve Security
Some relatively minor updates can make a big impact toward protecting your home. Start by assessing all home entry points, including secondary points like sliding doors, garage entries and basement doors. In addition to checking door frames, homeowners should examine strike plates, hinge security and whether existing locks are outdated.
Add Eyes to Your Front Door with a Doorbell Camera
Doorbell cameras are an affordable way to boost your home’s security. Visible cameras can stop many would-be thieves as they don’t want to be seen or recorded. Beyond deterrence, doorbell cameras let you see who’s at your door, receive alerts and check on your home anytime, whether you’re home or away.
Install Smart Locks for Control and Peace of Mind
Smart locks are another smart investment in home safety. They allow you to track who enters your home and when by assigning unique access codes. You can even lock (or unlock) the door remotely from your phone. With the ability to monitor, control and limit access, smart locks offer convenience and security. A local locksmith can help you choose the right option and handle installation, making the upgrade simple and stress-free.
Connecting customers with professional locksmiths in their area, KeyMe Locksmiths provides comprehensive home security and lockout services – from key replacement to lock installation or repair – with more than 7,500 kiosks nationwide. These self-service machines utilize advanced technology for fast, accurate and “one-stop-shop” key copying, including home and office keys, car keys and fobs, mailboxes, padlocks and RFID access cards.
Find more advice to help protect your home and belongings, and a locksmith or kiosk near you, by visiting key.me.
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Last Updated on January 10, 2026 by Daily News Staff
Understanding Thread Counts
(Family Features) Many companies use thread count to make their sheets more appealing and luxurious, but a bigger number doesn’t always mean a good buy. Before you reach into your wallet, consider these truths about thread counts.
A thread count is a scientific term with strict federal standards on how the threads are counted. Simply put, it measures the number of threads woven together per square inch, counted lengthwise and widthwise. A 400-thread count sheet will have 200 threads lengthwise and 200 widthwise.
When a sheet has a count of 150, it is considered a muslin fabric, which isn’t all that soft to the touch. Any count of 180 or above is considered high quality, but anything beyond 400 is likely to only signify a higher price tag.
However, a sheet with a thread count of 200 can be softer to the touch than one with a 400 thread count. The quality of sheets depends not only on the thread count, but on the quality of fibers within those threads as well. Many stores and manufacturers tout Egyptian cotton as the best because of its long, strong fibers, which are more durable than most other cottons. Another high-quality cotton type is pima, also known for its extra-long fibers.
When shopping for new sheets, make sure you are looking at both the thread count and the quality. Look for a count between 200-400 and make sure the fabric quality is high to ensure you get the best bang for your buck, as well as a comfortable night’s sleep.
Find more tips for selecting linens and other home goods at eLivingtoday.com.
Photo courtesy of Unsplash
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Create a Cozy, Inviting Living Room This Winter
Inviting Living Room: Turning your living room ñ the hub of seasonal entertaining ñ into a winter retreat can be simple with a few thoughtful updates. From the color palette and textiles to lighting and subtle seasonal accents, these ideas can help you create a space that feels warm and inviting, even on the chilliest of days.
Create a Cozy, Inviting Living Room This Winter
(Family Features) Turning your living room – the hub of seasonal entertaining – into a winter retreat can be simple with a few thoughtful updates. From the color palette and textiles to lighting and subtle seasonal accents, these ideas can help you create a space that feels warm and inviting, even on the chilliest of days. Embrace a Winter Color Scheme Start with a warm, neutral color palette featuring creams, taupe, ivory, beige and soft grays then layer in deeper greens, muted blues or charcoal for contrast. Accent pieces such as pillows, throws and vases in matching rich tones or muted metallics can help the room feel like a cozy retreat from the cold outside without overwhelming your existing decor. Stick to your chosen color palette but vary texture and mix solids with subtle patterns like stripes or checks. Layer Cozy Textiles One of the easiest ways to dial up winter comfort is layering textiles. Drape knit or faux fur throw blankets over sofas and chairs, stack extra blankets in a basket or on a ladder shelf near the seating area and switch out lighter pillow covers for winter-friendly fabrics such as velvet, wool or sweater knit. On the floor, layer a smaller, softer rug over your existing area rug for extra warmth underfoot. Create a Seasonal Focal Point Your coffee table is the perfect focal point for winter decor. Start with a tray or shallow bowl then mix in a candle or two and other decorative elements such as books, wooden beads, pinecones or glass jars filled with fairy lights. Keeping the arrangement simple allows the table to remain functional for everyday use while still feeling seasonally intentional. Set the Mood with Lighting Shorter winter days mean less natural light floods your living space. Soften the glow with warm white bulbs in floor and table lamps then layer candles – real or flameless – on the mantel, coffee table or console for a cozy atmosphere. Add a Touch of Nature Bringing a touch of the outdoors in can give decor a fresh, grounded feel. Consider incorporating evergreen branches, pinecones, bare twigs, eucalyptus and dried stems for an understated nod to the landscape beyond your windows. Pair these natural elements with a grouping of houseplants in woven baskets, wood trays or stone pots to complete the organic, wintery look. Visit eLivingtoday.com for more seasonal decorating inspiration. Photo courtesy of ShutterstockDiscover more from Daily News
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