News
Schoolyard Social: Where Competition Builds Community
Brooklyn startup launches app that transforms local tournaments into real-world connections—and proves people are hungry for authentic experiences beyond the screen.
Remember when competition meant showing up somewhere real, not just climbing digital leaderboards from your couch? A Brooklyn-based startup is betting that nostalgia—and a growing appetite for genuine human connection—can reshape how we play, compete, and build community in 2025.
The Problem: We’re More Connected Than Ever, Yet More Isolated
Schoolyard Social launched its flagship app in October 2025 with a simple premise: technology should bring people together in person, not keep them glued to screens. In an era of endless scrolling, algorithmic friendships, and virtual everything, the platform offers something refreshingly analog—real people, real competition, real community.
“People are craving real-life ways to meet and belong,” said Win Smith, CEO and co-founder. “Competition gives you a reason to show up, and there’s less pressure to ‘click’ socially. Instead of swiping or making small talk at a bar, players build community around a shared interest.”
It’s a pitch that resonates. In just one month since going live, Schoolyard Social doubled both its revenue and number of tournaments compared to the entire previous year. From 800-player basketball tournaments at Barclays Center during the Aptos Crypto Conference to Sunday pickleball leagues sponsored by Sixpoint Brewery, the app is proving that people will show up—literally—when given the right reason.
How It Works: Tournament Tech for Everyone
Built in partnership with ISBX, the digital product agency behind work for Nike and other major brands, Schoolyard Social combines everything you need to run a tournament into one streamlined platform: hosting tools, bracketing, scoring, leaderboards, messaging, and payment processing.
The genius is in the simplicity. Anyone can organize a local, skill-based tournament—no tech background required. Whether it’s college beer pong leagues, corporate wellness competitions, neighborhood bakeoffs, or city-wide basketball brackets, the app handles the logistics so organizers can focus on creating memorable experiences.
And here’s the kicker: cash prizes. Players aren’t just competing for bragging rights; they’re getting paid for doing what they love. It’s a model that turns casual players into invested community members and one-off events into recurring traditions.
The Origin Story: Whiteboard Brackets to Venture-Backed Startup
Schoolyard Social wasn’t born in a boardroom—it was born from real demand the founders couldn’t keep up with.
“When we started, we were organizing events with whiteboard brackets and Instagram buzz,” said Harry Stanton, co-founder and COO. “The interest quickly outpaced us; venues, clubs, companies and creators all started asking us to organize their tournaments. So we built an app anyone can use to scale what hosts were already doing manually.”
The founding trio brings serious credentials to the table. Smith is a former Wesleyan University tennis captain and Sony Music executive producer. Stanton is a former NCAA lacrosse national champion and early hire at Fanatics Betting and Gaming. Peter de Saint Phalle, the third co-founder and CMO, is an experiential marketing veteran whose agency work includes global campaigns for Ogilvy and George P. Johnson.
Together, they’ve combined backgrounds in sports, technology, and brand activation to build something that feels both nostalgic and necessary—a platform that turns everyday rivalry into community.
The Brand Play: Authentic Engagement Beyond Digital Impressions
Schoolyard Social isn’t just attracting players—it’s attracting brands looking for deeper customer relationships. Sponsors including Sixpoint, vitaminwater, PaddleSmash, and Justworks are partnering to activate products and build brand awareness through live demos and in-office events.
“Just as people crave lasting connections, brands want sustainable relationships with customers,” said de Saint Phalle. “Schoolyard Social lets brands meet audiences where they play, activating products and creating real-life connections that deepen over time—not just experiential advertising or fleeting digital impressions.”
It’s a smart positioning. In a world where digital ad fatigue is real and consumers are increasingly skeptical of online marketing, brands that show up in authentic, community-driven spaces have a competitive advantage. Schoolyard Social offers that access—not through banner ads or sponsored posts, but through meaningful participation in the moments that matter to players.
What’s Next: Campus Expansion and Nationwide Growth
The company recently raised $860,000 through an oversubscribed SAFE note to accelerate growth. Expansion plans include a nationwide College Ambassador Program and collegiate events at business schools like Stanford and Columbia.
It’s a strategic move. College campuses are natural breeding grounds for competitive social experiences, and students are often the early adopters who set cultural trends. If Schoolyard Social can embed itself in campus culture, it has a shot at becoming the go-to platform for a generation that’s increasingly vocal about wanting less screen time and more real-world connection.
Why This Matters: The Post-Digital Playbook
Schoolyard Social represents something bigger than just another app. It’s part of a growing movement toward what the company calls “the post-digital age”—a recognition that while technology has connected us in unprecedented ways, it’s also left many of us feeling more isolated than ever.
The platform’s tagline says it all: “Competition tech designed to get you off your phone.”
In a media landscape dominated by endless content consumption and passive scrolling, Schoolyard Social offers active participation. In a social ecosystem built on curated personas and performative posting, it offers genuine interaction. In a world where “community” has become a buzzword stripped of meaning, it offers the real thing—people showing up, competing, connecting, and building something together.
That’s not just good business. It’s a blueprint for how technology can serve humanity instead of the other way around.
The Bottom Line
Schoolyard Social is betting that the future of social connection isn’t more sophisticated algorithms or immersive virtual worlds—it’s getting people back in the same physical space, doing things they love, with other people who share their passion.
If the early results are any indication, they might be onto something. Because at the end of the day, no amount of digital engagement can replace the feeling of showing up, competing, and belonging to something real.
Ready to turn your passion into community? Download the Schoolyard Social app on the App Store or Google Playand find your next tournament.
For more information about Schoolyard Social, visit their press kit or explore upcoming tournaments in your area.
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News
Gregory Outreach Services Expands Food Access with Addition of Third Refrigerated Van
Gregory Outreach Services expands its mission to fight food insecurity with the addition of a third refrigerated van, doubling food access for low-income seniors and veterans in Phoenix.
Last Updated on January 8, 2026 by Daily News Staff
Gregory Outreach Services’ newest refrigerated delivery van expands food access for low-income seniors and veterans across Phoenix.
Phoenix, AZ — Gregory Outreach Services has taken a major step forward in its mission to fight food insecurity with the addition of a third refrigerated delivery van, significantly expanding its capacity to serve low-income seniors and veterans across the Phoenix area.
The new refrigerated van was made possible through the support of a generous anonymous donor. The expansion is further strengthened by the continued generosity of the BHHS Legacy Foundation, who donated fresh produce to support the organization’s growing distribution efforts.
As rising food costs and inflation continue to place pressure on individuals living on fixed incomes, the need for reliable access to nutritious food has never been greater. This latest addition to the organization’s mobile fleet allows Gregory Outreach Services to double the number of individuals served, while maintaining strict food safety and quality standards.
“As the cost of living continues to rise, more seniors and veterans are struggling to afford nutritious food,” said Diana Gregory, Founder and CEO of Gregory Outreach Services. “This van allows us to bridge a widening gap for individuals living on fixed incomes, many of whom face mobility challenges and limited access to fresh food options.”
Meeting a Growing Community Need
Gregory Outreach Services works directly with seniors and veterans who are disproportionately affected by inflation, medical expenses, and transportation barriers. For many, simply reaching a grocery store can be a challenge. Refrigerated vehicles are essential to ensuring that fresh fruits and vegetables arrive safely and consistently at senior housing communities, veteran shelters, and community distribution sites.
“This third van complements the two already in operation and represents a critical milestone in our growth,” Gregory added. “We are deeply grateful to our anonymous donor for investing in our mission, and to BHHS Legacy Foundation’s Board of Directors and its CEO, Jerry Wissink for Legacy’s generosity in donating fresh produce. Together, this support allows us to scale our impact and respond to the increasing needs of our community.”
Expanding Impact While Preserving Dignity
With an expanded fleet and increased food supply, Gregory Outreach Services is better positioned to address food insecurity, promote healthier outcomes, and serve seniors and veterans with dignity, respect, and care. The organization’s mobile delivery model ensures help reaches those who need it most — directly and reliably.
About Gregory Outreach Services
Gregory Outreach Services is a nonprofit organization dedicated to improving health outcomes for low-income seniors and veterans through mobile produce delivery, nutrition education, and community-based wellness programs. By bringing fresh food directly to those most in need, the organization works to reduce food insecurity and strengthen community wellness.
For more information, visit dianagregory.com.
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Economy
How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Egg Market: Egg prices surged during the U.S. bird flu outbreak as laying hen inventories collapsed. Here’s how flock recovery is helping stabilize egg prices today.
How Bird Flu Upended the U.S. Egg Market — and Why Prices Are Finally Beginning to Stabilize
Few grocery items frustrated American consumers over the past two years quite like eggs. Once an inexpensive staple, egg prices surged to historic highs following a prolonged outbreak of highly pathogenic avian influenza (HPAI), commonly known as bird flu. Today, however, prices appear to be stabilizing. Here’s how the crisis unfolded — and why relief is finally showing up at the checkout line.The Bird Flu Crisis and Its Impact on Egg Supply
Beginning in 2022, the United States experienced one of the most severe bird flu outbreaks in modern history. The virus spread rapidly through poultry farms, forcing producers to cull millions of birds to prevent further transmission. Egg-laying hens were hit especially hard, leading to a sharp drop in egg production nationwide. By 2024 and into early 2025, the cumulative losses totaled well over one hundred million birds. With fewer hens producing eggs, supply tightened dramatically, and prices soared. At the peak of the crisis, consumers in some regions saw egg prices climb above six dollars per dozen.Why Egg Prices Stayed High for So Long
Unlike other agricultural products, egg production cannot rebound quickly after a disruption. When laying hens are lost, they must be replaced with young birds known as pullets. These pullets require approximately four to six months to mature before they begin producing eggs. Even after farms were cleared to restock, producers faced additional challenges. Strict biosecurity measures, concerns about reinfection, and the logistical complexity of rebuilding flocks slowed the recovery process. As a result, egg supplies remained tight long after the initial outbreaks subsided.Laying Hen Inventory Recovery Takes Shape
By mid to late 2025, signs of recovery became more apparent. Producers gradually increased pullet placements, and national laying hen inventories began to grow. While the total number of hens had not yet returned to pre-outbreak levels, the upward trend marked an important turning point. This steady rebuilding of flocks meant more eggs entering the supply chain. Wholesale markets responded first, with prices easing as inventories improved. Retail prices soon followed, signaling that the worst of the supply shock was beginning to fade.Egg Prices Begin to Stabilize
As laying hen inventories recovered, egg prices moved away from their record highs. By late 2025 and into early 2026, prices at many grocery stores had fallen noticeably compared to peak levels. While costs remain somewhat higher than pre-pandemic norms, the extreme volatility seen during the height of the bird flu crisis has largely subsided. Additional factors also helped stabilize the market. Federal and state efforts to strengthen biosecurity, limited egg imports to supplement domestic supply, and improved disease monitoring all contributed to a more balanced egg market.What This Means for Consumers
For consumers, the stabilization of egg prices offers a welcome sense of normalcy. Shoppers are less likely to encounter sudden price spikes, and eggs are once again becoming a predictable part of grocery budgets. While prices may not return to the ultra-low levels seen years ago, the recovery of laying hen inventories suggests that the egg market is on firmer footing. Continued vigilance against future outbreaks will be critical, but for now, the outlook is far more stable than it was during the height of the bird flu crisis.Looking Ahead
The bird flu outbreak served as a reminder of how vulnerable food systems can be to disease disruptions. Thanks to gradual flock rebuilding and improved supply conditions, egg prices are stabilizing — a sign that recovery, while slow, is real. If current trends continue, consumers and producers alike may finally be moving past one of the most turbulent chapters in the modern egg market.Further Reading & Sources
- USDA – Avian Influenza Updates and Poultry Industry Impact
- USDA Economic Research Service – Egg Prices and Food Inflation Data
- U.S. Bureau of Labor Statistics – Consumer Price Index (Egg Prices)
- Associated Press – Coverage of the U.S. Bird Flu Outbreak
- USDA Agricultural Marketing Service – Egg Market and Wholesale Reports
- CDC – Avian Influenza Information and Monitorin
Dive into “The Knowledge,” where curiosity meets clarity. This playlist, in collaboration with STMDailyNews.com, is designed for viewers who value historical accuracy and insightful learning. Our short videos, ranging from 30 seconds to a minute and a half, make complex subjects easy to grasp in no time. Covering everything from historical events to contemporary processes and entertainment, “The Knowledge” bridges the past with the present. In a world where information is abundant yet often misused, our series aims to guide you through the noise, preserving vital knowledge and truths that shape our lives today. Perfect for curious minds eager to discover the ‘why’ and ‘how’ of everything around us. Subscribe and join in as we explore the facts that matter. https://stmdailynews.com/the-knowledge/
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Stories of Change
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
Senior Assist Day celebrates four years of serving seniors at Tanner Gardens in South Phoenix, led by Assistory Outreach Services and founder Jon Taylor.
Senior Assist Day Marks Four Years of Supporting Seniors in South Phoenix
PHOENIX, AZ — Senior Assist Day reached a meaningful milestone this year, marking four years of service to seniors living at Tanner Gardens in South Phoenix. Hosted by Assistory Outreach Services, the annual event continues to provide dignity, connection, and practical support to an often-overlooked population.A Personal Beginning
The origins of Senior Assist Day are deeply personal for Assistory Outreach Services founder and CEO Jon Taylor.“The origin of me going to Tanner Gardens was when I was with the 100 Black Men of Phoenix. We used to do a luncheon for seniors around December.”That early connection took on new meaning as Taylor’s mother began showing signs of dementia, inspiring him to create an event rooted in empathy and care.
“I got a great feeling from being around those senior citizens. Senior Assist Day is roughly based on my mother.”
An Event That Continues to Grow
What began as a small gathering has grown into a full community experience. Seniors now enjoy catered meals, live music, personal care services, and gifts tailored to their needs. This year’s event included authentic Mexican food, live holiday music, haircuts provided by AJ’s Barbershop, and the donation of new shoes — a moment that stood out for many attendees.“Seeing the excitement and how they were reacting to the new shoes was incredible,” Taylor said.
Beyond a Single Day
Senior Assist Day also helps build trust between Assistory Outreach Services and the residents of Tanner Gardens, opening the door to additional programs throughout the year. Through initiatives like the Digital Access Program for Seniors (DAPs), the organization helps seniors develop basic phone and computer skills, empowering them to stay connected and informed.Challenges and Purpose
Keeping the event going year after year requires dedication and resources. Taylor personally raises funds and helps purchase gifts for more than 130 residents annually. Despite the challenges, his motivation remains strong.“I do feel as though this is my ministry. I’m providing services, and I’m being fulfilled at the same time.”
Looking Ahead
Looking to the future, Taylor envisions Senior Assist Day becoming an all-day celebration, offering expanded services, entertainment, and meals — all focused exclusively on the residents of Tanner Gardens. As the event enters its fifth year, Senior Assist Day stands as a testament to what consistent community engagement and compassion can achieve. About Assistory Outreach Services Assistory Outreach Services is a community-based nonprofit organization dedicated to empowering seniors, low-income residents, and individuals experiencing homelessness. Assistory helps senior citizens embrace technology by teaching basic cell phone and computer skills, using a formula rooted in education, love, and patience to remove fear and build confidence. In addition to senior programming, the organization focuses on serving low-income and homeless populations by providing food boxes, holiday meals, and homeless care packages known as Assist Packs. This year, Assistory Outreach Services is expanding its impact by partnering with other nonprofits and religious organizations to coordinate food distribution through its community food pantry. Coverage by STM Daily News.STM Daily News is a multifaceted podcast that explores a wide range of topics, from life and consumer issues to the latest in food and beverage trends. Our discussions dive into the realms of science, covering everything from space and Earth to nature, artificial intelligence, and astronomy. We also celebrate the amateur sports scene, highlighting local athletes and events, including our special segment on senior Pickleball, where we report on the latest happenings in this exciting community. With our diverse content, STM Daily News aims to inform, entertain, and engage listeners, providing a comprehensive look at the issues that matter most in our daily lives. https://stories-this-moment.castos.com/
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