Entertainment
Little Woodrow’s Launches 2026 Turtle Racing Season With ‘TurtleVerse’ Theme
Little Woodrow’s has launched its 2026 turtle racing season with a new TurtleVerse theme, bringing weekly Thursday night races, themed turtle competitors and a new loyalty program to locations across Texas.
Little Woodrow’s Opens 2026 Turtle Racing Season Across Texas
Little Woodrow’s is bringing back one of its most recognizable Thursday night traditions with the launch of its 2026 turtle racing season, this year under a new retro sci-fi-inspired theme called TurtleVerse. The season officially began March 5 and runs weekly through Nov. 19 at participating locations in Houston, San Antonio, Lubbock, Austin and, later this spring, Frisco.
The long-running event, which started in Midtown Houston nearly two decades ago, has grown into a signature piece of the Texas neighborhood bar chain’s identity. This year’s TurtleVerse concept adds a comic-book-style multiverse angle to the races, pairing the usual crowd energy with themed branding and a lineup of turtles carrying names like Turtle Swift, Shellvester Stallone and Timothée Shellamet.
Woody’s Brands President Ray Risley said the company wanted to build on one of Little Woodrow’s most popular traditions by leaning into both nostalgia and humor. In addition to the themed races, the company is also introducing a new Turtle Journey loyalty program, allowing guests to check in, earn points and redeem rewards throughout the season.
Little Woodrow’s said races begin at 7 or 8 p.m., depending on location. Fans can find schedules, turtle bios and loyalty program details at Little Woodrow’s website.
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Source: Woody’s Brands via PRNewswire
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