Beverages
Caribou Coffee Launches Everyday Value Menu With Coffeehouse Favorites $4 and Under
Caribou Coffee is leaning into the “daily ritual” moment with a new lineup designed to make the coffee run a little easier on the wallet. Starting Thursday, May 7, the premium coffeehouse chain is rolling out its new Everyday Value Menu at participating locations nationwide—featuring a curated set of Caribou favorites priced $4 and under, with items starting at $2.
The move is positioned as the latest step in Caribou’s broader value push—without backing away from what the brand says it’s known for: specialty-grade coffee, real ingredients, and barista-made drinks.
What’s on the Everyday Value Menu
Caribou’s Everyday Value Menu centers on a handful of familiar staples, plus one new savory breakfast option:
- $2 small brewed coffee: A rotating selection of regular and seasonal coffees, brewed every hour for freshness
- $3 Blueberry Muffin: A blueberry-loaded muffin topped with streusel
- $3.50 small Cold Press coffee: Caribou’s cold-brew-style coffee served over ice
- $4 Bacon Breakfast Sandwich (NEW): Crispy bacon, a cage-free scrambled egg patty, and melted cheddar on a toasted English muffin
Customizations and add-ons may cost extra, and prices are listed before tax.
Why it matters: value without downgrading the experience
Value menus aren’t new in food and beverage, but Caribou is framing this one around consistency—helping guests build a repeatable routine rather than chasing a limited-time deal.
“For many of our guests, their daily coffee ritual is a meaningful part of their day, and we know how much it matters that it delivers on quality, convenience and value,” said Matt Reiter, Chief Commercial and Strategy Officer for Caribou Coffee. “At Caribou, we’re committed to creating a consistent, high-quality experience every time someone walks into one of our coffeehouses, with a range of options that fit into their day. The Everyday Value Menu expands the ways we do that and creates even more flexibility and value for guests.”
In other words: keep the coffeehouse feel, but make the everyday order easier to justify.
More ways to save: perks + no-charge non-dairy customization
Caribou also pointed to other value-focused offerings it’s been expanding, including non-dairy customization at no extra charge and its Caribou Perks loyalty program. Perks members earn points on purchases that can be redeemed for free handcrafted beverages, bakery items, and more (note: the value menu pricing isn’t valid for Caribou Perks promotions).
How to order
Guests can order Everyday Value Menu items:
- In-store
- At the drive-thru
- Through the Caribou Coffee app for pickup or delivery
For more information, Caribou directs customers to CaribouCoffee.com.
About Caribou Coffee
Caribou Coffee operates more than 800 coffeehouses worldwide and has been serving handcrafted beverages since 1992. The company is part of Panera Brands, alongside Panera Bread and Einstein Bros. Bagels, and operates and franchises locations across 11 countries.
SOURCE Caribou Coffee
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