Beverages
Death Wish Coffee Co. Celebrates National Coffee Day With The Launch of its First-Ever Light Roast
Death Wish Coffee Co. introduces its first Light Roast blend, offering a balanced flavor profile with sweet fruit notes, bright acidity, and robust depth, catering to evolving consumer tastes.
The Premium USDA Organic and Fair Trade Certified™ Blend Delivers a Bright, Smooth, and Bold Taste Unlike Any Other
SARATOGA SPRINGS, N.Y. /PRNewswire/ — Death Wish Coffee Co., the number one Organic and number one Fair Trade coffee brand in the United States*, has brightened up its portfolio with the launch of its first-ever Light Roast blend – a perfect balance of sweet, bright, and bold.
The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted to perfection, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavor. The Fair Trade Certified™, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about.
This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.
“This exciting addition completes our core portfolio of Medium, Dark, Espresso, and now Light roasts —providing a range of high-quality, Fair Trade Certified™, and USDA Organic roast shades for the discerning coffee consumer,” said Tom Ennis, President and CEO of Death Wish Coffee Co. “We are excited to offer a light, bright, and bold coffee for the new generation of coffee consumers that don’t want their parents’ coffee brand.”
Light Roast is available in 16 oz. ground bags, with whole bean and single-serve pods to follow. Light Roast can be purchased on www.deathwishcoffee.com and Amazon, with plans to hit Target shelves in early 2025.
Outside of its core line, Death Wish Coffee Co. also sells flavored options that are Fair Trade Certified™ and made with no artificial flavors. Each product follows rigorous standards that protect the environment and livelihoods of coffee farmers. For more information about Death Wish Coffee Co., please visit www.deathwishcoffee.com, and follow the brand on Instagram @deathwishcoffee.
About Death Wish Coffee Co.
Good things start small. Mike Brown brought his bold idea to life in 2012—seeking a stronger coffee for his local community. He searched far and wide for the world’s best beans, perfected a unique roasting technique, and Death Wish Coffee Company was born. What started as a few employees packing orders in the basement of a quaint coffee shop is now the #1 Fair Trade and #1 Organic Coffee Brand* in the United States and can be found in more than 25,000 stores nationwide, on Amazon and deathwishcoffee.com. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Valhalla Java, and now Light Roast, are always Fair Trade + USDA Certified Organic. For more information, visit www.deathwishcoffee.com.
*Source: SPINS, TOTAL US MULO, Shelf Stable Coffee and Grounds, Dollar Sales, L52W, W/E 5/19/24
SOURCE Death Wish Coffee Co.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
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Sports
College Basketball Stars with Personalized Nutrition and Hydration at 2025 Combine in Tampa, Florida
Global Health and Wellness Leader Brings 20 Years of Expertise in Performance Nutrition to Empower Female Athletes
LOS ANGELES /PRNewswire/ — Herbalife, a premier health and wellness company, community and platform, today announced it is the Official Nutrition and Hydration Partner of the Lilly 2025 Women’s College All-Star Combine, scheduled for Friday, April 4. The inaugural event will provide basketball players with an unprecedented platform to showcase their talents and gain visibility from scouts and recruiters, opening doors to new opportunities in their careers. With over two decades of experience supporting professional athletes globally, Herbalife will bring its expertise in personalized nutrition and hydration strategies, offering athletes at the combine access to world-class resources and products.Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 95 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://ir.herbalife.com. About Intersport
Intersport is an award-winning agency that fills the empty space between marketing campaigns and consumers—helping brands make more meaningful connections. Its industry-leading team offers expert insights in content marketing, experiential marketing, hospitality, partnership consulting and platform development. The Chicago-based agency also owns and operates events across the professional and collegiate sports landscape, including basketball, football, golf, pickleball and volleyball. Intersport has been headquartered in Chicago since its inception in 1985 and has an additional office in Detroit. Learn more at www.intersport.global and on social media (LinkedIn, Instagram and Facebook). SOURCE Herbalife
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Food and Beverage
Cool Down This Summer with a Sweet Slushie

Cool Down This Summer with a Sweet Slushie
(Family Features) Each season throughout the year seems to have its own “flavor,” and summer is no exception. Hamburgers and hot dogs off the grill, refreshing watermelon at snack time and cool, delicious ice cream on warm evenings. While many people think of sweetpotatoes during the holidays, you can make this sweet vegetable a key ingredient all year-round – including summertime. As one of the most versatile veggies you can find, they’re easy to add to a variety of recipes while enhancing flavor and boosting nutrition content. Sweetpotatoes can be your summer staple in both simple and elevated recipes alike, as well as in both sweet and savory dishes. They can be cooked or prepared in several ways: on the stove, baked, microwaved, grilled or slow cooked. Or, for an easy way to cool down in the heat, try them in a creamy drink like this Sweetpotato Summer Slushie. It may surprise you, but sweetpotatoes are ideal for sipping – smoothies and cocktails are both crowd-pleasers, especially during sweltering summer days. This refreshing treat can be made with or without the boozy kick; just break out the blender and kick back in the sunshine. To discover more ways to cook and enjoy sweetpotatoes all summer long, visit ncsweetpotatoes.com.Watch video to see how to make this recipe!

- 1 cup cooked, mashed North Carolina Sweetpotatoes
- 1 cup pineapple juice
- 1/2 cup orange juice
- 1/4 cup lemon juice
- 1/4 cup coconut milk
- 2-3 tablespoons simple syrup or honey (adjust to taste)
- 1 teaspoon vanilla extract
- 2 cups crushed ice
- 2 ounces spiced rum, coconut rum or bourbon (optional)
- pineapple slices or orange wedges, for garnish (optional)
- In blender, blend sweetpotatoes, pineapple juice, orange juice, lemon juice, coconut milk, simple syrup or honey, vanilla extract and ice until smooth and slushy.
- Pour into glasses and serve.
- For alcoholic version: Add spiced rum, coconut rum or bourbon after blending. Pulse in blender or stir after blending for layered effect.
- Garnish with pineapple slices or orange wedges, if desired.
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Food and Beverage
MUTANT SAYS “GET YOUR GREENS FOR BIGGER GAINS”
Hardcore sports nutrition company debuts epic superfood drink mix, Big Greens, at The Arnold Sports Festival
PORT COQUITLAM, BC /PRNewswire/ — Fit Foods Ltd., a leading Canadian-based sports nutrition company in the bodybuilding and fitness industry for those born different, knows what drives the hardcore. Those who live for the iron—wrapping their hands around the weights, prepping for the set, grinding out the reps, and scaring their best into submission—aren’t content with average. They bring a relentless, hardcore attitude because it fuels their existence. They stand out in the crowd, united by muscle, and they’re hungry for more. MUTANT gets it. That’s why they craft serious supplements and quality apparel with kick-ass purpose, built solely for those who refuse to settle. And now, they’re unveiling their latest weapon: Big Greens, debuting at The Arnold Sports Festival in Columbus, Ohio.
Big Greens is an epic superfoods drink mix that isn’t for the faint-hearted. Big Greens is the greenest greens on the market, engineered to support immune system function, muscle recovery, proper muscle contractions, and a reduction in oxidative stress—because those who live this lifestyle demand more than the basics. Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66® ashwagandha, DE111® probiotic, and over 40 superfoods. This is manufacturer-direct, multi-award-winning innovation from a team that lives the grind just as fiercely as their fans.
“Your mother always told you to eat your greens, so we made the greenest greens out there: easy, quick, and built for you to drink alone or stack with your favorite protein powder. This isn’t some watered-down drink mix — just look at the label — it’s for those who dominate and who push their limits in the gym and beyond,” said MUTANT President and CEO Jim McMahon. “They don’t just train, eat, and sleep—they attack every rep to be their best. Big Greens is built for them and to harness their discipline in a convenient way that also helps with better recovery.”
Fans eager to step up can visit MUTANT at The Arnold Sports Festival, booth 1245, to learn more, sample Big Greens, and enter for a chance to win epic prizes. They can also join a special meet-and-greet with Mitchell Hooper, the 2x Defending Arnold Strongman Champion and Strongest Man on Earth, on Sunday at 10 a.m. Big Greens hits shelves in May 2025, available online and at select retailers nationwide, including GNC stores. Each 10.4-ounce bottle delivers 30 servings of pure intensity, featuring innovative blends like 4,525 mg of Land & Sea Greens Giga Blend, 1,239 mg of Superfood Phyto Blend, 821 mg of Daily Reset Blend, and 725 mg of Pre and Probiotics / Digestive Blend.
For those born different, born hardcore, MUTANT’s got their back. Visit www.mutantnation.com for more on Big Greens and the MUTANT lifestyle.
About Fit Foods Ltd
Fit Foods Ltd, a world-class manufacturer of sports nutrition proteins and other supplements, specializing in powders. Its extensive variety of products and formulas has earned it international recognition for superior-tasting quality products and has resulted in a leading position in the marketplace. Fit Foods brands are distributed worldwide in 70+ countries. Its Canada based manufacturing facilities are GMP compliant, NHP site licensed (#300341), CFIA licensed (4420), US FDA licensed, and Certified Organic by PACS (#16-463). MUTANT is one of the companies most beloved brands.
SOURCE Fit Foods Ltd.
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