Food and Beverage
Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles
CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.


The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.
- “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
- “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”
The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.
“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”
Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.
Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE The Gatorade Company
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.
recipes
Celebrate the Return of Fall with One-Pot Ratatouille Spaghetti
As the seasons change, you don’t have to overhaul all your meal plans immediately. Usher in the arrival of autumn with recipes like Ratatouille Spaghetti that blend fresh, summery produce with warm fall flavors.
Last Updated on November 13, 2026 by Daily News Staff
Celebrate the Return of Fall with One-Pot Ratatouille Spaghetti
(Feature Impact) As the seasons change, you don’t have to overhaul all your meal plans immediately. Usher in the arrival of autumn with recipes that blend fresh, summery produce with warm fall flavors.
This Ratatouille Spaghetti recipe is a perfect way to make the most of those last few harvests from the garden or trips to the farmer’s market. Create layers of rich flavor by taking your time with each vegetable – first browning the eggplant then softening the zucchini and tomatoes before adding flavorful aromatics like garlic and thyme to make the whole house smell delicious. The addition of chickpeas or cannellini beans boosts the protein and fiber in the meal, and you can use a high-protein or whole-grain pasta for even more nutrition.
The best part is, while this meal might taste gourmet, you can have it ready in less than an hour – and leave yourself with only one pot to wash afterwards. Even if it’s a school night, it only takes a few extra steps to make a spaghetti dinner feel a little fancier.
Discover more seasonal recipes at Culinary.net.
Ratatouille Spaghetti
Recipe adapted from Serious Eats
Total time: 50 minutes
Servings: 6
- 1/2 cup extra-virgin olive oil, divided
- 1 pound unpeeled eggplant, cut into 1-inch pieces
- 4 1/2 teaspoons kosher salt, divided
- 2 large zucchini, divided
- 1 small yellow onion, chopped
- 6 cloves garlic, finely minced
- 1 tablespoon chopped fresh thyme
- 1/2 teaspoon crushed red pepper flakes
- 1 can (12 ounces) chickpeas or cannellini beans, drained and rinsed
- 4 1/2 cups water
- 1 cup jarred tomato puree
- 12 ounces dried spaghetti
- 1 orange, yellow or red bell pepper, cut into 1-inch pieces
- 3 medium tomatoes, cut into 1/2-inch pieces
- 1 cup packed fresh basil leaves, roughly torn
- lemon juice, to taste
- In large Dutch oven or stovetop pot, heat 1/4 cup oil over medium heat until shimmering. Add eggplant and 1/2 teaspoon kosher salt; cook 8-12 minutes, stirring occasionally, until deeply browned and softened. Transfer to medium bowl and set aside. Wipe pot clean if remaining browned bits are starting to burn.
- Cut one zucchini into 1-inch pieces. In now-empty pot, heat remaining oil over medium heat until shimmering. Add zucchini pieces, onion and 1/2 teaspoon salt; cook about 6 minutes, stirring occasionally, until zucchini is browned and softened. Stir in garlic, thyme and red pepper; cook about 30 seconds, stirring constantly, until fragrant. Stir in reserved eggplant and chickpeas or cannellini beans.
- Add water, tomato puree and remaining salt to pot then bring to simmer over medium-high heat. Add spaghetti, reduce heat to medium-low, cover pot and cook about 8 minutes, stirring often to prevent sticking, until spaghetti is almost al dente.
- Cut remaining zucchini into 1/2-inch pieces. Add zucchini pieces and bell pepper to spaghetti and cook 6-8 minutes, covered, over medium-low heat, stirring often, until pasta is al dente and vegetables are tender. Stir in fresh tomatoes and basil; remove from heat.
- Divide evenly among six bowls. Finish with squeeze of lemon juice for extra brightness, to taste, and garnish with extra olive oil, basil and crushed red pepper, if desired.
Photo courtesy of Unsplash
SOURCE:
recipes
Talking Texture: Identifying a Key Snacking Trend
Identifying a Key Snacking Trend: From the first crunch or snap to a soft, chewy finish, snacking goes beyond flavor. It’s a full-body sensory experience, and texture can play an important role in turning an everyday bite into something worth slowing down to enjoy like Buffalo Spiced Snack Mix or Butterscotch Pretzel Cookies.

Talking Texture: Identifying a Key Snacking Trend
(Feature Impact) From the first crunch or snap to a soft, chewy finish, snacking goes beyond flavor. It’s a full-body sensory experience, and texture can play an important role in turning an everyday bite into something worth slowing down to enjoy.
According to the 2026 State of Snacking Report – a collaboration between Mondelēz International, Mintel and Black Swan Data – snacks are evolving beyond simply filling the space between meals. People are increasingly interested in truly indulging in the moment, no matter the occasion, and the survey revealed texture is of growing importance in that experience, quickly becoming one of the most craveable qualities in snacking.
Texture opens a new world of surprise and delight, creating contrast and a multisensory experience that rewards attention and keeps each bite interesting. Consider these ways snackers are prioritizing texture in their indulgences.
Never Settling for Just One Texture
Today’s snackers want everything: health and indulgence, nostalgia and novelty, convenience and connection. Texture can help bring them all together in snacks like Buffalo Spiced Snack Mix, creating variety from bite to bite. Peanuts, pretzels and raisins can be part of your new go-to, getting a spicy makeover with Buffalo sauce in this quick and easy treat.
Taking Snack Time Beyond the Crunch
While crunch is a classic snacking sensation, it’s far from the only texture consumers seek. Among U.S. consumers who buy crackers, 38% said texture is an important attribute, ranking second to flavor (52%).
Colliding Textures Make Magic
When soft meets crunchy or creamy complements crispy, you can explore an entirely new level of snacking satisfaction. Among U.S. cookie consumers, 55% pointed to texture as the most important attribute when purchasing cookies, suggesting they’re choosing not just between flavors but rather looking for crispy, chewy, soft-baked options and beyond. You can bring the inspiration of colliding textures to your own kitchen with these Butterscotch Pretzel Cookies, which pair crispy cookies with chewy brownies and crunchy pretzels for a complex yet complementary combination.
Find more snacking trends and texture insights by visiting StateOfSnacking.com.
Buffalo Spiced Snack Mix
Prep time: 15 minutes
Total time: 27 minutes
Servings: 18
- Nonstick cooking spray
- 1 package (8.1 ounces) RITZ Toasted Chips Original
- 1 cup lightly salted peanuts
- 1 cup miniature pretzel twists
- 1/4 cup Buffalo wing sauce
- 2 tablespoons honey
- 1 teaspoon ground cumin
- 1 cup raisins
- Heat oven to 375 F.
- Cover large, rimmed baking sheet with foil; spray with nonstick cooking spray.
- In large bowl, combine chips, peanuts and pretzels; set aside.
- In small bowl, mix wing sauce, honey and cumin until blended. Add to chips mixture; toss to evenly coat.
- Spread chips mixture onto prepared baking sheet.
- Bake 10-12 minutes, or until lightly toasted, stirring occasionally. Remove snack mix from oven; stir in raisins. Cool completely.

Butterscotch Pretzel Brownies
Prep time: 20 minutes
Total time: 55 minutes
Servings: 24
- Nonstick cooking spray
- 2 cups flour
- 1 teaspoon baking powder
- 1 cup butter, softened
- 1 1/2 cups packed brown sugar
- 2 eggs
- 1 teaspoon vanilla
- 12 CHIPS AHOY! Cookies, coarsely chopped, divided
- 1/2 cup butterscotch chips, divided
- 5 thin pretzel twists (2 1/4 inches), broken into 1-inch pieces
- Heat oven to 350 F.
- Line 13-by-9-inch baking pan with foil, extending ends of foil over sides; spray with nonstick cooking spray.
- Combine flour and baking powder.
- In large bowl, use mixer to beat butter and sugar until light and fluffy. Add eggs and vanilla; mix well. Gradually beat in flour mixture. Add six chopped cookies and 1/4 cup butterscotch chips; mix well.
- Spread batter evenly onto bottom of prepared pan.
- Top with pretzel pieces and remaining chopped cookies and butterscotch chips. Use back of spoon to partially press toppings into batter.
- Bake 35 minutes, or until toothpick inserted in center comes out with fudgy crumbs. Do not overbake. Cool completely.
- Use foil handles to remove dessert from pan before cutting into bars to serve.

SOURCE:
Mondelez International
Food
Separating a Good Steak from a Great One: Understanding How Cut and Preparation Make a Difference
Even frequent steak diners may not know exactly what separates one cut from another. Preparation matters too, and understanding those differences can make it easier to choose the steak that best fits your taste.

Separating a Good Steak from a Great One: Understanding How Cut and Preparation Make a Difference
(Feature Impact) Even frequent steak diners may not know exactly what separates one cut from another. The cut is simply the section of beef the steak comes from, and it helps shape tenderness, marbling and flavor. Preparation matters too, and understanding those differences can make it easier to choose the steak that best fits your taste.
Watch this to find out more:
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“When you’re looking for a great steak, it’s really all about the details,” said chef Efrem Cutler, chief steak officer for Outback Steakhouse. “It starts with quality beef and our longstanding sourcing standards. We’ve built on what we already do well across our steak lineup, from center-cut sirloin to ribeye, with even more focus on hand-trimming, seasoning, preparation and training. When you bring all of that together, you get a steak that’s tender, juicy and packed with flavor.”
Still, many diners aren’t sure which cut is right for them. Just 41% of Americans said they’re confident in their knowledge of different steak cuts, according to Outback Steakhouse’s Modern Steakhouse Survey.
If you want big, bold flavor, Cutler recommends a ribeye. For something incredibly tender, opt for the filet mignon. For a balance of flavor and tenderness, try a New York strip.
“Understanding the differences between cuts can make ordering easier,” Cutler said. “We want guests to feel confident choosing the steak that fits their taste.”
With its Best Steaks Ever lineup of hand-selected, hand-trimmed, perfectly seasoned and expertly seared steaks, including the new Down Under Delmonico Ribeye and New York strip, alongside Victoria’s barrel-cut filet mignon, center-cut sirloin and Rockhampton ribeye, guests can find the cut and flavor profile they crave.
Visit outback.com/steak to learn more and find a location near you.
SOURCE:
Outback Steakhouse
