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Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression

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Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

  • “Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.”
  • “Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

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About The Gatorade Portfolio

The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter)InstagramFacebook, and LinkedIn @PepsiCo.

SOURCE The Gatorade Companymt

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

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Food and Beverage

A Springtime Twist on Classic Chicken Soup

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Chicken Soup (Family Features) Chasing away those final cool days in the spring can be done in a cinch: just turn classic chicken noodle soup into a fresh, lemony meal. This Lemon Chicken Orzo Soup calls to mind those classic brothy soups from when you were a kid but with a flavorful spring twist. Serve with fresh cucumber sandwiches for a veggie-forward meal and find more soup inspiration at Culinary.net. 17435 chicken orzo soup detail image embed1

Lemon Chicken Orzo Soup

Recipe courtesy of “Cookin’ Savvy” Servings: 4-6
  • 2 carrots
  • 2 celery stalks
  • 3 tablespoons butter
  • 2 cups cooked, chopped chicken
  • 1/3 cup lemon juice
  • 2 teaspoons lemon pepper
  • 6 cups broth
  • 1 cup orzo
  • 1 tablespoon garlic powder
  • 1 tablespoon onion powder
  • 1 tablespoon thyme
  • 1 tablespoon sugar
  • 1 cup heavy cream
  • salt, to taste
  • pepper, to taste
  • cucumber sandwiches, for serving
  1. Chop carrots and celery. In pot, saute with butter.
  2. In bowl, mix chicken with lemon juice and lemon pepper then set aside.
  3. After carrots and celery are tender, add broth and orzo to pot. Then add garlic powder, onion powder, thyme and sugar. Simmer 10 minutes then add chicken and cream; simmer about 5 minutes.
  4. Add salt and pepper, to taste. Serve with cucumber sandwiches.
  collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures SOURCE: Culinary.net

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recipes

A Simple, Savory Taco Solution

Savory Street Tacos, made using a slow cooker, simplify taco night by featuring a chuck roast seasoned with taco seasoning and served with tortillas, cheese, salsa, guacamole, and queso for a delicious family meal.

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17365 VID Street Tacos Detail intro Image

A Simple, Savory Taco Solution

(Family Features)Skip the hot skillet and let your slow cooker do the work for your next taco night. These Savory Street Tacos provide all the delicious flavor you crave without the hassle. Discover more ways to simplify family dinners at Culinary.net.

Watch video to see how to make this recipe!

17365 VID Street Tacos detail Image Embed

Savory Street Tacos
Recipe courtesy of “Cookin’ Savvy
Servings: 4-6

  • 1          chuck roast (2-3 pounds)
  • 1          package taco seasoning
  • 1          can (10 ounces) beef consomme
  • 16-20   street taco tortillas
  • 1          package (8 ounces) shredded cheese
  • 1/4       cup avocado oil
  • salsa, for serving
  • guacamole, for serving
  • queso, for serving
  1. Cover chuck roast with taco seasoning then place in slow cooker. Pour beef consommé over roast and cook on low 6 hours to braise.
  2. Heat oven to 425 F.
  3. Use fork to shred roast.
  4. Brush outside of tortillas with avocado oil and fill with meat and shredded cheese. Place in casserole dish and bake 10-15 minutes until tacos reach desired crispiness.
  5. Place on tray and serve with salsa, guacamole and queso.

Tip: Recipe can be doubled for large crowds.

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SOURCE:
Culinary.net


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Foodie News

3 Unforgettable Mother’s Day Meals That Will Make Her Heart (and Taste Buds) Sing

Create an unforgettable Mother’s Day with a home-cooked meal featuring three easy yet impressive recipes: Lemon Ricotta Pancakes, Mediterranean Brunch Board, and Herb-Crusted Salmon, paired with wines to enhance flavors and create lasting memories.

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A beautifully arranged table set with plates, silverware, and candles. Perfect for formal dining or special occasions.

Want to make this Mother’s Day extra special? Skip the crowded restaurants and show Mom your love through a home-cooked meal she’ll never forget. We’ve crafted three foolproof recipes that even kitchen novices can master – because nothing says “I love you” quite like a meal made from the heart.

pile of pancakes for mother's day
Photo by alleksana on Pexels.com

🌟 1. Heavenly Lemon Ricotta Pancakes with Berry Compote

Picture golden, cloud-like pancakes that practically float off the plate, their edges delicately crispy while their centers remain pillowy-soft and tender. The rich, creamy ricotta creates pockets of moisture that melt in your mouth, while bright lemon zest cuts through with citrusy sparkle. The warm berry compote cascades over the stack, its jewel-toned fruits bursting with sweet-tart juice that mingles perfectly with pure maple syrup.

cutting board with a variety of food
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🍳 2. Mediterranean Brunch Board

A feast for both eyes and palate, this stunning spread features eggs with golden yolks that ooze luxuriously when broken, their richness enhanced by aromatic dukkah’s nutty crunch. Creamy, house-made hummus swirled with extra virgin olive oil sits alongside prosciutto roses that fold like silk. Fresh figs, split to reveal their honey-sweet crimson centers, nestle against wedges of artisanal cheese that range from buttery-soft to crystalline-sharp. Every bite tells a story of Mediterranean sunshine.

ready to eat meat with basil leaves
Photo by Valeria Boltneva on Pexels.com

👑 3. Herb-Crusted Salmon with Champagne Cream Sauce

A masterpiece of textures and flavors: the salmon’s herb crust offers a satisfying crackle before revealing the perfectly cooked, rose-pink flesh beneath that flakes at the mere touch of a fork. The champagne cream sauce, velvety and sophisticated, pools elegantly around the fish, its subtle bubbles lending an air of celebration. Bright green asparagus spears provide the perfect crisp-tender contrast, while the wild mushroom risotto, infused with earthy aromatics and finished with a generous shower of Parmesan, creates a bed of creamy comfort that ties the whole dish together.

Why These Recipes Work:

Each recipe can be partially prepped in advance

Ingredients are easily found in most supermarkets

They’re impressive without being overly complicated

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Perfect balance of flavors and textures

Suitable for various dietary preferences

Each bite is carefully crafted to create not just a meal, but a memorable experience that shows Mom just how special she is. The interplay of textures and flavors in each dish creates a symphony of tastes that will linger in her memory long after the last bite.

Here are some Wine Pairings to make these dishes perfect:

🌟 Lemon Ricotta Pancakes

Perfect Pairing: Prosecco or Moscato d’Asti

Why it works: The light bubbles and subtle sweetness complement the citrus notes while cutting through the richness of the ricotta.

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🍳 Mediterranean Brunch Board

Perfect Pairing: Rosé or Albariño

Why it works: A crisp, dry rosé enhances the salty prosciutto and creamy cheeses, while Albariño’s mineral notes complement the Mediterranean flavors.

👑 Herb-Crusted Salmon

Perfect Pairing: Chardonnay or Pinot Noir

Why it works: A lightly oaked Chardonnay matches the richness of the champagne sauce, while a light-bodied Pinot Noir works beautifully with the herb crust.

Plating Instructions:

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Lemon Ricotta Pancakes:

Stack 3-4 pancakes slightly off-center on a warm, white plate

Drizzle berry compote in an artistic swoosh from 2 o’clock to 7 o’clock

Garnish with fresh mint leaves and a light dusting of powdered sugar

Pro tip: Use a wide, flat plate to let the colors pop against the white background

Mediterranean Brunch Board:

Start with a large wooden board or slate platter

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Create height by placing small bowls of hummus and dips at different points

Arrange prosciutto roses in a cascading pattern

Group cheeses by type, creating a gradient from soft to hard

Fill negative space with fresh herbs and edible flowers

Pro tip: Use small olive wood bowls for dips to add rustic elegance

Herb-Crusted Salmon:

Place the risotto in a shallow bowl using a ring mold

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Position the salmon at a 45-degree angle, slightly overlapping the risotto

Arrange asparagus spears like a fan

Drizzle champagne sauce in an elegant circle around the plate

Garnish with micro herbs and edible flowers

Pro tip: Warm the plates before serving to keep everything at perfect temperature

Remember: The most important ingredient isn’t listed in any recipe – it’s the love and thought you put into making Mom’s day special. These meals aren’t just about the food; they’re about creating precious moments together.

Ready to make Mom’s day unforgettable? Save these recipes now and start planning your Mother’s Day menu. Trust us – seeing her face light up will be worth every minute in the kitchen.

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Here are some related links to further help you make Mother’s Day special:

Good Housekeeping: 55 Best Mother’s Day Dinner Ideas – Good Housekeeping

Food Network: Mother’s Day Recipes: Brunch, Dinner, Desserts and More

NYT Cooking: Mother’s Day Recipes – NYT Cooking

Happy Mother’s Day!

At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.

Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience.

https://stmdailynews.com/food-and-drink/

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