Food and Beverage
Jeremiah’s Italian Ice Unveils “Island Fire,” a Sweet-Heat Secret Scoop Inspired by Hot Ones
Jeremiah’s Italian Ice is leaning hard into the sweet-meets-heat trend with a limited-time drop that sounds like it was built for adventurous taste buds (and social media reactions). The brand’s newest “Secret Scoop” mystery flavor, Island Fire Italian Ice, launched March 23, 2026 and blends tropical fruit flavors with a serious pepper-powered kick—an unexpected combo that Jeremiah’s is positioning as a celebratory finale to its anniversary run.
What is Island Fire?
According to the company, Island Fire starts with a bright, tropical base—passion fruit, guava, and orange—then finishes with lingering heat. The spice comes from Hawaiian Hot T’s POG2 hot sauce, a sauce the release notes has been featured on the popular YouTube interview series “Hot Ones.” The sauce brings a trio of peppers into the mix: habanero, scorpion, and ghost peppers.
In other words: it’s a frozen treat that aims to hit you with “vacation flavors” first, then surprise you on the back end.
How long is it available?
This is a true blink-and-you’ll-miss-it release. Jeremiah’s says Island Fire is available for one week only starting March 23, or while supplies last, at all Jeremiah’s Italian Ice locations nationwide.
Part of a bigger anniversary campaign
Island Fire also serves as the capstone to Jeremiah’s “30 Years of Ice” campaign, which has featured a different Italian ice flavor each week since the start of the year to celebrate the brand’s 30th anniversary.
“Jeremiah’s has spent the past 30 years creating fun, memorable flavors for our guests, so we wanted the finale of our anniversary celebration to be something truly unexpected,” CEO Michael Keller said in the announcement. “Island Fire captures that spirit perfectly.”
How to order it (and the best way to try it)
You can order Island Fire as a standalone Italian Ice, but Jeremiah’s is also nudging fans to try it layered with its Soft Ice Cream to create a Jelati—the brand’s signature combination.
If you’re on the fence about heat in dessert, the Jelati route may be the move: the creaminess can mellow the spice while still letting the fruit-forward flavors come through.
Find a location
To locate a shop near you, Jeremiah’s directs guests to its store locator here: https://jeremiahsice.com/.
About Jeremiah’s Italian Ice
Jeremiah’s Italian Ice was founded in 1996 and began franchising in 2019. The company says it now has 160+ locations across Florida, Arizona, Georgia, North Carolina, South Carolina, Louisiana, Colorado, Nevada, Alabama, Tennessee, and Texas, and is continuing to expand across the Southern United States.
STM Daily News Food & Drink will keep an eye out for what brands do next as sweet-heat flavors keep crossing over from hot sauce culture into desserts and frozen treats.
Source: PR Newswire press release
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