LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.

Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.

With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.

“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”

“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”

Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.

Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island

ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com

SOURCE Atomic Brands

Hey there gamers!

If you’re a fan of iconic video game character Duke Nukem, you’re in for a treat! G FUEL and Gearbox Entertainment Company have teamed up to celebrate the gaming legend with a limited-edition energy drink called Ego Boost. Hail to the King, Baby!

Ego Boost is a zero-sugar energy formula that packs a punch. It comes in three delicious fruit flavors – cherry, orange, and pomegranate. Not only will this energy drink give you the boost you need to max out your own ego meter, but it also pays homage to Duke Nukem’s explosive action and adult humor.

G FUEL has gone all out with this collaboration. You can get Ego Boost as a 40-serving standalone powder Tub, or you can go for the ultimate Duke Nukem experience with the limited-edition Collector’s Box. The Collector’s Box includes the Ego Boost Tub, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an exclusive set of Duke Nukem x G FUEL stickers. Talk about a collectible!

But that’s not all. G FUEL has also produced a special video series to accompany the launch of Ego Boost. Influencer Logan Chitwood takes on the role of Duke Nukem, while the narration is provided by none other than Jon St. John, the original Duke Nukem voice actor. You can check out the video series on their website – it’s a must-watch for any Duke Nukem fan.

The G FUEL x Duke Nukem Ego Boost Collector’s Box is available for $39.99, and it’s worth every penny. Not only is the energy formula zero sugar, but it’s also loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine, giving you the energy and focus you need for your gaming sessions.

Gearbox Entertainment Company, the mastermind behind Duke Nukem, is thrilled to be partnering with G FUEL on this project. They believe that G FUEL helps bring Duke Nukem to life and strengthens the connection between the character and gamers worldwide.

So, what are you waiting for? It’s time to “come get some!” Head over to GFUEL.com to get your hands on G FUEL’s Duke Nukem-inspired Ego Boost collection. This is an exclusive release, so don’t miss out!

G FUEL continues to be a game-changer in the energy drink industry. With a wide range of sugar-free products and a passionate community of fans, G FUEL has established itself as a performance-driven alternative to standard energy drinks. They’ve partnered with popular creators, professional athletes, major game publishers, and entertainment studios, solidifying their position as a leader in gaming culture.

Gearbox Entertainment Company, the creative force behind Duke Nukem and other successful game franchises, is an award-winning creator and distributor of transmedia entertainment. They’ve acquired properties like Duke Nukem and Homeworld and have expanded their reach into movies and series based on their popular games.

So, whether you’re a fan of Duke Nukem or just looking for an energy drink that will give you an extra boost in your gaming sessions, G FUEL’s Ego Boost is the perfect choice. Fuel up like the King and conquer the gaming world!

Join the movement and grab your Ego Boost today at GFUEL.com. And don’t forget to follow G FUEL on social media @GFuelEnergy for all the latest updates.

Stay fueled and stay awesome, gamers!

https://www.gearboxsoftware.com/

https://stmdailynews.com/category/entertainment/

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MIAMI /PRNewswire/ — Subway®, one of the world’s largest restaurant brands, today announced a 10-year agreement with PepsiCo to supply beverages in U.S. restaurants beginning January 1, 2025. Subway’s longstanding partnership with Frito-Lay® will also be extended through 2030, bringing the brand’s U.S. snack and beverage portfolio together under one supplier and driving more efficiency across the system.

Under the new agreement, Subway restaurants will offer a consumer-driven assortment of beverages from the diverse PepsiCo beverages portfolio such as Pepsi®, Pepsi® Zero Sugar, MTN DEW®, Starry®, Tropicana®, Lipton®, Aquafina®, and Gatorade®. Subway franchisees will also have the option to offer a larger selection of Gatorade beverages.

The new agreement underscores Subway’s commitment to delivering better food and a better guest experience, which includes ensuring the brand’s beverage offerings align with guest preferences across demographics. In addition, the change will provide additional value to franchisees, including all new beverage equipment provided to restaurants.

“The partnership with PepsiCo is an exciting milestone in our journey to become America’s favorite place to eat, drink and work,” said Doug Fry, President of Subway, North America. “It is a win-win for everyone, as it brings a delicious suite of beverage and snack choices to our guests, driving additional consideration of these menu items, while also providing cost-effective, streamlined solutions to our franchisees.”

As part of the ongoing brand partnership, consumers can look forward to seeing Subway and PepsiCo brands enjoyed together in exciting marketing and media partnerships.

“The agreement with Subway represents two iconic companies coming together to further their commitment to delivering operational excellence and driving breakthrough innovation for consumers across the U.S.,” said Anne Fink, President, PepsiCo Global Foodservice. “Together, we’re elevating the consumer experience with dynamic beverage and snack offerings — including those that appeal to a broad spectrum of consumers — bringing new flavors to Subway fans in a powerful way.”

The transition to offer PepsiCo products in all U.S. restaurants will begin in 2025 and rollout over the course of several months. PepsiCo is also the current Subway beverage provider in several regions around the world, including Canada, Germany, the Nordics, and the Netherlands, among others.

About Subway® Restaurants
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees—a network that includes thousands of dedicated entrepreneurs and small business owners—who are committed to delivering the best guest experience possible in their local communities.

https://www.subway.com/en-us/

Subway® is a Registered Trademark of Subway IP LLC. © 2024 Subway IP LLC

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE Subway