Entertainment
LEGO Unveils Free Creativity Workshops for Young Builders
Unleashing Creativity and Imagination with LEGO’s Latest Workshop Series for Kids
ENFIELD, Conn. — The LEGO Group has announced an exciting continuation of its celebrated series of free in-store and online interactive creativity workshops. This initiative, known as “Play Unstoppable,” is specially designed to spark the imaginations of young creators aged 6-12. The latest chapter in this innovative series focuses on the power of Imagination and “DREAMZzz,” offering a variety of hands-on, playful learning experiences.
Dual Opportunities to Explore Creativity
LEGO fans can choose between two engaging formats to participate in these creative fests:
- In-store Creativity Workshops: Scheduled for August 17 and 18 at select LEGO Store locations throughout North America, these sessions promise a dynamic environment where children can engage in a spin-the-wheel game to decide what they’ll build. Whether it be a quirky animal, a dream house, or a fantastical vehicle, LEGO store associates are ready to guide each builder through their creative journey. Due to limited space, advance booking at LEGO.com/CreativityWorkshops is required, ensuring a personalized and immersive building experience.
- Creativity at Home – Online Workshops: For those who prefer the comfort of their home, LEGO has lined up Amy Jones (aka @studiojonesie), a renowned artist and illustrator, to lead virtual workshops. Participants will learn how to construct decorative and functional LEGO items such as vases, memory boxes, and artwork, enhancing their living spaces with a touch of LEGO charm. These sessions are accessible via LEGO’s dedicated workshop webpage.
A Commitment to Empowering Young Minds
These workshops are integral to LEGO’s longstanding commitment to nurturing creativity and confidence in young girls and boys alike. By rotating themes that include Entertainment, Space, Gaming, and now Imagination and DREAMZzz, LEGO continues to cater to diverse interests and inspire participants to explore boundless creative possibilities.
Star-studded Guidance
The Online Creativity Workshops feature a lineup of influential creators, including Dianne Buswell, known for her electrifying dance moves; Alexandra Doten, who brings a cosmic perspective as Astro Alexandra; and Kennedy, a gaming legend who guides attendees through the virtual realms of possibilities with LEGO.
Visit and Participate
To dive into this enriching LEGO experience, fans can now watch the online workshops or register for an upcoming in-store session. A list of participating stores in both the USA and Canada is available, covering a wide geographical area to ensure that many have the opportunity to join in the fun.
For more details about the workshops and to secure a spot in the nearest store, enthusiasts are encouraged to visit:
www.LEGO.com/CreativityWorkshops
About the LEGO Group
Founded in 1932 in Billund, Denmark, by Ole Kirk Kristiansen, the LEGO Group has grown from a small carpenter’s workshop to a global enterprise that is now one of the world’s major manufacturers of play materials. The LEGO name is derived from the two Danish words “LEg GOdt”, which mean “Play Well”. LEGO aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO bricks are developed to provide fun and learning to children all over the world, and LEGO sets are sold in over 130 countries.
SOURCE The LEGO Group
LEGO: Inspire and Develop the Builders of Tomorrow
With each brick laid and every imagination sparked, LEGO continues to build a future where play is the foundation for creative problem-solving, innovation, and boundless creativity in children. We invite young builders to join us in these thrilling workshops to explore, learn, and nurture their creative spirits. Play well, dream big, and become unstoppable with LEGO!
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