In a groundbreaking announcement, Major League Pickleball (MLP by Margaritaville) has designated CURREX® insoles as its exclusive insole partner, making CURREX PICKLEBALLPRO™ the official shoe insole of Major League Pickleball. This exciting partnership is set to kick off the 2024 professional pickleball season and aims to enhance the performance and well-being of athletes in the sport.
MLP is widely regarded as the premier team-based professional pickleball league, showcasing the skills of nearly 100 top athletes across 22 teams. With its unique coed format, easy-to-understand scoring, and captivating live events, MLP has captured the hearts of pickleball fans across the nation. The 2024 season will see 11 total events taking place in nine states and Washington, D.C., starting with MLP Atlanta from May 9-12.
CURREX, renowned as a leading brand of sports insoles, recently released their pickleball-specific insole. This innovative design caters to the specific demands of pickleball while providing athletes with a highly personalized fit. With a shared commitment to athlete performance, comfort, and overall well-being, the new partnership between MLP and CURREX aims to enhance movement and foster inclusive play for all league players. Every MLP player will have the opportunity to experience the elevated comfort and performance benefits of wearing CURREX insoles, ultimately helping them further their careers in the sport.
Steve Robinson, Chief Marketing Officer at Foundation Wellness, expressed his excitement about the partnership, stating, “As the Official Insole Partner of Major League Pickleball, we are thrilled to embark on this journey of athletic innovation and excellence…Through this partnership, we aim to equip picklers with the best in performance insoles, elevating their game and enhancing their experience on the court.”
CURREX PICKLEBALLPRO insoles boast exceptional grip, targeted forefoot and heel cushioning, and flexible arch support. With three distinct arch profiles available, athletes can find the perfect fit for their feet. These insoles promote lateral motion, enabling quick on-court movement and more responsive play. Whether competing at a professional level or enjoying the sport recreationally, CURREX PICKLEBALLPRO insoles offer effortless play and a significant performance boost.
This partnership between MLP and CURREX represents a step forward in enhancing the pickleball experience for players at all levels. With the introduction of the official insole, athletes can look forward to improved comfort, performance, and overall enjoyment on the court. The future of pickleball is brighter than ever, and this collaboration sets the stage for continued innovation and growth within the sport.
Learn more about Major League Pickleball at https://www.majorleaguepickleball.net/.
Visit the CURREX website to learn more about sport-specific insoles and shop CURREX PICKLEBALLPRO insoles.
ABOUT CURREX:
Part of the Foundation Wellness family of brands, CURREX is a leading provider of sports insoles designed to enhance athletic performance, comfort, and injury prevention. With a focus on biomechanics and cutting-edge technology, CURREX delivers innovative solutions trusted by athletes worldwide. Follow CURREX on Facebook, Instagram and YouTube.
ABOUT MAJOR LEAGUE PICKLEBALL:
MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.
SOURCE Foundation Wellness
