Entertainment
Nielsen Report Reveals Increasing Value of AANHPI TV Content and Audiences in 2023, Highlighting Opportunities for Advertisers to Better Engage a Growing Market
Nielsen, a global leader in audience measurement, data, and analytics, has released the 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report. The report reveals that AANHPI audiences watch about 27% more streaming content than the general population, with streaming platforms having more than 10% share of screen. Additionally, the report shows high bingeability scores of Asian-led content across top streaming platforms, highlighting opportunities for advertisers to better engage AANHPI audiences. The report also notes that despite a slight dip in representation from 2021 to 2022, streaming programs are still significantly more inclusive of AANHPI people than other platforms. Streaming had more than twice the representation on broadcast and three times the representation on cable.
Nielsen’s Vice President of Global Communications – DE&I, Patricia Ratulangi, stated that as Asians are the fastest-growing segment of the U.S. population in numbers and buying power, studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights that Asian Pacific American Heritage Month has collaborated with Gold House, the leading platform that unites, promotes and invests in Asian Pacific creators and companies, to spotlight AANHPI-driven television content.
The report also highlights that good content appeals to all audiences, with 91% of AANHPI audiences and 87% of general audiences being open to content featuring people outside of their identity group. Additionally, AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content. Furthermore, in 2022, brands in the categories of fashion, pet care, electronics, and travel allocated a significant portion of their advertising budget towards Asian-inclusive content. These are also the categories where Asian Americans are spending more than the general population.
Nielsen’s 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report highlights the increasing value of AANHPI TV content and audiences. With the growing value of authentic stories and inclusive representation, studios and advertisers can engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights the importance of inclusive content that appeals to all audiences and the significant portion of advertising budgets allocated towards Asian-inclusive content in 2022.
Please visit www.nielsen.com/asian-american to learn more. Join the discussion on LinkedIn (https://www.linkedin.com/showcase/nielsen-diversity-equity-and-inclusion/) and Facebook (Nielsen DiversityEquityAndInclusion).
SOURCE Nielsen
https://stmdailynews.com/category/the-bridge/
Entertainment
Mattel Adventure Park and VAI Resort: What’s the Latest in Glendale?
Mattel Adventure Park and VAI Resort still have no announced opening date. VAI says construction continues and expects to share more about the park in late 2026.
GLENDALE, Ariz. — The wait continues for Mattel Adventure Park and VAI Resort near State Farm Stadium. Both remain under development, and neither has announced an opening date.
There has, however, been a change in how the park is being described. In August, Axios Phoenix reported that Epic Resort Destinations, the park’s original developer, appears to be out of the Glendale project. Asked about Epic’s involvement, a VAI spokesperson told Axios that VAI is the park’s owner and operator, but did not directly answer whether Epic still has any role. Another VAI spokesperson said the park and resort are now considered part of the same project and that construction continues on both.
VAI also told Axios it is redefining the park’s guest experience and creative vision and expects to share more in the fourth quarter of 2026. That is a promise of a project update, not an opening announcement.
The VAI Resort FAQ currently says it will announce an opening date approximately nine months in advance. Mattel Adventure Park’s Glendale page continues to promote planned attractions, including the Barbie Beach House and two Hot Wheels roller coasters, without listing an opening date.
For families hoping to visit, the practical answer is that there is still no date to put on the calendar. The next meaningful development to watch is VAI’s promised fourth-quarter update: it may clarify the park’s plans, but visitors will need an official opening announcement before they can plan a trip.
Source links: VAI Resort FAQ · Mattel Adventure Park Glendale page · Axios Phoenix’s August report
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Entertainment
Apple Music Super Bowl LX Halftime Show Starring Bad Bunny Wins 7 Emmys, Sets New Record
Executive produced by Roc Nation and JAY-Z, the show becomes the most-awarded halftime production in Emmy history.
The Apple Music Super Bowl LX Halftime Show starring Bad Bunny took home seven Emmy Awards at the 78th Emmy Awards, making it the most-awarded Super Bowl halftime show in Emmy history, according to Roc Nation. The live spectacle—executive produced by Roc Nation and JAY-Z—won across major production categories, underscoring how the halftime stage has evolved into a full-scale, awards-caliber live television event.
The record-setting wins included Outstanding Variety Special (Live), Outstanding Music Direction, Outstanding Directing for a Variety Special, Outstanding Choreography for Variety or Reality Programming, Outstanding Sound Mixing for a Variety Series or Special, Outstanding Lighting Design/Lighting Direction for a Special, and Outstanding Technical Direction and Camerawork for a Special. Roc Nation also noted the show set a global viewership record, pulling 4.157 billion views in 24 hours across global broadcast, YouTube, and social platforms.
Beyond the trophies and viewership numbers, the halftime show leaned into big-name star power with special guest performers Lady Gaga and Ricky Martin, plus additional appearances from Karol G, Cardi B, Jessica Alba, Pedro Pascal, Young Miko, and others. The sweep signals not just a win for the artists on stage, but for the behind-the-scenes creative teams turning the halftime show into one of the most technically ambitious live productions on television.
What to watch for: With Emmy recognition now firmly in the conversation, expect future halftime shows to push even harder on cinematic staging, choreography, and broadcast innovation—because the bar (and the awards) just got higher.
Source: Roc Nation (PRNewswire), Sept. 6, 2026
Link to original press release: https://prnmedia.prnewswire.com/news-releases/the-apple-music-super-bowl-lx-halftime-starring-bad-bunny–executive-produced-by-roc-nation–jay-z-wins-seven-emmys-302870842.html
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Last Updated on September 17, 2026 by Daily News Staff
HOLLYWOOD, Calif. — Paramount’s century-long connection to Hollywood could be facing one of its biggest challenges yet, as the entertainment giant reportedly prepares for the possibility of moving major operations out of California amid an escalating legal battle over its proposed acquisition of Warner Bros. Discovery.
Paramount has informed the offices of Los Angeles Mayor Karen Bass and California Attorney General Rob Bonta that it is prepared to formally announce plans to leave California, according to reporting Wednesday from TheWrap. Paramount has not formally announced a relocation, and a company spokesperson declined to comment to the publication.
The potential move centers on Paramount Skydance’s proposed approximately $110 billion acquisition of Warner Bros. Discovery, a deal being challenged on antitrust grounds by California and a coalition of 11 other states, along with a separate challenge from the Writers Guild of America. California Attorney General Rob Bonta argues that combining the two entertainment companies could reduce competition, potentially leading to higher prices and fewer choices for consumers.
A court agreement currently prevents Paramount and Warner Bros. Discovery from completing the merger until June 1, 2027, or until after a court decision on the states’ claims, whichever comes first. The antitrust case is scheduled for trial in March 2027.
Paramount’s Hollywood Future
At the center of the controversy is Paramount’s historic studio complex at 5555 Melrose Avenue in Hollywood, one of the entertainment industry’s most recognizable properties.
The Los Angeles Times reported that Paramount CEO David Ellison has told associates that he would prefer to remain in Los Angeles. However, Paramount’s board has reportedly approved a contingency plan that could move the company’s headquarters out of Hollywood, and Ellison has indicated that the company is prepared to sell its historic studio properties and relocate operations if the merger remains stalled.
Tennessee, Texas and Georgia have emerged in reports as potential destinations should Paramount ultimately decide to relocate.
The financial pressure is significant. Beginning October 1, Paramount faces a roughly $7 million-per-day additional payment obligation tied to delays in completing the Warner Bros. Discovery transaction. Paramount has asked the federal court to require the states and the Writers Guild of America to post a $1.88 billion bond to cover potential costs associated with the delay.
What’s at Stake for Los Angeles?
A Paramount departure could extend far beyond the loss of a famous Hollywood address.
An economic analysis cited by TheWrap estimates that a large-scale Paramount departure could put as many as 57,980 full-time jobs, $21.2 billion in annual economic output and approximately $1.17 billion in state and local tax revenue at risk. Those figures represent an economic-impact scenario rather than a prediction that all of those losses would necessarily occur.
There are competing concerns about the merger itself. Los Angeles County analysis has estimated that completing the Paramount-Warner Bros. combination could also eliminate thousands of entertainment and related jobs because of consolidation. Opponents of the merger, including entertainment unions, have raised concerns about reduced competition and employment, while supporters argue that reaching a settlement could help prevent Paramount from moving operations out of California.
Mayor Bass has said she remains focused on protecting Los Angeles entertainment jobs and keeping Hollywood’s entertainment industry centered in the city. Bonta’s office, meanwhile, has maintained that California will continue enforcing its antitrust laws while remaining open to good-faith discussions. There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations. Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition. For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure. That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build. Settlement Talks Scheduled
For now, the gates at Paramount remain firmly planted on Melrose Avenue.
Settlement Talks Scheduled
There is still an opportunity for the dispute to be resolved before Paramount makes a final decision about its California operations.
Paramount Skydance and representatives for California Attorney General Rob Bonta are scheduled to participate in court-ordered settlement talks on October 14 and 15. The discussions could potentially resolve the antitrust dispute and clear a path for Paramount’s proposed Warner Bros. Discovery acquisition.
For now, Paramount has made no official announcement that it is leaving California. The company declined to comment on reports Wednesday that it was preparing to announce a departure.
That leaves the future of Paramount’s Hollywood operations — including its historic Melrose Avenue studio — uncertain as the legal and financial pressure surrounding the merger continues to build.uilding around the Warner Bros. Discovery deal, the question of whether one of Hollywood’s most historic studios will continue calling California home has moved from speculation to a potentially consequential decision for Los Angeles and its entertainment industry.
STM Daily News will continue monitoring the Paramount-Warner Bros. Discovery dispute and what it could mean for Hollywood, entertainment workers and the future of film and television production in California.
Source and Related Reading
- California Attorney General — Agreement Halting Paramount/Warner Bros. Merger — Primary source explaining the states’ antitrust challenge and agreement delaying completion of the merger.
- Los Angeles Times — Paramount and Bonta Ordered Into Settlement Talks — Reports the October 14–15 settlement meetings and current state of the dispute.
- Los Angeles Times — Paramount’s Possible Hollywood Exit — Detailed reporting on the relocation contingency, potential destinations and implications for Los Angeles.
- Reuters — DOJ Backs Bond Demand in Paramount-Warner Fight — Covers the $1.88 billion bond dispute, $7 million daily fee and March trial.
- TheWrap — Paramount Preps California Exit — Reports the latest developments surrounding Paramount’s potential departure.
