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Nielsen Report Reveals Increasing Value of AANHPI TV Content and Audiences in 2023, Highlighting Opportunities for Advertisers to Better Engage a Growing Market

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Nielsen, a global leader in audience measurement, data, and analytics, has released the 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report. The report reveals that AANHPI audiences watch about 27% more streaming content than the general population, with streaming platforms having more than 10% share of screen. Additionally, the report shows high bingeability scores of Asian-led content across top streaming platforms, highlighting opportunities for advertisers to better engage AANHPI audiences. The report also notes that despite a slight dip in representation from 2021 to 2022, streaming programs are still significantly more inclusive of AANHPI people than other platforms. Streaming had more than twice the representation on broadcast and three times the representation on cable.

Nielsen’s Vice President of Global Communications – DE&I, Patricia Ratulangi, stated that as Asians are the fastest-growing segment of the U.S. population in numbers and buying power, studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights that Asian Pacific American Heritage Month has collaborated with Gold House, the leading platform that unites, promotes and invests in Asian Pacific creators and companies, to spotlight AANHPI-driven television content.

The report also highlights that good content appeals to all audiences, with 91% of AANHPI audiences and 87% of general audiences being open to content featuring people outside of their identity group. Additionally, AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content. Furthermore, in 2022, brands in the categories of fashion, pet care, electronics, and travel allocated a significant portion of their advertising budget towards Asian-inclusive content. These are also the categories where Asian Americans are spending more than the general population.

Nielsen’s 2023 Asian American, Native Hawaiian, and Pacific Islander Diverse Intelligence Series report highlights the increasing value of AANHPI TV content and audiences. With the growing value of authentic stories and inclusive representation, studios and advertisers can engage an audience that is eager to see itself represented on screen. Furthermore, the report highlights the importance of inclusive content that appeals to all audiences and the significant portion of advertising budgets allocated towards Asian-inclusive content in 2022.

Please visit www.nielsen.com/asian-american to learn more. Join the discussion on LinkedIn (https://www.linkedin.com/showcase/nielsen-diversity-equity-and-inclusion/) and Facebook (Nielsen DiversityEquityAndInclusion).

SOURCE Nielsen

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amusement and theme parks

Mattel Adventure Park and VAI Resort Continue to Grow, But Opening Date Remains Uncertain

Get the latest update on Mattel Adventure Park and VAI Resort in Glendale, Arizona. Construction continues in 2026, but officials have yet to announce an opening date.

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Mattel Adventure Park
Image Credit: Mattel Adventure

GLENDALE, Ariz. — One of Arizona’s most anticipated entertainment developments continues to make visible progress, but visitors eager to experience Mattel Adventure Park and VAI Resort will likely have to wait longer.

Located near State Farm Stadium in Glendale, the massive VAI Resort project and the adjacent Mattel Adventure Park have been under construction for several years. While the development has transformed the skyline west of Phoenix, recent updates indicate that neither attraction currently has a confirmed opening date.

New Reports Suggest Further Delays

Recent reports published in spring 2026 indicate that VAI Resort officials continue to maintain their policy of announcing an opening date approximately nine months before welcoming guests. Because no such announcement has been made, industry observers and local media outlets now believe a 2026 opening is becoming increasingly unlikely.

The uncertainty extends to Mattel Adventure Park, which was originally expected to open in 2022 before being delayed multiple times. After missing its latest target of late 2025, references to a specific opening date were removed from public materials. Park representatives have stated that they currently have no update regarding an opening timeline.

Construction Continues Across the Property

Despite the delays, construction remains active throughout the resort and theme park complex. Visitors traveling along Loop 101 can easily spot the towering Hot Wheels-themed roller coasters that have become some of the most recognizable structures on the site.

Drone footage and construction updates posted throughout 2026 show ongoing work on hotel towers, entertainment venues, infrastructure, and various attractions within Mattel Adventure Park.

The official VAI Resort website continues to promote its future offerings, including luxury accommodations, restaurants, entertainment venues, retail spaces, and the world’s first Mattel Adventure Park.

What Guests Can Expect

When completed, Mattel Adventure Park is expected to feature attractions inspired by some of Mattel’s most recognizable brands, including:

  • Barbie™ Beach House
  • Hot Wheels™ Bone Shaker™: The Ultimate Ride
  • Hot Wheels™ Twin Mill™ Racer
  • Thomas & Friends™ attractions
  • Masters of the Universe-themed experiences
  • Mattel Games-themed attractions and activities

The park will be Arizona’s first fully themed indoor-outdoor amusement park and is designed to offer experiences for guests of all ages.

Meanwhile, VAI Resort is planned to include four hotel towers with approximately 1,100 rooms, a large entertainment district, multiple restaurants, retail shopping, convention facilities, and a state-of-the-art amphitheater designed to host major concerts and events.

A Growing Vision

One factor contributing to the project’s lengthy timeline appears to be the continued expansion of the resort’s scope. Developers have repeatedly described VAI as a destination that has evolved far beyond its original vision, adding new hospitality, dining, entertainment, and retail components over time. Earlier project statements noted that these expansions affected scheduling for the adjacent theme park.

The development remains one of the largest tourism and hospitality projects currently underway in Arizona, with investments estimated at more than $1 billion.

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Looking Ahead

For now, both VAI Resort and Mattel Adventure Park remain works in progress. Construction activity continues, new attractions are still being promoted on official websites, and developers have shown no indication that the project has been abandoned. However, without an announced opening date, Arizona residents and visitors will need to remain patient as Glendale’s ambitious entertainment destination moves closer to completion.

While many expected to be riding Hot Wheels coasters by now, the latest updates suggest that the world’s first Mattel Adventure Park is still a destination for the future rather than the present.

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family fun

Celebrate America’s 250th Birthday with Summer Deals, Savings and Prizes

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America’s 250th birthday calls for celebration, and this summer, it goes well beyond backyard barbecues and poolside parties.

Celebrate America’s 250th Birthday with Summer Deals, Savings and Prizes

(Feature Impact) America’s 250th birthday calls for celebration, and this summer, it goes well beyond backyard barbecues and poolside parties.

Watch this video to learn more

https://youtube.com/watch?v=I0-IM71-Gng%3Fsi%3DU08ARa0oAn-0EX8h%26controls%3D0

To help mark the milestone, Circle K is rolling out refreshing deals, new merch and exciting prizes as America’s Party Stop – the one-stop destination for summer value and fun. The free Inner Circle rewards program is your ticket to the party – join by downloading the Circle K app and creating an account.

Rewards members can enjoy any size Polar Pop for just 25 cents on July 1 at participating locations. Fans can also grab limited-edition merchandise like hats and shirts to show off their love for the iconic drink. From July 1-Sept. 1, anyone can play the new Scratch & Win game daily in the app for instant prizes with members unlocking exclusive eligibility for weekly cash prizes.

The fun extends beyond the store, too. Throughout July, you can support the American Red Cross by rounding up in-store purchases to help disaster relief efforts and first responders across the U.S.

Download the app, join the free rewards program and find more ways to celebrate America’s birthday by visiting CircleK.com/America-250. collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

    

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Circle K

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Entertainment

‘Jaws’ and the two musical notes that changed Hollywood forever

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Jaws
Many film historians see ‘Jaws’ as the first true summer blockbuster.
Steve Kagan/Getty Images

Jared Bahir Browsh, University of Colorado Boulder

“Da, duh.”

Two simple notes – E and F – have become synonymous with tension, fear and sharks, representing the primal dread of being stalked by a predator.

And they largely have “Jaws” to thank.

Fifty years ago, Steven Spielberg’s blockbuster film – along with its spooky score composed by John Williams – convinced generations of swimmers to think twice before going in the water.

As a scholar of media history and popular culture, I decided to take a deeper dive into the staying power of these two notes and learned about how they’re influenced by 19th-century classical music, Mickey Mouse and Alfred Hitchcock.

The first summer blockbuster

In 1964, fisherman Frank Mundus killed a 4,500-pound great white shark off Long Island.

After hearing the story, freelance journalist Peter Benchley began pitching a novel based on three men’s attempt to capture a man-eating shark, basing the character of Quint off of Mundus. Doubleday commissioned Benchley to write the novel, and in 1973, Universal Studios producers Richard D. Zanuck and David Brown purchased the film rights to the novel before it was published. The 26-year-old Spielberg was signed on to be the director.

Tapping into both mythical and real fears regarding great white sharks – including an infamous set of shark attacks along the Jersey Shore in 1916 – Benchley’s 1974 novel became a bestseller. The book was a key part of Universal’s marketing campaign, which began several months before the film’s release.

Starting in the fall of 1974, Zanuck, Brown and Benchley appeared on a number of radio and television programs to simultaneously promote the release of the paperback edition of the novel and the upcoming film. The marketing also included a national television advertising campaign that featured emerging composer Williams’ two-note theme. The plan was for a summer release, which, at the time, was reserved for films with less than stellar reviews.

TV ads promoting the film featured John Williams’ two-note theme.

Films at the time typically were released market by market, preceded by local reviews. However, Universal’s decision to release the film in hundreds of theaters across the country on June 20, 1975, led to huge up-front profits, sparking a 14-week run as the No. 1 film in the U.S.

Many consider “Jaws” the first true summer blockbuster. It catapulted Spielberg to fame and kicked off the director’s long collaboration with Williams, who would go on to earn the second-highest number of Academy Award nominations in history – 54 – behind only Walt Disney’s 59.

The film’s beating heart

Though it’s now considered one of the greatest scores in film history, when Williams proposed the two-note theme, Spielberg initially thought it was a joke.

But Williams had been inspired by 19th and 20th century composers, including Claude Debussy, Igor Stravinsky and especially Antonin Dvorak’s Symphony No. 9, “From the New World.” In the “Jaws” theme, you can hear echoes of the end of Dvorak’s symphony, as well as the sounds of another character-driven musical piece, Sergei Prokofiev’s “Peter and the Wolf.”

“Peter and the Wolf” and the score from “Jaws” are both prime examples of leitmotifs, or a musical piece that represents a place or character.

The varying pace of the ostinato – a musical motif that repeats itself – elicits intensifying degrees of emotion and fear. This became more integral as Spielberg and the technical team struggled with the malfunctioning pneumatic sharks that they’d nicknamed “Bruce,” after Spielberg’s lawyer.

As a result, the shark does not appear until the 81-minute mark of the 124-minute film. But its presence is felt through Williams’ theme, which some music scholars have theorized evoke the shark’s heartbeat.

A fake shark emerging and attacking an actor on the deck of a fishing boat.
Mechanical issues with ‘Bruce,’ the mechanical shark, during filming forced Steven Spielberg to rely more on mood and atmosphere.
Screen Archives/Moviepix via Getty Images

Sounds to manipulate emotions

Williams also has Disney to thank for revolutionizing character-driven music in film.

The two don’t just share a brimming trophy case. They also understood how music can heighten emotion and magnify action for audiences.

Although his career started in the silent film era, Disney became a titan of film, and later media, by leveraging sound to establish one of the greatest stars in media history, Mickey Mouse.

When Disney saw “The Jazz Singer” in 1927, he knew that sound would be the future of film.

On Nov. 18, 1928, “Steamboat Willie” premiered at Universal’s Colony Theater in New York City as Disney’s first animated film to incorporate synchronized sound.

Unlike previous attempts to bring sound to film by having record players concurrently play or deploying live musicians to perform in the theater, Disney used technology that recorded sound directly on the film reel.

It wasn’t the first animated film with synchronized sound, but it was a technical improvement to previous attempts at it, and “Steamboat Willie” became an international hit, launching Mickey’s – and Disney’s – career.

The use of music or sound to match the rhythm of the characters on screen became known as “Mickey Mousing.”

“King Kong” in 1933 would deftly deploy Mickey Mousing in a live action film, with music mimicking the giant gorilla’s movements. For example, in one scene, Kong carries away Ann Darrow, who’s played by actress Fay Wray. Composer Max Steiner uses lighter tones to convey Kong’s curiosity as he holds Ann, followed by ominous, faster, tones as Ann escapes and Kong chases after her. In doing so, Steiner encourages viewers to both fear and connect with the beast throughout the film, helping them suspend disbelief and enter a world of fantasy.

Mickey Mousing declined in popularity after World War II. Many filmmakers saw it as juvenile and too simplistic for the evolving and advancing film industry.

When less is more

In spite of this criticism, the technique was still used to score some iconic scenes, like the playing of violins in the shower as Marion Crane is stabbed in Alfred Hitchcock’s “Psycho.”

Spielberg idolized Hitchcock. A young Spielberg was even kicked off the Universal lot after sneaking on to watch the production of Hitchcock’s 1966 film “Torn Curtain.”

Although Hitchcock and Spielberg never met, “Jaws” clearly exhibits the influence of Hitchcock, the “Master of Suspense.” And maybe that’s why Spielberg initially overcame his doubts about using something so simple to represent tension in the thriller.

Young man with shoulder-length hair speaks on the phone in front of an image of a shark with its mouth open.
Steven Spielberg was just 26 years old when he signed on to direct ‘Jaws.’
Universal/Getty Images

The use of the two-note motif helped overcome the production issues Spielberg faced directing the first feature length movie to be filmed on the ocean. The malfunctioning animatronic shark forced Spielberg to leverage Williams’ minimalist theme to represent the shark’s ominous presence in spite of the limited appearances by the eponymous predatory star.

As Williams continued his legendary career, he would deploy a similar sonic motif for certain “Star Wars” characters. Each time Darth Vader appeared, the “Imperial March” was played to set the tone for the leader of the dark side.

As movie budgets creep closer to a half-billion dollars, the “Jaws” theme – and the way those two notes manipulate tension – is a reminder that in film, sometimes less can be more.

Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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