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OUTFRONT Celebrates Hispanic Heritage Month with “Strength of Our Raíces” OOH Campaign

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PRNewswire/ — OUTFRONT Media (NYSE:OUT) launched a special OOH campaign celebrating Hispanic Heritage Month entitled “Strength of Our Raíces,” honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets with large Hispanic and Latinx populations.

The campaign’s theme is inspired by the idea of roots (raíces) and of culture as a foundation for strength and growth. The creative, designed by OUTFRONT’s in-house creative agency, OUTFRONT STUDIOS, includes the words “Strength of our Raíces” and is personalized with each honorees’ name, photograph, and occupation. The bold colors and sun motif, further denote the courage of the Hispanic and Latinx community which the campaign celebrates. The campaign will run for the duration of Hispanic Heritage Month from September 15 to October 15.

“OUTFRONT is proud to celebrate Hispanic Heritage month and honor these leaders on our billboards right in their communities,” said Liz Rave, Vice President, Marketing at OUTFRONT. 

Campaign honorees include:

  • Natalia Alavrez, Director, Selyco Capital
  • Josef Vann, EVP/Director of Sales, iKahan
  • Michael P. Davidson, CEO, Adler
  • Paula Blackmon, City Councilwoman, City of Dallas
  • John Morales, Climate Change and Hurricane Specialist, NBC
  • Begoñe Cazalis, Director of Communications,The Everglades Foundation
  • Omar Narvaez, City Councilman, City of Dallas
  • Roland Sanchez Medina, Chairman of the Board of the South Florida Hispanic Chamber of Commerce
  • Jaime Resendez, Deputy Mayor Pro Tem, City of Dallas
  • Josse Moreno, Council Member District 2, City of Dallas
  • Alex Corrales, CEO, Worcester Housing Authority
  • Martin Alfaro, Director of Business Development, AL DÍA News
  • Marino Garcia, Attorney, Searcy Denney Scarola Barnhart & Shipley
  • Martha Morales, VP & General Mangaer, Caesars Entertainment
  • Gaston Legorburu, CEO, GlueIQ
  • Alex Zequeira, Headmaster, Saint John’s High School
  • Jesus D. Suarez, CEO, Renaissance Medical Group
  • Jorge E. Eduardo-Mangui and Ivan Enrique Mangui-Velez, Founde and CEO of Aroma Depot
  • Susana De Anda, Co-Founder and Executive Director, Community Water Center
  • Carol Castillo-Frucher, Multicultural Pillar Lead & Executive Director, PHD Media
  • Claudia Romo Edelman, Founder and CEO, We Are All Human Foundation
  • Marlon Cespedes, Owner, Quattro Signs & Graphics
  • Manny Alfonso, President, The A Group
  • Eric D. Batista, Acting City Manager, City of Worcester
  • Jorge Ferraez, Publisher at Latino Leaders Magazine

To find out more about the campaign, please visit https://www.outfrontmedia.com/hispanic-heritage-month-2022.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

SOURCE OUTFRONT Media Inc.

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Urbanism

Connecting Las Vegas to Southern California: Brightline West Breaks Ground on America’s First High-Speed Rail Project

Brightline West breaks ground on America’s first high-speed rail, connecting Las Vegas to Southern California. Making history!

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"Image: Brightline West groundbreaking ceremony for America's first high-speed rail between Las Vegas and Southern California"
Making History: Brightline West Breaks Ground on America’s First High-Speed Rail Project Connecting Las Vegas to Southern California

In a groundbreaking event on April 22, 2024, Brightline West officially started the construction of America’s first true high-speed rail system. This monumental project will connect Las Vegas to Southern California, covering a distance of 218 miles. The vision behind Brightline West is to provide a transportation solution for city pairs that are too short to fly and too far to drive. This innovative rail system will run fully electric, zero-emission trains capable of reaching speeds of 200 miles per hour, making it the greenest form of transportation in the world.

The significance of Brightline West goes beyond its environmental benefits. It is a watershed project that will establish the foundation for a new industry and supply chain in high-speed rail in America. President Biden’s Bipartisan Infrastructure Bill has provided $3 billion in funding for this project, with the remaining cost of $3.5 billion being privately funded through allocated private activity bonds from the USDOT.

The groundbreaking ceremony was attended by esteemed officials and public figures, including U.S. Transportation Secretary Pete Buttigieg, Brightline Founder Wes Edens, Nevada Gov. Joe Lombardo, and several senators and representatives from California and Nevada. Over 600 people, including union representatives, project supporters, and state and local officials, were present to celebrate this historic moment.

Construction of Brightline West will take place within the median of the I-15 highway, with zero grade crossings. The rail system will include stops in Las Vegas, Victor Valley, Hesperia, and Rancho Cucamonga. The project will use an impressive amount of materials, such as 700,000 concrete rail ties, 2.2 million tons of ballast, and 63,000 tons of 100% American steel rail. Over 160 structures, including viaducts and bridges, will be built, covering more than 3.4 million square feet with retaining walls. The entire project will be fully Buy America Compliant.

Brightline West aims to revolutionize travel between Southern California and Las Vegas. The rail system will reduce travel time to just two hours, nearly half of the time it takes to drive. The Las Vegas Station will be conveniently located near the iconic Las Vegas Strip, providing easy access to the Harry Reid International Airport, the Las Vegas Convention Center, and the Raiders’ Allegiant Stadium. The other stations, including Victor Valley, Rancho Cucamonga, and Hesperia, will offer seamless connectivity to various locations in Los Angeles, Orange, San Bernardino, and Riverside Counties.

The economic and environmental benefits of Brightline West are significant. The $12 billion investment in infrastructure will generate over $10 billion in economic impact for Nevada and California and create more than 35,000 jobs, including 10,000 direct union construction roles and 1,000 permanent operations and maintenance positions. The rail system will contribute to the reduction of greenhouse gas emissions by over 400,000 tons of CO2 annually, equivalent to reducing vehicle miles traveled by more than 700 million each year and eliminating the need for 16,000 short-haul flights. Additionally, Brightline West will construct three wildlife overpasses to ensure the safe passage of native species, particularly the bighorn sheep.

The success of Brightline West builds upon Brightline’s existing rail system in Florida, which connects Miami to Orlando. With plans to expand further to Tampa, the Space Coast, and the Treasure Coast, Brightline is spearheading the development of high-speed rail in the United States.

The groundbreaking of Brightline West is a historic step towards transforming transportation in America. This ambitious project brings us closer to fulfilling the dream of high-speed rail and sets an example for future city pairs in the country. As we witness the start of construction, we eagerly anticipate the day when Brightline West connects Las Vegas and Southern California, providing a faster, greener, and more efficient mode of transportation for millions of travelers.

Source: Brightline West

https://www.brightlinewest.com/media/press-releases/2024/brightline-west-breaks-ground-on-americas-first-high-speed-rail-project-connecting-las-vegas-to-southern-california

ABOUT BRIGHTLINE WEST

Brightline is the only private provider of modern, eco-friendly, intercity passenger rail service in America – offering a guest-first experience designed to reinvent train travel and take cars off the road by connecting city pairs and congested corridors that are too short to fly and too long to drive. Brightline West will connect Las Vegas and Southern California with the first true high-speed passenger rail system in the nation. The 218-mile, all-electric rail service will include a flagship station in Las Vegas, with additional stations in Victor Valley and Rancho Cucamonga. At speeds up to 200 miles per hour, trains will take passengers from Las Vegas to Rancho Cucamonga in about two hours, twice as fast as the normal drive time.

Brightline is currently operating its first passenger rail system connecting Central and South Florida with stations in Miami, Aventura, Fort Lauderdale, Boca Raton, West Palm Beach, and Orlando, with future stations coming to Stuart and Cocoa. For more information, visit www.brightlinewest.com and follow on LinkedInXInstagram and Facebook.

QUOTE SHEET

“Through this visionary partnership, we are going to create thousands of jobs, bring critical transportation infrastructure to the West, and create an innovative, fast, and sustainable transportation solution. Nevada looks forward to partnering with Brightline on this historic project.” – Governor Joe Lombardo, Nevada

“Today, not only are we breaking ground on a historic high-speed rail project here in Nevada, we are breaking ground on thousands of good paying American jobs, union jobs.” – Steve Benjamin, Senior Advisor to the President and Director of the White House Office of Public Engagement

“For decades, Nevadans heard about the promise of high-speed rail in our state, and I’m proud to have led the charge to secure the funding to make it a reality. Today’s groundbreaking is the beginning of a new era for southern Nevada — creating thousands of good-paying union jobs, bringing in billions of dollars of economic development, enhancing tourism to the state, reducing traffic, and creating a more efficient and cleaner way to travel. This is a monumental step, and I’m glad to have worked across the aisle to make this project come true.” – Senator Jacky Rosen (D-NV)

“Having high-speed rail in Las Vegas will electrify our economy in Southern Nevada, and I’m thrilled to celebrate this milestone today. This project is on track to create tens of thousands of good-paying union jobs while cutting down traffic on I-15, and I’ll keep working with the Biden Administration to get this done as quickly as possible and continue delivering easier and cleaner transportation options for everyone in Nevada.” – Senator Catherine Cortez Masto (D-NV)

“Today’s groundbreaking is a historic step in modernizing rail service in the United States. Californians driving between the Los Angeles region and Las Vegas often face heavy traffic, causing emissions that pollute the air in surrounding communities. The Brightline West Project will provide travelers with more options—helping Californians and visitors alike get to their final destination without facing gridlock on the road.” – Senator Alex Padilla (D-Calif.)

“High-speed rail in the Southwest has been a dream as far back as the nineties when Governor Bob Miller appointed me to the California-Nevada Super Speed Train Commission. As a senior Member of the House Transportation & Infrastructure Committee, I am honored to have helped write the Bipartisan Infrastructure Law and secure $3 billion to turn that dream into a reality which will generate millions of dollars in tax revenue, reduce carbon emissions by easing traffic on Interstate 15, and create thousands of good-paying union jobs. I am proud to stand with advocates and transportation leaders as we break ground on the Brightline West project and look forward to welcoming high-speed passenger rail to Southern Nevada.” – Congresswoman Dina Titus (NV-1)

“For decades, high-speed rail was just a dream in southern Nevada – but now, I’m beyond proud that we finally made it a reality. I worked across the aisle to help negotiate, craft, and ultimately pass the Bipartisan Infrastructure Law because I knew it would kickstart transformative projects like Brightline West that will stand the test of time. Together, we’re cutting down on traffic, boosting our tourism economy, and creating thousands of good-paying union jobs.” – Congresswoman Susie Lee (NV-3)

“I am proud to join Brightline West for the groundbreaking of this monumental project for Southern Nevada and the southwestern United States. By connecting Las Vegas to Southern California via high-speed rail, we will boost tourism, reduce congestion on the I-15 corridor, and create jobs. The impact on our local economy and the people of the Silver State will be tremendous. In my conversations with Secretary Buttigieg, Brightline West, and our Nevada labor leaders, I know that local workers and our Nevada small businesses will benefit from this transformational investment. This will be the nation’s first true high-speed rail system, blazing a new path forward for our nation’s rail infrastructure, and we hope it will serve as a blueprint for fostering greater regional connections for many other cities across the country. – Congressman Steven Horsford (NV-4)

“Brightline West’s groundbreaking today marks the construction of a dynamic high-speed rail system that will link Las Vegas, Hesperia, and Apple Valley to Rancho Cucamonga’s Metrolink Station, creating new jobs and fostering economic growth in California’s 23rd Congressional District. This convenient alternative to driving will reduce the number of cars on the road, decreasing emissions and reducing congestion in our High Desert communities. This is an exciting step and I look forward to the completion of this project.” – Congressman Jay Obernolte (CA-23)

“Today’s groundbreaking on the Brightline West high-speed rail project marks an incredible milestone in the Biden-Harris Administration’s commitment to fulfilling the promise of high-speed rail and emissions-free transportation across the country. As a longtime supporter of this project, I helped pass the Bipartisan Infrastructure Law, which has already invested over $3 billion to support the completion of this project. By increasing transportation options, spurring job creation and new economic opportunities, and improving our environment through cutting over 400,000 tons of carbon pollution each year, this project will be transformative to my district and all of Southern California for generations—particularly in and around the last stop in Rancho Cucamonga. With the goal of being operational in time for Los Angeles to host the Summer Olympic Games in 2028, I look forward to Brightline West facilitating travel for the millions visiting our region and elevating our 21st-century connectivity on the global stage.” – Congresswoman Judy Chu (CA-28)

“As the Member of Congress that represents the City of Rancho Cucamonga and a member of the House Appropriations Subcommittee on Transportation, Housing, and Urban Development, it is my honor to participate in breaking ground on one of the most highly anticipated high-speed rail projects in the country. We gathered today thanks to the Biden Administration’s leadership, which enacted the Bipartisan Infrastructure Law and the Inflation Reduction Act to fund vital projects like this and transform our economy. The Brightline project is a stellar illustration of the power of successful public-private partnerships. Thanks to all the labor unions, Tribes, and wildlife advocates for their hard work, which brought this project to life. The bright line is fully electric and has zero emissions, which is excellent for our environment. I am eagerly anticipating the completion of this project in my district and look forward to seeing everyone there.” – Congresswoman Norma J. Torres (CA-35)

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Urbanism

Discover the Healthiest Place to Live in the U.S.: Berkeley, California

Discover Berkeley, the healthiest city in the U.S. Embrace vitality, outdoor activities, and top-notch healthcare in this vibrant Northern California gem.

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In a recent ranking by Niche.com, the picturesque city of Berkeley, located just outside of San Francisco, has been crowned as the healthiest place to live in the United States. With an exceptional overall grade of A+, Berkeley has surpassed other cities to claim the top spot, offering its residents a lifestyle brimming with vitality and well-being.

"Scenic view of Berkeley, California skyline with lush greenery and blue skies."
The top of Sather tower (The Campanile) rising above the trees and framed by ginkgo autumn colored leaves, on a blue sky background, UC Berkeley, San Francisco bay, California

Berkeley’s success in this ranking can be attributed to various factors that contribute to the physical and mental well-being of its residents. With low rates of physical inactivity, obesity, and smoking, the city fosters a culture of health consciousness. Access to quality healthcare is abundant in Berkeley, with institutions like Alta Bates Summit Medical Center ensuring top-notch patient safety and care.

One of the standout features of Berkeley is its emphasis on outdoor activities. Boasting a perfect score in this category, the city provides over 50 parks equipped with amenities such as outdoor gyms, tennis courts, hiking trails, and more. This abundance of recreational spaces encourages residents to lead an active lifestyle and enjoy the natural beauty that surrounds them.

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“Experience vitality in Berkeley, the healthiest city in the U.S.! 🌿 #Berkeley #HealthyLiving Explore” https://stmdailynews.com/discover-the-health

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Moreover, Berkeley’s vibrant cultural scene, sports facilities, and proximity to national parks make it an ideal place for young professionals and outdoor enthusiasts alike. The presence of the University of California adds a dynamic flair to the city, attracting a diverse population that contributes to its lively atmosphere.

While Berkeley offers an unparalleled quality of life, it comes at a cost. The median home value in the city is steep, and the overall cost of living is significantly higher than the national average. Despite this, the numerous benefits of residing in Berkeley make it a compelling choice for those seeking a healthy and fulfilling lifestyle.

In a broader context, California dominates the list of the healthiest cities in the country, with six communities making it to the top ten. Cities like Irvine, Orange County, and San Francisco also secured top spots, highlighting the state’s commitment to promoting well-being among its residents.

As you consider where to plant your roots and prioritize your health, Berkeley stands out as a beacon of wellness and vitality in the heart of Northern California. With its perfect blend of health-conscious living, outdoor recreation, and cultural richness, Berkeley sets the standard for what it means to live in a truly healthy city.

If you want to have a comprehensive look at the entire list of cities along with their respective rankings, you can easily access it by visiting Niche.. https://www.niche.com/places-to-live/search/healthiest-cities/

I recommend reading the informative article on Travel and Leisure’s website titled “This City Was Just Named the Healthiest Place to Live in the U.S.” This article delves into the Niche.com rankings of the city, providing a detailed analysis of what makes it the healthiest place to live in the U.S. It’s definitely worth checking out if you’re interested in learning more about the factors that contribute to a healthy living environment. https://www.travelandleisure.com/berkeley-california-healthiest-city-in-america-8629444

Our Urbanist Section

Explore our dedicated Urbanism Section to delve into a diverse array of narratives and essays focused on urbanism, sustainable communities, and efficient mass transportation. Access our website for captivating stories and articles that examine the impact of bike lanes on urban commuting behaviors. The incorporation of bike lanes into urban development plans plays a pivotal role in cultivating livable and sustainable cities. By prioritizing bike lanes, cities can foster safer, healthier, and more enjoyable commuting experiences for their residents. Embrace the advantages of bike lanes in urban areas to take a stride towards sustainable transportation solutions. Visit this link for more: https://stmdailynews.com/category/the-bridge/urbanism/

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Urbanism

Bike Lanes Revolutionizing Urban Commutes: Studies Unveil Surprising Findings

“Discover the surprising impact of bike lanes on urban commutes as a recent study reveals the benefits of sustainable transportation. #urbanplanning #bikelanes #sustainability”

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Bike lane in a bustling city, with cyclists commuting and enjoying a safe and dedicated cycling space.

Urban development is a key factor in enhancing the quality of life for city dwellers, and embracing sustainable transportation solutions is crucial as cities continue to grow. In recent years, bike lanes have emerged as a viable option for urban commuting. This blog post delves into the findings of a new study, shedding light on the surprising impact of bike lanes on urban commuting habits.

Importance of Urban Development:
Creating livable and sustainable cities is essential for urban development. It involves designing infrastructure and amenities that cater to residents’ needs while minimizing environmental impact. Transportation plays a pivotal role in urban development, influencing how people navigate and move within a city.

Benefits of Bike Lanes:
Bike lanes are a vital component of sustainable transportation systems, offering numerous advantages to cities and individuals alike. Firstly, they promote active forms of commuting, which helps reduce congestion and air pollution, making cities more environmentally friendly. Additionally, bike lanes encourage physical activity, contributing to healthier communities. Furthermore, by providing a safe and efficient mode of transportation for cyclists, bike lanes create a more inclusive and accessible city for all residents.

Case Study: Impact of Bike Lanes on Urban Commuting:
To assess the influence of bike lanes on commuting decisions, a recent study was conducted in a major city. The research team surveyed both cyclists and non-cyclists who frequently used common routes across the city. The study aimed to understand the extent to which the presence of bike lanes affected commuters’ choices.

Analyzing the Findings:
Remarkably, the study revealed a significant shift in commuting habits as a result of implementing bike lanes. Surpassing expectations, over 60% of participants reported that bike lanes positively influenced their decision to cycle instead of using other modes of transportation. This compelling finding indicates that bike lanes play a crucial role in encouraging more individuals to choose cycling as their preferred commuting option.

Implications for Urban Development:
Given the study’s findings, urban planners and policymakers should prioritize the integration of bike lanes as a fundamental part of city infrastructure. By doing so, cities can embrace sustainable transportation options and promote the growth of cycling as a means of urban commuting. This, in turn, will contribute to reduced traffic congestion, improved air quality, and ultimately create healthier communities.


The new study highlighting the impact of bike lanes on urban commuting habits underscored the significance of sustainable transportation solutions in cities. Bike lanes have proven to be influential in encouraging individuals to adopt cycling as their preferred mode of transportation. Integrating bike lanes into urban development plans will result in more livable and sustainable cities. By embracing bike lanes, cities can make commuting safer, healthier, and more enjoyable for all residents. To learn more about the research mentioned in this blog post, check out these references:

Our Urbanist Section

Discover a wide range of narratives and essays pertaining to urbanism, sustainable communities, and efficient mass transportation by exploring our dedicated Urbanism Section. Visit our website to access compelling stories and articles on the impact of bike lanes on urban commuting habits. The integration of bike lanes into urban development plans plays a crucial role in creating livable and sustainable cities. By prioritizing bike lanes, cities can promote safer, healthier, and more enjoyable commuting experiences for their residents. Take a step towards sustainable transportation solutions by embracing the benefits of bike lanes in urban areas. https://stmdailynews.com/category/the-bridge/urbanism/

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