Automotive
Slate Auto’s $20,000 Electric Truck: Redefining Affordable EVs for Everyday Americans
Slate Auto is shaking up the EV market with a $25,000 no-frills electric truck, backed by Jeff Bezos and built for everyday Americans.
Last Updated on June 7, 2025 by Daily News Staff
Image Credit: Slate Auto
A Michigan startup backed by Jeff Bezos is challenging the luxury EV market with a no-frills approach that’s capturing nationwide attention
When most people think of electric vehicles, images of Tesla’s sleek Model S or Ford’s high-tech Lightning come to mind – along with their premium price tags. But Slate Auto, a Troy, Michigan-based startup, is taking a radically different approach that’s got 100,000 Americans reaching for their wallets.
The Anti-Luxury EV
Slate’s electric pickup truck starts at just $25,000 to $27,500, making it one of the most affordable EVs ever announced. But here’s the catch – and the genius – behind their strategy: they’re stripping away everything that typically drives up EV costs.
No paint. No stereo system. No touchscreens. Not even power windows.
“We’re building the truck that America actually needs, not the one Silicon Valley thinks we want,” the company’s approach suggests, though they let their product speak for itself.
Backed by Billions, Built for the Masses
Despite its bare-bones approach, Slate Auto isn’t a garage startup. The company has secured approximately $700 million in funding from heavyweights investors including Jeff Bezos, Mark Walter, and Thomas Tull. This financial backing gives them the resources to challenge established automakers while maintaining their commitment to affordability.
The company plans to manufacture their trucks at a former Donnelly factory in Warsaw, Indiana, with production expected to begin in late 2026.
Market Response: 100,000 and Counting
Within just two weeks of opening reservations, Slate collected 100,000 orders at $50 each – generating $5 million in immediate revenue and demonstrating significant pent-up demand for affordable electric vehicles.
This response suggests that while the automotive industry has been focused on premium EVs loaded with features, there’s a massive market of consumers who simply want reliable, affordable electric transportation.
The Customization Philosophy
Slate’s minimalist approach isn’t just about cost-cutting – it’s about empowerment. By delivering a basic platform, they’re enabling customers to customize their trucks according to their specific needs and budgets. Want paint? Add it yourself or have it done locally. Need a sound system? Install exactly what you want.
This philosophy extends the vehicle’s lifecycle, as second and third owners can continue customizing and upgrading, potentially increasing long-term customer satisfaction and resale value.
What This Means for the EV Market
Slate Auto’s approach represents a fundamental shift in EV strategy. While competitors race to add more features, screens, and luxury appointments, Slate is proving that sometimes less really is more.
For communities like Phoenix, where transportation costs significantly impact family budgets, a $25,000 electric truck could be transformative. Small businesses, contractors, and everyday families who’ve been priced out of the EV market suddenly have an entry point.
Image Credit: Slate Auto
Slate Auto: Looking Ahead
As Slate moves toward their 2026 production timeline, they face the typical challenges of any automotive startup: scaling manufacturing, maintaining quality, and delivering on promises. However, their reservation numbers suggest they’ve identified a genuine market need that established automakers have overlooked.
The success or failure of Slate’s minimalist approach could reshape how the entire industry thinks about electric vehicles. Are consumers really demanding luxury features, or do they just want affordable, reliable electric transportation?
We’ll be following Slate Auto’s progress closely as they work toward production, bringing you updates on this potentially game-changing approach to electric vehicles.—STM Daily News will continue covering Slate Auto’s development and the broader evolution of affordable electric vehicles. Have thoughts on Slate’s approach? We’d love to hear from our readers about what features matter most in an electric vehicle.
Source: Slate Auto
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Consumer Corner
Frustration at the Pump: Why Americans are Exploring Electric Vehicles
Exploring Electric Vehicles: For more than one-third of Americans, one simple number is leading them to research electric vehicles: the final tally at a recent gas station fill-up. The pump is no longer just the close of a sale; for a growing number of drivers, it’s where questions begin.
Frustration at the Pump: Why Americans are Exploring Electric Vehicles
(Feature Impact) For more than one-third of Americans, one simple number is leading them to research electric vehicles: the final tally at a recent gas station fill-up.
This, according to new research from Hyundai Motor America, isn’t a hypothetical situation. In fact, 23% of respondents reported it’s happened to them more than once. For nearly half of Americans, pulling up to the pump now brings frustration or outright dread.
Many drivers have a number in mind where the math begins shifting, and once the shift happens, it rarely goes away. The pump is no longer just the close of a sale; for a growing number of drivers, it’s where questions begin.
For 23% of those surveyed, $5 per gallon is where they would start considering alternatives to a gas-powered vehicle. While some say they wouldn’t consider alternatives based on gas costs at all, this meaningful share of Americans points toward a specific tipping point.
Some begin by comparing models or brands while others find themselves on an automaker’s website, further along in the process than they initially expected to be. Most don’t act on this impulse right away, but drivers are increasingly caught somewhere between curious and committed – and 46% of those surveyed said they’d be likely to seriously research an EV.
The desire to leave the pump behind, which an EV would allow for, is a deal nearly half of respondents said they would take. However, the transition isn’t frictionless as charging access and range anxiety remain the top concerns for 28% of potential buyers.
While the move toward electric vehicles is often framed as a long-term decision made with spreadsheets and financial planning, for many Americans, it’s beginning somewhere smaller: a routine fuel stop and an eye-opening receipt.
If you’ve found yourself dismayed at the pump, find more information on electric vehicles at HyundaiUSA.com.
Photo courtesy of Shutterstock
eSOURCE:
Hyundai
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
Automotive
Driving Habits May Cost More Than You Think: Data-Backed Driving Techniques to Reduce Fuel Costs and Vehicle Wear
Last Updated on May 12, 2026 by Daily News Staff
Rising Fuel Costs
(Feature Impact) If you’re feeling pain at the pump, you’re not alone. However, it’s not just rising gas prices that can impact your wallet – it might be your own habits on the road that negatively impact fuel efficiency and add extra strain to your vehicle.
With gas prices fluctuating by more than $1 per gallon nationally in recent years, Mercury Insurance is highlighting how driver behavior can significantly influence fuel costs.
According to the U.S. Department of Energy, aggressive driving – rapid acceleration and hard braking – can reduce fuel economy by up to 40% in city driving and 30% on highways, increasing annual fuel expenses by hundreds of dollars.
For the average American driver, that inefficiency adds up quickly. AAA estimates that annual fuel costs can exceed $2,000 depending on vehicle type and region. A 30-40% reduction in fuel economy can translate into hundreds of dollars in additional fuel expenses each year – before factoring in the added wear on key vehicle components.
“Most drivers think of aggressive driving as a safety issue, but it’s also a cost issue,” said John Dicken, director, material damage claims at Mercury Insurance. “From a claims standpoint, we see how habits like hard braking and rapid acceleration accelerate wear on brakes, tires and suspension components. Smoother driving isn’t just more efficient – it helps reduce preventable damage over time.”
The Hidden Cost of Driving Aggressively
Fuel is only part of the equation.
- Brake replacement can range from $300-800 per axle, depending on the vehicle.
- A new set of tires can cost $600-1,200 or more.
- Poorly maintained or underinflated tires can lower gas mileage by roughly 0.2% for every 1 PSI drop in pressure, according to federal transportation data.
Over time, inconsistent maintenance and aggressive driving habits compound these costs.
“Driving behavior directly impacts how often certain parts need to be replaced,” Dicken said. “When drivers anticipate traffic, maintain steady speeds and keep up with routine maintenance, they reduce strain on their vehicle and potentially avoid unnecessary repair expenses.”
Practical Eco-Driving Tips That Make a Measurable Difference
Consider these strategies recommended by Mercury Insurance to improve efficiency and reduce vehicle wear:
Accelerate gradually: Avoid rapid starts and jackrabbit acceleration, which significantly reduce fuel economy.
Brake smoothly and anticipate stops: Looking ahead and easing into stops reduces stress on brake systems.
Maintain consistent speeds: Using cruise control on highways can help improve fuel efficiency.
Keep tires properly inflated: Check tire pressure monthly and before long trips. If you’re unsure what your vehicle’s tires should be inflated to, locate the sticker inside the driver’s side door jamb for the proper PSI inflation or refer to the owner’s manual.
Remove excess weight: Extra cargo and unused roof racks reduce efficiency and increase drag.
Efficiency, Safety and Sustainability
The Environmental Protection Agency reports that transportation accounts for roughly 28% of total U.S. greenhouse gas emissions. While vehicle technology continues to improve, individual driving behavior remains one of the most immediate ways drivers can reduce both fuel consumption and environmental impact.
“Small, consistent changes in how we drive can produce meaningful savings over time,” Dicken said. “It’s one of the simplest ways drivers can protect both their budget and their investment.”
For more information about efficient driving and other cost saving measures, visit MercuryInsurance.com/Resources.
Photos courtesy of Shutterstock
SOURCE:
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Automotive
Gas prices have a $5 tipping point: New research shows when Americans start looking at EVs
Gas prices have a $5 tipping point: New research shows when Americans start looking at EVs
(Tiffany Miller for Hyundai) There is a moment at the gas pump when the number staring back at you stops feeling routine.
You expect the total to land somewhere familiar. And then, one day, it doesn’t. Not dramatically higher. Just high enough to feel different. Enough to make you pause before tapping your card.
According to new research from Hyundai Motor America, that moment is not hypothetical. For more than a third of American drivers, it has already happened. And for many, once it does, something shifts that does not quite shift back.
For 42% of Americans, pulling up to a pump now brings frustration or outright dread. Most have made peace with the routine, even if 39% describe their gas spend as “frustrating but expected.”
The experience at the pump hasn’t changed. The emotional weight of it has.
Most drivers have a number in their head where the math shifts. For 23% of those surveyed, $5 per gallon is where they would seriously start considering alternatives to a gas-powered vehicle. Not everyone will be moved by price, and 29% say they would not consider alternatives based on gas costs at all. But for a meaningful share of Americans, the tipping point is specific. It is a number on a sign, and many have seen it before.
More than one-third of Americans surveyed say a recent fill-up has already prompted them to research electric vehicles, and 23% say it has happened more than once.
What comes next is rarely dramatic. Some compare models or brands. Some search online. Some find themselves on an automaker’s website, further along than they expected to be. Most do not act on this impulse right away. But for a growing number, the pump is where the question starts.
The shift is real but uneven. If gas prices rose significantly and stayed high, 46% of those surveyed say they would be likely to seriously research an EV. Yet most Americans are still somewhere between curious and committed.
The pitch for electric vehicles is simple. Never stop for gas again. Nearly half of Americans say they would absolutely take that deal.
The transition is not frictionless. Charging access and range anxiety remain the top concern for 28% of potential buyers, and simple comfort with the status quo runs just as deep.
The desire to leave the pump behind is real. So is everything standing in the way.
The move toward electric vehicles is often framed as a long-term decision made with spreadsheets and incentive calculators, but for many Americans, it begins somewhere smaller. A routine fuel stop. A number that lands differently. A moment of hesitation before the receipt prints.
Methodology
Hyundai Motor America commissioned Atomik Research to conduct an online survey of 1,000 adults throughout the United States. The margin of error is plus or minus 3 percentage points at a 95% confidence level. Fieldwork was conducted between April 3 and April 6, 2026.
Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock (woman at gas pump)
SOURCE:
Hyundai
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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