toys and kids electronics
Toy Association Unveils Holiday Shopping Insights & Trends
Discover the latest holiday shopping insights and trends unveiled by the Toy Association, shaping the toy industry this season. Toy Association
Last Updated on September 13, 2025 by Rod Washington
The Toy Association has unveiled new insights and trends for holiday shopping at Toy Fair® in New York City. According to their research, parents are not only buying toys for their kids but also for themselves and other adults, with 89% of parents planning to purchase toys for grown-ups. The trend of “Kidults” is on the rise, with adults of all ages embracing toys and play. Sustainability, diversity, and representation are key themes influencing toy purchasing decisions, and parents are increasingly interested in toys that promote education and skill development. Additionally, toys inspired by movies and nostalgic toys from the past are gaining popularity.
The Toy Association https://www.toyassociation.org//
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