Health Equity

When we talk about health equity, we’re really talking about who gets the chance to live a longer, healthier life — and who has been systematically denied that chance. Tobacco and nicotine addiction remain a clear example of that imbalance, especially in Black communities and other historically marginalized groups.

That’s why Truth Initiative and the NAACP are expanding their partnership to increase access to proven quit support and to reframe nicotine cessation as something bigger than an individual choice. Their new phase of collaboration launches the Breath of Freedom Movement, powered by Truth Initiative and the NAACP — a community-centered effort that combines civil rights leadership with public health expertise.

A movement rooted in community and accountability

The Breath of Freedom Movement builds on the work of the Breath of Freedom coalition, an alliance led by Truth Initiative across Black-led organizations. The coalition’s mission has been to reclaim the narrative around tobacco use, confront the ways the industry has shaped that narrative, and connect people to support that respects culture, history, and lived experience.

This expansion arrives at a critical moment. According to the press release, approximately 45,000 Black Americans die each year from smoking-related illness. The burden is not accidental — it has been driven in large part by decades of targeted marketing of menthol cigarettes and other flavored tobacco products.

The release highlights another stark disparity: more than 80% of Black smokers use menthol cigarettes, compared with 43% of adult smokers overall. Menthol products are often described as easier to start and harder to quit, which makes access to culturally relevant cessation resources not just helpful, but essential.

Launching at the NAACP National Convention in Chicago

The Breath of Freedom Movement will officially launch at the NAACP National Convention, taking place July 18–22, 2026, in Chicago. The convention theme, “We, The People,” commemorates the nation’s 250th anniversary and marks 100 years since Chicago first hosted the NAACP conference in 1926.

As part of the convention programming, Truth Initiative will debut the Rise Together EXperience: Culture, Community, and Nicotine-Free Lives — an immersive mobile exhibit designed to explore how tobacco use and industry marketing tactics have impacted Black, Hispanic, and LGBTQ+ communities. The exhibit is also meant to connect people to quit support in a way that feels accessible and grounded in real community conversations.

What the expanded partnership will do

Truth Initiative and the NAACP say this partnership is designed to move beyond awareness and into action — action that’s rooted in community spaces where trust already exists. The expanded collaboration will focus on:

• Hosting culturally relevant presentations, community forums, workshops, and healing-centered discussions about the health consequences of smoking, vaping, and nicotine addiction, with a focus on disproportionate impacts.
• Advancing the Breath of Freedom mission by reframing nicotine cessation as an act of liberation and resistance to the tobacco industry’s exploitation of Black communities.
• Co-developing and distributing culturally relevant public health content, including toolkits, digital resources, and community-informed cessation materials.
• Promoting awareness of and access to proven quit resources — including Truth Initiative’s EX Program — in partnership with Black-led organizations, faith-based groups, LGBTQ+ advocates, and other culturally aligned stakeholders.
• Strengthening local, regional, and national outreach strategies that elevate community voices and mobilize grassroots support for nicotine prevention and cessation.

In the release, Dr. Chris T. Pernell, Director of the NAACP Center of Health Equity, underscored that health equity requires more than information — it requires accountability and community-rooted action that connects people with tools for healing and freedom from addiction.

Quitting as liberation — not just willpower

One of the most important shifts in this work is the language: quitting isn’t framed as a moral test or a matter of “just trying harder.” Instead, it’s positioned as a supported process — and as a way for communities to push back against systems that have profited from addiction.

As Dr. Dartis noted in the announcement, the tobacco industry has targeted Black communities for generations with products and marketing designed to drive nicotine addiction. The expanded partnership aims to meet people where they are — in trusted spaces, through meaningful conversations, and with resources that recognize culture and lived experience.

Bridging public health data and lived experience

The press release also notes that Dr. Dartis will be featured in an upcoming NAACP docuseries focused on bridging the gap between public health data and the lived experiences of Black men in America. The project will explore the systems, relationships, and environments that shape health outcomes, while highlighting resilience and calling for accountability from the systems meant to serve communities.

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How to get free quit support

If you or someone you care about is ready to quit smoking, vaping, or other nicotine products, free support is available through Truth Initiative’s EX Program.

• Text JoinFreedom to 88709
• Visit exprogram.com

Local resources (Arizona)

If you’re in Arizona and want additional, local support, consider these options:

• Arizona Smokers’ Helpline (ASHLine): Call 1-800-55-66-222 or visit https://www.azdhs.gov/ashline/ for free quit coaching and support for Arizona residents.
• Arizona 2-1-1: Dial 2-1-1 (or visit 211arizona.org) to get connected to local health services, community programs, and support resources.
• Primary care clinics and community health centers: If you have a regular doctor or use a community clinic, ask about quit plans and nicotine replacement options. Many clinics can help you build a step-by-step approach and connect you to additional programs.

The takeaway

The Breath of Freedom Movement is a reminder that nicotine addiction doesn’t exist in a vacuum. It’s connected to policy, marketing, access to care, and the long history of unequal health outcomes in the United States. By combining community leadership with proven quit resources, Truth Initiative and the NAACP are working to ensure that communities most impacted by tobacco-related harm have the support they need to heal, quit, and thrive.

Credit: Truth Initiative. News provided by Truth Initiative via PRNewswire, July 17, 2026.

• Related Links
• https://www.exprogram.com (or exprogram.com)
• https://www.azdhs.gov/ashline/
• https://211arizona.org

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Shontay Lundy, Founder and CEO of Black Girl Sunscreen, has been inducted into Sigma Gamma Rho Sorority’s 2026 TrailblazerΣ Honorary Membership Class—an honor recognizing women whose leadership and accomplishments create measurable impact across culture and community.

Announced July 29, 2026, the recognition places Lundy among 21 accomplished women celebrated for reshaping their industries through service, sisterhood, and scholarship. For Lundy, it’s a milestone that reflects not only entrepreneurial success, but also the broader advocacy work that has helped expand how the beauty and skincare world talks about inclusive sun care and representation.

What the TrailblazerΣ Honorary Membership Recognizes

Sigma Gamma Rho Sorority, founded in 1922, is a national collegiate sorority with more than 100,000 members across 500 chapters worldwide. Built on principles of leadership and service, the organization is known for its long-standing commitment to community outreach—captured in its slogan, “Greater Service, Greater Progress.”

Honorary membership is among Sigma Gamma Rho’s most prestigious distinctions. It is awarded to women whose work excels in their field while also positively influencing society at large. The TrailblazerΣ class, in particular, highlights leaders who redefine what’s possible and open doors for others.

A Recognition Linked to a Larger Mission

Lundy founded Black Girl Sunscreen in 2016 to address a persistent gap in the market: sun protection products that work well for people of color, without leaving an unwanted white cast. Since then, the brand has become a recognizable name in inclusive skincare—helping educate consumers on sun safety and shifting public perception around who sunscreen is “for.”

Her induction into Sigma Gamma Rho’s 2026 class connects that work to a larger legacy of women breaking barriers across industries. It also underscores the brand’s impact beyond product innovation—positioning Black Girl Sunscreen as part of a wider movement toward representation, health education, and community-driven leadership.

In a statement, Lundy emphasized that the honor reflects shared values and a commitment to creating opportunities for others:

“To be welcomed into Sigma Gamma Rho is incredibly meaningful because it represents more than recognition—it reflects a shared commitment to service, leadership, and creating opportunities for others. Throughout my journey, I’ve always believed success should open doors, not just for yourself, but for the women coming behind you. I’m honored to join a sisterhood whose legacy is rooted in that same purpose, and I look forward to continuing that work together.”

A Class of Leaders Across Industries

Lundy joins a group of honorees spanning business, sports, media, and public service—reflecting Sigma Gamma Rho’s tradition of recognizing women whose achievements extend beyond personal success to broader community impact.

As the beauty industry continues to evolve toward more inclusive products and messaging, Lundy’s recognition signals how far the conversation has come—and how much it still depends on leaders willing to challenge assumptions, educate consumers, and build brands with purpose.

About Black Girl Sunscreen

Black Girl Sunscreen is a beauty and skincare company founded by Shontay Lundy in 2016 to address the lack of sun protection products formulated for people of color. The brand’s mission centers on educating consumers about safe skin practices and sun protection, while providing premium sun care products formulated for melanated skin and designed to be exceptional for everyone.

For more information, visit blackgirlsunscreen.com.

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Three new studies shared this week at the Society of NeuroInterventional Surgery (SNIS) 23rd Annual Meeting deliver a clear message: stroke care in the U.S. is improving, but those gains are not reaching everyone equally. Researchers found persistent disparities tied to race, geography, and socioeconomic status—factors that can shape whether a patient receives advanced treatment, how quickly they reach specialized care, and ultimately, whether they survive.

Stroke remains one of the nation’s leading causes of death and long-term disability. In recent years, breakthroughs in emergency response systems and minimally invasive procedures have expanded what’s possible in the critical first hours after a stroke. But the latest findings suggest that access to those life-saving advances still depends too heavily on who you are and where you live.

Study 1: Treatment gaps widen as strokes get more severe

The first study, “Racial Disparities in Endovascular Thrombectomy Widen with Stroke Severity: A National Inpatient Sample Analysis,” examined more than 325,000 acute ischemic stroke patients treated at U.S. teaching hospitals between 2018 and 2022.

The focus was endovascular thrombectomy (EVT), a minimally invasive procedure in which specialists remove a clot from a blocked artery in the brain. EVT can be a game-changer for eligible patients—but researchers found Black patients were less likely than white patients to receive it across all levels of stroke severity.

What stood out most: the disparity grew as stroke severity increased. At a National Institutes of Health Stroke Scale (NIHSS) score of 20, the predicted probability of receiving EVT was:

• 33% for white men
• 32% for white women
• 28% for Black men
• 26% for Black women

Co-first author Muhammed Amir Essibayi, MD, MSc, FRCP, noted that timely access becomes even more critical as severity rises—yet the treatment gap becomes more pronounced. The study also highlighted an intersectional pattern, with Black women consistently least likely to receive EVT.

Study 2: Hemorrhagic stroke deaths are falling—but disparities persist

The second study, “Reducing Inequalities in Stroke Events-Hemorrhagic Disparities (RISE-HD): A 10-year Statewide Analysis of Social Determinants of Mortality in Hemorrhagic Stroke,” analyzed more than 120,000 patients hospitalized with hemorrhagic stroke in Florida between 2013 and 2024.

There was good news: mortality rates declined significantly over the decade, suggesting real progress in stroke systems and hospital care.

But after adjusting for age, sex, and comorbidities, disparities remained. Black patients had higher odds of in-hospital mortality than white patients. Higher mortality was also associated with:

• Living in rural areas
• Having Medicaid or other non-commercial insurance

Researchers also found regional differences across Florida, pointing to uneven access to specialized stroke care.

Primary author Natália Vasconcellos, MD, MSc, emphasized that improving outcomes for everyone will require addressing barriers to specialized stroke systems—especially in underserved communities.

Study 3: The “Stroke Belt” has two different access problems

The third study, “Dual Pathways to Hemorrhagic Stroke Mortality Across the U.S. Stroke Belt: Rural Neurointerventional Isolation and Urban Structural Vulnerability,” looked at hemorrhagic stroke mortality across 433 counties in the “Stroke Belt,” a region long associated with higher stroke rates and worse outcomes.

Researchers compared factors linked to mortality in rural versus urban counties, including:

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• Distance to the nearest Comprehensive Stroke Center
• Community-level socioeconomic disadvantage
• Racial and economic segregation
• HIV burden

They found the drivers of mortality differed sharply by setting:

• In rural counties, longer travel times to Comprehensive Stroke Centers were more strongly associated with higher mortality.
• In urban counties, racialized economic segregation and HIV burden were more strongly associated with poorer outcomes—even when specialized care was geographically closer.

Dylan Yates, a medical student at Tulane University School of Medicine, summarized the takeaway: the neurointerventional access gap in the Stroke Belt is “not one problem, it is two.” Solutions need to match the reality on the ground—strengthening transfer networks and specialty connections in rural areas, while addressing structural disadvantage and underinvestment in urban communities.

What to watch for: where the system can improve

Across all three studies, the common thread is that medical innovation alone doesn’t guarantee equitable outcomes. Researchers pointed toward targeted interventions that could help close the gap, including:

• More consistent, equitable treatment pathways for advanced stroke procedures like EVT
• Stronger stroke transfer networks to reduce delays—especially in rural regions
• Expanded access to specialty stroke care and Comprehensive Stroke Centers
• Community-level investment and structural reforms in underserved urban neighborhoods

For patients and families, these findings also reinforce the importance of recognizing stroke symptoms quickly and calling 911 immediately. Time is brain—yet the system must ensure that “time” and “access” don’t vary based on race, ZIP code, or insurance status.Source: Society of NeuroInterventional Surgery (SNIS), July 

Related Links

• Society of NeuroInterventional Surgery (SNIS) — https://www.snisonline.org
• NIH: Stroke (overview, symptoms, treatment) — https://www.ninds.nih.gov/health-information/disorders/stroke
• CDC: Stroke (risk factors, prevention, data) — https://www.cdc.gov/stroke/
• American Stroke Association (ASA): Stroke resources — https://www.stroke.org/
• NIH Stroke Scale (NIHSS) basics (clinical context) — https://www.stroke.nih.gov/resources/scale.htm
• Find a certified stroke center (The Joint Commission) — https://www.qualitycheck.org/

SOURCE Society of NeuroInterventional Surgery

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