Economy
US Consumer Confidence Fell Sharply in January: What the Latest Conference Board Data Signals
In January 2026, U.S. consumer confidence plummeted to its lowest level since 2014, as the Consumer Confidence Index fell by 9.7 points to 84.5. Concerns about inflation, employment, and economic stability led to decreased optimism across all demographics and a cautious approach to major purchases, signaling potential recession ahead.
US consumers started 2026 on a noticeably more cautious note. New data from The Conference Board shows its Consumer Confidence Index® fell sharply in January, wiping out a brief December rebound and pushing overall sentiment to its weakest level in more than a decade.
Confidence drops to the lowest level since 2014
The Conference Board Consumer Confidence Index® fell 9.7 points in January to 84.5 (1985=100), down from an upwardly revised 94.2 in December. The organization noted that December’s figure was revised up by 5.1 points, meaning what initially looked like a decline last month was actually a small uptick—before January’s slide reasserted the broader downward trend.
The cutoff for the preliminary January results was January 16, 2026.
Both “right now” and “what’s next” got worse
The decline wasn’t isolated to one part of the survey. Both consumers’ views of current conditions and their expectations for the months ahead weakened.
- Present Situation Index: down 9.9 points to 113.7
- Expectations Index: down 9.5 points to 65.1
That Expectations reading matters because it’s well below 80, a level The Conference Board says “usually signals a recession ahead.”
Dana M. Peterson, Chief Economist at The Conference Board, summed it up bluntly: confidence “collapsed” in January, with all five components deteriorating. The overall Index hit its lowest level since May 2014.
What consumers are worried about (and what’s showing up in write-ins)
The Conference Board said consumers’ write-in responses continued to skew pessimistic. The biggest themes weren’t hard to guess:
- Prices and inflation
- Oil and gas prices
- Food and grocery prices
Mentions of tariffs and trade, politics, and the labor market also rose in January. References to health/insuranceand war edged higher.
In other words: consumers aren’t just feeling uneasy—they’re pointing to specific pressure points that affect day-to-day costs and long-term stability.
Labor market perceptions softened
Consumers’ views of employment conditions weakened, with fewer respondents saying jobs are plentiful and more saying jobs are hard to get.
- 23.9% said jobs were “plentiful,” down from 27.5% in December
- 20.8% said jobs were “hard to get,” up from 19.1%
That shift matters because consumer confidence often follows the labor market. When people feel less secure about job availability, they tend to pull back on big purchases and discretionary spending.
Expectations for business conditions and jobs turned more negative
Looking six months out, pessimism increased:
- 15.6% expected business conditions to improve (down from 18.7%)
- 22.9% expected business conditions to worsen (up from 21.3%)
On jobs:
- 13.9% expected more jobs to be available (down from 17.4%)
- 28.5% anticipated fewer jobs (up from 26.0%)
Income expectations cooled too:
- 15.7% expected incomes to increase (down from 18.8%)
- 12.6% expected incomes to decline (down slightly from 13.0%)
So while fewer people expected their income to fall, the bigger story is that optimism about income growth faded.
Who’s feeling it most: age, income, and politics
On a six-month moving average basis, confidence dipped across:
- All age groups (though under 35 remained more confident than older consumers)
- All generations (with Gen Z still the most optimistic)
- All income brackets (with those earning under $15K the least optimistic)
- All political affiliations (with the sharpest decline among Independents)
This broad-based decline suggests the shift isn’t confined to one demographic pocket—it’s spreading.
Big-ticket buying plans: more “maybe,” less “yes”
The survey also pointed to increased caution around major purchases.
Consumers saying “yes” to buying big-ticket items declined in January, while “maybe” responses rose and “no” edged higher.
- Auto buying plans were flat overall, though expectations for new cars continued to falter and plans to buy used cars climbed.
- Homebuying expectations continued to retreat.
- Plans to purchase appliances, furniture, and TVs decreased.
- Electronics purchase intentions dipped in most categories—except smartphones, which continued trending upward on a six-month moving average basis.
Services spending softened—but restaurants and travel stayed interesting
Planned spending on services over the next six months weakened in January, with fewer consumers saying “yes” and more shifting into “maybe.”
Still, a few categories stood out:
- Restaurants, bars, and take-out remained the top planned services spending category and continued to rise.
- Consumers also intended to spend more on hotels/motels for personal travel, airfare/trains, and motor vehicle services.
The Conference Board noted this was surprising given the plunge in vacation plans—especially for domestic travel—also recorded in the survey.
What to watch next
January’s report paints a clear picture: consumers are feeling squeezed by costs, less confident about the labor market, and more hesitant about major purchases. The Expectations Index dropping deeper below the “recession signal” threshold will likely keep economists, businesses, and policymakers watching the next few releases closely.
The Conference Board publishes the Consumer Confidence Index® at 10 a.m. ET on the last Tuesday of every month.
Source: The Conference Board, January 2026 Consumer Confidence Survey® (PRNewswire release, Jan. 27, 2026).
jobs help wanted
Ghost Jobs: The Hidden Hiring Trend Affecting Millions of Job Seekers
Ghost jobs are becoming a growing concern for job seekers. Learn what they are, why companies post them, and how they affect hiring, the economy, and your job search.
Why You Keep Applying—But Never Hear Back
If you’ve ever spent hours tailoring your résumé for a position only to hear nothing in return, you may have encountered what’s known as a ghost job.
A ghost job is a job posting that appears active but isn’t currently being filled. While not every old or inactive listing is intentionally misleading, many remain online long after hiring has paused—or even after the position has already been filled.
The result is growing frustration among job seekers and increasing questions about the accuracy of employment data.
What Exactly Is a Ghost Job?
A ghost job is an advertised position where an employer has little or no immediate intention of hiring someone.
This doesn’t necessarily mean the company is acting maliciously. There are several reasons these listings exist.
Companies may:
- Build a database of future candidates
- Test salary expectations and available talent
- Comply with internal hiring policies
- Maintain the appearance of growth
- Delay removing listings after a hiring freeze or filled position
For applicants, however, the experience is often the same: applications disappear into a black hole.
Why Companies Post Ghost Jobs
Some employers say maintaining job listings helps them prepare for future growth.
Others keep positions open because budgets haven’t been finalized or executive approval hasn’t been granted.
Recruiters may also continue collecting résumés so they’re ready when a position eventually opens.
While these reasons may make business sense, they can create unrealistic expectations for applicants actively searching for work.
The Impact on Job Seekers
Ghost jobs can have real consequences.
Many applicants spend dozens of hours:
- Researching companies
- Customizing résumés
- Writing cover letters
- Completing assessments
- Participating in interviews that never lead anywhere
The emotional toll can be significant.
Repeated silence often leaves qualified workers questioning their experience or abilities when the issue may simply be that the position was never actively available.
How Ghost Jobs Affect the Economy
The effects extend beyond individual applicants.
Employment Data Can Be Misleading
Job openings are often viewed as a sign of economic strength.
If a significant share of posted openings aren’t being actively filled, the labor market may appear stronger than it actually is.
That can influence:
- Business confidence
- Consumer confidence
- Economic forecasts
- Public policy discussions
Productivity Suffers
Job seekers spend valuable time applying for positions that may never result in interviews.
Recruiters also spend time managing applications for jobs that aren’t immediately available.
Those inefficiencies create costs for both workers and employers.
Hiring Becomes Less Efficient
When applicants lose trust in job boards, they’re less likely to apply broadly.
Companies with legitimate openings may receive fewer qualified applicants because candidates become skeptical of online listings.
Are Ghost Jobs Illegal?
Generally, no.
In most cases, employers are legally allowed to advertise positions even if they’re not hiring immediately.
However, critics argue that intentionally leaving inactive jobs online without updating their status reduces transparency and wastes applicants’ time.
Some employment experts have called for greater accountability and clearer labeling of inactive or future hiring opportunities.
How to Spot a Ghost Job
While there’s no foolproof method, these warning signs may indicate a listing isn’t actively being filled:
- The same position has been reposted for months.
- The posting never disappears.
- Employees report hiring freezes.
- The company rarely responds to applicants.
- The job description is vague or unusually generic.
Tips for Job Seekers
Instead of applying blindly:
- Focus on recently posted openings.
- Connect with recruiters or current employees.
- Research whether the company is actually expanding.
- Use networking alongside online applications.
- Follow up professionally when possible.
Quality applications often produce better results than sending hundreds of résumés.
Looking Ahead
Artificial intelligence has made it easier than ever for applicants to submit hundreds of applications—and for employers to post and manage thousands of job listings.
As hiring becomes increasingly automated, transparency may become one of the most valuable qualities in the recruiting process.
For both employers and job seekers, trust remains the foundation of a healthy labor market.
Related Links
- U.S. Bureau of Labor Statistics – Job Openings and Labor Turnover Survey (JOLTS)
- U.S. Bureau of Labor Statistics (BLS)
- Society for Human Resource Management (SHRM)
- Indeed Career Guide
- LinkedIn Talent Blog
- CareerBuilder Advice & Resources
- Monster Career Advice
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News
Joby Aviation and Toyota kick off manufacturing alliance to scale electric air taxi production
Joby Aviation and Toyota launch a joint venture to improve productivity, quality, and cost as they prepare to scale electric air taxi production.
Joby Aviation and Toyota Motor Corporation have launched the initial phase of a strategic manufacturing alliance aimed at accelerating commercial production of electric air taxis—an early step the companies say is designed to make “air mobility for all” a practical, everyday reality.
Announced June 30, 2026, the partnership formalizes a new joint venture that will combine Joby’s electric aviation development with Toyota’s production systems and operational expertise. The near-term focus: building the groundwork for commercial production while pushing improvements in productivity, quality, and cost—key factors as the industry moves from prototypes to scaled manufacturing.
What the joint venture is designed to do
According to the companies, the alliance will initially concentrate on:
- Establishing the foundation for commercial production capability
- Advancing manufacturing excellence with an emphasis on productivity, quality, and cost
- Supporting expansion of Joby’s production capacity as it works toward aircraft certification and prepares for anticipated demand
The announcement positions Toyota’s manufacturing playbook—known globally for lean production and continuous improvement—as a lever to help Joby move from development into repeatable, high-quality output at scale.
Why it matters: eVTOLs need scale, not just flight tests
Electric vertical take-off and landing (eVTOL) aircraft have become one of the most closely watched bets in next-generation transportation, but the path to viable air taxi services depends on more than successful test flights. Certification timelines, supply chain readiness, and the ability to produce aircraft consistently (and affordably) are often what separates promising technology from commercial reality.
By forming a joint venture focused on manufacturing readiness, Joby and Toyota are signaling that the next competitive frontier is industrialization—how quickly and reliably eVTOL aircraft can be built to meet safety standards and market demand.
Related Links for Further reading
- Joby Aviation (official): https://www.jobyaviation.com
- Joby Investor Relations / News (official updates & filings): https://ir.jobyaviation.com
- Toyota Newsroom (official): https://www.toyotanewsroom.com
- Toyota Global (corporate overview): https://global.toyota/en
- FAA Advanced Air Mobility / Air Taxis (context): https://www.faa.gov/air-taxis
What executives are saying
Joby founder and CEO JoeBen Bevirt emphasized the long-running relationship between the companies, calling the joint venture a reflection of shared confidence in the opportunity ahead.
“Toyota has been by Joby’s side for nearly a decade, providing invaluable guidance and support as we built the foundation for manufacturing our aircraft,” Bevirt said. “Together, we share a vision of making aerial mobility an everyday reality.”
Toyota Motor Corporation Chairman Akio Toyoda framed air mobility as an extension of the company’s broader mission.
“Since our founding, we’ve been guided by the philosophy of providing mobility for all,” Toyoda said, adding that Toyota views air mobility as “a natural extension of that philosophy—from the ground into the sky.”
About the companies
Joby Aviation (NYSE: JOBY) is a California-based transportation company developing an all-electric eVTOL air taxi. The company intends to operate its own air taxi service in cities worldwide and sell aircraft to other operators and partners.
Toyota (NYSE: TM) has operated in North America for nearly 70 years and says it is focused on sustainable, next-generation mobility through Toyota and Lexus brands. Toyota reports nearly 64,000 employees in North America, 14 manufacturing plants, and more than 1,800 dealerships. The company also noted that its North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.
What to watch for next
For readers tracking the air taxi sector, the next milestones will likely center on:
- Details on how the joint venture will be structured operationally
- Updates on Joby’s certification progress and production ramp timelines
- Signs of how manufacturing improvements translate into cost reductions and throughput
- Additional agreements or expanded collaboration as the alliance progresses
While the companies highlighted expected benefits, they also noted the usual forward-looking risks—such as regulatory certification timelines, market conditions, and the ability to finalize additional agreements.
Source: Toyota Motor North America / PRNewswire (June 30, 2026)
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financial wellness
Building Brighter Futures: Helping Young People Succeed in a Changing Economy
Changing Economy: During a time when the economy is changing rapidly and shifting the landscape of work into uncertain territory, academic success is no longer enough to put young people on a stable path to the future. Smart students need to start taking steps in new directions, adding key concepts like financial literacy, economic mobility and entrepreneurship to their knowledge arsenals.
Building Brighter Futures: Helping Young People Succeed in a Changing Economy
(Feature Impact) During a time when the economy is changing rapidly and shifting the landscape of work into uncertain territory, academic success is no longer enough to put young people on a stable path to the future. Once, a high school diploma was enough to land a well-paying job. Then a college degree became the gold standard. Now the roadmap has changed again, which means that smart students need to start taking steps in new directions.
According to Junior Achievement, three key concepts to add to modern teenagers’ knowledge arsenal include financial literacy, economic mobility and entrepreneurship.
Why Financial Literacy Matters
When young people are equipped with the knowledge they need to earn, manage, save and invest money, it supports their journey through every life milestone ahead, from education and homeownership to retirement and more. Financial literacy gives people the confidence to make smart decisions while dodging costly mistakes like getting into high-interest debt.
A recent Junior Achievement survey indicated that although 42% of Americans struggle with money management, 23% feel their income could be sufficient if they understood how to manage it more effectively. Giving students a strong foundation in financial literacy can set them up well to not only earn money but use it wisely to meet their future needs and accomplish their goals.
The Power of Economic Mobility
Economic mobility refers to the idea that each generation can expect to achieve better opportunities and more financial stability than the one before. Today’s youth are growing increasingly skeptical of this possibility, and for good reason: they see that even many college graduates are underemployed and struggling to find their feet.
There’s no denying the game has changed. However, upward economic mobility is still within reach for students who are willing to learn the new rules, especially if they have parents and educators supporting their journeys. With or without a college degree, students who engage with their communities, believe in their own potential and focus on building transferable personal and entrepreneurial skills can find themselves well-positioned to navigate a changing world.
How to Grow Entrepreneurial Skills
Topics like financial literacy and business acumen can be taught in a variety of ways both in and out of the classroom. Other key entrepreneurial skills – like leadership, confidence, work ethic, creativity and critical thinking – are more like muscles that get stronger when they’re trained. While academics are still important, hands-on opportunities and experiences are invaluable parts of the equation to prepare students for economic success.
Take programs like Future Bound by Junior Achievement, for example, which is an immersive annual event designed to empower high school students with essential skills and opportunities to innovate. Participants put their intelligence, creativity and ambition to the test during four team competitions where they can showcase and hone real-world business and economic skills. Winners receive national honors, awards, scholarships and prizes from event sponsors, including Pacific Life Foundation and Staples, among others. Plus, all attendees get the chance to network with industry leaders from around the country, participate in workshops and connect with other future-focused teens.
Whether you’re a student, parent, educator or volunteer, explore more resources to help young people succeed at JA.org.
Photo courtesy of Shutterstock
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