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Google Reclaims No. 1 in Kellogg’s 2026 Super Bowl Ad Review

Google’s “New Home” ad topped the Kellogg School’s Super Bowl Advertising Review, praised for its emotional storytelling and clear product value. It marks Google’s fourth win. Other notable performers included Anthropic and Novartis. In contrast, Coinbase and ai.com struggled due to unclear brand connections. AI and health advertising trends emerged prominently in 2026.

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Kellogg’s 2026 Super Bowl Ad Review

Google is back on top in one of the most-watched postgame scorecards in marketing.

The Kellogg School of Management announced that Google Gemini earned the No. 1 ranking in the 22nd Kellogg School Super Bowl Advertising Review, thanks to its emotional “New Home” spot—an ad built around the idea that AI can support life transitions through creativity and human connection. Kellogg says this marks the fourth time Google has taken the top spot in the panel’s rankings.

Not every advertiser had a good night. Kellogg’s review also called out Coinbase and ai.com for low grades, with panelists criticizing unclear brand linkage and fuzzy value propositions.

Why Google’s “New Home” ad won

According to Kellogg, Google’s top-ranked spot stood out for balancing two things that are hard to pull off in a Super Bowl window:

  • Emotional storytelling that feels human
  • A clear demonstration of product value

“This ad captures what Google has historically done best: pairing genuine emotional storytelling with a clear illustration of how the product fits naturally into people’s lives,” said Tim Calkins, clinical professor of marketing and co-lead of the Kellogg School Super Bowl Advertising Review. Co-lead Derek Rucker added that it feels like a modern evolution of that approach rather than a departure.

The review also notes the ad echoed the spirit of Google’s iconic “Parisian Love” spot from 2009—offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.

Other top performers (and why they landed)

Kellogg’s panel also gave strong marks to:

  • Anthropic’s Claude for “Can I get a six pack quickly?
  • Novartis for “Relax Your Tight End

Rucker highlighted Anthropic’s advantage in a crowded AI category: the message was simple and clearly differentiated, which made it easier for viewers to understand what the brand is and why it matters.

The ads that fumbled: Coinbase and ai.com

On the other side of the rankings were ads that grabbed attention but didn’t connect the dots.

Kellogg said Coinbase aired a spot built around a karaoke-style use of a Backstreet Boys song, but the creative failed to establish a clear connection to the brand or its value proposition, resulting in a low rating from the panel.

ai.com also received a low grade, with panelists left unclear on what the product actually offered. “When you’re advertising new technologies, there’s a lot to learn from classic brand building,” Calkins said, adding that ai.com is a good example of what can go wrong when viewers are still wondering what the product is after the ad ends.

The bigger trend: AI wasn’t just a theme—it was the stage

Kellogg’s review makes it clear that artificial intelligence dominated Super Bowl advertising in 2026, both as a subject of brand storytelling and as a creative tool.

Brands including Microsoft, Amazon, and Genspark used the Super Bowl stage to define how their technologies fit into everyday life, ranging from emotional narratives to more functional demonstrations of performance and productivity. Meta returned with two spots highlighting its AI-powered eyewear, emphasizing the product’s “athletic intelligence.”

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AI also played a role behind the scenes: Svedka said its spot featuring dancing robots was primarily created using AI.

Celebrity + nostalgia still work—if the brand is clear

As has become tradition, celebrity power was on full display, with brands stacking household names to break through the clutter. Kellogg also noted that nostalgia continued to be a reliable creative lever, with several brands tapping into 1990s pop culture to connect with millennial audiences.

“Many advertisers appeared to be playing it safe this year. Nostalgia and well-liked celebrities are two of the most reliable ways to do that,” Calkins said. The catch: familiar faces and throwback references can be a shortcut to attention, but they still need to be paired with a clear brand message to be truly effective.

Health advertising surged (including GLP-1 debuts)

Another shift Kellogg highlighted: a remarkable number of health-focused Super Bowl spots, covering everything from hydration and fiber intake to caffeine consumption and access to care.

Weight-loss medications were especially prominent, with Novo Nordisk (Wegovy), Ro, and Eli Lilly (Zepbound) all spotlighting their GLP-1 offerings. Rucker said Super Bowl ads have to entertain and educate at the same time—and he credited Novartis with striking that balance particularly well.

How Kellogg grades the ads: ADPLAN

The Kellogg School Super Bowl Advertising Review uses an academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots. The acronym helps viewers grade ads based on:

  • Attention
  • Distinction
  • Positioning
  • Linkage
  • Amplification
  • Net Equity

A full list of the rankings is available through Kellogg. To learn more, visit https://www.kellogg.northwestern.edu/news-events/super-bowl.aspx.

Source: PRNewswire

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The Knowledge

Forgotten Genius Fridays: Madison Washington and the Slave Revolt That Changed History

Discover the inspiring story of Madison Washington, the courageous freedom fighter who led the 1841 Creole revolt, securing freedom for 128 enslaved people in the most successful slave uprising in American history.

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A dramatic illustration of Madison Washington standing on the deck of the Creole at sea, rallying fellow captives during the 1841 revolt, with storm clouds and the ship sailing toward freedom in the Bahamas.

When people think of heroic figures who fought against slavery, names like Harriet Tubman, Frederick Douglass, and Sojourner Truth often come to mind. Yet one remarkable man remains largely absent from history books despite leading the most successful slave revolt in American history.

His name was Madison Washington.

His courage aboard the brig Creole in 1841 transformed the lives of more than one hundred enslaved people and became a powerful symbol of the fight for freedom.

Born Into Slavery

Madison Washington was born into slavery in Virginia during the early 19th century. Like millions of enslaved African Americans, he endured the brutality and injustice of a system that denied him even the most basic human rights.

Determined to be free, Washington escaped slavery in 1839 and reached Canada with help from the Underground Railroad.

Freedom, however, came with heartbreak.

His wife remained enslaved in Virginia, and Washington made the extraordinary decision to risk everything by returning to rescue her.

Instead, he was captured and imprisoned.

The Voyage Aboard the Creole

In November 1841, Washington and 134 other enslaved people were forced aboard the American slave ship Creole. The vessel was headed from Virginia to New Orleans, where many of the captives would likely be sold to plantations across the Deep South.

Washington refused to accept that fate.

On November 7, he and several fellow captives launched a carefully planned revolt. During the struggle, one slave trader was killed, while much of the crew was subdued.

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Rather than continue to New Orleans, Washington ordered the crew to sail to Nassau in the Bahamas.

Freedom in the Bahamas

The decision proved historic.

Great Britain had abolished slavery throughout most of its empire years earlier, and when the Creole arrived in Nassau, British authorities refused American demands to return the enslaved passengers as property.

Instead, 128 formerly enslaved people were granted their freedom.

The Creole revolt became the most successful slave uprising in United States history.

International Consequences

The incident sparked a diplomatic dispute between the United States and Great Britain that lasted for years.

Southern slaveholders demanded compensation for what they viewed as lost property, while abolitionists celebrated Madison Washington as a courageous freedom fighter who challenged one of history’s greatest injustices.

The event also strengthened arguments against slavery by demonstrating that people held in bondage would continue to resist oppression whenever opportunities arose.

Frederick Douglass Honors a Hero

Madison Washington’s bravery inspired one of America’s greatest abolitionists.

Frederick Douglass based his 1853 novella, The Heroic Slave, on Washington’s remarkable story. The work became one of the earliest pieces of African American fiction centered on a real historical figure and introduced many readers to Washington’s extraordinary leadership.

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Although historical records about Washington’s later life remain scarce, his legacy lived on through Douglass’s writing and through the generations of freedom seekers who followed.

Why Madison Washington Matters Today

Madison Washington reminds us that history is filled with individuals whose contributions have been overlooked despite changing the course of events.

His story is about more than a shipboard revolt.

It is about courage in the face of impossible odds.

It is about sacrificing personal safety for loved ones.

And it is about the universal desire for freedom.

As we continue to uncover stories that have too often been left untold, Madison Washington deserves recognition alongside the great heroes of American history.

His determination helped secure freedom for more than one hundred people—and his legacy continues to inspire those who believe that justice is always worth fighting for.


Forgotten Genius Fridays

Every Friday, STM Daily News shines a light on remarkable people whose contributions have shaped our world but whose stories deserve greater recognition. Join us as we rediscover the innovators, pioneers, leaders, and trailblazers history should never forget.

What other forgotten heroes should we feature next? Share your suggestions in the comments, and don’t forget to subscribe to the STM Daily News newsletter for more inspiring stories delivered straight to your inbox.

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Related External Links

For readers interested in learning more about Madison Washington, the Creole revolt, and the broader history of slavery and abolition, these trusted resources provide additional historical context:

Note: External links are provided for educational and informational purposes. STM Daily News is not responsible for the content or policies of third-party websites.

🧠 Discover the remarkable innovators, inventors, and trailblazers who helped shape our world but rarely receive the recognition they deserve. Share your thoughts in the comments and subscribe to the STM Daily News newsletter to catch every new Forgotten Genius Friday feature and more inspiring stories delivered to your inbox.

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Forgotten Genius Fridays

Katherine Johnson: The Human Computer Who Helped America Reach the Moon

Discover how Katherine Johnson’s mathematical genius helped NASA send astronauts into space and to the Moon. Learn why she remains one of America’s most inspiring scientific pioneers.

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Forgotten Genius Friday | The Knowledge | STM Daily News

Discover how Katherine Johnson's mathematical genius helped NASA send astronauts into space and to the Moon. Learn why she remains one of America's most inspiring scientific pioneers.

When the United States raced to explore space during the 1950s and 1960s, rockets and astronauts often captured the headlines. Behind every successful mission, however, was a team of brilliant mathematicians and engineers whose calculations made spaceflight possible. Among them was Katherine Johnson, an extraordinary mathematician whose work helped America reach orbit, the Moon, and beyond.

Although her contributions remained largely unknown for decades, Katherine Johnson’s remarkable career transformed the U.S. space program and inspired generations of scientists, engineers, and mathematicians.

A Gift for Mathematics

Katherine Coleman Goble Johnson was born on August 26, 1918, in White Sulphur Springs, West Virginia. From an early age, her exceptional talent for mathematics was evident. She skipped several grades, graduated from high school at just 14 years old, and earned degrees in mathematics and French from West Virginia State College by the age of 18.

At a time when educational and career opportunities for African American women were limited, Johnson’s determination and love of mathematics helped her overcome barriers that stood in the way of many aspiring scientists.

Joining America’s Space Program

In 1953, Johnson joined the National Advisory Committee for Aeronautics (NACA), the agency that would later become NASA.

She worked in the segregated West Area Computing Unit, where African American women served as “human computers,” performing complex mathematical calculations by hand. Their work was essential to aircraft research and, later, the nation’s ambitious efforts in human spaceflight.

Johnson’s exceptional analytical skills quickly earned the respect of engineers and mission planners. Rather than simply solving equations, she asked questions, challenged assumptions, and helped develop solutions to problems that had never been encountered before.

The Woman John Glenn Trusted

One of Katherine Johnson’s most famous moments came in 1962 before astronaut John Glenn became the first American to orbit Earth.

NASA had begun using electronic computers to calculate flight trajectories, but Glenn wanted one final verification before launch. According to NASA’s historical accounts, he requested that Katherine Johnson personally check the computer’s calculations.

“If she says they’re good,” Glenn reportedly said, “then I’m ready to go.”

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Johnson confirmed the numbers, and Glenn successfully completed three orbits around Earth, marking a major milestone in the Space Race.

Helping America Reach the Moon

Katherine Johnson’s contributions did not end with Project Mercury.

She calculated trajectories for the Apollo program, helping engineers plan missions that ultimately carried astronauts to the Moon and safely back to Earth. Her work also supported the Space Shuttle program and early concepts for future space exploration.

Her calculations contributed to some of the most significant achievements in aerospace history, demonstrating the critical role mathematics plays in exploration and discovery.

Recognition Long Overdue

For much of her career, Katherine Johnson worked behind the scenes, receiving little public recognition. That changed in later years as historians and researchers began highlighting the contributions of the women who helped build America’s space program.

In 2015, President Barack Obama awarded Katherine Johnson the Presidential Medal of Freedom, the nation’s highest civilian honor.

A year later, her story reached millions through the acclaimed film Hidden Figures, which introduced audiences around the world to Johnson and her colleagues Dorothy Vaughan and Mary Jackson.

The movie helped shine a long-overdue spotlight on the women whose brilliance helped change history.

A Legacy That Continues to Inspire

Katherine Johnson passed away on February 24, 2020, at the age of 101, leaving behind a legacy of excellence, perseverance, and intellectual curiosity.

Her work reminds us that history is often shaped not only by those who step into the spotlight but also by those working quietly behind the scenes to solve impossible problems.

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Today, students pursuing careers in science, technology, engineering, and mathematics continue to draw inspiration from her life and achievements. Her story demonstrates that talent, determination, and curiosity can overcome even the greatest obstacles.

As NASA prepares for a new era of lunar exploration and future missions to Mars, Katherine Johnson’s legacy remains woven into the history of every successful journey beyond our planet.

Why We Remember

Forgotten Genius Friday celebrates innovators whose achievements deserve greater recognition. Katherine Johnson’s extraordinary mathematical talent helped make space exploration possible, proving that one brilliant mind can help change the course of history.

Her calculations guided astronauts through some of humanity’s greatest adventures—and her legacy continues to inspire the explorers of tomorrow.

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🧠 Discover the remarkable innovators, inventors, and trailblazers who helped shape our world but rarely receive the recognition they deserve. Share your thoughts in the comments and subscribe to the STM Daily News newsletter to catch every new Forgotten Genius Friday feature and more inspiring stories delivered to your inbox.

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Joby Aviation and Toyota kick off manufacturing alliance to scale electric air taxi production

Joby Aviation and Toyota launch a joint venture to improve productivity, quality, and cost as they prepare to scale electric air taxi production.

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Joby Aviation and Toyota Motor Corporation have launched the initial phase of a strategic manufacturing alliance aimed at accelerating commercial production of electric air taxis—an early step the companies say is designed to make “air mobility for all” a practical, everyday reality.

Announced June 30, 2026, the partnership formalizes a new joint venture that will combine Joby’s electric aviation development with Toyota’s production systems and operational expertise. The near-term focus: building the groundwork for commercial production while pushing improvements in productivity, quality, and cost—key factors as the industry moves from prototypes to scaled manufacturing.

Joby Aviation and Toyota launch a joint venture to improve productivity, quality, and cost as they prepare to scale electric air taxi production.
Joby Aviation and Toyota Motor Corporation Launch Initial Phase of a Strategic Manufacturing Alliance to Realize Air Mobility for All

What the joint venture is designed to do

According to the companies, the alliance will initially concentrate on:

  • Establishing the foundation for commercial production capability
  • Advancing manufacturing excellence with an emphasis on productivity, quality, and cost
  • Supporting expansion of Joby’s production capacity as it works toward aircraft certification and prepares for anticipated demand

The announcement positions Toyota’s manufacturing playbook—known globally for lean production and continuous improvement—as a lever to help Joby move from development into repeatable, high-quality output at scale.

Why it matters: eVTOLs need scale, not just flight tests

Electric vertical take-off and landing (eVTOL) aircraft have become one of the most closely watched bets in next-generation transportation, but the path to viable air taxi services depends on more than successful test flights. Certification timelines, supply chain readiness, and the ability to produce aircraft consistently (and affordably) are often what separates promising technology from commercial reality.

By forming a joint venture focused on manufacturing readiness, Joby and Toyota are signaling that the next competitive frontier is industrialization—how quickly and reliably eVTOL aircraft can be built to meet safety standards and market demand.

Related Links for Further reading

  1. Joby Aviation (official): https://www.jobyaviation.com
  2. Joby Investor Relations / News (official updates & filings): https://ir.jobyaviation.com
  3. Toyota Newsroom (official): https://www.toyotanewsroom.com
  4. Toyota Global (corporate overview): https://global.toyota/en
  5. FAA Advanced Air Mobility / Air Taxis (context): https://www.faa.gov/air-taxis

What executives are saying

Joby founder and CEO JoeBen Bevirt emphasized the long-running relationship between the companies, calling the joint venture a reflection of shared confidence in the opportunity ahead.

“Toyota has been by Joby’s side for nearly a decade, providing invaluable guidance and support as we built the foundation for manufacturing our aircraft,” Bevirt said. “Together, we share a vision of making aerial mobility an everyday reality.”

Toyota Motor Corporation Chairman Akio Toyoda framed air mobility as an extension of the company’s broader mission.

“Since our founding, we’ve been guided by the philosophy of providing mobility for all,” Toyoda said, adding that Toyota views air mobility as “a natural extension of that philosophy—from the ground into the sky.”

About the companies

Joby Aviation (NYSE: JOBY) is a California-based transportation company developing an all-electric eVTOL air taxi. The company intends to operate its own air taxi service in cities worldwide and sell aircraft to other operators and partners.

Toyota (NYSE: TM) has operated in North America for nearly 70 years and says it is focused on sustainable, next-generation mobility through Toyota and Lexus brands. Toyota reports nearly 64,000 employees in North America, 14 manufacturing plants, and more than 1,800 dealerships. The company also noted that its North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.

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What to watch for next

For readers tracking the air taxi sector, the next milestones will likely center on:

  • Details on how the joint venture will be structured operationally
  • Updates on Joby’s certification progress and production ramp timelines
  • Signs of how manufacturing improvements translate into cost reductions and throughput
  • Additional agreements or expanded collaboration as the alliance progresses

While the companies highlighted expected benefits, they also noted the usual forward-looking risks—such as regulatory certification timelines, market conditions, and the ability to finalize additional agreements.

Source: Toyota Motor North America / PRNewswire (June 30, 2026)

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