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Consumer Corner

Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing

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Unilever and Google Cloud announced a five-year partnership to expand AI, cloud, and data capabilities, aiming to reshape brand discovery, marketing intelligence, and consumer goods commerce.

Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.

The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.

As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.

The partnership is built around three pillars:

  • Agentic commerce and marketing intelligence
  • An integrated data and cloud foundation
  • Advanced AI adoption across the business

Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.

Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.

What to watch for

  • How “agentic commerce” changes consumer brand discovery
  • Whether other major CPG companies follow with similar AI-cloud partnerships
  • How AI-backed marketing measurement impacts ad efficiency and conversion

Source: PR Newswire / Google Cloud

Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!

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Automotive

Slate Truck Gets Real: First Experience Center Opens Ahead of Planned Deliveries

Slate Auto’s first permanent Experience Center gives consumers an up-close look at its customizable electric truck ahead of planned customer deliveries.

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Slate Auto’s new Chicago location gives prospective buyers a permanent place to see the minimalist electric pickup, explore customization options and learn about demo opportunities—but it is not yet proof that customer deliveries have begun.

CHICAGO — October 20, 2026 — The Slate Truck is moving out of computer renderings and temporary roadshow stops and into a permanent retail setting. Slate Auto opened its first Experience Center on October 15 at 1053 W. Grand Avenue in Chicago, giving consumers a year-round location to get an up-close look at the company’s highly anticipated electric pickup.

Slate Auto’s first permanent Experience Center gives consumers an up-close look at its customizable electric truck ahead of planned customer deliveries.

The Near West Side facility occupies a former Tesla location and includes showroom, retail and garage space, along with electric-vehicle charging infrastructure. For Slate, the opening represents an important step in turning strong online interest into a more tangible buying experience as the startup works toward launching its first vehicle.

Visitors can examine the truck’s compact dimensions, deliberately simple cabin and accessory-driven design in person. The center also showcases Slate’s personalization strategy, including exterior wraps, add-on accessories and digital design tools intended to let owners configure the truck around their needs.

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Slate has also promoted demonstration opportunities connected with the location, although availability may be limited or appointment-based as the company continues to prepare its fleet. Early media access included passenger rides rather than unrestricted customer test drives, so prospective visitors should confirm current availability before making a special trip.

Why the Chicago opening matters

Until now, most consumers have encountered the Slate Truck through online reservations, media coverage or temporary appearances. A permanent showroom gives buyers a chance to judge details that are difficult to evaluate on a screen, including seating position, bed access, cabin materials and the overall size of the vehicle.

That is especially important for a product built around an unconventional value proposition. Slate is promoting a basic two-seat, two-door electric truck with manual crank windows and no factory-installed infotainment screen or stereo. The company’s strategy is to keep the starting price low and let buyers add features later through accessories and conversion kits.

The physical location also gives Slate a place to explain that approach directly. Rather than presenting the truck as an unfinished vehicle, the company can demonstrate how its modular accessories, wraps and planned SUV-style conversion components are meant to expand the vehicle’s usefulness over time.

Chicago is a logical first market for that effort. The city offers access to a large Midwestern customer base and is within the broader region of Slate’s planned manufacturing operation in Warsaw, Indiana. Reusing a former Tesla store also gives the startup a space already suited to displaying and servicing electric vehicles.

The roadshow continues beyond Chicago

The Experience Center is opening as Slate expands its public demonstration schedule. The company’s events calendar lists a Boston-area demo ride event from October 21 through October 25 at The Shops at Chestnut Hill, followed by an appearance at RADwood in Alameda, California, on October 24 and a New Jersey demo ride event in Freehold from October 28 through October 31.

Slate also lists future stops in Washington, D.C., Raleigh, Atlanta, Miami and Orlando. Together, the permanent Chicago center and the traveling events suggest the company is moving into a broader customer-education phase ahead of planned deliveries.

What has—and has not—changed

The showroom opening does not change Slate’s headline pricing or range claims. The truck is still advertised with a base price of $24,950 before taxes, registration and destination charges. With the currently listed $1,450 destination fee, the entry price would be approximately $26,400 before other costs or optional equipment.

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Slate also continues to advertise an estimated range of up to 205 miles. That figure remains an estimate rather than a final EPA-certified rating.

Most importantly, Slate has not publicly confirmed that regular customer production has started or that the first retail deliveries have occurred. Limited deliveries have been reported as possible before the end of December 2026, while many reservation holders may receive later delivery windows in 2027. The Chicago opening is therefore a commercialization milestone, not a manufacturing milestone.

For customers and industry observers, the next major signals will be the start of production at the Warsaw factory, final specifications and EPA range ratings, and confirmed handoffs to paying buyers.

The bottom line

Slate Auto now has a permanent place where consumers can see and evaluate its unusually simple electric truck. That makes the product feel more real and gives the company a platform to explain a customization-heavy business model that may be unfamiliar to traditional truck buyers.

Still, the biggest questions remain unanswered. Opening a showroom demonstrates progress in marketing and customer engagement; producing vehicles at scale, holding the promised price and delivering a 205-mile truck to reservation holders will determine whether Slate can convert enthusiasm into a viable automotive business.

Sources and more information

Category: Consumer Corner / Automotive

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Automotive

The New Tire-Buying Playbook: AI Insights Meet Human Advice

New Tire-Buying Playbook: A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options, including classic search engines and AI chatbots.

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New Tire-Buying Playbook

The New Tire-Buying Playbook: AI Insights Meet Human Advice

(Feature Impact) A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options.

New research from Hankook Tire’s Gauge Index Survey found drivers are utilizing multiple methods for research, from search engines and AI assistants to asking someone they trust for advice. Two-thirds of respondents said they always or often research multiple sources before buying tires, suggesting many shoppers want to weigh several opinions before deciding to buy a new set, including turning to fellow drivers.

As tools like classic search engines and AI chatbots continue to evolve, the most useful strategy for tire shopping may be less about choosing between technology and human expertise, and more about knowing how each fits into the research process. Here are a few ways drivers can confidently conduct tire research.

https://stmdailynews.com/jeep-goes-back-to-1945-with-the-2027-wrangler-jl-2a/

Start broad then narrow the search.

For many drivers, the process begins online. One-quarter of respondents said they typically begin their tire research with a search engine, the most common starting point reported in the survey. Retailer or dealer websites are the next at 16%, followed by recommendations from a mechanic at 15%.

That range of starting points reflects how personal a tire purchase can be. A search engine can help a driver organize initial questions and identify the types of information they want to compare. Retailer and dealer sites offer another place to review available options – and reviews from other drivers. A mechanic can help put the vehicle and driver’s specific needs into context.

Drivers can also use their initial search to create a short list of requirements, such as tire size, type and available warranties.

Use AI as one research tool – but not the only one.

AI is a growing part of any research. About 4 in 10 drivers (42%) said they have used an AI tool to research or compare tires more than once. Another 11% said they have not used one yet but plan to the next time they buy tires.

Conversely, just 5% of respondents said an AI assistant or chatbot would be their typical first stop when researching tires, suggesting many drivers may add AI later in the process to help sort through information or frame comparisons.

AI can help turn a general concern into a clearer list of questions. A driver might use it to identify terms to research, compare categories of information or prepare for a conversation with a retailer, dealer or repair professional.

Keep trusted people in the research loop.

Despite drivers’ increased reliance on digital tools, trusted advice is still important. More than one-quarter of drivers said they would typically begin tire research with a recommendation from a mechanic (15%) or from friends or family (12%).

Friends and family may share firsthand experiences, while a mechanic may help a driver better understand the questions that matter for their vehicle. More than 1 in 5 respondents (21%) list advice from a repair shop among the top three reasons that would prompt them to buy new tires, showing the role professional guidance can play when a purchase becomes necessary.

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Find the full survey and approach your next tire research process with clearer questions, more confidence and a better sense of what matters most for the road ahead at HankookTire.com.

Photo courtesy of Shutterstock

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Hankook Tire

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home improvement

6 Ways to Create a More Sustainable Bathroom

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Sustainable Bathroom: Conserving water, energy and resources is key to running an environmentally friendly household, and one of the best places to start is your bathroom. As one of the most frequently used rooms in the house, it’s a small space that makes a big difference. Every flush, shower, twist of the tap and restock of restroom essentials is an opportunity to manage your ecological footprint.

6 Ways to Create a More Sustainable Bathroom

(Feature Impact) Conserving water, energy and resources is key to running an environmentally friendly household, and one of the best places to start is your bathroom. As one of the most frequently used rooms in the house, it’s a small space that makes a big difference. Every flush, shower, twist of the tap and restock of restroom essentials is an opportunity to manage your ecological footprint.

The good news is you don’t need a full-scale remodel to make your bathroom more efficient. Small changes to daily habits, routine maintenance and upgraded plumbing fixtures can all have a valuable impact. By making thoughtful choices at home now, you can protect your community’s freshwater supplies, consume less energy and help create a more sustainable future.

For useful ways to save water, conserve energy and reduce waste, consider these tips from the bathroom design and sustainability experts at TOTO.

Fix Leaks Before They Waste More Water

From dripping faucets to worn toilet flappers, small leaks can quickly add up. In fact, according to the EPA, the average household wastes approximately 9,400 gallons of water each year due to leaks. That can mean money going down the drain, too: If you notice your water bill is increasing and can’t figure out why, a hidden leak could be responsible.

To test whether your toilet has a silent leak, try adding a dye tablet or a few drops of food coloring to the tank. If color seeps into the bowl before you’ve flushed (usually within 10 minutes), it likely means an issue with the flapper. Many leaks are easy fixes, but a trained plumbing professional can give you more specific guidance.

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Choose Water-Efficient Fixtures

Upgrading your plumbing fixtures can make an immediate difference, particularly when you choose EPA WaterSense-labeled models designed to save water without sacrificing performance. The water-efficiency specialists at TOTO helped shape the product-performance standards for the program, which turns 20 this year.

Its toilets pair elegant design with water-saving performance and no compromises on power. They are designed to use either 1.0 or 1.28 gallons per flush (GPF), representing water savings of 37.5% or 20%, respectively, compared with the federal standard of 1.6 GPF. Whether you’re looking for the Aurora’s elegant sculptural design, the Redington’s clean architectural lines or the Glaston’s timeless two-piece look, each model features powerful, gravity-driven flush performance and an ultrasmooth ceramic bowl glaze for easy cleaning, all while using less water.

Cut Paper and Single-Use Waste

Next time you’re ready to restock your bathroom cabinets, consider some simple eco-friendly product swaps. Look for toilet tissue made with recycled or sustainable materials or consider adding a bidet to reduce paper use – and never flush anything except toilet paper, even wipes labeled “flushable.” Instead of buying soap and personal care products in single-use packaging, you can lower your plastic consumption by choosing refillable containers. When possible, opt for a stash of washable cloths for cleaning rather than relying on disposable wipes and paper towels.

Take Shorter Showers and Make Every Gallon Count

Spending less time in the shower is one of the most impactful things one person can do to save water. Showering accounts for nearly 17% of residential indoor water use, according to the EPA, and if you prefer warm showers, that also means using energy to heat the water.

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Make a habit of staying in the shower long enough to complete your routine but not lingering beyond that. To make each minute more water-efficient, consider upgrading to TOTO’s 2-Mode Showerhead, available in stylish round and square designs. Its efficient 1.75 GPM flow is paired with Comfort Wave for a stimulating experience and Warm Spa for soothing, enveloping warmth. You can also save water by turning off the tap while you lather with soap and shampoo, a technique sometimes referred to as a “Navy shower.”

Ventilate Efficiently to Control Moisture

Keeping your bathroom and the rest of your home in good condition relies in large part on controlling moisture and humidity. Use exhaust fans to vent moist air outside – not just into an attic or another enclosed space where it can cause damage, rot or mold. You can also use smart home features like humidity sensors and timers to control ventilation without running the fan longer than necessary.

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Maintain Fixtures for a Longer Life

By taking good care of your bathroom fixtures, you can extend their longevity, thereby saving resources compared to replacing them more frequently. Follow manufacturers’ care instructions for cleaning and maintenance, avoiding abrasive cleaners that may wear away finishes. Aim to proactively remove any mineral buildup on faucets and showerheads, since it can reduce water flow and prematurely age your fixtures.

Keep an eye on serviceable components that tend to wear out – such as seals, faucet cartridges and toilet fill components – and see if you can fix or replace them individually first. When the time comes to upgrade toilets, sinks and showers, choose high-quality options you’ll be happy to have in your home for years to come.

Learn more about sustainable bathroom fixtures at TotoUSA.com.

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TOTO

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