Consumer Corner
Unilever, Google Cloud Strike Five-Year AI Partnership to Reshape Consumer Goods Marketing

Unilever and Google Cloud have announced a five-year partnership aimed at accelerating the consumer goods giant’s digital transformation through AI, cloud infrastructure, and data modernization.
The deal centers on helping Unilever strengthen brand discovery, marketing measurement, and AI-driven customer engagement across its global portfolio, which includes Dove, Vaseline, and Hellmann’s. A major focus is the rise of conversational and agentic commerce, where consumers increasingly discover and shop for products through AI-powered interactions rather than traditional search and browsing.
As part of the agreement, Unilever will migrate its integrated data and cloud platform to Google Cloud, creating what the companies describe as an AI-first digital backbone. That system is intended to help Unilever move faster on demand generation, turn data into actionable insights, and respond more quickly to shifts in the market.
The partnership is built around three pillars:
- Agentic commerce and marketing intelligence
- An integrated data and cloud foundation
- Advanced AI adoption across the business
Unilever leadership framed the move as part of a broader shift in which technology is becoming central to value creation in the fast-moving consumer goods sector. Google Cloud said the collaboration will use advanced AI models, including Gemini, to help modernize business processes and improve agility.
Unilever said it generated €50.5 billion in sales in 2025, operates in more than 190 countries, and reaches 3.7 billion people every day.
What to watch for
- How “agentic commerce” changes consumer brand discovery
- Whether other major CPG companies follow with similar AI-cloud partnerships
- How AI-backed marketing measurement impacts ad efficiency and conversion
Source: PR Newswire / Google Cloud
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home improvement
Easy Furniture Upcycling Projects You Can Do in a Weekend
Easy Furniture Upcycling Projects: Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.

Easy Furniture Upcycling Projects You Can Do in a Weekend
(Feature Impact) Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Upcycling doesn’t have to be complicated or expensive – all it takes is a little imagination, some basic supplies and a free weekend.
Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.
Give a Worn Dresser a Fresh Look
Dressers have a way of accumulating scuffs and scratches over time, but it doesn’t take much to refresh their look. Clean the surfaces, sand away any rough spots then apply a fresh coat of furniture paint. To turn it into a stylish statement piece, choose a classy, on-trend color like sage green, deep navy or a warm neutral and replace the drawer pulls with modern hardware to match.
Transform an Old Coffee Table
The coffee table is a natural centerpiece of your living room, so give it an update that fits your preferred aesthetic. Sand it smooth, choose a new wood stain for a more natural look or paint it to match or create contrast with your walls and seating. Adding a protective clear coat can help the surface withstand everyday use and look new for longer.
Turn Wooden Chairs into Stylish Accent Pieces
If you have a collection of mismatched or worn-out wooden chairs around the house, try your hand at refurbishing instead of replacing them. Give them a good wash, repair any broken rungs, update the seats with fresh fabric or new cushions or unleash your inner artist by giving the chairs fun new designs with paint or peel-and-stick contact paper. If they aren’t a good fit for your main dining area, use the chairs as porch decorations or extra seating during parties.
Repurpose an Old Bookshelf
Bookshelves don’t just have to be for books. Give it a fresh design using paint or decorative wallpaper then transform it into a display cabinet, pantry organizer, entryway cubby for shoes and school supplies or whatever else your imagination sparks. Stave off clutter by adding visually appealing bins or baskets to help the shelves stay clean and organized.
Create a Unique Side Table
You can turn a variety of old furniture into side tables, from nightstands and end tables to stools and chairs with the backs removed. Consider adding decorative trim, stenciled designs, patterned tabletops or vibrant paint colors then give the finished table a new life as a plant display, bedside stand or porch accent piece.
Discover more home, lifestyle and crafting ideas at eLivingtoday.com.
Photo courtesy of Shutterstock
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Automotive
2027 Toyota Tundra Adds Trailhunter Package and Updated Technology
The 2027 Toyota Tundra adds a Trailhunter package, refreshed styling and a standard 14-inch touchscreen. Starting MSRP is $42,890.
Last Updated on November 7, 2026 by Daily News Staff
PLANO, Texas — Toyota is updating the 2027 Tundra with refreshed exterior styling, a new Trailhunter package and additional technology for its full-size pickup lineup.

2027 Toyota Tundra: Trailhunter Package and Tech Updates
Based on the SR5 grade, the Trailhunter package adds Old Man Emu suspension, Michelin all-terrain tires, front recovery hooks and extra underbody protection. A locking rear differential, Multi-Terrain Select and Crawl Control help drivers navigate challenging terrain, while bronze-colored wheels distinguish the package.
The TRD Pro receives newly designed, adjustable FOX Q3S shocks, standard red tow hooks and a new Honeycomb paint option.
Inside, a 14-inch multimedia touchscreen becomes standard. Toyota also adds a built-in drive recorder and makes Toyota Safety Sense 4.0 standard across the lineup. Gas and i-FORCE MAX hybrid powertrains remain available.
Toyota lists the 2027 Tundra with a starting MSRP of $42,890. Buyers should check destination charges, options and dealer pricing when comparing total costs.
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holidays
5 Holiday Shopping Tips to Save Money and Reduce Stress
Holiday Shopping Tips: As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile. Consider these tips to score better bargains and less stress this season.

5 Holiday Shopping Tips to Save Money and Reduce Stress
(Feature Impact) As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile.
According to a survey conducted by TopCashback, today’s shoppers care more about getting the right gift than saving time or money. In fact, when choosing a holiday shopping superpower, 32% of respondents said they would choose knowing exactly what everyone wants, followed by always finding the perfect gift (30%), finding the best deal instantly (18%), getting unlimited free shipping (15%) and never waiting in checkout lines (6%).
Consider these tips to score better bargains and less stress this season.
Make a List
Among the worst parts of holiday gifting, U.S. adults most frequently cited forgetting to buy someone a gift (31%), followed by having someone dislike the gift they gave (26%). While you don’t have to figure out exactly what gifts to buy before you start shopping, it can be helpful to start with a list of the people you want to shop for. Write down family members, friends, coworkers, neighbors and anyone else you’d like to include then check their names off as you go.
Set a Budget
Overspending during the holidays can put your finances in a tough spot for the new year, but you can avoid this pitfall by sticking to a realistic budget. Set spending limits, resist unnecessary impulse purchases and focus more on finding meaningful gifts than expensive ones. By shopping smart and planning ahead, you can make the most of each dollar of your gift budget.
Make the Most of Holiday Deals
U.S. adults most frequently describe their holiday gift-giving persona as “The Bargain Hunter,” with 30% agreeing they’ll stop at nothing to find the best deal. Women tend to drive a tougher bargain: 30% said the minimum discount they consider a “good” holiday shopping deal is up to 50% off, compared to 19% of men who said the same.
If saving money is a priority, consider combining tactics like shopping on sale days, using coupons and signing up for cash-back platforms like TopCashback, a free-to-join rebates website offering market-leading cash back rates that can be even higher during prime shopping seasons. You can earn cash back on more than 7,000 top brands and redeem your earnings for cash or gift cards to stack the savings – all without paying a membership fee.
Shop Early
Starting your shopping early gives you extra time to discover deals and find gifts you know your recipients will love. In addition to saving you money, this approach can save you from the pressure and rush of last-second panic buying. Younger shoppers are already adopting this mindset, with 37% of Gen Z respondents describing their holiday gift-giving persona as “The Prepper” – meaning they plan and prepare to always find and give the perfect gifts.
Treat Yourself
Holiday shopping season is also self-gifting season, with 77% of surveyed adults reporting they always, often or sometimes purchase items for themselves while holiday shopping. Whether you’re taking advantage of a buy-one-get-one deal or see something from your own wish list on sale, it can be an opportunity to give yourself a little extra holiday joy.
Learn more about making the most of holiday deals at TopCashback.com.
Photo courtesy of Shutterstock
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TopCashback
