Food and Beverage
Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions
A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.
Easter Is for Adults Now, Too
Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.
At some point, adults stopped pretending they were only buying Easter candy for the kids.
Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.
The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.
The Easter Bunny Has Entered the Group Chat
Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.
Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.
None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.
Candy as Culture, Not Just Confection
The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.
What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.
That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.
Why This Trend Matters
It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.
Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.
Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.
External Related Links
- Ferrero North America
- Ferrero Rocher Easter Products
- Kinder Easter Candy Collection
- Nutella Products and Brand Information
- PRNewswire Consumer Lifestyle News
Source: Ferrero North America via PRNewswire
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Food and Beverage
Millions of Eggs Recalled Over Possible Salmonella Risk: What Consumers Need to Know
A major egg recall is affecting nearly 1.6 million dozen eggs sold under several popular brands. Here’s how to determine if your eggs are included and what steps to take if they are.
News You Can Use This Moment!
Consumers are being urged to check their refrigerators after a major recall involving nearly 1.6 million dozen shell eggs due to the potential presence of Salmonella Enteritidis, a bacterium that can cause serious foodborne illness.
The voluntary recall, announced by Midwest Poultry Services, L.P., affects white shell eggs and brown cage-free eggs produced at two Texas farms and distributed between June 6 and July 3, 2026. According to the U.S. Food and Drug Administration (FDA), the eggs were sold through grocery stores and foodservice distributors in Texas, Louisiana, Oklahoma, Arkansas, Mississippi, and New Mexico.
What Brands Are Included?
The recalled eggs were sold under several familiar brand names, including:
- Kroger
- Simple Truth
- Brookshire’s
- Country Morning
- Sunups
Not every carton under these brands is affected. Consumers should look for:
- Plant Code: P-1950 or 0840962
- Julian Dates: 157 through 184
- Best By/Sell By Dates: July 20, 2026, through August 17, 2026
Why the Recall Matters
Salmonella can cause symptoms including:
- Diarrhea
- Fever
- Stomach cramps
- Nausea
- Vomiting
Symptoms typically begin 12 to 72 hours after eating contaminated food and usually last four to seven days. While many healthy adults recover without treatment, infections can become severe in young children, older adults, pregnant women, and people with weakened immune systems.
The FDA and the Centers for Disease Control and Prevention (CDC) are investigating a multistate outbreak involving 98 confirmed illnesses across 17 states, resulting in 26 hospitalizations. No deaths have been reported. Investigators say the recalled eggs are linked to part of the outbreak, although they do not account for every reported illness.
What Should You Do?
If you have eggs matching the recalled codes:
- Do not eat them.
- Return them to the store for a refund or dispose of them safely.
- Wash your hands thoroughly after handling the carton.
- Clean and sanitize any refrigerator shelves, containers, or kitchen surfaces the eggs may have touched.
If you have already eaten the eggs and develop symptoms of Salmonella infection, contact your healthcare provider, especially if symptoms are severe or persist.
Are Arizona Consumers Affected?
The recalled products were officially distributed in six states, and Arizona is not listed among the primary distribution states. However, because food products can move through wholesalers, travelers, or secondary retailers, Arizona consumers who recently purchased eggs while traveling—or who received eggs from family or friends in affected states—should still check the carton codes.
The Bottom Line
Food recalls are an important part of protecting public health. Taking a few moments to inspect the eggs in your refrigerator could help prevent a serious illness. If your carton matches the recalled plant codes and date range, don’t take the risk—return it or throw it away.
STM Daily News will continue to monitor this developing story and provide updates as additional information becomes available.
Related Resources
- FDA Recalls, Market Withdrawals & Safety Alerts
- FDA Foodborne Illness Outbreak Investigations
- CDC: Salmonella Information
- FoodSafety.gov Consumer Resources
The beloved bite-sized favorite returns nationwide with new meal options and a social media twist
For years, KFC customers flooded social media with one simple request: Bring back Popcorn Chicken.
Now, after more than three years off the menu, the fast-food chain has answered that call. KFC announced the nationwide return of its iconic Popcorn Chicken, reviving one of the restaurant’s most requested menu items in recent memory.
Originally introduced in the early 1990s, Popcorn Chicken quickly became a favorite among fans who appreciated its crispy, bite-sized pieces that were perfect for dipping, sharing, or enjoying as a quick snack. The menu item disappeared from restaurants in 2023, sparking years of online petitions, comments, and customer requests asking for its return.
According to KFC, those voices did not go unheard.
“We read every comment, every DM, and even every online petition signature,” said Melissa Cash, Chief Marketing Officer for KFC U.S. “The message was impossible to ignore.”
The company says the return is part of its broader “Kentucky Fried Comeback” strategy, which focuses on reconnecting with longtime fans while introducing new ways for customers to engage with the brand.
Three Ways to Enjoy Popcorn Chicken
Customers can now order Popcorn Chicken in several different formats, while supplies last:
- $10 Popcorn Chicken Bucket – A 16-ounce bucket served with four dipping sauces, designed for sharing.
- Popcorn Chicken Big Box ($10.99) – Includes 6 ounces of Popcorn Chicken, two Original Recipe Tenders, medium fries, a medium drink, two dipping sauces, and a chocolate chunk cookie.
- Popcorn Chicken Combo ($8.49) – Features 6 ounces of Popcorn Chicken, medium fries, a medium drink, and one dipping sauce.
Prices and participation may vary by location.
More Than a Menu Item
KFC isn’t just bringing back the food—it is also embracing internet culture.
To celebrate the return, the company partnered with GIPHY to launch a collection of exclusive Popcorn Chicken-themed GIFs featuring Colonel Sanders. The animated reactions are designed to appear alongside the familiar “grab the popcorn” moments that dominate social media during sporting events, reality television, and other viral moments.
The campaign reflects how restaurants are increasingly extending product launches beyond the dining room by engaging customers through social media and digital platforms.
The Power of Nostalgia
The return of Popcorn Chicken highlights a growing trend across the restaurant industry: the revival of discontinued menu favorites.
Major restaurant chains have increasingly found success bringing back nostalgic products after years of customer demand. Limited-time returns often generate excitement on social media while encouraging longtime customers to revisit the brand.
For KFC, Popcorn Chicken represents more than just another menu option—it is a reminder of a product that helped define the chain for an entire generation of customers.
Whether enjoyed as a quick snack, paired with fries, or shared with family and friends, fans once again have the chance to enjoy one of KFC’s most recognizable comfort foods.
The returning menu item is available now at participating KFC restaurants nationwide while supplies last.
Why This Matters
The revival of Popcorn Chicken demonstrates how customer feedback—especially through social media—can directly influence menu decisions. Rather than relying solely on introducing new products, brands are increasingly looking to nostalgia and fan favorites to reconnect with loyal customers while attracting a new generation of diners.
Related Links
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Child Health
How One Sweet Fruit Packs a Powerful Nutritional Punch
As conversations around nutrient-dense eating continue to grow, fresh fruit has become one of the simplest ways to add naturally occurring vitamins and minerals to everyday routines. One easy place to start is this Nut Butter and Kiwifruit Toast, which combines wholesome ingredients with the sweet tropical flavor of kiwifruit (sweet fruit) for a satisfying breakfast, snack or light meal.
How One Sweet Fruit Packs a Powerful Nutritional Punch
(Feature Impact) Consumers today are looking for foods that do more than simply taste good; they want foods that deliver nutrition in every bite. As conversations around nutrient-dense eating continue to grow, fresh fruit has become one of the simplest ways to add naturally occurring vitamins and minerals to everyday routines.
Kiwifruit is a standout example. According to the International Fresh Produce Association, kiwifruit climbed to No. 14 among the nation’s top-selling fresh fruits with household purchasing increasing 20%. What’s more, it’s now the fastest-growing fruit in the fruit bowl as more shoppers discover its unique combination of exceptional nutrition and naturally sweet flavor.
That success story has been more than a century in the making.
From Ancient Origins to Modern Favorite
Although many people associate kiwifruit with New Zealand, its story began in China’s Yangtze River Valley. In 1904, New Zealand educator Isabel Fraser returned home from China with green kiwifruit seeds, which she passed along to horticulturist Alexander Allison. Over the following decades, growers cultivated and refined the fruit, helping establish New Zealand as the world’s leading kiwifruit producer.
By the 1990s, years of natural breeding and cross-pollination led to the development of the first commercially successful yellow-fleshed kiwifruit, offering consumers a sweeter flavor and vibrant golden flesh. When a devastating vine disease threatened orchards worldwide in 2010, continued breeding innovation led to the development of Zespri SunGold Kiwifruit – a resilient variety with smooth skin, juicy golden flesh and a tropical-sweet flavor that helped revitalize the category.
Jam-Packed With Nutrition
Today, kiwifruit is recognized as one of the most nutrient-dense fruits available, making it an easy choice for people looking to get more nutritional value from the foods they eat. They provide more than 10 vitamins and minerals in every serving, including vitamin C to contribute to the normal function of the immune system, folate to support healthy cell growth and development and vitamin E to help protect cells from everyday damage.
“When people think about eating healthier, they often assume it has to be complicated,” registered dietitian Nisha Melvani said. “I encourage people to start with simple, whole foods that naturally deliver a variety of nutrients. Zespri SunGold Kiwifruit is an easy choice because it provides more than 10 vitamins and minerals, including 100% of your daily vitamin C needs, in one delicious fruit that fits seamlessly into breakfast, snacks or even dessert.”
From Orchard to Everyday Favorite
As more consumers embrace whole foods over complicated nutrition trends, kiwis are finding their way into everyday routines – and pop culture. Creators including Emma Chamberlain and musician Josh Conway have highlighted the fruit as part of their daily snacking habits, while “Good Housekeeping” featured golden kiwifruit in its 2025 Best Produce Snacks of the Year, highlighting its naturally sweet flavor, juicy texture and broad appeal.
Whether enjoyed on its own, added to smoothies, layered onto yogurt or incorporated into savory dishes, kiwifruit offers a simple, delicious way to enjoy more nutrition throughout the day. One easy place to start is this Nut Butter and Kiwifruit Toast, which combines wholesome ingredients with the sweet tropical flavor of Zespri SunGold Kiwifruit for a satisfying breakfast, snack or light meal.
Discover more fresh recipes, nutrition insights and delicious ways to enjoy kiwifruit at Zespri.com and see why one of today’s fastest-growing fruits is earning a permanent place in more fruit bowls.
Nut Butter and Kiwifruit Toast
Nut Butter:
- 1 cup roasted nuts (almonds, cashews, hazelnuts or pecans)
- sunflower oil
- 1/4 teaspoon salt
- 1 tablespoon seeds (chia, sunflower or hemp)
- 2 slices sprouted grain bread, toasted
- 1 Zespri SunGold Kiwifruit, sliced
- To make nut butter: In food processor, blend nuts at high speed until finely ground. Scrape sides of blender. Add few drizzles of sunflower oil, salt and seeds; blend until creamy. Transfer to jar and store up to 1 week in refrigerator.
- Spread nut butter onto toasted bread and top with slices of kiwi.
SOURCE:
Zespri
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