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Ferrero Survey Says Adults Are Reclaiming Easter Candy Traditions

A new Ferrero survey finds adults are embracing Easter candy traditions, from building their own baskets to buying premium treats and raiding the kids’ stash.

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Easter Is for Adults Now, Too

Ferrero’s latest survey suggests the holiday candy aisle is no longer just about kids. It is also about nostalgia, self-indulgence, and adults openly claiming a place in traditions they were once expected to outgrow.

At some point, adults stopped pretending they were only buying Easter candy for the kids.

Ferrero North America’s latest Easter Candy Survey leans hard into that reality, arguing that the “Adultoween” energy the company has been tracking around Halloween has now fully crossed into spring. According to the survey, 66% of North American adults say they deserve an Easter basket just as much as children do. If that sounds less like a shocking revelation and more like a formal acknowledgment of what has already been happening in grocery store checkout lines for years, that is probably because it is.

The bigger story here is not just that adults like candy. Of course they do. It is that brands are becoming much more comfortable marketing nostalgia, ritual, and seasonal indulgence directly to grown-ups. Easter, once framed mostly as a family holiday centered on children, is increasingly being recast as a shared cultural event where adults are not just participating politely. They are fully in it.

The Easter Bunny Has Entered the Group Chat

Ferrero’s survey of 1,000 adults in the United States and Canada paints a picture of Easter as a holiday that now comes with brunch plans, premium baskets, personal candy stashes, and a surprising amount of competitive behavior. Seventy percent of respondents said Easter is the best time of year for both adults and kids to indulge in candy together. Nearly half said they are likely to host or attend an adult Easter brunch, party, or gathering.

Then there are the confessions, which are really the heart of the whole thing. More than one in three adults said they have eaten their children’s Easter candy without telling them. More than one in four said they have competed with their own kids to find Easter eggs first. Eighteen percent admitted to cheating to win.

None of this is exactly noble, but it is revealing. The modern holiday experience is less about adults facilitating magic from the sidelines and more about everyone wanting in on the fun. Ferrero is smart to recognize that. Seasonal candy marketing has traditionally leaned on childhood wonder. What it is leaning on now is something slightly different: the idea that adulthood is stressful, nostalgia sells, and nobody really wants to age out of joy.

Candy as Culture, Not Just Confection

The survey also suggests that adults are not treating Easter candy as an afterthought. More than half of respondents said they would pay extra for a premium Easter basket, spending an average of $23 on a chocolate bunny or specialty treat. Dark chocolate, peanut butter candy, and chocolate eggs topped the wish lists. More than half also said Easter candy tastes better than Halloween candy, which feels like the kind of claim that could start arguments at a family gathering.

What matters more than the specific rankings, though, is what they signal. Holidays are increasingly being marketed as lifestyle moments rather than fixed traditions. The basket is no longer just for children. It is a seasonal self-care package, a joke, a nostalgic ritual, and a low-stakes luxury purchase all at once.

That shift says something broader about consumer culture. Adults are being invited to reclaim the symbols of childhood not because society has become less serious, but because modern life often feels serious all the time. A chocolate bunny is cheap therapy. A private stash of mini eggs is a coping mechanism with pastel packaging.

Why This Trend Matters

It would be easy to dismiss all of this as clever branding wrapped around survey data, and to be fair, Ferrero clearly knows how to turn consumer behavior into a seasonal narrative. But the company is tapping into something real. The line between kids’ traditions and adult participation has been softening for a while, whether that shows up in Halloween, themed merchandise, collectibles, or holiday food culture.

Easter now appears to be joining that list. Not because adults suddenly discovered candy in 2026, but because they are increasingly willing to admit that these rituals still mean something to them. Not everything has to be optimized, productive, or age-appropriate in the most boring sense of the phrase. Sometimes people just want the basket.

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Ferrero’s Easter lineup this year includes products from Butterfinger, CRUNCH, Ferrero Rocher, Kinder, Nutella, Mother’s Cookies, Keebler, and Tic Tac, among others. The survey was conducted by Golin in partnership with Dynata between January 13 and January 27, 2026, among 1,000 respondents in the United States and Canada, with a margin of error of plus or minus 3%.

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Source: Ferrero North America via PRNewswire

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Celebrate the Return of Fall with One-Pot Ratatouille Spaghetti

As the seasons change, you don’t have to overhaul all your meal plans immediately. Usher in the arrival of autumn with recipes like Ratatouille Spaghetti that blend fresh, summery produce with warm fall flavors.

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Last Updated on November 13, 2026 by Daily News Staff

Celebrate the Return of Fall with One-Pot Ratatouille Spaghetti

Celebrate the Return of Fall with One-Pot Ratatouille Spaghetti

(Feature Impact) As the seasons change, you don’t have to overhaul all your meal plans immediately. Usher in the arrival of autumn with recipes that blend fresh, summery produce with warm fall flavors.

This Ratatouille Spaghetti recipe is a perfect way to make the most of those last few harvests from the garden or trips to the farmer’s market. Create layers of rich flavor by taking your time with each vegetable – first browning the eggplant then softening the zucchini and tomatoes before adding flavorful aromatics like garlic and thyme to make the whole house smell delicious. The addition of chickpeas or cannellini beans boosts the protein and fiber in the meal, and you can use a high-protein or whole-grain pasta for even more nutrition.

https://stmdailynews.com/build-a-winning-game-day-spread-with-big-flavor-and-less-mess/

The best part is, while this meal might taste gourmet, you can have it ready in less than an hour – and leave yourself with only one pot to wash afterwards. Even if it’s a school night, it only takes a few extra steps to make a spaghetti dinner feel a little fancier.

Discover more seasonal recipes at Culinary.net.

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Ratatouille Spaghetti

Recipe adapted from Serious Eats
Total time: 50 minutes
Servings: 6

  • 1/2       cup extra-virgin olive oil, divided
  • 1          pound unpeeled eggplant, cut into 1-inch pieces
  • 4 1/2    teaspoons kosher salt, divided
  • 2          large zucchini, divided
  • 1          small yellow onion, chopped
  • 6          cloves garlic, finely minced
  • 1          tablespoon chopped fresh thyme
  • 1/2       teaspoon crushed red pepper flakes
  • 1          can (12 ounces) chickpeas or cannellini beans, drained and rinsed
  • 4 1/2    cups water
  • 1          cup jarred tomato puree
  • 12        ounces dried spaghetti
  • 1          orange, yellow or red bell pepper, cut into 1-inch pieces
  • 3          medium tomatoes, cut into 1/2-inch pieces
  • 1          cup packed fresh basil leaves, roughly torn
  •             lemon juice, to taste
  1. In large Dutch oven or stovetop pot, heat 1/4 cup oil over medium heat until shimmering. Add eggplant and 1/2 teaspoon kosher salt; cook 8-12 minutes, stirring occasionally, until deeply browned and softened. Transfer to medium bowl and set aside. Wipe pot clean if remaining browned bits are starting to burn.
  2. Cut one zucchini into 1-inch pieces. In now-empty pot, heat remaining oil over medium heat until shimmering. Add zucchini pieces, onion and 1/2 teaspoon salt; cook about 6 minutes, stirring occasionally, until zucchini is browned and softened. Stir in garlic, thyme and red pepper; cook about 30 seconds, stirring constantly, until fragrant. Stir in reserved eggplant and chickpeas or cannellini beans.
  3. Add water, tomato puree and remaining salt to pot then bring to simmer over medium-high heat. Add spaghetti, reduce heat to medium-low, cover pot and cook about 8 minutes, stirring often to prevent sticking, until spaghetti is almost al dente.
  4. Cut remaining zucchini into 1/2-inch pieces. Add zucchini pieces and bell pepper to spaghetti and cook 6-8 minutes, covered, over medium-low heat, stirring often, until pasta is al dente and vegetables are tender. Stir in fresh tomatoes and basil; remove from heat.
  5. Divide evenly among six bowls. Finish with squeeze of lemon juice for extra brightness, to taste, and garnish with extra olive oil, basil and crushed red pepper, if desired.

Photo courtesy of Unsplash

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SOURCE:

Culinary.net

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recipes

Talking Texture: Identifying a Key Snacking Trend

Identifying a Key Snacking Trend: From the first crunch or snap to a soft, chewy finish, snacking goes beyond flavor. It’s a full-body sensory experience, and texture can play an important role in turning an everyday bite into something worth slowing down to enjoy like Buffalo Spiced Snack Mix or Butterscotch Pretzel Cookies.

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Talking Texture: Identifying a Key Snacking Trend

(Feature Impact) From the first crunch or snap to a soft, chewy finish, snacking goes beyond flavor. It’s a full-body sensory experience, and texture can play an important role in turning an everyday bite into something worth slowing down to enjoy.

According to the 2026 State of Snacking Report – a collaboration between Mondelēz International, Mintel and Black Swan Data – snacks are evolving beyond simply filling the space between meals. People are increasingly interested in truly indulging in the moment, no matter the occasion, and the survey revealed texture is of growing importance in that experience, quickly becoming one of the most craveable qualities in snacking.

Texture opens a new world of surprise and delight, creating contrast and a multisensory experience that rewards attention and keeps each bite interesting. Consider these ways snackers are prioritizing texture in their indulgences.

Never Settling for Just One Texture

Today’s snackers want everything: health and indulgence, nostalgia and novelty, convenience and connection. Texture can help bring them all together in snacks like Buffalo Spiced Snack Mix, creating variety from bite to bite. Peanuts, pretzels and raisins can be part of your new go-to, getting a spicy makeover with Buffalo sauce in this quick and easy treat.

Taking Snack Time Beyond the Crunch

While crunch is a classic snacking sensation, it’s far from the only texture consumers seek. Among U.S. consumers who buy crackers, 38% said texture is an important attribute, ranking second to flavor (52%).

Colliding Textures Make Magic

When soft meets crunchy or creamy complements crispy, you can explore an entirely new level of snacking satisfaction. Among U.S. cookie consumers, 55% pointed to texture as the most important attribute when purchasing cookies, suggesting they’re choosing not just between flavors but rather looking for crispy, chewy, soft-baked options and beyond. You can bring the inspiration of colliding textures to your own kitchen with these Butterscotch Pretzel Cookies, which pair crispy cookies with chewy brownies and crunchy pretzels for a complex yet complementary combination.

Find more snacking trends and texture insights by visiting StateOfSnacking.com.

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Buffalo Spiced Snack Mix

Prep time: 15 minutes
Total time: 27 minutes
Servings: 18

  •          Nonstick cooking spray
  • 1       package (8.1 ounces) RITZ Toasted Chips Original
  • 1       cup lightly salted peanuts
  • 1       cup miniature pretzel twists
  • 1/4    cup Buffalo wing sauce
  • 2       tablespoons honey
  • 1       teaspoon ground cumin
  • 1       cup raisins
  1. Heat oven to 375 F.
  2. Cover large, rimmed baking sheet with foil; spray with nonstick cooking spray.
  3. In large bowl, combine chips, peanuts and pretzels; set aside.
  4. In small bowl, mix wing sauce, honey and cumin until blended. Add to chips mixture; toss to evenly coat.
  5. Spread chips mixture onto prepared baking sheet.
  6. Bake 10-12 minutes, or until lightly toasted, stirring occasionally. Remove snack mix from oven; stir in raisins. Cool completely.
Key Snacking Trend

Butterscotch Pretzel Brownies

Prep time: 20 minutes
Total time: 55 minutes
Servings: 24

  •          Nonstick cooking spray
  • 2       cups flour
  • 1       teaspoon baking powder
  • 1       cup butter, softened
  • 1 1/2 cups packed brown sugar
  • 2       eggs
  • 1       teaspoon vanilla
  • 12     CHIPS AHOY! Cookies, coarsely chopped, divided
  • 1/2    cup butterscotch chips, divided
  • 5       thin pretzel twists (2 1/4 inches), broken into 1-inch pieces
  1. Heat oven to 350 F.
  2. Line 13-by-9-inch baking pan with foil, extending ends of foil over sides; spray with nonstick cooking spray.
  3. Combine flour and baking powder.
  4. In large bowl, use mixer to beat butter and sugar until light and fluffy. Add eggs and vanilla; mix well. Gradually beat in flour mixture. Add six chopped cookies and 1/4 cup butterscotch chips; mix well.
  5. Spread batter evenly onto bottom of prepared pan.
  6. Top with pretzel pieces and remaining chopped cookies and butterscotch chips. Use back of spoon to partially press toppings into batter.
  7. Bake 35 minutes, or until toothpick inserted in center comes out with fudgy crumbs. Do not overbake. Cool completely.
  8. Use foil handles to remove dessert from pan before cutting into bars to serve.
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SOURCE:

Mondelez International

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Separating a Good Steak from a Great One: Understanding How Cut and Preparation Make a Difference

Even frequent steak diners may not know exactly what separates one cut from another. Preparation matters too, and understanding those differences can make it easier to choose the steak that best fits your taste.

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Separating a Good Steak from a Great One: Understanding How Cut and Preparation Make a Difference

Separating a Good Steak from a Great One: Understanding How Cut and Preparation Make a Difference

(Feature Impact) Even frequent steak diners may not know exactly what separates one cut from another. The cut is simply the section of beef the steak comes from, and it helps shape tenderness, marbling and flavor. Preparation matters too, and understanding those differences can make it easier to choose the steak that best fits your taste.

Watch this to find out more:

//www.youtube.com/embed/LjruN4km1u8

“When you’re looking for a great steak, it’s really all about the details,” said chef Efrem Cutler, chief steak officer for Outback Steakhouse. “It starts with quality beef and our longstanding sourcing standards. We’ve built on what we already do well across our steak lineup, from center-cut sirloin to ribeye, with even more focus on hand-trimming, seasoning, preparation and training. When you bring all of that together, you get a steak that’s tender, juicy and packed with flavor.”

Still, many diners aren’t sure which cut is right for them. Just 41% of Americans said they’re confident in their knowledge of different steak cuts, according to Outback Steakhouse’s Modern Steakhouse Survey.

If you want big, bold flavor, Cutler recommends a ribeye. For something incredibly tender, opt for the filet mignon. For a balance of flavor and tenderness, try a New York strip.

“Understanding the differences between cuts can make ordering easier,” Cutler said. “We want guests to feel confident choosing the steak that fits their taste.”

With its Best Steaks Ever lineup of hand-selected, hand-trimmed, perfectly seasoned and expertly seared steaks, including the new Down Under Delmonico Ribeye and New York strip, alongside Victoria’s barrel-cut filet mignon, center-cut sirloin and Rockhampton ribeye, guests can find the cut and flavor profile they crave.

Visit outback.com/steak to learn more and find a location near you.

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SOURCE:

Outback Steakhouse

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