Economy
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Fetch Finds Report reveals that in 2025, Americans balanced hard work with self-care, reflecting a mix of discipline and indulgence. Notable trends included a resurgence in meat sales, increased dining out, a focus on organization, and a rise in comfort-related purchases.
The Fetch Finds Report reveals a year of hustle, comfort, and delightfully chaotic shopping carts
Americans in 2025 were a study in contradictions. We hit the gym but also hit the couch. We decluttered our homes while filling our carts. We powered through demanding days with energy gels and powered down with weighted blankets and candles.
That’s the picture painted by Fetch’s first-ever full-year Fetch Finds Report, which analyzed more than $179 billion in consumer transactions. With 12 million receipts submitted daily, the data tells a story that’s equal parts discipline and indulgence—a snapshot of a nation trying to balance the hustle with some much-needed comfort.
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Six Spending Surprises of 2025
1. The Meatless Revolution Has Expired
Remember when plant-based everything was the future? In 2025, Americans said “thanks, but no thanks” and brought meat back to the table. Fresh beef sales jumped 13%, pork climbed 12%, while refrigerated plant-based alternatives dropped 11%. Despite rising grocery costs, consumers chose the real deal over the meatless alternatives.
2. America’s Eating Out—and Sushi’s on a Roll
Even with tighter budgets, dining out surged. And the big winner? Sushi, with a massive 45.6% increase in trip growth. Mexican restaurants saw a respectable 13.9% bump, and pizza grew 6.7%. But sushi absolutely dominated the dining-out conversation this year.
3. Endurance Nutrition Takes a Victory Lap
Energy chews and gels jumped 27.4% in 2025. Whether Americans were actually running marathons or just trying to survive Monday morning meetings, endurance nutrition became a go-to for powering through demanding days.
4. The Great American Declutter Hit Overdrive
Self-care became shelf-care. Household storage bags surged 55.8%, charging valets climbed 37%, and cleaning gloves rose 13.4%. Getting organized wasn’t just about tidiness—it became an act of wellness. A clean space, a clear mind.
5. Protein Moved into the Pantry
Protein isn’t just for gym bros anymore. Everyday staples got a protein makeover:
- Protein-labeled breakfast cereals: +69.8%
- Protein granola: +45.9%
- Protein dry pasta: +35.4%
Consumers wanted their regular foods to work harder, turning breakfast and dinner into opportunities to fuel up.
6. America Powered Down and Got Comfortable
Comfort became the ultimate status symbol. Loungewear sales soared 218%, weighted blankets climbed 45%, and candles rose 20%. After all that hustle, Americans made winding down a priority—and they weren’t shy about investing in it.
What This Tells Us
The Fetch Finds Report captures something real about 2025: Americans were navigating a shifting economy with a mix of practicality and self-care. We pushed hard during the day and gave ourselves permission to relax at night. We organized our homes, fueled our bodies with protein, and treated ourselves to sushi dinners and cozy nights in.
“Fetch sees what others can’t: how people actually spend based on billions of purchases,” said Jacob Grocholski, Vice President of Analytics at Fetch. “This year, we saw a chaotic mix of discipline and indulgence that defined how people navigated 2025.”
About the Data
The findings come from Fetch, America’s Rewards App, which captures billions of spending transactions annually using AI and machine learning. With more than 6 million five-star reviews and users submitting 12 million receipts daily, Fetch has unmatched visibility into what consumers actually buy—at the item level, across every channel and retailer.
Want the full breakdown? Read the complete Fetch Finds Report for all the details on America’s 2025 spending habits.
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Economy
Feeding the Economy Report Says U.S. Food, Agriculture Add $10.4 Trillion
The 2026 Feeding the Economy report says U.S. food and agriculture industries generate $10.4 trillion in economic value and support 48.7 million jobs.
New Feeding the Economy Report Highlights Food, Agriculture Industry Strength
America’s food and agriculture industries generated more than $10.4 trillion in economic value in 2026, accounting for nearly 20% of the U.S. economy, according to the 10th annual Feeding the Economy report released by 35 food and agriculture groups. The new farm-to-fork study also found the sector supports 48.7 million jobs nationwide, including 24.3 million direct jobs across farming, food manufacturing, processing, distribution, retail, and foodservice.
The report points to continued resilience despite inflation, trade uncertainty, and ongoing pressure on farmers and producers. It found food and agriculture generate more than $3 trillion in wages and $1.35 trillion in tax revenue, while U.S. exports totaled $177.3 billion. At the same time, the study flagged softer areas to watch, including flat direct employment in production agriculture and food manufacturing, along with a year-over-year decline in exports. For the food and beverage industry, the report reinforces just how deeply agriculture remains tied to jobs, supply chains, and broader economic stability.
Source:
Tenth Annual “Feeding the Economy” Report Demonstrates Strength and Resilience of the American Food and Agriculture Industries Amid Ongoing Economic Pressures — Feeding the Economy via PR Newswire
Further information:
Feeding the Economy
View the original press release on PR Newswire
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Community
McDonald’s First Job Confessional Turns Career Stories Into Free Meal Opportunity
McDonald’s is launching First Job Confessional, a campaign inviting fans to share first job stories for a chance to receive a $15 gift card in select cities.
First Job Confessional
McDonald’s is putting first jobs in the spotlight with a new campaign that asks fans to share the real-world skills they gained early in their working lives. Launched on National Employee Appreciation Day, the brand’s First Job Confessional invites people to reflect on how those first roles helped shape their careers — and, in some cases, earn a free meal in the process.
The campaign is built around a simple idea: first jobs often teach lasting skills that deserve more recognition. Whether someone learned problem-solving while babysitting, communication during a lunch rush, or teamwork behind a counter, McDonald’s is framing those experiences as valuable career foundations. The company says those are the same kinds of skills employers continue to prioritize as workplace demands evolve.
How the First Job Confessional Works
In select cities, McDonald’s is setting up confessional booths designed to look like ordering kiosks. But instead of placing a meal order, participants can record a story about their first job and the skills they picked up along the way. Those who take part in person will have the opportunity to receive a $15 McDonald’s gift card, while supplies last.
Fans who cannot attend in person can still join online by posting their stories using #FirstJobConfessional. McDonald’s says selected videos may also be featured on its YouTube channel, extending the campaign beyond the live events.
External Related Links
- McDonald’s corporate article: McDonald’s is Asking Fans to Get Real About Their First Job Skills in Exchange for Free Meals
- McDonald’s 1 in 8: First Job Confessional
- McDonald’s 1 in 8 home page
- Marketing Dive coverage of the campaign
- Parade coverage of the First Job Confessional tour
Source Links
- Original PRNewswire press release from McDonald’s USA, LLC
- McDonald’s official corporate story
- McDonald’s 1 in 8 First Job Confessional page
- McDonald’s 1 in 8 official website
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News
Jay Leno Test Drives the Slate Truck as Startup Pushes Toward 2026 Launch
The affordable electric pickup from Slate Auto is gaining attention after Jay Leno test drove the prototype on Jay Leno’s Garage. Here’s the latest update on pricing, features, reservations, and the planned 2026 production launch.
Testing the Slate Truck
The affordable electric pickup from Slate Auto is continuing to gain attention as the startup moves closer to production. One of the most visible recent developments came when legendary car collector and TV host Jay Leno featured the truck on his popular YouTube series Jay Leno’s Garage.
The episode offered one of the most detailed looks yet at the upcoming Slate Truck, including a real-world test drive, design insights, and a closer look at the company’s philosophy behind building what could become one of America’s most affordable electric vehicles.
Watch the Jay Leno Test Drive
What Jay Leno Revealed About the Slate Truck
During the episode, Leno drove a pre-production prototype of the truck while engineers from Slate Auto explained the design approach.
Unlike many modern EVs packed with luxury features, the Slate Truck is intentionally simple.
Key highlights from the test drive include:
A Focus on Simplicity and Repairability
One of the most notable ideas behind the truck is that it is designed to be easy to repair and modify. Instead of relying on proprietary parts or complex electronics, the vehicle uses a more straightforward architecture that could allow owners or independent mechanics to work on it.
This approach contrasts with many EVs that require dealership service or specialized tools.
Modular Body Panels and Customization
The Slate Truck is built around a modular platform with removable exterior panels and optional accessory kits.
According to the company, owners will be able to customize the vehicle with:
Different body panel styles Accessory racks and cargo options A potential conversion kit that can transform the pickup into a small SUV
The idea is to allow the vehicle to evolve with the owner’s needs over time.
Minimalist Interior
Inside the prototype shown to Leno, the truck features a very basic interior layout.
Instead of a large infotainment system, the vehicle relies heavily on smartphone integration and simpler controls to keep costs down. This minimalist philosophy is part of the company’s effort to build a lower-cost EV.
Pricing and the “Affordable EV” Promise
When the truck was first revealed in 2025, Slate Auto suggested the vehicle could cost under $20,000 after incentives.
However, with changes to federal EV incentives and updated pricing expectations, analysts now estimate the truck will likely start around the mid-$20,000 range.
Even at that price, the vehicle could still become one of the most affordable electric trucks available in the United States.
Production Plans in Indiana
The company plans to manufacture the truck in Warsaw, Indiana, where a large former industrial facility is being converted into an EV factory.
Production targets include:
Production start: Late 2026 Early deliveries: Possibly 2027 Potential capacity: Up to about 150,000 vehicles per year once fully ramped
Strong early interest has also been reported, with more than 100,000 reservations placed for the truck shortly after its reveal.
A Different Kind of Electric Truck
The Slate Truck is entering a market where most electric pickups—such as the Ford F-150 Lightning and Rivian R1T—sit at much higher price points.
Rather than competing on luxury or performance, the Slate Truck is aiming to fill a different niche: a practical, customizable, and relatively affordable electric work vehicle.
If the company can deliver on its promises, it could open the door to a new category of budget-friendly EVs.
For now, the test drive on Jay Leno’s Garage provides one of the clearest glimpses yet at how the truck might perform in the real world.
Related Coverage on STM Daily News
- Automotive News and Innovation – STM Daily News
- Boom Supersonic and the Overture: The Return of Commercial Supersonic Travel
- The Evolution of Public Transportation in Los Angeles
- Technology News and Emerging Innovations
Further Reading and Information
- Slate Auto Official Website
- Watch the Slate Truck Test Drive on Jay Leno’s Garage
- Car and Driver: First Look at the Slate Truck
- TechCrunch: Slate Auto Leadership Changes Ahead of Launch
- InsideEVs: Latest Electric Vehicle News
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