Economy
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Fetch Finds Report reveals that in 2025, Americans balanced hard work with self-care, reflecting a mix of discipline and indulgence. Notable trends included a resurgence in meat sales, increased dining out, a focus on organization, and a rise in comfort-related purchases.
The Fetch Finds Report reveals a year of hustle, comfort, and delightfully chaotic shopping carts
Americans in 2025 were a study in contradictions. We hit the gym but also hit the couch. We decluttered our homes while filling our carts. We powered through demanding days with energy gels and powered down with weighted blankets and candles.
That’s the picture painted by Fetch’s first-ever full-year Fetch Finds Report, which analyzed more than $179 billion in consumer transactions. With 12 million receipts submitted daily, the data tells a story that’s equal parts discipline and indulgence—a snapshot of a nation trying to balance the hustle with some much-needed comfort.
6 Wild Truths About America’s 2025 Spending Habits: Fetch Reveals Surprising Consumer Trends
The Six Spending Surprises of 2025
1. The Meatless Revolution Has Expired
Remember when plant-based everything was the future? In 2025, Americans said “thanks, but no thanks” and brought meat back to the table. Fresh beef sales jumped 13%, pork climbed 12%, while refrigerated plant-based alternatives dropped 11%. Despite rising grocery costs, consumers chose the real deal over the meatless alternatives.
2. America’s Eating Out—and Sushi’s on a Roll
Even with tighter budgets, dining out surged. And the big winner? Sushi, with a massive 45.6% increase in trip growth. Mexican restaurants saw a respectable 13.9% bump, and pizza grew 6.7%. But sushi absolutely dominated the dining-out conversation this year.
3. Endurance Nutrition Takes a Victory Lap
Energy chews and gels jumped 27.4% in 2025. Whether Americans were actually running marathons or just trying to survive Monday morning meetings, endurance nutrition became a go-to for powering through demanding days.
4. The Great American Declutter Hit Overdrive
Self-care became shelf-care. Household storage bags surged 55.8%, charging valets climbed 37%, and cleaning gloves rose 13.4%. Getting organized wasn’t just about tidiness—it became an act of wellness. A clean space, a clear mind.
5. Protein Moved into the Pantry
Protein isn’t just for gym bros anymore. Everyday staples got a protein makeover:
- Protein-labeled breakfast cereals: +69.8%
- Protein granola: +45.9%
- Protein dry pasta: +35.4%
Consumers wanted their regular foods to work harder, turning breakfast and dinner into opportunities to fuel up.
6. America Powered Down and Got Comfortable
Comfort became the ultimate status symbol. Loungewear sales soared 218%, weighted blankets climbed 45%, and candles rose 20%. After all that hustle, Americans made winding down a priority—and they weren’t shy about investing in it.
What This Tells Us
The Fetch Finds Report captures something real about 2025: Americans were navigating a shifting economy with a mix of practicality and self-care. We pushed hard during the day and gave ourselves permission to relax at night. We organized our homes, fueled our bodies with protein, and treated ourselves to sushi dinners and cozy nights in.
“Fetch sees what others can’t: how people actually spend based on billions of purchases,” said Jacob Grocholski, Vice President of Analytics at Fetch. “This year, we saw a chaotic mix of discipline and indulgence that defined how people navigated 2025.”
About the Data
The findings come from Fetch, America’s Rewards App, which captures billions of spending transactions annually using AI and machine learning. With more than 6 million five-star reviews and users submitting 12 million receipts daily, Fetch has unmatched visibility into what consumers actually buy—at the item level, across every channel and retailer.
Want the full breakdown? Read the complete Fetch Finds Report for all the details on America’s 2025 spending habits.
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Economy
U.S. Consumer Confidence Slips as Americans Grow More Cautious About the Future
U.S. consumer confidence edged lower in August as Americans became more pessimistic about jobs, income and business conditions over the next six months, despite improved views of the current economy.
NEW YORK — U.S. consumer confidence edged lower in August as Americans expressed greater concern about future business conditions, jobs and household income, even as their assessment of the current economy improved.
The Conference Board reported that its Consumer Confidence Index fell 0.8 points to 89.4 in August, down from 90.2 in July.
The relatively small decline, however, masks a widening gap between how consumers view conditions today and what they expect in the months ahead.
The Present Situation Index, which measures consumers’ assessment of current business and labor market conditions, climbed 6.8 points to 121.2, reversing three consecutive months of declines.
Meanwhile, the Expectations Index, which measures the short-term outlook for income, business and employment conditions, dropped 5.8 points to 68.2.
“Consumer confidence moderated slightly in August for a second consecutive month,” Dana M. Peterson, chief economist at The Conference Board, said in the organization’s Aug. 25 release.
Jobs Look Better Today — But Consumers Worry About Tomorrow
Americans’ perceptions of the current labor market improved considerably during August. About 27% said jobs were plentiful, up from 24.4% in July, while 19.5% said jobs were hard to get, down from 21.7%.
The outlook for the next six months was considerably weaker.
Only 14.6% expected more jobs to become available, compared with 16.4% in July. At the same time, 26.1% expected fewer jobs.
Consumers were also less optimistic about their incomes. About 17.6% expected their income to increase, down from 19.5% in July, while 13.8% expected their income to decline.
Prices Remain on Consumers’ Minds
Inflation continues to influence how Americans feel about the economy. According to The Conference Board, consumers’ written responses frequently mentioned prices, oil and gasoline, food and groceries, trade, jobs, and war or conflict.
Average and median expectations for inflation over the next 12 months also increased slightly.
Interest rates remain another concern. More than six in 10 consumers — 61.3% — expected interest rates to rise over the next year, although that was slightly lower than the 62% recorded in July.
Consumers Are Still Planning to Spend
The softer outlook hasn’t eliminated Americans’ willingness to make purchases.
Auto-buying expectations remained strong on a six-month moving-average basis, while homebuying expectations declined slightly in August but remained on a longer-term upward trend after hitting decade lows in early 2024.
Restaurants, bars and takeout; utilities; and streaming, internet and mobile services ranked among consumers’ leading planned service expenses.
Consumers were less enthusiastic about discretionary activities including movies, personal-travel hotels, airfare, amusement parks, museums and historical sites.
Why It Matters
The August numbers paint a mixed picture of the American consumer.
People are seeing some improvement in the economy they are experiencing today, particularly in the labor market. But their expectations for the next six months are becoming noticeably more cautious.
That divide matters because consumer spending represents a major part of U.S. economic activity. If concerns about employment, inflation and household income begin translating into reduced spending, weakening confidence could eventually become more significant for the broader economy.
For now, the August survey suggests Americans haven’t stopped spending — but they’re increasingly keeping an eye on what may be coming next.
The preliminary August Consumer Confidence Survey was conducted online for The Conference Board by Toluna. The survey period was Aug. 3–16, 2026.
Source: The Conference Board, August 2026 Consumer Confidence Survey®, released Aug. 25, 2026.
STM Daily News Economy News Brief
Sources
- The Conference Board — U.S. Consumer Confidence, August 2026 — Primary source for the August Consumer Confidence Index, Present Situation Index and Expectations Index.
- The Conference Board — Consumer Confidence Survey & Data — Consumer confidence survey information, methodology and release schedule.
Related Economic Data
- Bureau of Economic Analysis — Consumer Spending — Official U.S. data tracking personal consumption expenditures. Consumer spending increased 0.2% in July 2026.
- BEA — Personal Income and Outlays, July 2026 — Tracks household income, disposable income, consumer spending and saving.
- Bureau of Labor Statistics — Consumer Price Index — Official inflation data. The July 2026 CPI was up 3.4% from a year earlier; August CPI is scheduled for release September 11.
- Federal Reserve — Consumer Credit — Federal Reserve data covering revolving and nonrevolving consumer credit.
Economy
How new SNAP restrictions could hit Greater Pittsburgh’s food access and economy
New SNAP work requirements and retailer rules could reduce food assistance across Greater Pittsburgh, increasing food insecurity while hurting families, independent grocers and the regional economy.

Amelia B. Finaret, Allegheny College
Food assistance is one of the most effective tools for fighting poverty in America. New federal rules are testing that reputation.
The Supplemental Nutrition Assistance Program, better known as SNAP, helps low-income people afford groceries. The program’s benefits reach far beyond the grocery bill, with research linking the program to better outcomes for K-12 students and improved overall health among participants.
However, new federal policy changes are making the program harder for many families to use, and participation is shrinking.
In Pennsylvania’s Allegheny County, the number of people who get SNAP benefits has decreased by about 12% since 2025. SNAP enrollment rates vary widely across the Greater Pittsburgh metropolitan area – from 31% of residents in Fayette County to just 13% in Butler County.
In Allegheny County, where Pittsburgh is located, approximately 17,000 people have already lost their benefits. That’s the second-highest total of any county in Pennsylvania. Roughly 162,000 Allegheny County residents receive SNAP, or about 14% of the county’s population.
Across the country, states like Arizona and Florida are seeing similar effects from these SNAP changes. The specifics vary by state, but the underlying pressures on food assistance are shared nationwide.
As a food economist and clinical dietition working in western Pennsylvania, I have seen how SNAP policy changes affect real people firsthand. Many of my patients are having more trouble making ends meet over the past few years, especially as grocery prices have risen roughly 25% in nominal terms since 2022 – a jump that has outpaced wage growth for many low-income households.
New SNAP work requirements
In November 2025, Pennsylvania began implementing the federal government’s expanded work requirements. The rules previously applied to adults ages 18 to 54 without a disability or dependent children, but they now reach up to age 64. Under these rules, these adults must work, volunteer or take part in education or training programs for at least 20 hours a week to keep receiving SNAP benefits.
Certain groups are especially likely to be affected by this rule change, including early retirees, first-time moms, children and people with disabilities who haven’t applied or been approved for disability benefits.
Stricter and more expansive work requirements increase SNAP benefit denials and reduce the number of people who get benefits, including among women who may become pregnant.
The new work requirements could also worsen food insecurity, which occurs when people cannot obtain enough safe and nutritionally adequate food for an active and healthy life.
Up to 5.4 million people nationwide could lose some or all of their SNAP benefits under the expanded work requirements, including 1.5 million children.
In Allegheny County, 43% of food-insecure children were likely ineligible for SNAP and similar benefits in 2025 because their household incomes exceeded 185% of the federal poverty line – US$61,050 for a family of four in 2026.
Stricter rules for SNAP retailers
Supermarkets and other stores that sell food must be certified to accept SNAP benefits for payment. Beyond helping individual households, SNAP spending boosts local economies, as those benefits get spent at grocery stores and other retailers.
Retailers that sell food are now required to offer seven varieties of foods in each of four staple food categories: grains, vegetables and fruits, dairy, and protein. Stores could meet the new requirements for grains, for example, by offering corn tortillas, whole wheat bread, white bread, brown rice, white rice, oats and infant cereal for sale.
In the 12th and 17th congressional districts that make up Allegheny County, 10.4% and 8.7% of people, respectively, live in areas where it is difficult to get healthy foods. According to data from the Institute for Local Self-Reliance, there are 191 grocery stores in these districts, about 28% of which are either small chains or independent stores that may have a harder time complying with the new requirements.
Between 2017 and 2023, the number of SNAP-authorized stores in Allegheny County increased by 13%, but this trend could reverse under the new rules.
While the stated goal of the new rules is to increase the availability of healthier foods, simply requiring stores to stock them doesn’t mean that customers will eat a better diet. Whether these new retailer policies ultimately improve diets is an open question.
Additional restrictions on purchases
Some states are placing additional restrictions on what people can buy with benefits. Purchasing hot prepared foods, alcohol, vitamins or diapers with SNAP benefits was already prohibited, but 23 states are now restricting the use of benefits to buy sugar-sweetened beverages and some other items that contribute to nutritionally inadequate diets.
While Pennsylvania has not adopted those additional restrictions, some of its neighboring states, such as Ohio and West Virginia, have.
SNAP helps people pay for groceries, but the benefit amount is typically less than what a household would spend on food. SNAP covers some of what a family would’ve spent on groceries anyway, leaving that money for other needs – rent, diapers, utility bills and the like. As a result, research shows the program doesn’t significantly change what or how much people eat, on average.
In my view, as food insecurity remains high in Allegheny County, policies that make it harder for local residents to get SNAP benefits risk weakening one of the nation’s most effective economic support programs.
Read more of our stories about Pittsburgh and Pennsylvania.
Amelia B. Finaret, Associate Professor of Business and Economics and Nutrition, Allegheny College
This article is republished from The Conversation under a Creative Commons license. Read the original article.
financial wellness
Personal bankruptcy filings are soaring in 2026, signaling growing economic distress
Personal bankruptcy filings are climbing as inflation, high interest rates and mounting household debt strain American consumers. Although bankruptcy can provide a fresh start, financial recovery may take decades.

Jay L. Zagorsky, Boston University
The number of Americans who file for bankruptcy is growing. More than 500,000 people took this step in 2025, nearly 50% more than in 2022. And the numbers have kept on climbing, with a 12% jump in June 2026 from a year earlier as many consumers struggled to pay their bills.
I am a business school professor who has researched bankruptcies and whether, when you are at the end of your financial rope, bankruptcy helps or hurts.
I became interested in the subject while in graduate school. Not because of any courses I took, but because I ran out of money. While I was in grad school, my wife, who was keeping the family afloat, unexpectedly lost her job at the very moment our savings went to zero.
Ultimately, we didn’t declare bankruptcy, and I’ll explain later what we did to avoid it. But this near brush with that fate sparked my long-term interest in this predicament that befalls many American consumers who find themselves financially stressed out.
What’s personal bankruptcy?
Bankruptcy is a legal process for people who can’t pay their debts. Because it usually requires liquidating their assets or entering a repayment plan, Americans generally turn to it as a last resort. To declare bankruptcy you first file a petition with a federal court, which appoints a trustee to oversee your case.
But bankruptcy does not discharge all debts.
There are 19 types of debts that even bankruptcy will not wipe out. Some of the bigger categories are alimony, child support and most taxes. Student loans can be wiped out, but getting that done is difficult and it’s not an automatic part of bankruptcy proceedings.
2 conflicting goals
U.S. bankruptcy law has two big goals that contradict each other.
The first is to give honest individual debtors a “fresh start.” The process ideally reduces or eliminates enough of their debt to make it possible to earn, spend, borrow and repay money like people with a more typical financial life. In other words, personal bankruptcy can take the financial noose off debtors’ necks.
The second is to ensure that creditors get repaid as much as possible for their loans. When someone declares bankruptcy, some or maybe all of their creditors don’t get their money back. In 2024, the Americans who filed for bankruptcy had about US$75 billion in assets, but they owed their creditors about $86 billion – $11 billion more.
States and the federal government make different trade-offs between these goals. As a result there are very different limits on how much equity – the difference between market value and what you owe – debtors can keep in their primary homes and personal property after they declare bankruptcy.
Some states are quite lenient. For example, Texas bankruptcy law doesn’t limit the amount of equity in a home at all. That helps debtors get back on their feet.
Other states are extremely strict in this regard. Arkansas limits home equity after personal bankruptcy to $800, and Kentucky restricts it to $5,000. This helps creditors: Lenders can force a debtor’s house to be sold and keep much of the equity the debtor built up.
Likewise, laws protecting vehicles and other kinds of personal property belonging to people who declare bankruptcy vary widely.
2 types of personal bankruptcy
People declaring bankruptcy typically file using either Chapter 7 or Chapter 13 of the federal bankruptcy code.
About 2 in 3 people use Chapter 7, a form of financial liquidation. The bankruptcy court appoints a trustee, who then sells off all of a person’s possessions, except what is covered by the various exemptions.
The trustee then gives creditors whatever money is left after the sale. In exchange for giving up most of what someone owns, filing Chapter 7 wipes out almost all debts and gives them a fresh financial start.
For people earning moderate to high incomes and whose debts are less than $2.75 million, bankruptcy courts make them use Chapter 13.
Chapter 13 is a slower-moving process. Creditors are paid over three to five years from a person’s earnings. Debtors keep enough of their wages to cover necessary living expenses, but all other disposable income goes to creditors. Chapter 13 allows people to save their homes from foreclosure and keep their vehicles.
Bankruptcy filing rising after decline
The number of personal bankruptcies filed annually fell sharply for more than a decade before the recent uptick, hitting a low of about 368,000 in 2022, down from about 1.5 million in 2010.
That number has climbed steadily since 2022.
A 2005 law called the Bankruptcy Abuse Prevention and Consumer Protection Act sparked the earlier decline. Its goal was to make declaring bankruptcy harder and more expensive. Many creditors pushed for these changes because they felt some individuals were abusing the system.
The changes introduced income limits for eligibility to declare Chapter 7 bankruptcy. It also required people to get credit counseling before filing to see whether there was any way they could avoid bankruptcy. It also added a new obligation: Americans now take a course in financial management after they file for bankruptcy to reduce the chance of future money troubles.
One interesting study regarding the legislation’s impact found that it lowered credit card interest rates, but it also prevented some people without health insurance from wiping out their medical debts.
The 2005 changes caused the number of personal bankruptcies to plunge. That ended with the Great Recession, which lasted from late 2007 until mid-2009.
This economic downturn pushed up the number of bankruptcies dramatically. But then the number fell from 2010 until 2022, as the Great Recession’s impact gradually receded. The decline continued into the early 2020s because the stimulus checks and more generous unemployment insurance payments the government provided at the height of the COVID-19 pandemic helped keep millions of U.S. consumers afloat.
The numbers began to rise again in 2022 as American consumers began facing increasing stress from income that has not kept pace with inflation and a sharp jump in credit card interest rates.
Lasting changes
Bankruptcy stays on your credit report for up to 10 years. After that, creditors are supposed to treat people who filed for it like anyone else. A study I worked on with law professor Lois Lupica tracked what happened over two decades to both people who had and had not declared bankruptcy. We wanted to see whether those who had filed for bankruptcy really got out of their financial hole.
Our findings were a good news, bad news story. The good news was that bankruptcy was not causing permanent financial stigma. The average person who declared bankruptcy eventually caught up financially with their peers who hadn’t.
The bad news was that it took 15-25 years to recover in almost all financial dimensions. This is longer than those 10 years that the bankruptcy filing stays on your credit report.
In short, we determined that bankruptcy does give people a fresh start, but getting that reprieve takes longer than the law’s intent.
Strategies that can stave off bankruptcy
My wife and I avoided bankruptcy primarily by doing two things.
First, we switched to using cash for most of our day-to-day purchases. When our wallets were empty, we were done spending. I talk more about this in my 2025 book “The Power of Cash.”
Second, we contacted the financial company where we owed our biggest monthly payment. After providing proof of financial hardship, they were surprisingly flexible.
If these two steps are not enough for you, the next step is to consult an attorney who specializes in bankruptcy law. While there are lots of things most people can competently do on their own, filing for bankruptcy is not one of them.
Jay L. Zagorsky, Associate Professor of Business, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
