Food and Beverage
Casamigos Introduces New Pre-Mixed Margaritas (Classic Lime + Spicy) Ahead of FIFA World Cup 2026
Casamigos is getting an early start on FIFA World Cup 2026™ watch-party season—and it’s doing it with a little friendly rivalry. The tequila brand announced a new World Cup campaign starring Gabrielle Union and Keegan-Michael Key, pairing the two as playful “hosts” who go head-to-head over a simple match-day question: are you Team Classic or Team Spicy?
The campaign tagline says it all: “Rivals at the game, Casamigos at the Bar.” The idea is less about picking sides forever and more about leaning into the competitive energy of the tournament—then coming together once the final whistle blows.
Team Classic vs. Team Spicy: the new bottled margaritas
Alongside the celebrity-led campaign, Casamigos introduced new pre-mixed margaritas in two flavors:
- Classic Lime
- Spicy
Both are designed for “pour, serve, and get back to the game” hosting—no extra ingredients, no shaking, no measuring. According to the brand, each pre-mixed margarita is 20.5% ABV and made with Casamigos Tequila, orange liqueur, lime juice, and natural flavors.
Casamigos says the bottles are meant to keep hosting simple during the tournament’s full 90 minutes (plus stoppage time), whether fans are gathering at home, meeting up at the bar, or celebrating in host cities.
What Gabrielle Union and Keegan-Michael Key are bringing to the campaign
Casamigos is leaning into Union and Key’s chemistry to capture what makes World Cup fandom so fun: the passion, the pride, and the rivalries that can get loud—without getting personal.
Union, who said she grew up playing soccer, is firmly Team Spicy, noting she loves “a little heat,” and that the best part of the sport is how it brings people together.
Key, a longtime World Cup viewer, is Team Classic, saying the “classic rivalries” already provide all the spice he needs.
World Cup activations and limited-time packaging
Casamigos is an Official Tequila Supporter of the FIFA World Cup 2026™ and plans to activate in host cities throughout the tournament with fan-first experiences. The brand also noted that its pre-mixed margaritas will feature limited-time FIFA World Cup 2026™ packaging.
For shoppers, the new pre-mixed margaritas are available in:
- 750ml bottles (about 10 cocktails)
- 375ml bottles (about 5 cocktails)
Casamigos lists 110 calories per serving and a suggested retail price of $21.99 MSRP, with both flavors best served chilled.
What to watch for
The World Cup is still months away, but brands are already battling for a spot on your watch-party table. Casamigos’ move is a clear bet on convenience: bottled margaritas that keep the vibe high without turning the host into the bartender.
And if you’re the type who treats every match like a personal derby, Casamigos’ message is basically this: talk your trash during the game—then toast like friends afterward.
Source:
Casamigos Spirits Company (PRNewswire), March 19, 2026.
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