Beverages
Game On: Ojos Locos Sports Cantina Kicks Off 2026
Ojos Locos Sports Cantina launches Loco Rewards in 2026, plus refreshed Latin-inspired menu items, shareable taco platters, and updated cocktails.
Ojos Locos Sports Cantina Launches Loyalty Program and Refreshed Menu Innovations
With Loco Rewards and a Refreshed Menu
Ojos Locos Sports Cantina is starting 2026 with a clear message for fans of big games and bold flavors: come hungry, come often, and get rewarded for it.
The culturally-rooted sports cantina just announced a new loyalty program—Loco Rewards—plus a round of menu and beverage upgrades aimed at delivering more authentic Latin flavor, stronger value, and a better overall guest experience across its Southwest footprint.
Loco Rewards: A loyalty program built for regulars
At the center of the update is Loco Rewards, Ojos Locos’ new points-based program designed to recognize frequent guests.
Here’s how it works:
- 250 bonus points when you join
- 5 points for every $1 spent
- Rewards with no minimum purchase required
- Ability to redeem multiple rewards at once
- Access to members-only offers and early alerts on specials and menu updates
Destinee Rollins, CMO of Ojos Locos Sports Cantina, says the program is an extension of what the brand has always been about—community, food, and sports—while giving loyal guests “real value” and a deeper connection to the culture and hospitality behind the concept.
January perk: A shot at 2026 World Cup tickets
To celebrate the launch, Ojos Locos is tying its loyalty push directly to its sports DNA.
Guests who sign up for Loco Rewards in January will be entered to win two free tickets to the 2026 World Cup—a timely hook as soccer fans begin looking ahead to the biggest tournament on the planet.
Menu upgrades: More Latin technique, more scratch-made detail
Alongside the loyalty rollout, Ojos Locos is refining core menu items with upgraded ingredients and preparation methods that lean further into classic Latin cooking techniques.
A few highlights from the refreshed lineup include:
- Elote Loco: roasted and charred, finished with crema, queso fresco, Valentina, and chile en polvo
- Birria de Res: reimagined with slow-cooked brisket
- Fresh churros: made daily by a Dallas-based Mexican bakery
- Hand-pressed tortillas: now pressed daily in the cantinas
Alex Sadowsky, Director of Culinary and Beverage, says the updates focus on preparation, presentation, and ingredient pairings—keeping the menu approachable while letting the ingredients “stand on their own” in a lively game-day environment.
Built for groups: New platters and $10-and-under Especiales
With the 2026 World Cup on the horizon (and group dining likely to spike), Ojos Locos is also leaning into shareable options.
Starting in January, the brand is introducing:
- A larger taco platter designed for sharing
- Expanded late-night food offerings
- A broader rollout of daily Especiales, many priced at $10 or less
One standout value play: a Late-Night Taco Platter featuring 10 tacos for $10.
Behind the bar: Updated cocktails and an expanded tequila program
The refresh isn’t just happening in the kitchen.
Ojos Locos is also rolling out a revamped 2026 beverage lineup featuring:
- Reworked cocktail recipes
- An expanded high-end tequila program
- Trend-forward flavors built for game-day energy
New and featured drinks include:
- Milagro Mexican Martini
- Cadillac Margarita
- Horchata Sin Dolor
Plus a mixed-shot lineup with returning favorites like Paleta and new options like Mexican Candy and Spicy Mango.
A growing brand across the Southwest
Ojos Locos currently operates 35 locations across Texas, California, Arizona, New Mexico, and Nevada, and says these January updates reflect continued investment in quality, hospitality, and the communities it serves.
For guests ready to join, Loco Rewards is available through the Ojos Locos app on the App Store or Google Play.
- Learn more about Loco Rewards: https://ojoslocos.com/rewards
- Explore the brand: www.ojoslocos.com
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Foodie News
illy Launches Art of Dining Series With Chef-Led Events Across Major U.S. Cities
illy has launched its Art of Dining Series, a year-long program pairing chef-led tasting menus with its signature coffee blend in major U.S. cities.
Last Updated on May 4, 2026 by Daily News Staff
illy is bringing coffee and fine dining together with its new Art of Dining Series, a year-long program featuring chef-led dining experiences in cities including Miami, New York, Los Angeles, and San Francisco.
The series launched in March with a dinner at Boia De in Miami and will continue with curated events built around custom tasting menus inspired by illy’s signature blend. One of the upcoming stops is set for June in San Francisco at Wolfsbane, where illy Chef Ambassador Rupert Blease will create a menu inspired by his own bespoke illy blend.
The company says the program is designed to create immersive, in-person experiences that connect guests with the illy brand through flavor, atmosphere, and hospitality. The launch also builds on illy’s broader gastronomy strategy, including its Chef Ambassador program and its role as the exclusive coffee partner of World’s 50 Best Restaurants for the past four years.
Founded in Trieste, Italy, in 1933, illy is known for its 100% Arabica coffee blend and global presence in more than 140 countries.
Source: illycaffè via PR Newswire
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At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Last Updated on May 4, 2026 by Daily News Staff
Bold Beverages to Elevate Cinco de Mayo Celebrations
(Feature Impact) Few things say Cinco de Mayo like festive drinks and a lively atmosphere. This year, give your glass a signature chile-lime kick and turn every sip into a celebration.
Elevating classic beverages is effortless with the bold trifecta of chile peppers, lime and sea salt – the perfectly balanced blend that delivers tangy, zesty and mildly spicy notes to take drinks from ordinary to unforgettable.
Raise a glass with these easy, at-home recipes designed to make even novice mixologists feel like pros. For a refreshing option, try a vibrant Watermelon Agua Fresca that combines the natural sweetness of fresh watermelon with the irresistible kick of Tajín’s Chamoy Sauce and a rim of its Clásico Seasoning for a craveable finish.
If you love the timeless taste of a margarita, the Spicy Jalapeno Margarita is a perfect choice, bringing bar-quality flavor to your celebration in just a few simple steps.
Both beverages feature a Tajín Clásico Seasoning rimmer that adds eye-catching color and a burst of flavor, complementing the sweetness of fresh fruit. Citrus like orange and lime, tropical options such as pineapple and mango, and melons including cantaloupe, watermelon and honeydew all pair beautifully. It’s an easy, fun way to add a pop of color and make everything from orange juice to fruity mocktails feel festive and special.
With a little prep, you can turn Cinco de Mayo into a truly unforgettable fiesta. For more swoon-worthy recipes ideas, visit Tajin.com.
Watermelon Agua Fresca
- 2 cups fresh watermelon, cubed
- 1 ounce fresh lime juice
- 1/2 ounce agave syrup (optional)
- 1/2 cup cold water
- ice
Rim:
Garnish:
- lime slice
- watermelon slice
- Dip glass into Tajín Chamoy Sauce then into Tajín Clásico Seasoning.
- In blender, blend fresh watermelon cubes; lime juice; agave syrup, if using; and cold water until smooth and well combined.
- Fill prepared glass with ice and pour watermelon mixture into glass.
- Sprinkle with pinch of classic seasoning on top.
- Garnish with lime slice and watermelon slice.
Spicy Jalapeno Margarita
- 2 slices fresh jalapeno
- 1 ounce fresh lime juice
- 2 ounces blanco tequila
- 1 ounce orange liqueur
- 1/2 ounces agave syrup
- ice
Rim:
Garnish:
- jalapeno slice or lime wheel
- To rim glass, brush Tajín Chile Lime Sauce on side of glass then dip into Tajín Clásico Seasoning to coat. Set aside.
- In shaker, muddle jalapeno slices with lime juice to release heat and flavor.
- Add tequila, orange liqueur and agave syrup. Fill with ice and shake vigorously 10-15 seconds.
- Fill prepared glass with ice and strain margarita into glass.
- Garnish with lime wedge and jalapeno slice.
SOURCE:
Tajin
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
Beverages
Heidi Klum Fronts GREY GOOSE “Devil Wears Prada 2” Push Featuring The Devil’s Roast Cocktail
GREY GOOSE is stepping into the spotlight with a new collaboration tied to 20th Century Studios’ “The Devil Wears Prada 2,” arriving exclusively in theaters May 1. The French vodka brand is rolling out a multi-platform campaign that blends fashion, film, and cocktail cultureand it’s led by supermodel and Emmy-winning television personality Heidi Klum.
The partnership includes celeb-forward social content, immersive pop-ups, in-theater cocktail activations, and limited-edition packaging inspired by the highly anticipated sequelwhich returns more than 20 years after the original film became a defining pop-culture moment.
Klum stars in an original content piece created with BBH USA, set inside the world of “The Devil Wears Prada 2.” The spot spotlights The Devil’s Roast, a GREY GOOSE twist on Miranda Priestly’s iconic coffee order from the first film, reimagined as an espresso martini-style cocktail. Klum draws a line between Runway Magazine’s exacting standards and the craftsmanship behind the collaboration.
The Devil’s Roast is positioned as the campaign’s signature serve: made with GREY GOOSE vodka, espresso, coffee liqueur, a pinch of salt, and finished with three gold-dusted coffee beans. Fans can try it at GREY GOOSE Devil’s Roast pop-ups in New York City on April 14, 21, and 23 at Zuccotti Park and Manhattan West Plaza, paired with gold-dusted popcorn. Select theaters nationwide will also feature specialty GREY GOOSE cocktails when the film opens.
Additional U.S. elements include New York City out-of-home billboards and a limited-edition GREY GOOSE specialty box available starting April 1 at retailers nationwide.
SIP RESPONSIBLY.
Source: GREY GOOSE (PRNewswire, Mar 17, 2026)
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