Beverages
Game On: Ojos Locos Sports Cantina Kicks Off 2026
Ojos Locos Sports Cantina launches Loco Rewards in 2026, plus refreshed Latin-inspired menu items, shareable taco platters, and updated cocktails.
Ojos Locos Sports Cantina Launches Loyalty Program and Refreshed Menu Innovations
With Loco Rewards and a Refreshed Menu
Ojos Locos Sports Cantina is starting 2026 with a clear message for fans of big games and bold flavors: come hungry, come often, and get rewarded for it.
The culturally-rooted sports cantina just announced a new loyalty program—Loco Rewards—plus a round of menu and beverage upgrades aimed at delivering more authentic Latin flavor, stronger value, and a better overall guest experience across its Southwest footprint.
Loco Rewards: A loyalty program built for regulars
At the center of the update is Loco Rewards, Ojos Locos’ new points-based program designed to recognize frequent guests.
Here’s how it works:
- 250 bonus points when you join
- 5 points for every $1 spent
- Rewards with no minimum purchase required
- Ability to redeem multiple rewards at once
- Access to members-only offers and early alerts on specials and menu updates
Destinee Rollins, CMO of Ojos Locos Sports Cantina, says the program is an extension of what the brand has always been about—community, food, and sports—while giving loyal guests “real value” and a deeper connection to the culture and hospitality behind the concept.
January perk: A shot at 2026 World Cup tickets
To celebrate the launch, Ojos Locos is tying its loyalty push directly to its sports DNA.
Guests who sign up for Loco Rewards in January will be entered to win two free tickets to the 2026 World Cup—a timely hook as soccer fans begin looking ahead to the biggest tournament on the planet.
Menu upgrades: More Latin technique, more scratch-made detail
Alongside the loyalty rollout, Ojos Locos is refining core menu items with upgraded ingredients and preparation methods that lean further into classic Latin cooking techniques.
A few highlights from the refreshed lineup include:
- Elote Loco: roasted and charred, finished with crema, queso fresco, Valentina, and chile en polvo
- Birria de Res: reimagined with slow-cooked brisket
- Fresh churros: made daily by a Dallas-based Mexican bakery
- Hand-pressed tortillas: now pressed daily in the cantinas
Alex Sadowsky, Director of Culinary and Beverage, says the updates focus on preparation, presentation, and ingredient pairings—keeping the menu approachable while letting the ingredients “stand on their own” in a lively game-day environment.
Built for groups: New platters and $10-and-under Especiales
With the 2026 World Cup on the horizon (and group dining likely to spike), Ojos Locos is also leaning into shareable options.
Starting in January, the brand is introducing:
- A larger taco platter designed for sharing
- Expanded late-night food offerings
- A broader rollout of daily Especiales, many priced at $10 or less
One standout value play: a Late-Night Taco Platter featuring 10 tacos for $10.
Behind the bar: Updated cocktails and an expanded tequila program
The refresh isn’t just happening in the kitchen.
Ojos Locos is also rolling out a revamped 2026 beverage lineup featuring:
- Reworked cocktail recipes
- An expanded high-end tequila program
- Trend-forward flavors built for game-day energy
New and featured drinks include:
- Milagro Mexican Martini
- Cadillac Margarita
- Horchata Sin Dolor
Plus a mixed-shot lineup with returning favorites like Paleta and new options like Mexican Candy and Spicy Mango.
A growing brand across the Southwest
Ojos Locos currently operates 35 locations across Texas, California, Arizona, New Mexico, and Nevada, and says these January updates reflect continued investment in quality, hospitality, and the communities it serves.
For guests ready to join, Loco Rewards is available through the Ojos Locos app on the App Store or Google Play.
- Learn more about Loco Rewards: https://ojoslocos.com/rewards
- Explore the brand: www.ojoslocos.com
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