Community
Mariska Hargitay and Purina Team Up to Help Domestic Violence Survivors Keep Their Pets Safe
Mariska Hargitay and Purina are raising awareness about a heartbreaking reality: Many domestic violence survivors delay escaping abuse because they cannot bring their pets. Discover how the Purple Leash Project is helping families and animals find safety together.
Purple Leash Project takes center stage at U.S. Women’s National Team match, raising awareness about a heartbreaking choice facing abuse survivors and their beloved pets.
By STM Daily News | Lifestyle & Pets | October 12, 2026
WASHINGTON, D.C. — For many people, pets are more than companions. They’re family, providing comfort, unconditional love, and emotional support during life’s most difficult moments. But for survivors of domestic violence, the bond with a beloved pet can create an unexpected obstacle when trying to escape an abusive environment.
Actress and longtime domestic violence advocate Mariska Hargitay joined Purina and the U.S. Women’s National Soccer Team on October 10, 2026, to shine a spotlight on this often-overlooked issue.
During the team’s match against Spain at Audi Field in Washington, D.C., Hargitay served as Purina’s Honorary Captain, helping promote the company’s Purple Leash Project, an initiative designed to help domestic violence survivors find safety without leaving their pets behind.
The appearance was part of Domestic Violence Awareness Month, observed every October.
When Escaping Abuse Means Leaving a Pet Behind
For someone experiencing domestic violence, leaving an abusive relationship can be dangerous and emotionally overwhelming. The situation becomes even more complicated when pets are involved.
According to statistics cited by Purina:
- Only 20% of domestic violence shelters allow pets.
- 48% of survivors delay leaving an abusive situation because they cannot take their pets with them.
These figures illustrate a significant barrier to safety.
For survivors whose pets provide emotional stability and companionship, the possibility of abandoning an animal can be devastating. Some may also fear that an abusive partner will harm a pet left behind.
The Purple Leash Project seeks to eliminate that difficult choice by helping domestic violence shelters become more accommodating to animals.
What Is the Purple Leash Project?
The Purple Leash Project is a partnership between Purina and RedRover, a nonprofit organization dedicated to helping animals and strengthening the human-animal bond.
Through grants and financial assistance, the initiative supports domestic violence shelters and social service organizations by funding:
- Renovations that make shelters pet-friendly.
- On-site and off-site housing for survivors’ pets.
- Essential pet supplies and accommodations.
- Necessary veterinary services for animals entering shelter programs.
According to Purina, the initiative has already provided nearly 70 grants totaling more than $2.2 million across over 30 states.
The company has also established a goal of helping provide one million safe nights for survivors and their pets by the end of 2030.
The ultimate objective is simple: Nobody should have to choose between personal safety and protecting a beloved animal.
Mariska Hargitay Brings the Message to the Soccer Field
Hargitay, widely recognized for portraying Olivia Benson on Law & Order: Special Victims Unit, has spent years advocating for survivors of domestic violence and sexual assault.
Her participation in the U.S. Women’s National Team event brought additional visibility to the Purple Leash Project.
During the pre-match ceremonies, Hargitay participated in the ceremonial coin toss alongside Cassidy, a 75-pound Golden Retriever therapy dog, and Cassidy’s handler, Patrice “Pat” Eller.
Cassidy and Eller are part of a Pet Partners therapy team that helps provide comfort to children who may be required to testify in court.
Their presence illustrated the important role animals can play in helping people cope with traumatic experiences.
“Seeing the Purple Leash Project take the field helped turn the stadium into a powerful show of support for survivors and the pets they love,” Hargitay said in a statement released by Purina.
She also emphasized the importance of reducing the stigma surrounding domestic violence and creating more safe spaces where survivors and their pets can recover together.
A Special Soccer Scarf Supporting Survivors and Pets
To encourage fans to participate in the initiative, Purina and U.S. Soccer introduced a limited-edition Courageous & Comfy Soccer Scarf.
The officially licensed scarf is available through the Purple Leash Project’s online store.
According to Purina, 100% of every scarf purchase is donated to RedRover, supporting the effort to help survivors and their pets remain together.
Fans interested in supporting the initiative can visit:
Purple Leash Project Scarf Store
Additional information about the initiative is available at:
Bringing Pets Into the Soccer Experience
Beyond raising awareness for domestic violence survivors, Purina used the event to highlight the relationship between sports fans and their pets.
At Audi Field, the company introduced the Purina Club, a temporary pet-friendly seating area where fans could attend the match with their dogs.
The initiative reflects Purina’s growing involvement in soccer, including collaborations with U.S. Soccer and pet-centered activities associated with the 2026 FIFA World Cup.
While these efforts celebrate the companionship pets bring to everyday life, the Purple Leash Project addresses a more serious reality: For some individuals, the ability to remain with their animals can influence whether they can safely leave an abusive situation.
Why the Human-Animal Bond Matters
Anyone who has experienced the companionship of a dog, cat, or another beloved pet understands how deeply animals can become part of a family.
Pets offer familiarity, routine, comfort, and emotional connection. During times of uncertainty, those relationships can become especially meaningful.
For survivors of domestic violence, maintaining that bond can provide an important source of reassurance while rebuilding their lives.
The Purple Leash Project recognizes that protecting survivors and protecting their animals are often interconnected needs.
“At Purina, we believe survivor safety shouldn’t require sacrifice,” said Nina Leigh Krueger, CEO of Purina, in the company’s announcement.
That philosophy is at the heart of the initiative’s mission to expand access to safe, pet-friendly shelter accommodations.
How You Can Help
Supporting survivors and their pets doesn’t necessarily require a major financial commitment.
Individuals can learn more about the Purple Leash Project, support participating organizations, share information about pet-friendly domestic violence shelters, or contribute to nonprofit programs that help families and animals in crisis.
Organizations such as RedRover also provide resources designed to strengthen the human-animal bond and assist animals during emergencies.
Learn more at RedRover.org.
For anyone currently experiencing domestic violence in the United States, confidential assistance is available through the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TheHotline.org. If immediate danger exists, call 911.
A Safer Future for Survivors and Their Pets
The partnership between Purina, Mariska Hargitay, RedRover, and U.S. Soccer demonstrates how public awareness campaigns can help bring attention to problems that often remain unseen.
For survivors of domestic violence, the path to safety should not mean having to abandon a loyal companion.
And for the pets who depend on their families, remaining together can mean everything.
By helping shelters accommodate animals, the Purple Leash Project is working toward a future where survivors and their pets can escape dangerous situations, find stability, and begin healing together.
More Lifestyle & Pet Stories From STM Daily News
At STM Daily News, we believe stories about pets are also stories about people, families, communities, and the powerful connections that make life meaningful.
Explore more stories about animal welfare, pet care, family life, and community initiatives in our Lifestyle section at STM Daily News.
Stay informed. Stay connected. Discover stories that matter.
Sources and Additional Resources
- Purina — Purple Leash Project
- RedRover — Animal Welfare and Crisis Support
- National Domestic Violence Hotline
- U.S. Soccer
Source: Nestlé Purina PetCare press release, October 11, 2026. Statistics and grant figures attributed to Purina.
5 Ways to Make a Difference in Your Community
(Feature Impact) Communities are strengthened every day by local organizations working to address challenges close to home, whether that’s helping families access food, supporting students, expanding opportunity or providing essential resources to those who need them most. Often operating with limited resources, these organizations are finding practical solutions that make a meaningful difference in neighborhoods and communities across the country.
Many of these efforts happen quietly, powered by people who volunteer their time, share their expertise, donate resources or simply help spread awareness of causes they care about.
For individuals looking to make a difference where they live, community involvement doesn’t have to start with a large commitment. Consider these five options to get involved.
Give Your Time
Giving your time is one of the most direct ways to support organizations serving your community. Whether it’s packing meals, mentoring young people or participating in neighborhood cleanups, volunteering allows people to contribute directly while gaining a deeper understanding of local needs.
Share Your Skills
Nonprofits often need specialized skills in addition to hands-on volunteer support. Communications support, technology expertise, event planning, photography, financial guidance and other professional skills can help organizations expand their reach and strengthen their operations. Contributing the skills you’ve developed can often be just as valuable as donating time or resources.
Tap Into Your Workplace
Many employers offer opportunities to support causes that matter to their employees, such as volunteer programs, community grants or other charitable opportunities.
In communities across the country, local nonprofits can receive support through programs like the PepsiCo Foundation’s Community Impact Awards, where employees can nominate nonprofit organizations in their local communities for grant funding. Since 2022, the program has invested more than $3.7 million into organizations working on issues ranging from food access to education and community development.
“Across North America, there are organizations showing up every day for their communities, often without recognition and with limited resources,” said Monica Bauer, SVP of social impact, PepsiCo and president of the PepsiCo Foundation. “The Community Impact Awards help shine a light on organizations that are creating opportunities, solving local challenges and making a real difference in people’s lives. What makes this program special is that the recognition comes from PepsiCo associates who know these organizations firsthand and have seen their impact up close.”
This year, 100 organizations across the U.S. and Canada received $500,000 total in grants and teamed up with their respective nominating employees for volunteer activities supporting their missions, giving employees another opportunity to engage directly.
Give What You Can
Financial contributions are a valuable way to give back, but they aren’t the only option. Many organizations need non-monetary donations such as school supplies, canned goods, clothing, toys and technology. Before collecting items, check with organizations to learn what is most needed and how contributions can make the greatest impact.
Use Your Voice
One person can make a difference. When that person gets a friend or family member involved, more people can discover and support organizations doing important work. Sharing a nonprofit’s mission on social media, inviting others to volunteer or connecting people with causes you care about can help organizations reach new supporters and expand their impact.
Making a difference doesn’t require doing everything at once. Whether you contribute your time, skills, resources or advocacy, small actions can help make a big impact over time.
Across the U.S., nonprofit organizations are helping improve lives, create opportunities and respond to community needs every day. Their work is a reminder that meaningful change often starts locally with people willing to get involved.
Learn more about how individuals and organizations can help address some of the most pressing needs in their communities by visiting PepsiCo.com/about/social-impact.
SOURCE:
PepsiCo
Community
‘Give Like a Kid Again’ for Real-World Impact This Halloween
Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations. This Halloween, children and families can “Give Like a Kid Again,” turning imagination into kindness and helping children around the world.
‘Give Like a Kid Again’ for Real-World Impact This Halloween
(Feature Impact)Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations.
This Halloween, Trick-or-Treat for UNICEF is inviting children and families to “Give Like a Kid Again,” turning imagination into kindness and helping children around the world. For eight decades,the campaign has shown children that even the smallest act of kindness can travel farther than any front porch and shine brighter than any jack-o-lantern. As the longest-running youth engagement campaign in the United States, it has inspired generations of children to discover that when kids help kids, one Halloween tradition can turn into a lifetime of impact.
What started with just $17 in 1950, when a small group of children filled milk cartons with spare change to help children recovering from World War II, has grown into one of America’s most beloved Halloween traditions, raising nearly $200million to help the organization deliver lifesaving support for children around the world. Today, the iconic orange collection box reminds families that small acts of generosity can create lasting change.
“Each Halloween, Trick-or-Treat for UNICEF reminds us that even the smallest acts of generosity can grow into something extraordinary,” said Shelley Diamond, chief marketing officer, UNICEF USA. “For more than 75 years, this campaign has shown generations of children that you are never too young to make a difference and ‘Give Like a Kid Again’ is about passing that belief on to the next generation.”
Beyond supporting programs in more than 190 countries and territories, donations strengthen the organization’s global humanitarian supply network, delivering emergency essentials like therapeutic food, medicine, blankets and safe water to children impacted by conflict, disasters and disease.
- Be a mermaid and help make waves for clean water. Help provide safe water for a child for a year for $5.
- Be a vampire and help scare away preventable diseases. World Polio Day, just a week before Halloween, provides an opportunity to protect 200 children under age 5 from polio with a $43 donation.
- Be a scientist and help uncover lifesaving answers. Provide 25 malaria diagnostic tests for just $8, helping children receive timely treatment.
- Be a teacher and help children write their next chapter. Provide 1,000 pencils to help children put their ideas, lessons and dreams on paper for $30.
- Be a chef and help cook up a healthier future. Over a two-month period, $10 can treat 15 children by providing 450 packets of micronutrient powder.
- Be an astronaut and help a girl reach for the stars. To helpsix girls feel confident in school, $36 can provide reusable menstrual pads.
- Be a snowman and help bundle up a child against the cold. A donation of $50 could provide a child in an emergency setting with winter clothing, including a jacket, hat, scarf, mittens, socks, winter boots, a warm sweater and warm puffball trousers.
- Be a soccer player (or referee) and help kick off playtime. Provide up to four packages of soccer balls for a child-friendly space for $25 to help kids just be kids again.
This October, everyone can “Give Like a Kid Again” through the iconic orange collection box, online fundraising and family-friendly activities. Visit unicefusa.org/TOT2026 to join the tradition and help make a difference for children around the world.
SOURCE:
UNICEF
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Community
PenFed Foundation Raises Over $1.2M for Veterans and Military Families at 23rd Annual Military Heroes Golf Classic
The PenFed Foundation says it raised over $1.2 million for veterans and military families at its 23rd annual Military Heroes Golf Classic.
The PenFed Foundation for Military Heroes said it raised more than $1.2 million to support veterans and military families during its 23rd annual Military Heroes Golf Classic, held Monday, Aug. 31, according to a PRNewswire release. The nonprofit, based in the Washington, D.C. region, focuses on helping veterans transition “from service to success” through programs and grants aimed at military-connected communities.
“We are deeply grateful to our partners and supporters whose generosity and dedication make this event—and the Foundation’s work—possible,” said retired Air Force Lt. Gen. Bradford J. “B.J.” Shwedo, president of the PenFed Foundation, in a statement announcing the fundraising total.
At a dinner held the night before the Golf Classic, PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck recognized Ed Cody for 25 years of service on the foundation’s board of directors. Cody also serves as chairman of the PenFed Credit Union board and was credited with helping guide initiatives including Defender’s Lodge, the Afghan Rescue and Resettlement Program, the Veteran Entrepreneur Program, and grants supporting wounded, ill, and injured service members.
The foundation said it has provided more than $55 million in financial support to veterans, active-duty service members, and military families since it was founded in 2001. It also noted that PenFed Credit Union covers salaries and administrative costs, allowing more donations to go directly to programs.
What to watch for: How the foundation allocates the new $1.2M across its veteran transition and emergency support programs—and whether it announces new grant rounds tied to entrepreneurship and resettlement work.
SOURCE PenFed Foundation
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