Foodie News
Borden® Cheese Wants to Crown “America’s Favorite Grilled Cheese” — and Every Vote Could Win Free Cheese for a Year
Last Updated on March 12, 2026 by Daily News Staff
Grilled cheese is one of those rare foods that feels universal: it’s quick, comforting, kid-friendly, and endlessly customizable. You can argue bread (sourdough vs. white), spreads (butter vs. mayo), and fillings (tomato? bacon? pickles?), but there’s one truth most grilled-cheese fans agree on: the cheese is what makes the sandwich.
That’s the idea behind Borden® Cheese’s newest national campaign — a nationwide search to crown “America’s Favorite Grilled Cheese.” And yes, there’s a delicious incentive: every vote is also an entry for a chance to win free Borden Cheese for a year (plus kitchen supplies to keep the melt-magic going).
How the “America’s Favorite Grilled Cheese” vote works
From now through March 24, 2026, fans can head to WinFreeBordenCheese.com to vote for one of four grilled cheese contenders.
Here’s the fun part: each vote doubles as a sweepstakes entry for the grand prize — a full year’s supply of Borden Cheese and kitchen supplies.
Borden is also offering 100 instant-win swag packs, which include Borden coupons and branded merch designed to “level up” your sandwich game.
This campaign is also the kickoff to a bigger series of sandwich celebrations leading up to National Grilled Cheese Day on April 12, 2026.
Meet the contenders: four very different takes on grilled cheese
Borden isn’t just putting one “standard” grilled cheese up against another. The four options are meant to represent a range — from classic comfort to trend-driven flavor combos.
1) The Classic
The timeless, ooey-gooey grilled cheese built with Borden American and Extra Sharp Melts on buttery white bread.
If you’re a purist, this is the lane.
2) The Spicy Big Dill
Pickles are having a moment in 2026, and this sandwich leans all the way in: Borden American Singlesand Provolone Slices paired with hot and spicy dill pickles, whipped cream cheese, and ranch seasoning.
It’s tangy, spicy, creamy, crunchy — and built for trend-watchers.
3) The Crispy Onion & BBQ
A savory, texture-forward option featuring Borden Swiss Slices, crispy fried onion strings, and a tangy BBQ sauce kick.
If you like your grilled cheese with a little “cookout energy,” this one’s calling.
4) The Mad Scientist
This is the wildcard: a grilled cheese where the bread is replaced with cheesy waffles, filled with “cheese upon cheese.”
It’s playful, over-the-top, and basically designed for anyone who believes moderation is overrated.
The bigger tease: “Borden’s Grilled Cheese of the Year”
While the public vote will determine “America’s Favorite Grilled Cheese,” Borden is also building anticipation for something else: its first-ever “Grilled Cheese of the Year.”
The brand says the final recipe will be informed by culinary trends, consumer cravings, and — of course — cheese, but the details are still under wraps. The reveal is expected as part of the lead-up to National Grilled Cheese Day (April 12).
In other words: the vote is the appetizer.
Why Borden is leaning into grilled cheese right now
Borden® Cheese has long positioned itself as a family-friendly staple — made with real milk and owned by American dairy farm families. With more than 25 distinct flavors and types, the brand is using this campaign to remind shoppers that grilled cheese isn’t just a childhood throwback; it’s a flexible, modern comfort food that can move with trends.
As Jenny Mehlman, Senior Director of Marketing, Cheese, Taste & Flavors at Dairy Farmers of America, put it: Borden is kicking off National Grilled Cheese Day early with a national call to help name “America’s Favorite,” and continuing the celebration by declaring its first-ever “Grilled Cheese of the Year.”
Want in? Here’s where to vote
If you want to weigh in (and potentially score a year of free cheese), you can vote now through March 24, 2026 at:
Whether you’re Team Classic, Team Pickle, Team BBQ, or Team Mad Scientist, this is one of those low-effort, high-reward food votes that’s actually fun.
Quick takeaway
Borden® Cheese is officially turning grilled cheese season into an event — with a national vote, instant-win swag, and a grand prize that’s basically a dairy lover’s dream.
Now the only real question is: which contender are you voting for?
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