Lifestyle
Brooke Shields Advocates for Health at Age 50+
Brooke Shields
- Brooke Shields convenes other celebrities, influencers and patient advocates over 50 to discuss the power of aging and how to protect their health
- Shields directs a short film, encouraging adults 50 years of age and older to talk to their doctor or pharmacist about their risk for shingles — a disease that affects about 1 million people annually in the US — and about vaccination
- The partnership is part of GSK’s national THRIVE@50+ campaign
PHILADELPHIA, Sept. 16, 2024 /PRNewswire/ — GSK plc (LSE/NYSE: GSK) is partnering with Brooke Shields, as part of its THRIVE@50+ campaign, to encourage people 50 and older to embrace and protect the power they’ve found in aging by asking their doctor or pharmacist about their risk for shingles and about vaccination.
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/gsk/9290451-en-brooke-shields-gsk-shingles-risk-adults-50-and-older
Shields exemplifies what it means to thrive at any age, including now, at her current age of 59. The actress, TV personality, model and entrepreneur now adds fierce health advocate to her resume. Like so many others her age, at a time when Shields was stepping into a new, unapologetic power, she also learned that with age comes the important lesson of protecting one’s health from vulnerabilities like shingles. In fact, 99% of people over the age of 50 are at risk for developing shingles, although not everyone will.1
Brooke Shields said: “For so long, we’ve been conditioned to fear aging, but the reality is that age is power. As I’ve gotten older, my life experiences have really solidified who I am and what I stand for, and when I talked to other women who were a part of this campaign, it’s clear that I’m not the only one who feels this way. The unfair twist is that just as we’ve reached this time of our lives where we feel like the best version of ourselves, we’re also experiencing new health risks. When I learned that people over 50 are at an increased risk for shingles, I couldn’t help myself from starting the conversation. This matters because our power is worth protecting.”
Part of Shields’ partnership with GSK’s THRIVE@50+ campaign involved her directing and producing videos with other influential women who are thriving in their 50s and beyond, including football mom Donna Kelce, actress Gina Torres, reality TV star Susan Noles and former shingles patients, among others, each sharing their own unique stories and radiating the power they’ve come into with age. World-renowned fashion and lifestyle photographer Pamela Hanson joined the group to capture that power in her iconic portrait style.
Leah Smith, PharmD, GSK medical educator, said: “Shingles can be an isolating experience that can also really take a toll on one’s quality of life. And it’s not as uncommon as you might think — every year, there are about one million cases of shingles in the US alone. Age is the most important risk factor for shingles, so anyone over 50 should consider asking their doctor or pharmacist about shingles and about vaccination.”
GSK’s goal with their THRIVE@50+ campaign is to create a cultural movement around healthy aging, grounded in the genuine and authentic experiences that bring the community together.
About THRIVE@50+
THRIVE@50+ is a national public health initiative from GSK to educate people 50 and older about their risk for shingles, due to the natural aging of the immune system, and the impact the disease can have on everyday life. We encourage people 50 and older to understand how they can help prevent shingles, like asking their doctor or pharmacist about their risk of shingles and about vaccination, so they can stay ahead of this health challenge and continue to thrive.
About shingles
Shingles is caused by the reactivation of the varicella-zoster virus (VZV), the same virus that causes chickenpox.1 By age 50, VZV is present in most adults2 and may reactivate with advancing age.3 As people age, the strength of the immune system’s response to infection wanes, increasing the risk of developing shingles.1
Shingles typically presents as a rash, with painful blisters across the chest, abdomen or face.3 The pain is often described as aching, burning, stabbing or shock-like.4
Following the rash, a person may experience post-herpetic neuralgia (PHN), a long-lasting nerve pain that can last weeks or months and occasionally persists for several years.4 PHN is the most common complication of shingles, occurring in 5–30% of all shingles cases, from findings in various studies.5
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at gsk.com.
Cautionary statement regarding forward-looking statements
GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D “Risk factors” in GSK’s Annual Report on Form 20-F for 2023, and GSK’s Q2 Results for 2024.
Registered in England & Wales:
No. 3888792
Registered Office:
79 New Oxford Street
London
WC1A 1DG
References:
- CDC. Shingles (Herpes Zoster): Clinical Overview. Available at: https://www.cdc.gov/shingles/hcp/clinical-overview/
- Johnson RW, et al. Herpes zoster epidemiology, management, and disease and economic burden in Europe: a multidisciplinary perspective. Ther Adv Vaccines. 2015;3(4):109-120.
- Mueller NH, et al. Varicella zoster virus infection: clinical features, molecular pathogenesis of disease and latency. Neurologic Clinics. 2008;26;675-697.
- Cheng J, Rosenquist RW. Herpes zoster and postherpetic neuralgia. Fundamentals of Pain Medicine. 2018:221-5.
- Kawai K, Gebremeskel BG, Acosta CJ. Systematic review of incidence and complications of herpes zoster: towards a global perspective. BMJ Open. 2014;4:e004833. doi: 10.1136/bmjopen-2014-0048
SOURCE GSK
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STM Blog
What is Nude Recreation Week?
Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing.
Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It is a week-long celebration of the human body and its natural state. The history of Nude Recreation Week is a fascinating one, with its origins dating back to the early 1970s.
The idea of Nude Recreation Week came from a group of naturists who wanted to promote the benefits of nudity in the outdoors. They believed that nudity was a natural and healthy way to enjoy the outdoors, and that it allowed people to connect with nature in a more meaningful way. The first Nude Recreation Week was held in 1976, and it has been celebrated every year since then.
There are many ways to celebrate Nude Recreation Week legally. Many naturist organizations offer events and activities that are open to the public, such as nude hikes, beach cleanups, and other outdoor activities. There are also many private resorts and campsites that cater to naturists, and they offer a variety of activities and amenities for those who want to enjoy the outdoors in the nude.
Nude Recreation Week – July 6–12
Nude Recreation Week celebrates naturism, body positivity, and the freedom to enjoy outdoor activities in a clothing-free environment. Observed at nudist resorts, beaches, and private spaces, it encourages self-acceptance and connection with nature. The week culminates in International Skinny Dip Day. Learn more about the history and celebration: National Today, National Day Calendar, American Association for Nude Recreation.
The opinions about Nude Recreation Week are divided. Some people believe that it is a healthy and natural way to enjoy the outdoors, and that it promotes body positivity and self-confidence. Others believe that it is inappropriate and offensive, and that it should not be allowed in public spaces.
On one hand, some people argue that nudity is a natural state for humans and that it should be celebrated. They believe that nudity is not inherently sexual or offensive, and that it is a healthy way to connect with nature and with other people. They also argue that nudity promotes body positivity and self-confidence, and that it can help people overcome body shame and negative self-image.
On the other hand, some people argue that nudity is inappropriate and offensive, especially in public spaces. They believe that nudity is a private matter and that it should not be displayed in public. They also argue that nudity can be sexualized and that it can lead to inappropriate behavior and harassment.
In conclusion, Nude Recreation Week is a real event that promotes the idea of enjoying the outdoors without clothing. It has a fascinating history, and it is celebrated by many people around the world. While opinions about nudity are divided, it is clear that there are many ways to celebrate Nude Recreation Week legally, and that it is a healthy and natural way to enjoy the outdoors.
https://nationaltoday.com/nude-recreation-week/
National Nude Day – July
National Nude Day celebrates body positivity, personal freedom, and self-acceptance—not sex. Observed by nudist and naturist communities, the day encourages people to embrace their natural form and challenge societal body shaming. Participants may visit naturist beaches or resorts or enjoy private time at home to connect with their body and nature. Learn more about the celebration and its history here: National Day Calendar, National Today, The Guardian on Naturism.
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home improvement
Sleep Better This Summer with Breathable Bedding
Breathable Bedding: If warm summer temperatures have you tossing and turning at night, you aren’t alone. Heat is a common culprit behind seasonal insomnia and can make it difficult to get a good night’s sleep. When the body struggles to cool down properly, it may lead to restlessness, night sweats, and disrupted sleep patterns.
Sleep Better This Summer with Breathable Bedding
(Feature Impact) If warm summer temperatures have you tossing and turning at night, you aren’t alone. Heat is a common culprit behind seasonal insomnia and can make it difficult to get a good night’s sleep. When the body struggles to cool down properly, it may lead to restlessness, night sweats, and disrupted sleep patterns.
Watch this video to learn more
Before you reach for the thermostat, though, take some time to examine your bedroom setup. Switching to breathable bedding, like Bedsure PureWoven Bamboo Sheets, can help your body regulate its temperature better overnight. Made with bamboo-derived fibers, the sets include sheets, pillowcases, duvet covers, and comforters designed to keep you cool and comfortable while you sleep. The bamboo viscose material is moisture-wicking and smooth, and you can choose from a variety of colors to match your decor.
In addition to choosing bedding made with soft, breathable materials like viscose derived bamboo sheets bamboo, try using fans to promote better airflow in your bedroom. You can also improve your overall sleep quality by winding down with soft, dim lighting as you prepare for bed, and using blackout curtains to keep your space dark overnight.
Making simple swaps in your sleep environment can help you stay well-rested throughout the summer. Learn more at bedsurehome.com or search “Bedsure PureWoven Bamboo Sheets” on Amazon.
SOURCE:
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Consumer Corner
Lowe’s Is Calling on Creators to Help Design—and Launch—New Products
Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.
Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.
The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.
From content to creation: what “Creator: Into the Blue” is
Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.
In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.
How this fits into Lowe’s bigger strategy
Lowe’s positioned the new program as a natural next step that builds on two existing pillars:
- Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
- Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.
Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.
MrBeast is the proof-of-concept
Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.
That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.
What creators can submit
According to Lowe’s, creators can submit a range of ideas, including:
- Existing products seeking distribution, scale, and retail exposure
- Product ideas that need development and sourcing support
- Collaborations tied to an existing Lowe’s product line
The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.
Application window and where to apply
Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.
Creators interested in applying should also review the full terms and conditions on the application page.
Why this matters for the creator economy—and retail
Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:
- Audience-driven product demand (what communities want)
- Retail-grade execution (design, sourcing, merchandising)
- Shelf-level distribution (scale and visibility)
For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.
The bottom line
With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.
For more details and application terms, visit Lowes.com/CreateWithLowes.
Related Links
- Apply / program page: https://www.lowes.com/createwithlowes
- Lowe’s main site (company + newsroom gateway): https://www.lowes.com/
- Lowe’s corporate site (investor/corporate info): https://www.lowes.com/corporate
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