Lifestyle
Brooke Shields Advocates for Health at Age 50+
Brooke Shields
- Brooke Shields convenes other celebrities, influencers and patient advocates over 50 to discuss the power of aging and how to protect their health
- Shields directs a short film, encouraging adults 50 years of age and older to talk to their doctor or pharmacist about their risk for shingles — a disease that affects about 1 million people annually in the US — and about vaccination
- The partnership is part of GSK’s national THRIVE@50+ campaign
PHILADELPHIA, Sept. 16, 2024 /PRNewswire/ — GSK plc (LSE/NYSE: GSK) is partnering with Brooke Shields, as part of its THRIVE@50+ campaign, to encourage people 50 and older to embrace and protect the power they’ve found in aging by asking their doctor or pharmacist about their risk for shingles and about vaccination.
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/gsk/9290451-en-brooke-shields-gsk-shingles-risk-adults-50-and-older
Shields exemplifies what it means to thrive at any age, including now, at her current age of 59. The actress, TV personality, model and entrepreneur now adds fierce health advocate to her resume. Like so many others her age, at a time when Shields was stepping into a new, unapologetic power, she also learned that with age comes the important lesson of protecting one’s health from vulnerabilities like shingles. In fact, 99% of people over the age of 50 are at risk for developing shingles, although not everyone will.1
Brooke Shields said: “For so long, we’ve been conditioned to fear aging, but the reality is that age is power. As I’ve gotten older, my life experiences have really solidified who I am and what I stand for, and when I talked to other women who were a part of this campaign, it’s clear that I’m not the only one who feels this way. The unfair twist is that just as we’ve reached this time of our lives where we feel like the best version of ourselves, we’re also experiencing new health risks. When I learned that people over 50 are at an increased risk for shingles, I couldn’t help myself from starting the conversation. This matters because our power is worth protecting.”
Part of Shields’ partnership with GSK’s THRIVE@50+ campaign involved her directing and producing videos with other influential women who are thriving in their 50s and beyond, including football mom Donna Kelce, actress Gina Torres, reality TV star Susan Noles and former shingles patients, among others, each sharing their own unique stories and radiating the power they’ve come into with age. World-renowned fashion and lifestyle photographer Pamela Hanson joined the group to capture that power in her iconic portrait style.
Leah Smith, PharmD, GSK medical educator, said: “Shingles can be an isolating experience that can also really take a toll on one’s quality of life. And it’s not as uncommon as you might think — every year, there are about one million cases of shingles in the US alone. Age is the most important risk factor for shingles, so anyone over 50 should consider asking their doctor or pharmacist about shingles and about vaccination.”
GSK’s goal with their THRIVE@50+ campaign is to create a cultural movement around healthy aging, grounded in the genuine and authentic experiences that bring the community together.
About THRIVE@50+
THRIVE@50+ is a national public health initiative from GSK to educate people 50 and older about their risk for shingles, due to the natural aging of the immune system, and the impact the disease can have on everyday life. We encourage people 50 and older to understand how they can help prevent shingles, like asking their doctor or pharmacist about their risk of shingles and about vaccination, so they can stay ahead of this health challenge and continue to thrive.
About shingles
Shingles is caused by the reactivation of the varicella-zoster virus (VZV), the same virus that causes chickenpox.1 By age 50, VZV is present in most adults2 and may reactivate with advancing age.3 As people age, the strength of the immune system’s response to infection wanes, increasing the risk of developing shingles.1
Shingles typically presents as a rash, with painful blisters across the chest, abdomen or face.3 The pain is often described as aching, burning, stabbing or shock-like.4
Following the rash, a person may experience post-herpetic neuralgia (PHN), a long-lasting nerve pain that can last weeks or months and occasionally persists for several years.4 PHN is the most common complication of shingles, occurring in 5–30% of all shingles cases, from findings in various studies.5
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at gsk.com.
Cautionary statement regarding forward-looking statements
GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D “Risk factors” in GSK’s Annual Report on Form 20-F for 2023, and GSK’s Q2 Results for 2024.
Registered in England & Wales:
No. 3888792
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79 New Oxford Street
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References:
- CDC. Shingles (Herpes Zoster): Clinical Overview. Available at: https://www.cdc.gov/shingles/hcp/clinical-overview/
- Johnson RW, et al. Herpes zoster epidemiology, management, and disease and economic burden in Europe: a multidisciplinary perspective. Ther Adv Vaccines. 2015;3(4):109-120.
- Mueller NH, et al. Varicella zoster virus infection: clinical features, molecular pathogenesis of disease and latency. Neurologic Clinics. 2008;26;675-697.
- Cheng J, Rosenquist RW. Herpes zoster and postherpetic neuralgia. Fundamentals of Pain Medicine. 2018:221-5.
- Kawai K, Gebremeskel BG, Acosta CJ. Systematic review of incidence and complications of herpes zoster: towards a global perspective. BMJ Open. 2014;4:e004833. doi: 10.1136/bmjopen-2014-0048
SOURCE GSK
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Community
ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
School Zone Safety: A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.
ABCs for School Zone Safety: Tips for Drivers, Pedestrians and Bicyclists
(Feature Impact) A new school year means there’s more traffic around school campuses. Between dropoffs and pickups, children riding bicycles, walking to school and all the shuttling between sports practices and other extracurricular activities, this season is a reminder to make every trip to and from school a safe one.
To make sure no parent worries about their child getting to school safely, the California Office of Traffic Safety (OTS) and Caltrans are encouraging drivers, pedestrians and bicyclists to remember their “ABCs” on every trip: stay Alert for Bicyclists and watch for and yield to Children crossing the street.
With students in school and traffic patterns changing, consider these tips so students arrive to and from class safely:
Drivers
Because children outside of vehicles do not have the same protections as drivers and passengers, drivers have an outsized role to protect people walking, biking and rolling.
- Take your time and be patient.
- Always follow the speed limit.
- Use extra caution at crosswalks and intersections, especially if you notice children nearby.
- Don’t drive distracted – even a quick glance at your phone can have tragic consequences.
- Never drive while impaired.
- Adjust your driving to the conditions and use extra caution in rain, fog and darkness.
- If you see a bicyclist ahead, wait until it’s safe to pass and give them at least 3 feet of space when you do.
Pedestrians
Pedestrians have an important role in their own safety, particularly in school zones and crosswalks where children and other people may be present.
- Use sidewalks when available. If there are no sidewalks, walk facing traffic so you can see drivers and they can see you.
- Avoid crossing outside of crosswalks. If there is a signalized crosswalk or marked crosswalk, use it.
- Before crossing the street, look both ways. If there are any stopped or turning cars, try to make eye contact with the drivers before crossing so you know they see you.
- If you’re walking after dark or when visibility is poor, make yourself visible by wearing something bright or reflective and shining a light.
- Stay alert – don’t wear headphones or use your phone while crossing the street or walking across a busy road.
Bicyclists
Bicyclists can help protect themselves by staying alert and visible, especially in areas where traffic, pedestrians and young students may be present.
- When possible, plan your route along bike paths or roads with dedicated bike lanes away from vehicle traffic.
- Equip your bicycle with lights and reflectors to be more visible to drivers and pedestrians.
- Wear a properly fitted helmet and bright clothing.
- Learn cyclist hand signals to communicate when you’re turning, slowing or stopping.
- Stay aware of drivers and always yield to pedestrians.
To learn more and join the movement, visit GoSafelyCA.org.
E-Bike Safety Tips
With more young people using e-bikes than ever before, it’s important that riders and their parents or guardians understand the risks involved and make smart, safe choices.
Since e-bikes can travel at faster speeds than traditional bicycles, they pose greater risk for serious injury or death in the event of a crash. Class 1 and 2 e-bikes can both travel at up to 20 mph unassisted, while Class 3 e-bikes can go as fast as 28 mph unassisted.
E-bike rules vary based on the top unassisted speed, but parents and guardians should follow these tips for e-bikes:
- Many local ordinances and state laws restrict e-bike use for minors or require special licensing.
- Helmets are required for riders under age 18 for Class 1-2 e-bikes and all riders on Class 3 e-bikes, regardless of age.
- You must be 16 years or older to ride a Class 3 e-bike.
- Never ride e-bikes that don’t have pedals as they could be considered e-motos and not legally permitted on roads.
- Ride in bike lanes or on legal paths, avoiding roads with traffic when possible.
- Be as predictable as possible and use caution when making turns, crossing streets or riding in conditions with poor visibility.
E-bike rules may vary by state and regionally. Contact local law enforcement regarding local laws.
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Family
6 Hacks to Prep Your Mudroom for Back-to-School Season
When school is back in session, it means a lot of coming and going to and from your home – often in a rush. Start with these mudroom organization and habit hacks to make your family’s daily routines a little easier.
(Feature Impact) When school is back in session, it means a lot of coming and going to and from your home – often in a rush. Smooth out those morning scrambles and save yourself some afternoon cleanups by turning your mudroom into a space that feels more organized and less chaotic.
Start with these mudroom organization and habit hacks to make your family’s daily routines a little easier.
Do a Beginning-of-Year Declutter
If the coat hooks are still sporting rain jackets the kids outgrew several seasons ago, that’s your sign to plan a purge. Out with the old, in with the new: collect last year’s coats, too-small shoes, the backpack with the broken zipper, worn-out accessories and that pile of junk mail then figure out what to keep, toss and donate.
Create a “Get-Out-The-Door” Spot for Essentials
“Have you seen my…” is a sentence you can only stand to hear (and say) so many times in one morning. Set up shelves or baskets for important items like keys, permission slips, library books, water bottles, lunchboxes, sports gear and anything else that needs to leave the house with the family. Repetition will build the habit, and even if things still get lost from time to time, this system gives everyone a first place to look.
Choose a Shoe System
Whether you’re a shoe rack kind of family or you’ve got DIY dreams of building an aesthetic wooden bench with shoe storage underneath, lock it in. Shoes are easy for kids to kick off when they get home, and if they aren’t sure where to put them, they’ll remain wherever they land or pile up by the door. Also consider putting down washable mats so grime doesn’t accumulate on your rack or floor.
Give Each Child a Designated Drop Zone
It’s easier for kids to stay organized when they have their own dedicated spaces to hang up jackets, set down backpacks, put shoes and store everyday essentials. Provide each child with their own coat hooks, cubbies, bins or lockers. Build them at kid-friendly heights and make it fun by letting everyone decorate their own zone.
Have Options Ready for Bad Weather
With a little advanced planning, you can prevent your mudroom from living up to its name. Set up a rainy-day corner with an umbrella stand, boot tray, towel basket and hooks or racks to hang damp outerwear. Keep a laundry hamper in the mudroom, too, so wet clothes and dirty uniforms don’t migrate through the house.
Label Storage Areas Clearly
Nearly everyone’s been there: you start a new organization system feeling efficient and optimistic, then over time, memories lapse and it descends back into anarchy. Labels may not stop this from happening every time, but at least they might make kids stop and consider whether their books should go in the basket labeled “Books” or on top of the shoe rack. That’s one step closer to restoring order.
For more back-to-school tips and tricks, visit eLivingToday.com.
Photo courtesy of Unsplash
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child education
Top 5 Tips for Teaching Kids Modern Money Lessons in the Digital Age
Teaching Kids Modern Money Lessons: Helping kids feel confident about money can start with simple, everyday experiences. Giving kids opportunities to practice earning, saving, spending and making choices with money can help them build skills and confidence, even as more of their financial lives become digital.
Top 5 Tips for Teaching Kids Modern Money Lessons in the Digital Age
(Feature Impact) Helping kids feel confident about money can start with simple, everyday experiences. That can be especially important today, when children may hear different messages about money from parents, friends and financial influencers on social media. Giving kids opportunities to practice earning, saving, spending and making choices with money can help them build skills and confidence, even as more of their financial lives become digital.
Parents don’t need to be financial experts to help children develop healthy money habits. Starting conversations early and giving kids opportunities to practice skills like budgeting, saving and investing can prepare them to make thoughtful financial decisions as they grow. Consider these tips from the experts at Charles Schwab, which provides a full range of brokerage, banking and financial advisory services, to help build kids’ financial knowledge and confidence.
- Start with Hands-On Activities
As children grow, the way parents teach them about money should grow with them. Young kids can start by filling piggy banks or savings jars with coins and cash. As they get older, help them open bank accounts to see how their balances change over time. Introduce budgeting by letting kids make some of their own spending decisions, such as choosing a snack or deciding whether to go to a movie or save for new headphones. Older kids can get involved in family decisions, such as planning a weekend trip within a set budget.
- Encourage Smart Saving and Investing Habits
Learning to save and invest early can help kids see how financial decisions pay off over time. Start with a savings account and show them how compound interest can help their money grow. As kids enter their teen years, look for ways to give them hands-on experience with investing. A teen investing account can give young people a real-world opportunity to research investments, make decisions and learn how to manage money with a parent’s guidance and oversight, helping them better understand risk and reward while building financial skills and confidence.
- Teach Teens About Debt and Credit
Before teens begin using credit themselves, help them understand what borrowing actually costs. A credit card may make a purchase feel easy in the moment, but interest and fees can make that purchase more expensive if the balance isn’t paid off. Talk about the importance of living within their means, how credit scores work and how interest and late fees can cause debt to grow. Real-life examples, such as comparing the cost of paying for something now versus the cost of carrying a balance, can make these lessons easier to understand.
- Introduce Kid-Friendly Digital Tools
For today’s kids, learning about money also means learning how to manage it digitally. When children are old enough to have their own devices or use a parent’s device with supervision, introduce them to age-appropriate banking and budgeting tools. Show them how to check a balance, track spending and follow progress toward a savings goal. These everyday experiences help connect the money lessons they learn at home with the tools they’ll likely use as adults.
- Keep Talking About Money
Building financial confidence doesn’t happen through one conversation. Make money an ongoing, age-appropriate topic by asking kids what they think about spending and saving, and what short- and long-term goals matter to them. Invite them to ask questions and, when appropriate, include them in everyday household money decisions. Giving kids a safe place to learn and make choices (and sometimes mistakes) can help them become more comfortable managing money.
Learn more modern strategies for teaching kids and teens financial literacy at SchwabMoneywise.com.
Photo courtesy of Shutterstock
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