Entertainment
CINEVERSE LAUNCHES THE MAVERICK BLACK CINEMA VOD CHANNEL
Channel Kicks Off with 100+ Films and TV Series across Multiple Genres
Deal Boosts Cineverse’s Strategy to Increase its Appeal for Black Viewers
Last Updated on September 27, 2024 by Rod Washington
LOS ANGELES /PRNewswire/ — Cineverse Corp. (NASDAQ: CNVS), a global streaming technology and entertainment company with one of the world’s largest portfolios of streaming channels and content libraries, has entered into a new partnership with Maverick Entertainment Group, an independent channel in the US VOD/FAST space offering the best in Black indie cinema, to launch a new VOD channel – Maverick Black Cinema on its flagship streaming service. The deal is a direct reflection of Cineverse’s mission to be a curated streaming home for independent film and filmmakers.
Maverick’s popular content is highly distributed across key streaming platforms. In fact, the Maverick brand, whether its channel or VOD content, is showcased across many of the industry leaders in the space including Samsung TV Plus, Tivo, Pluto TV, Freevee, Sling, and Peacock.
The global channel is joining the Cineverse family of channels with an initial line-up of 100+ films and TV series including content from genres such as action, drama, romance, comedy, thriller and more. In keeping with Cineverse’s commitment to offering consumers high-quality content and depth of choice, additional titles will be added in the coming months.
Maverick Black Cinema will utilize Cineverse’s proprietary Matchpoint technology to provide content recommendations based on real-time feedback from viewers.
Select highlights of key/high-performing Maverick films that are part of the initial Cineverse line-up include crime thriller “Take Me To Amazing”, Action film “Two Wolves” starring Mykel Shannon Jenkins and Ernest Lee Thomas, Street thrillers “Murder Gardens” and “Candy”, and courtroom drama “The Lying Truth” starring Reggie Gaskins and Maya Gilbert-Dunbar.
The Maverick deal represents the latest partnership to bring quality third-party content to Cineverse’s flagship platform. The company already provides viewers with a wide range of free, ad-supported, streaming television (FAST) and curated video-on-demand (VOD) channels including Gusto, Qwest TV, SHOUT! TV, The Carol Burnett Show, Johnny Carson TV, and Mystery Science Theater 3000, just to name a few.
ABOUT MAVERICK ENTERTAINMENT GROUP
Privately held Maverick Entertainment Group has a reputation for consistently releasing niche genre films that major studios often overlook. Founded in 1997, Maverick continues to be a leading distributor and producer of niche independent and Black Cinema content. Having released more than 1,300 films over the past 26 years, Maverick currently distributes the world’s largest library of feature-length Black Cinema. In addition to funding and producing originals, Maverick releases over 100+ movies a year and distributes them digitally and physically worldwide.
Maverick’s far-reaching and boutique distribution is due to direct relationships with digital platforms and retailers including Roku, Tubi, Samsung, Peacock, LG, Vizio, Vudu-Fandango, and many more. Maverick connects with its consumer base through streaming apps, channels, and networks, as well as DVD and Video-on-Demand.
Maverick supports independent film producers by providing a pipeline of content that streams from filmmakers to movie watchers. Likewise, Maverick accommodates consumers with a consistent flow of the genre films they wish to view. By maintaining an exemplary reputation within the film and business communities, as well as establishing direct relations with content creators and media providers, Maverick positions itself as a leader within the home entertainment industry.
Doug Schwab founded Maverick and continues to oversee the company. He and his team of key personnel have forged the cornerstone of the company’s growth into the future.
ABOUT CINEVERSE
Cineverse (NASDAQ: CNVS) is a global streaming technology and entertainment company with one of the world’s largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world’s largest media, retail and technology companies. For more information, please visit www.cineverse.com.
SOURCE Cineverse Corp.
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Sports
Chili’s Takes the ‘19th Hole’ Literally With Golf Course Pop-Up
Chili’s took the 19th-hole tradition to a new level with a limited-time golf course pop-up in Burbank featuring food, specialty margaritas and exclusive golf apparel.
BURBANK, Calif. — Chili’s Grill & Bar took its casual-dining game onto the golf course with a limited-time experience celebrating one of golf’s favorite traditions: the 19th hole.
The restaurant chain transformed the clubhouse at DeBell Golf Club in Burbank, California, into the Chili’s Golf Club, a two-day pop-up held Aug. 28–29. The event welcomed golfers and fans to enjoy Chili’s favorites, specialty drinks and a golf-inspired apparel collaboration.
The concept played off the traditional “19th hole” — the post-round gathering spot where golfers grab food and drinks, talk about the day’s round and, perhaps, make those missed putts sound a little closer than they actually were.
Chili’s Meets the Golf Course
Guests at DeBell could stop by after playing 18 holes — or simply visit the clubhouse — for Chili’s menu favorites such as the Triple Dipper. The pop-up also featured golf-themed drinks including the Transfusion Marg and Tee Time Marg, created specifically for the Chili’s Golf Club experience.
The promotion also teamed Chili’s with active-lifestyle apparel brand Rhoback for a limited-edition Rhoback X Chili’scollection featuring the Chili’s Golf Club crest. The lineup included performance polos, hoodies, quarter-zips, crewnecks and golf hats.
“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course,” George Felix, chief marketing officer and executive vice president of Brinker International, said in announcing the campaign.
Food, Golf and Entertainment Collide
Chili’s extended the promotion beyond the course with a campaign film celebrating everyday golfers — particularly those whose enthusiasm for the game may be considerably stronger than their scorecards.
The film featured appearances by Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley and JaNa Craig, bringing together golf, entertainment, food and lifestyle culture around the familiar 19th-hole tradition.
Although the Burbank pop-up lasted only two days, the campaign offers another example of restaurant brands looking beyond the dining room to connect food with sports, entertainment and fan culture.
For Chili’s, that meant finding a place where burgers, margaritas, golf stories and questionable scorecards already seemed like a natural fit.
Source
- Chili’s — “Chili’s is Fulfilling Every Golfer’s Dream by Opening on a Golf Course. Yes, Really.” — Original Aug. 26, 2026 press release announcing the Chili’s Golf Club promotion.
Related Links
- Chili’s Golf Club — Official Event Page — Details about the DeBell Golf Club takeover, food, specialty margaritas and Rhoback collaboration.
- DeBell Golf Club — Official Website — Information about the Burbank public golf course that hosted the Chili’s Golf Club.
- DeBell Golf Club — Golf Course Information — Background on the 18-hole, par-71 municipal course in the Verdugo Mountains.
- Rhoback X Chili’s Golf Club Collaboration — Rhoback’s official page covering the limited-edition golf apparel collaboration.
- Rhoback Official Website — More from the active-lifestyle apparel company involved in the Chili’s Golf Club campaign.
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Entertainment
M&M’S Brews Up ‘Practical Magic 2’ Movie Night Hype With Limited-Edition Amas Veritas Spell & Snack Packs
M&M’S is leaning hard into spooky-season nostalgia ahead of Practical Magic 2, teaming up with Warner Bros. Pictures on a limited-edition release designed for Halloween movie nights. The brand announced the M&M’S Amas Veritas Spell & Snack Pack, a collectible add-on built around the iconic “Amas Veritas” love charm from the original 1998 film—timed to the sequel’s theatrical release date: September 10, 2026 (in theaters only).
The pack features custom-designed M&M’S candies printed with eight whimsical symbols inspired by the original spell, plus an “extended verse” of four new symbols that the company says hint at mysteries in the sequel. The drop is positioned as part fan-service, part snackable merch—something you bring to a watch party, but also something collectors will want to grab before it disappears.
Availability is limited and online-only. The Spell & Snack Pack is offered exclusively atMMS.com/Practical-Magic as a gift with purchase when fans buy an M&M’S Milk Chocolate Fun Size Sharing Bag, while supplies last. In a nod to the film’s midnight vibe, there are two timed drops at 12:00 a.m. ET: September 3, 2026 and September 14, 2026.
To push the nostalgia even further, M&M’S is also partnering with actress Camilla Belle—who played young Sally Owens in the original film—to recreate her spell scene with an M&M’S twist in social content on Instagram and TikTok. For Halloween hosting, the brand also flagged seasonal staples rolling out nationwide, including its Fun Size Halloween Variety Pack and Halloween Blend options in both Milk Chocolate and Peanut.
Source
- PRNewswire / Mars, Incorporated press release (Sept. 2, 2026): “M&M’S® Brews Up Movie Night Magic This Halloween Season With Limited-Edition ‘Amas Veritas’ Spell & Snack Packs…”
Related links
- Limited-edition pack page: https://www.mms.com/Practical-Magic
- Mars, Incorporated: https://www.mars.com/
- M&M’S (main site): https://www.mms.com/
- Warner Bros. Pictures: https://www.warnerbros.com/
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Entertainment
Danica McKellar and Matthew Marsden Star in The Greatest Christmas Gift for Great American Pure Flix
Great American Media is kicking off the holiday season early with a new Great American Christmas Original. The company announced The Greatest Christmas Gift, starring Danica McKellar and Matthew Marsden, will make its World Premiere streaming first on Great American Pure Flix, before also airing on Great American Family and GFAM+. The title joins Great American Media’s sixth annual Great American Christmas slate—its signature seasonal programming block built around faith, family, and classic Christmas storytelling.
In the film, McKellar plays Emma Harper, a gifted music teacher preparing for a Christmas wedding to her fiancé Caleb Bennett (Marsden). But just as the couple is planning what should be a joyful small-town celebration, an unexpected setback threatens the future they’ve carefully built. As Christmas approaches, the story leans into a familiar but resonant holiday theme: the most meaningful gifts aren’t the ones wrapped under the tree, but the ones revealed through steadfast faith, selfless love, and a community that shows up when it matters most.
Bill Abbott, President and CEO of Great American Media, highlighted why McKellar remains a cornerstone of the network’s holiday brand, saying audiences trust her films to leave them “encouraged, uplifted, and inspired.” Abbott added that pairing McKellar with Marsden in The Greatest Christmas Gift reflects the company’s commitment to stories where “faith, family, and hope are at the center,” reinforcing Great American Media’s identity as a major entertainment player focused on faith-forward programming. The film is written by Summer Israel Johnson.
The Greatest Christmas Gift is positioned as another comfort-watch entry for viewers who want their holiday movies warm, sincere, and rooted in community—exactly the lane Great American Christmas has been building year after year. Keep an eye out for premiere-date details as Great American Pure Flix rolls out its holiday lineup.
Source (primary)
- PRNewswire / Great American Media press release (Aug. 20, 2026) — “Danica McKellar and Matthew Marsden to Star in The Greatest Christmas Gift…”
Related links
- Great American Pure Flix (streaming service): https://www.pureflix.com/
- Great American Family (network): https://www.greatamericanfamily.com/
- Great American Media (corporate / brand info): https://www.greatamericanmedia.com/
Related talent links
- Danica McKellar (IMDb): https://www.imdb.com/name/nm0001528/
- Matthew Marsden (IMDb): https://www.imdb.com/name/nm0551128/
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