The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary
PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded
Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”
The major components of “Sports Change Lives” are:
- A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
- Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
- A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
- A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
- A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.
Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.
SOURCE DICK’S Sporting Goods
Maverix Havik Control Paddle Review: Elevate Your Pickleball Game
Join Mike Sleeves Sliwa as he tests the Maverix Havik – 16 mm CONTROL paddle, a game-changer in pickleball. Watch now for expert insights and reviews!
In the latest episode of Sleeves Senior Pickleball Report, renowned pickleball enthusiast Mike Sleeves Sliwa takes us on a thrilling journey as he revisits the Maverix Pickleball company. Having previously tested their Power Paddle back in October, Mike now sets his sights on the Havik – 16 mm CONTROL paddle. This eagerly anticipated review aims to provide valuable insights into Maverix’s latest offering.
Diving into the Havik – 16 mm CONTROL Paddle:
Mike Sliwa’s first impressions of the Havik paddle are overwhelmingly positive. The 16 mm CONTROL surface offers exceptional maneuverability and precision, allowing players to achieve greater control over their shots. The paddle’s design, incorporating Maverix’s signature craftsmanship, ensures durability without compromising on performance.
Unveiling Unmatched Performance:
During his rigorous testing, Mike discovers that the Havik paddle excels in both power and control. The paddle’s unique technology minimizes vibration upon impact, providing players with a comfortable and responsive feel. Its wider sweet spot enhances shot accuracy, making it ideal for players looking to fine-tune their game.
The Maverix Havik – 16 mm CONTROL paddle emerges as a game-changer in the world of pickleball. Mike Sleeves Sliwa’s review showcases its exceptional performance, reaffirming Maverix’s commitment to innovation and quality. Whether you’re a seasoned player or just starting out, this paddle promises to elevate your game and enhance your overall playing experience. Stay tuned for more exciting pickleball updates from the Sleeves Senior Pickleball Report.
HI SELTZER ANNOUNCES PARTNERSHIP WITH THE PROFESSIONAL PICKLEBALL ASSOCIATION
LOUISVILLE, Ky. /PRNewswire/ — hi Seltzer, one of the fastest-growing THC-infused beverage companies in the United States, has partnered with the Professional Pickleball Association, becoming the official THC/hemp-derived beverage of the PPA tour. This partnership includes on-site sampling presence throughout the tour, digital billboard signage, online and broadcast presence and more. Upcoming events where adults can experience the brand and win some swag include OPEN in Lakeville, MN (March 7-10), OPEN in Austin, TX (March 14-17), CUP in North Carolina (April 3-7), OPEN in Houston, TX (April 12-15), OPEN in Dallas (May 30-June 2), CUP in Fort Lauderdale, FL (Oct 2-6), OPEN in Daytona Beach, FL (Oct 24-27), and SLAM in Dallas, TX (Nov 5-10).
“We are thrilled to bring professional pickleball players, amateurs, and fans alike together to celebrate this rising sport with a can of hi Seltzer in hand,” said Lou Police, CEO of hi Seltzer. “It has been an incredible year for the sport and tremendous growth for hi Seltzer, and we can’t wait to see where this engagement takes us.”
“hi Seltzer is a forward-thinking beverage company that prides itself on delivering innovative and high-quality products to consumers, and the PPA Tour is delighted to add hi Seltzer to its ever-growing partnership mix,” said Kim Pettit, Vice President of Partnerships for the PPA Tour. “We continuously strive to join forces with innovators in their respective industries, and hi Seltzer is certainly a leader. We look forward to a productive partnership.”
The zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused Seltzer is the first THC beverage to utilize a cutting-edge nano-emulsified base ingredient that allows hi Seltzers to pour clean and clear every single time. Each drink contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol, allowing people to enjoy all the fun without the hangover.
hi Seltzer comes in five flavors, including Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime, and is available in more than 3,000 stores across 23 states with distribution across the U.S. expanding every day – store availability can be found here. hi Seltzer is also available nationally direct-to-consumer through their website.
To learn more about hi Seltzer visit www.hiselzter.com and follow @hiseltzers on social media.
ABOUT hi SELTZER
hi Seltzer is a zero calorie, zero sugar, zero alcohol, hemp (Delta 8)-infused seltzer, made with only three ingredients. It is the first beverage to utilize a cutting-edge nano-emulsified base ingredient that allows for it to pour clean and clear every single time. Each 12oz can contains 5mg of D8, which offers a more subdued and gentler high than other THC-infused products on the market. This perfect dose makes hi Seltzer an approachable and fun alternative to alcohol allowing people to enjoy all the fun without the hangover. hi Seltzer comes in five flavors including Watermelon, Pineapple, Wild Berry, Real Cherry and Lemon Lime and is available in more than 3,000 stores across 23 states and is available nationally direct-to-consumer through their website.
ABOUT THE PROFESSIONAL PICKLEBALL ASSOCIATION
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and awards over $5.5 million in annual prize money during the 2023 season with equal play and pay. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.
SOURCE hi Seltzer
Neil Lane is a Proud Participant in the Season Finale of ABC’s Reality Series “The Golden Bachelor”
BEVERLY HILLS, Calif. /PRNewswire/ — Neil is a proud participant in the finale episode of ABC’s “The Golden Bachelor.” The episode culminates in an emotional proposal from our first golden bachelor to Theresa Nist, set against the stunning scenery of tropical Costa Rica. This episode of “The Golden Bachelor,” aired THURSDAY, NOVEMBER 30, at 8/7c, on ABC and is available to stream on Hulu.
A retired restaurateur and doting father and grandfather, Gerry [GAIR-ee] Turner lives in his dream house on a beautiful lake in Indiana.
He’s often busy hosting barbecues, playing pickleball, cheering on his favorite Chicago sports teams, four-wheeling and spending time with friends and family at restaurants and local haunts. Always a romantic, Turner married his high school sweetheart, Toni, in 1974. Together, they lived a full and happy life with their two daughters, Angie and Jenny, and later two granddaughters, Charlee and Payton. Sadly, after 43 years together, Toni suddenly fell ill and passed away in 2017. Six years after Toni’s passing and with the support of his family, Turner is ready to put himself out there and find a love that will stand the test of time in his golden years.
In the final episode of Gerry’s season, he got down on one knee and proposed to the last love of his life Theresa Nist, with a platinum ring centering a princess cut diamond accented by two baguette cut diamonds with a further 128 small round brilliant cut diamonds with a total of 3.15 carats all hand crafted in platinum. Designed and signed by Neil Lane.
ABOUT NEIL LANE
Neil Lane is the go-to jeweler for Hollywood brides-to-be. He has designed engagement rings for stars like Reese Witherspoon, Kate Hudson, Jennifer Hudson, Jessica Simpson, Emily Blunt and Miley Cyrus, among others, and shares his unique aesthetic with his Neil Lane Bridal® collection at Kay® Jewelers.
An avid collector and designer of fine jewelry with an eye for style and elegance, Neil Lane has earned the respect and admiration of A-list stars. From the Oscars®, to private celebrity events and red-carpet engagements, Neil Lane’s iconic pieces have adorned some of the most beautiful and powerful women in Hollywood, including Angelina Jolie, Charlize Theron, Jennifer Lopez, Brie Larson, Anne Hathaway, Jennifer Lawrence, Gwyneth Paltrow, Jennifer Garner, Sofia Vergara, Oprah and many others.
For more information on Neil Lane Couture visit www.neillanecouture.com.
ABOUT “THE GOLDEN BACHELOR”
After more than 20 years of fostering love on “The Bachelor,” “The Bachelorette” and “Bachelor in Paradise,” “The Golden Bachelor” showcases a whole new kind of love story – one for the golden years. On this all-new unscripted series hosted by Jesse Palmer, one hopeless romantic is
given a second chance at love in the search for a partner with whom to share the sunset years of life. The women arriving at the mansion have a lifetime of experience, living through love, loss and laughter, hoping for a spark that ignites a future full of endless possibilities. In the end, will our Golden man turn the page to start a new chapter with the woman of his dreams? Watch episodes on demand and on Hulu.
“The Golden Bachelor” is produced by Warner Bros. Unscripted Television in association with Warner Horizon. Claire Freeland, Jason Ehrlich, Bennett Graebner and Andrew Frank serve as executive producers.
For more information on “The Golden Bachelor,” visit dgepress.com.
Follow “The Golden Bachelor” (#TheGoldenBachelor) on Facebook, Instagram and X.
SOURCE Neil Lane Couture
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