Sports
DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign
The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary
PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded
Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”
The major components of “Sports Change Lives” are:
- A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
- Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
- A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
- A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
- A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.
Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.
Category: Company
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.
SOURCE DICK’S Sporting Goods
Author
Senior Pickleball Report
Pickleball Kingdom’s California Expansion Starts in Roseville; Sleeves SPR Has Full Details
West Coast pickleball players could see more indoor options soon as Pickleball Kingdom’s California Expansion becomes statewide. The first club opens in Roseville with 11 indoor courts.
SACRAMENTO, Calif. — Pickleball Kingdom, which calls itself the world’s largest indoor pickleball entity, announced a landmark agreement to develop locations across California, with multi-unit franchisees Parminder and Komal Saini leading the statewide expansion.
Pickleball Kingdom’s California Expansion
The company said demand is rising across the Bay Area, Sacramento, Los Angeles, Orange County, San Diego County, and the Inland Empire, and that future clubs are expected to include professional-grade indoor courts, coaching and clinics for all skill levels, youth development programs, leagues and tournaments, a pro shop, and social areas.
The first California location is set to open in Roseville with grand opening activities the weekend of March 28. The club will feature 11 professional-grade indoor courts across approximately 32,900 square feet at 10251 Fairway Drive, Roseville, CA 95678.
For more context on the announcement and what the rollout could mean for California players, Sleeves Senior Pickleball Report published a full write-up here: https://sleeves-spr.com/pickleball-kingdom-announces-major-california-expansion-first-club-opens-in-roseville/Pickleball Kingdom also said it is seeking additional franchise partners in California. More information is available at https://pickleballkingdom.com/franchise/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
Sports
Sports Facilities Companies Acquires RCI Sports Management
The Sports Facilities Companies has acquired RCI Sports Management, enhancing its national presence and services in sports tourism and venue operations. This acquisition adds properties in Texas and Kansas, focusing on improving facility performance and revenue generation through integrated marketing and standardized systems, reflecting a trend in consolidating sports facility services.
The Sports Facilities Companies has acquired Texas-based RCI Sports Management, a move that expands its national footprint while strengthening its position in sports tourism, venue operations, and economic impact services for municipalities and private owners.
The deal adds RCI-managed properties in Texas and Kansas to the SF Network, including The Refinery Fieldhouse in Garden City, Amarillo Netplex in Amarillo, and Travis Fields at Midtown Park in Bryan. Together, the facilities broaden SFC’s reach in mid-market communities where youth sports, tournaments, and event programming are increasingly tied to hotel stays, visitor spending, and local business activity.
SFC said the acquisition will help accelerate facility performance through integrated marketing, sponsorship sales, standardized operating systems, and expanded event and tourism pipelines. That makes this more than a management deal — it reflects the continued consolidation of sports facility services as operators look to scale revenue generation, improve efficiency, and deliver stronger returns for public and private partners.
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Source
Source: The Sports Facilities Companies via PR Newswire
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
Sports
The U.S. Army Names Soldier-Athletes Headed to the 2026 Winter Games in Italy
The U.S. Army says nine WCAP Soldier-athletes and coaches will compete at the 2026 Winter Games in Italy in bobsled, biathlon, Nordic combined and figure skating—showcasing elite fitness, discipline and performance.
The U.S. Army is sending a new group of Soldier-athletes to one of the biggest stages in international sports.
In a Jan. 29, 2026 announcement, the Army said nine Soldier-athletes and coaches will represent the United States at the 2026 Winter Games in Italy, with two additional Soldiers traveling as alternates. The group will compete across bobsled, biathlon, Nordic combined, and pairs figure skating—sports that demand equal parts endurance, precision, and mental toughness.
Who’s representing the Army at the 2026 Winter Games
According to the release, the Army’s lineup of Soldier-athletes and coaches includes:
Competing and coaching in Italy
- Lt. Col. Chris Fogt (Bobsled Head Coach)
- Lt. Col. Garrett Hines (Bobsled Coach)
- Sgt. 1st Class Shauna Rohbock (Bobsled Coach)
- Sgt. Frank Del Duca (Bobsled)
- Spc. Azaria Hill (Bobsled)
- Staff Sgt. Deedra Irwin (Biathlon)
- Spc. Sean Doherty (Biathlon)
- Sgt. Ben Loomis (Nordic Combined)
- Pvt. Spencer Howe (Pairs Figure Skating)
Alternates
- Cpl. Hakeem Abdul-Saboor (Bobsled Alternate)
- Spc. Dana Kellogg (Luge Doubles Alternate)
Soldier first, athlete always
The Army emphasized that WCAP athletes remain full-time Soldiers while training and competing at the elite level. Brig. Gen. Matthew Braman, the Army’s Chief Marketing Officer, said the same traits built through military service—discipline, mental agility, teamwork, and readiness—translate directly into high-level athletic performance.
“Even when competing at the highest level, these athletes are U.S. Army Soldiers first,” Braman said in the release, adding that they’re trained to be “tactically and technically proficient” and prepared to perform in any environment.
What is the World Class Athlete Program (WCAP)?
The Soldier-athletes train and serve through the U.S. Army World Class Athlete Program (WCAP), which supports top-ranked Soldiers competing at the international level. WCAP provides coaching, facilities, and training resources while ensuring Soldiers maintain their readiness and complete mandatory Army requirements.
While WCAP was officially established in 1997, the Army says it has been training Soldier-athletes for more than 75 years. Over that span, the Army has sent more than 600 Soldier-athletes to compete on the world stage, earning more than 120 medals across summer and winter sports.
Italy adds a layer of Army history
This year’s Winter Games location also carries historical meaning for the Army. The release points to World War II, when the 10th Mountain Division—an elite unit trained for mountain warfare—climbed Riva Ridge in northern Italy in a mission that helped shift momentum in the war.
After returning home, many Soldiers from the 10th Mountain Division helped build the foundation of the American ski industry by establishing ski resorts and ski schools across the U.S.—a legacy that still shows up in winter sports culture today.
Braman called the upcoming Games “a unique moment” to honor both the Army’s history in alpine terrain and its long-standing presence in elite athletics.
What to Watch For
- Biathlon conditioning: How Soldier-athletes balance endurance output with shooting precision under fatigue.
- Bobsled power and speed: Starts win races—watch for explosive sprint mechanics and teamwork on push phases.
- Nordic combined workload: One of the toughest mixes in sport; look for training insights on strength-to-weight and aerobic capacity.
- Recovery and readiness: How WCAP athletes manage sleep, mobility, and injury prevention while staying Soldier-ready.
- Italy’s alpine backdrop: The region’s mountain history adds context—and pressure—for performance in cold, high-demand environments.
Learn more
For more information about the U.S. Army and opportunities like WCAP, the release directs readers to GoArmy.com, including GoArmy.com/world-class-athlete-program.
Source: U.S. Army (PRNewswire), Jan. 29, 2026
Related External Links
- U.S. Army World Class Athlete Program (WCAP) – Overview of how Soldier-athletes train and compete at the elite level.
- GoArmy.com – Learn more about U.S. Army opportunities and careers.
- Team USA – Athlete news, sport profiles, and updates across Olympic and Paralympic disciplines.
- Olympics.com – Official Winter Games coverage, schedules, and sport explainers.
- International Ski and Snowboard Federation (FIS) – Rules, rankings, and event info for Nordic disciplines, including Nordic combined.
- International Bobsleigh & Skeleton Federation (IBSF) – Bobsled and skeleton sport info, events, and athlete resources.
- International Biathlon Union (IBU) – Biathlon news, event calendars, and performance insights.
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