Sports
DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign
The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary
PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded
Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”
The major components of “Sports Change Lives” are:
- A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
- Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
- A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
- A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
- A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.
Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.
Category: Company
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.
SOURCE DICK’S Sporting Goods
Senior Pickleball Report
Introducing the Newest Powerhouse in Pro Pickleball: The Columbus HotShots
“Discover the excitement as the Columbus HotShots bring a new level of competition to pro pickleball, raising the stakes and igniting the courts! #Pickleball #ProPickleball”
In the latest episode of Sleeve’s Senior Pickleball Report’s podcast, “People of Pickleball,” host Mike “Sleeves” Sliwa sits down with Jeff McKnight, co-owner of the recently established Columbus HotShots in the National Pickleball League. This intriguing conversation uncovers the unique journey and vision behind the formation of the team. Although this brief highlight leaves much to the imagination, it certainly sparks anticipation and curiosity. Tune in to the episode to delve deeper into the world of pickleball and discover the fascinating stories of the People of Pickleball.
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(Family Features) Despite the attention drawn to the topic of concussions over the past decade, it can be difficult to find readily available answers about what parents and young athletes should do after sustaining a concussion.
The Katsuyama family started 2023 without a single concussion, even with quite a few hockey and lacrosse seasons under its belt. That changed when Rylan, 11, received two concussions within five months from sports. One week after Rylan’s second concussion, his brother, Brandon, 13, was illegally checked from behind in a hockey game and sustained his first concussion. After clearing protocol in four weeks, he suffered a second concussion six weeks later.
Both boys endured months of headaches, missed school, dizziness, nausea and the added difficulty of navigating a significant injury peers and adults couldn’t see.
Their father, Brad Katsuyama, co-founder of IEX – a disruptive stock exchange featured in the best-selling book by Michael Lewis, “Flash Boys: A Wall Street Revolt” – sought out expert opinions to guide his family’s decisions and shares some acquired knowledge to help parents and athletes.
1. Brain injuries should be diagnosed by a concussion specialist.
There is no X-ray, MRI or CT scan that can show the extent of most concussion-related injuries, which makes diagnosing them subjective. Symptoms can also appear days after a hit. For example, Brandon was cleared by the emergency room after his first concussion, but two days later failed every test administered by a doctor specializing in concussions.
2. Rushing back to play is one of the worst mistakes you can make.
Experts consistently reinforced that coming back from a concussion too soon can significantly increase long-term brain injury risks. There is likely no tournament, playoff game or tryout worth this risk. An example of how to return smartly is Patrice Bergeron of the National Hockey League’s Boston Bruins, who sat out an entire year to properly heal from a concussion.
“Patrice had four more concussions over his career, and each one was less severe than the last,” renowned concussion specialist Dr. Robert Cantu said. “That wouldn’t have happened without recovery from the first one.”
3. Parents and kids need to be honest about symptoms.
The culture in youth sports praises toughness. Getting your “bell rung” and continuing to play can be viewed as a badge of honor. However, this same mentality can cause athletes to lie to parents, trainers and coaches to get back in the game, which can greatly increase long-term risks. Conversely, the same adults can unduly influence a potentially vulnerable player back on to the field of play. Proper diagnosis requires both adults and athletes to be level-headed and honest in their assessment of concussions.
4. Every person and every concussion is different.
One person’s history and experience with concussions seldom carries any relevance to the concussions experienced by another. For example, Katsuyama played varsity football, hockey and rugby for four years in high school and football in college.
“For the longest time, my definition of a ‘real’ concussion was blacking out, vomiting or pupils dilating,” Katsuyama said. “My sons had none of those symptoms after their hits, but it turns out the severity of their injuries were far greater than anything I had experienced.”
The Katsuyamas turned to the Concussion Legacy Foundation and the Cantu Concussion Center, in addition to their local concussion specialist, to advise their path forward, which has led them to racquet sports and golf in the near-term and long-term playing no more than one contact sport in a school year. Learn more at concussionfoundation.org.
Photo courtesy of Shutterstock
SOURCE:
Brad Katsuyama
MOUNT PLEASANT, S.C. /PRNewswire/ — Pickleball Kingdom, the nation’s premier indoor pickleball franchise, is excited to announce the opening of its newest location in Mount Pleasant, South Carolina, situated at 680 Long Point Rd Mt Pleasant, SC 29464. This location underscores Pickleball Kingdom’s commitment to providing an unparalleled pickleball experience throughout the state of South Carolina.
Ace Rodrigues, Founder, and CEO of Pickleball Kingdom, expressed his enthusiasm, stating, “We are thrilled to bring Pickleball Kingdom to Mount Pleasant, SC, and we couldn’t be happier to have Chris and Kelly Ogden leading the charge. This expansion marks another milestone in our mission to bring a premier indoor pickleball experience all around the world.”
Chris and Kelly Ogden, esteemed franchisees of Pickleball Kingdom, are spearheading this endeavor in Mount Pleasant. Their dedication to the sport and enthusiasm for community involvement position them to make the Mount Pleasant North location a hub for the pickleball.
A Hub for Pickleball Enthusiasts
The Mount Pleasant North location boasts state-of-the-art indoor courts designed to accommodate players of all ages and skill levels. With a focus on inclusivity and fostering a sense of community, the venue will offer leagues, open play sessions, tournaments, and professional instruction.
“Pickleball is more than just a sport; it’s a community builder,” remarked Chris Ogden. “Our aim is to create a welcoming environment where people of all backgrounds can come together to enjoy this exciting sport. Mount Pleasant is the perfect setting for Pickleball Kingdom.”
Join the Pickleball Kingdom Family
As Pickleball Kingdom continues its expansion efforts, the company is actively seeking passionate individuals to join its franchise family. Prospective franchisees will benefit from comprehensive support from the Pickleball Kingdom team and the opportunity to be part of a rapidly growing industry.
“This is a remarkable opportunity to be part of the fastest-growing sport in the country,” noted Rob Streett, COO of Pickleball Kingdom. “We’re eager to welcome entrepreneurs who share our vision for growing the pickleball community.”
www.pickleballkingdom.com/franchise
About Pickleball Kingdom
Pickleball Kingdom is the premier indoor pickleball franchise, dedicated to promoting the sport through high-quality facilities, instruction, and community engagement. With a vision to create a worldwide network of pickleball venues, Pickleball Kingdom is reshaping the landscape of sports.
SOURCE Pickleball Kingdom Franchising
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