Sports
DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign
The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary
PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded
Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”
The major components of “Sports Change Lives” are:
- A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
- Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
- A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
- A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
- A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.
Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.
Category: Company
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.
SOURCE DICK’S Sporting Goods
health and wellness
“Protect Your Skin: Celebrate Sunscreen Day”
“May 27th is Sunscreen Day! Protect your skin from harmful UV rays with broad-spectrum sunscreen and sun safety practices.”
Last Updated on May 27, 2026 by Daily News Staff
Sunscreen Day is a day dedicated to promoting the importance of wearing sunscreen and protecting our skin from harmful UV rays. Observed annually on May 27th, this day serves as a reminder that sunscreen is not just for the beach or pool, but an essential part of our daily routine.
The sun emits two types of harmful UV rays: UVA and UVB. UVA rays are responsible for premature aging, such as wrinkles and age spots, while UVB rays cause sunburn and can lead to the development of skin cancer. Sunscreen works by absorbing or reflecting these rays, preventing them from penetrating the skin.
Unfortunately, many people still do not wear sunscreen or do not wear it correctly. According to the Skin Cancer Foundation, only 30% of Americans regularly use sunscreen. This is concerning, as skin cancer is the most common cancer in the United States, with over 5 million cases diagnosed each year.
To ensure that sunscreen is effective, it is important to choose a broad-spectrum sunscreen with at least SPF 30. Broad-spectrum sunscreens protect against both UVA and UVB rays, while SPF 30 provides adequate protection for most skin types. Sunscreen should be applied 15 minutes before sun exposure and reapplied every two hours, or more frequently if swimming or sweating.
It is also important to remember that sunscreen is not the only way to protect your skin from the sun. Seeking shade, wearing protective clothing, and avoiding peak sun hours (10 am to 4 pm) can also help reduce your risk of sun damage.
Sunscreen Day is a great opportunity to start incorporating sunscreen into your daily routine. Make it a habit to apply sunscreen every morning before leaving the house, and keep a bottle in your car or bag for reapplication throughout the day. Encourage your friends and family to do the same, and spread awareness about the importance of sun protection.
In conclusion, sunscreen is a crucial aspect of protecting our skin from the harmful effects of the sun. By choosing a broad-spectrum sunscreen with at least SPF 30 and incorporating it into our daily routine, we can reduce our risk of skin cancer and premature aging. So let’s celebrate Sunscreen Day by making a commitment to protect our skin and encouraging others to do the same!
For more information heres a link to the Skin Cancer Foundation: https://www.skincancer.org/skin-cancer-prevention/sun-protection/sunscreen/
https://stmdailynews.com/category/lifestyle/health-and-wellness/
Sports
CatchCorner by Sports Illustrated Partners With CityPickle to Expand Urban Pickleball Access in NYC
CatchCorner by Sports Illustrated partners with CityPickle to expand NYC pickleball access, adding Central Park, Times Square and LIC courts to easy online booking.
New York City’s pickleball boom is getting a little easier to navigate. CatchCorner by Sports Illustrated, a North America–wide platform for booking sports facilities, announced a strategic partnership with CityPickle that will bring several of the operator’s most recognizable NYC courts onto CatchCorner’s reservation network.
The launch includes three CityPickle locations: Wollman Rink in Central Park, the flagship facility in Times Square, and indoor courts in Long Island City. A fourth site at Brooklyn Bridge is expected to open soon, expanding the footprint even further. The idea is simple: players can discover and book court time through CatchCorner in “just a few clicks,” with real-time availability and built-in payment options.
Why this partnership matters
Pickleball’s growth has been fueled by accessibility, but in dense cities the biggest barrier is often logistics: finding courts, knowing what’s available, and actually locking in a time slot. By pairing CityPickle’s high-profile, high-traffic venues with CatchCorner’s booking infrastructure, the partnership aims to reduce friction for everyone from first-timers to regular players.
CatchCorner CEO Jonathan Azouri framed CityPickle as a key player in expanding access, pointing to the way the operator is repurposing iconic city spaces into “dynamic hubs for sport, community, and social connection.” CityPickle’s Director of Strategic Operations, Nate Hamowy, echoed that community-first approach, saying the company’s mission is to create a place where “everyone can enjoy the game,” and that CatchCorner’s platform helps players find and connect across sports.
The bigger trend: racquet sports go urban
The announcement also signals a broader shift in how racquet sports are being built into city life. Instead of relying solely on traditional clubs or hard-to-access public courts, operators are increasingly activating prominent locations and creating event-like environments around play. In a place like NYC—where space is scarce and demand is high—partnerships like this can be the difference between pickleball feeling like a trend and pickleball becoming a permanent part of the city’s recreation ecosystem.
What to watch for next
- Brooklyn Bridge expansion: The upcoming fourth location could be a major demand driver, especially if it mirrors the visibility and foot traffic of the Central Park and Times Square sites.
- More venue additions: CatchCorner’s model is built for scale. If the CityPickle rollout performs well, it could accelerate additional urban racquet-sport partnerships.
- Community programming: The most successful city courts tend to pair bookings with leagues, clinics, and social play—expect more structured programming as these venues attract new players.
Players looking to reserve court time can do so through CatchCorner’s platform at www.catchcorner.comor via the CatchCorner app on the App Store and Google Play.
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
https://stmdailynews.com/sports
Senior Pickleball Report
Pickleball Kingdom’s California Expansion Starts in Roseville; Sleeves SPR Has Full Details
West Coast pickleball players could see more indoor options soon as Pickleball Kingdom’s California Expansion becomes statewide. The first club opens in Roseville with 11 indoor courts.
SACRAMENTO, Calif. — Pickleball Kingdom, which calls itself the world’s largest indoor pickleball entity, announced a landmark agreement to develop locations across California, with multi-unit franchisees Parminder and Komal Saini leading the statewide expansion.
Pickleball Kingdom’s California Expansion
The company said demand is rising across the Bay Area, Sacramento, Los Angeles, Orange County, San Diego County, and the Inland Empire, and that future clubs are expected to include professional-grade indoor courts, coaching and clinics for all skill levels, youth development programs, leagues and tournaments, a pro shop, and social areas.
The first California location is set to open in Roseville with grand opening activities the weekend of March 28. The club will feature 11 professional-grade indoor courts across approximately 32,900 square feet at 10251 Fairway Drive, Roseville, CA 95678.
For more context on the announcement and what the rollout could mean for California players, Sleeves Senior Pickleball Report published a full write-up here: https://sleeves-spr.com/pickleball-kingdom-announces-major-california-expansion-first-club-opens-in-roseville/Pickleball Kingdom also said it is seeking additional franchise partners in California. More information is available at https://pickleballkingdom.com/franchise/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
