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DICK’S Sporting Goods Showcases the Power of Sport in New “Sports Change Lives” Campaign

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The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK’S Sporting Goods Foundation in honor of the company’s 75th Anniversary

PITTSBURGH /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date – “Sports Change Lives” – to celebrate the principles on which the company was founded

DICKS Press Release Collage
Sports Change Lives

Since DICK’S was founded 75 years ago, we have believed sports have the power to change lives. Whether it’s the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about,” said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK’S Sporting Goods. “Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact.”

The major components of “Sports Change Lives” are:

  • A new marketing campaign that highlights – through a new 90-second brand anthem – the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the “Sports Change Lives” campaign were developed by Arts & Letters Creative Co in their first work for DICK’S.
  • Becoming the official sporting goods retail partner of the NCAA® and all 90 of its Men’s and Women’s Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men’s and Women’s Final Four® Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men’s and Women’s March Madness® tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships. 
  • A new program, “75for75 Sports Matter Grant Program,” which will provide 75 Sports Matter grants from The DICK’S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. “75for75” will distribute more than $5.6 million in 2023.
  • A renewed $1.5M partnership between The DICK’S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
  • A new $1.5M partnership between The DICK’S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.

DICK’S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother’s cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick’s son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company’s current Executive Chairman, and remains an integral part of DICK’S culture today.

Since 2014, when the company started tracking its giving, DICK’S and The DICK’S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK’S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.

Category: Company

About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.

Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on FacebookTwitter and Instagram.

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About The DICK’S Sporting Goods Foundation
The DICK’S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK’S Sporting Goods as a private corporate foundation to support DICK’S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK’S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK’S Foundation can be found on sportsmatter.org.

SOURCE DICK’S Sporting Goods

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2024 National Pickleball League Season Insights with Michael Chen

“Explore the 2024 National Pickleball League season with Michael Chen, co-founder, on the Sleeves Senior Pickleball Report.”

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balls and checkered paddles. National Pickleball League
Photo by Lindsey Flynn on Pexels.com

In the latest episode of the Sleeves Senior Pickleball Report, host Mike Sleeves Sliwa delves into the heart of the sport with an exclusive interview featuring Michael Chen, co-founder of the National Pickleball League. Titled “People of Pickleball,” this episode offers an insightful look into the upcoming 2024 season and the exciting developments within the sport. As the conversation unfolds, listeners gain a deeper understanding of the league’s vision, upcoming tournaments, and the impact on the pickleball community at large.

2024 National Pickleball League Season Insights | Michael Chen Interview

The engaging dialogue between Sliwa and Chen captures the essence of the sport, offering valuable insights for both seasoned players and newcomers. From discussing competitive strategies to the influence of pickleball on local communities, the episode provides a comprehensive view of the sport’s evolution. Whether you’re an avid player or simply pickleball-curious, this episode is a must-listen for anyone passionate about the game.

National Pickleball League

https://www.nplpickleball.com


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Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report

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  • Michael J Sliwa

    Over the past few years, Mike has become an insane pickleballer (pickler), fortunately for the senior 50+ crowd he started his show, Sleeve’s Senior Pickleball Report. He spends the rest of his time speaking on social justice and spending time with his beautiful wife, Karen, and enjoying simple living in his ger/yurt. View all posts

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Senior Pickleball Report

The Boca Raton Picklers: A Powerhouse in the National Pickleball League

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Boca Raton Picklers
Image Credit: NPL

As the second season of the National Pickleball League unfolds, one team has emerged as a beacon of consistency and excellence—the Boca Raton Picklers. After finishing third in last season’s playoffs, the Picklers entered this season with a strong sense of momentum, and they did not disappoint their fans.

With the strategic addition of two top senior champions, Mircea Morariu and Kara Williams, the Picklers not only dominated the regular season but also clinched the coveted title in the playoffs. Their performances have been nothing short of spectacular, showcasing not just skill but also the camaraderie and teamwork that have become hallmarks of the Boca Raton Picklers.

Morariu and Williams, both seasoned pros in the senior division, brought a wealth of experience and tactical prowess to the team. Their presence on the court has energized the Picklers, elevating the performance of their teammates and instilling a winning mentality throughout the roster. Fans have witnessed some thrilling matches as the Picklers demonstrated their ability to adapt and overcome challenges, solidifying their status as a formidable force in the league.

The culmination of their hard work and dedication came during the playoffs, where the Boca Raton Picklers showcased their talent and resilience. As they battled through the competition, it became clear that they were not just in it to participate; they were determined to win. Their journey through the playoffs was marked by impressive teamwork, strategic plays, and an unwavering commitment to excellence, ultimately leading them to claim the championship title.

Looking ahead, significant changes are on the horizon for the Boca Raton Picklers, as the league adopts a redrafting system that will significantly alter rosters from season to season. For the upcoming season, teams are currently deliberating on whether they will be allowed to retain a player or two, adding an intriguing twist to team dynamics in the league. This means that while the Picklers’ current roster is brimming with talent, the composition may shift considerably, impacting not just the team but the league as a whole.

The excitement continues with upcoming interviews featuring the owners of the top three finishers from this season, set to be released in early December. These insights will provide a closer look at the strategies and decisions that shaped this thrilling season, and the passion that drives these teams.

Additionally, fans won’t want to miss the finals, which will be broadcast on CBS Sports. This will be an opportunity to witness the culmination of a season filled with hard-fought matches, remarkable performances, and unforgettable moments.

In conclusion, the Boca Raton Picklers have proven themselves as a powerhouse in the National Pickleball League. With their newfound championship title and a roster that experienced a stellar performance this season, they are poised for continued success—though the future may bring changes that will shape their journey. Stay tuned for more updates and interviews as we celebrate the spirit of pickleball and the incredible athletes who make it all possible!

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Related Links:

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https://www.nplpickleball.com/boca-raton-picklers

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/


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THE PICKLR EXPANDS ITS PREMIERE PICKLEBALL FRANCHISE INTO CANADA

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North America’s Fastest-Growing Indoor Pickleball Facility to Open 65 Clubs in Canada

KAYSVILLE, Utah /PRNewswire/ — The Picklr, North America’s fastest-growing indoor pickleball franchise, announced today its expansion into Canada through a Master Franchise Agreement with TPC Development Corporation. This strategic partnership will deliver more indoor pickleball facilities to a rapidly-growing community of pickleball players in Canada.

Picklr
Courtesy of The Picklr

The agreement grants TPC exclusive rights to develop, open and operate all of The Picklr Clubs in Canada, outside of Quebec. TPC plans to open 65 locations across several Canadian provinces and territories, including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and the Yukon, Northwest Territories, and Nunavut. The first Picklr location will open in Toronto in 2025, marking a significant milestone in bringing more indoor pickleball options to Canadian players.

With development oversight and ongoing support from The Picklr’s corporate team in Utah, these Canadian locations will have the same aesthetic, amenities, programming and membership offerings as the U.S. clubs.

“We recognized the tremendous competitive advantage that The Picklr has developed to address the opportunity for indoor pickleball facilities in the US.” said Bernie Plett, CEO of TPC Development. “We are confident that the Canadian market will benefit from the years of experience that is now available across Canada for professional pickleball facility design and construction, membership programs, customer experience,  venue sponsorships, merchandise and the full programming available to players of all ages and skill levels.”

“With our domestic strategy in full swing, heading into Canada as our first international expansion was a clear next step. With a goal of expanding into a minimum of 5 additional global markets by the end of 2025, it was hugely important to start with our neighbors to the north,” said Scott Schubiger, Chief Growth Officer at The Picklr. “Partnering with TPC  brings a wealth of success and experience to the table. Led by a proven executive team, they recognize  the accelerated adoption rate of pickleball in Canada as being on the same trajectory as that in the US. We are thrilled that Canadian players of all ages will soon benefit from the industry-leading premier indoor pickleball playing experience.”

The Picklr’s entry into the Canadian market is poised to meet the same fast growing demand for indoor pickleball facilities in the United States. Year to date, The Picklr has sold more than 390 locations in 42 states, with plans to open at least 30 new clubs in 2024 and an additional 70 in 2025. For more information about The Picklr and its network of North American clubs, please visit https://thepicklr.com.

ABOUT THE PICKLR:

The Picklr is North America’s fastest-growing network of premium indoor pickleball courts, offering an unparalleled experience for players of all skill levels. With more than 390 state-of-the-art clubs sold nationwide, The Picklr provides programs for beginners to pros, and a vibrant atmosphere. Membership to The Picklr includes access to all club locations nationwide, free court reservations, four clinics per month, and unlimited participation in leagues, competitive play/events and tournaments. Follow The Picklr on Instagram, X, LinkedIn, Facebook, and TikTok for news on locations and tournaments, or visit https://thepicklr.com/franchise/ to learn more about owning a franchise.

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ABOUT TPC DEVELOPMENT:

TPC Development Corporation is headquartered in Winnipeg, Manitoba. The company was founded by Bernie Plett who has a combined 40-year career in investment banking, finance and investment counseling and a love of sports, and Robert Lloyd, an experienced technology leader, education advocate, and sports investor with a distinguished career that includes serving as president of development and sales at Cisco Systems, and as CEO of Los Angeles based Virgin Hyperloop One. TPC brings a world-class team of investors and leadership to deliver an exceptional customer experience for Canadian Picklr franchisees and members alike.

SOURCE The Picklr

Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/


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