Foodie News
Fresh Brothers Pizza Launches U.S. Franchise Expansion
California-based Fresh Brothers Pizza has launched franchise expansion plans, targeting new U.S. markets with support from Craveworthy Brands.
California’s Fresh Brothers Pizza Opens Franchise Opportunities Nationwide
Fresh Brothers Pizza is taking its next step beyond Southern California, opening franchise opportunities nationwide with backing from Craveworthy Brands. For Foodie News readers, the story is less about another pizza chain expanding and more about how a California-born concept is trying to stand out in one of America’s most crowded food categories: by leaning hard into ingredient quality, hospitality, and menu flexibility.
Founded in Los Angeles in 2008 by Scott Goldberg and his family, Fresh Brothers has grown to more than 20 locations across California. The brand says its appeal starts with handmade dough produced daily, vine-ripened tomato sauce, 100 percent pure mozzarella, and a menu that goes beyond pizza to include salads, baked wings, knots, sliders, pastas, and sandwiches. It also built an early reputation for inclusive options, offering vegan, vegetarian, and gluten-free choices at a time when many pizzerias were slower to adapt. That positioning helped Fresh Brothers earn a spot on Pizza Marketplace’s 2026 “Top 100 Movers & Shakers” list.
Now, with operational support from Craveworthy Brands, Fresh Brothers is targeting growth markets including Arizona, Florida, Georgia, Nevada, and Texas. According to the company, franchisees will receive support in real estate, training, supply chain, marketing, technology, and operations. The brand is also showcasing its model at the 2026 International Pizza Expo and Conference in Las Vegas from March 24 to 26. For restaurant watchers, this is one to keep an eye on: Fresh Brothers is betting that a quality-first, Midwest-style pizza concept can travel well beyond its California base.
Source:
Fresh Brothers Bakes Franchise Opportunity, Bringing a Fresh Take on America’s Favorite Food Across The U.S. — Craveworthy Brands via PR Newswire
Further information:
Fresh Brothers Pizza
Craveworthy Brands
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