Food and Beverage
Big Chicken Goes Global: Shaquille O’Neal’s Restaurant Brand Debuts in Honduras
Big Chicken, founded by Shaquille O’Neal, debuts in Honduras with new restaurants in San Pedro Sula and La Ceiba, marking its Central America expansion.
SAN PEDRO SULA & LA CEIBA, Honduras — The global expansion of celebrity-backed dining concepts continues to gain momentum as Shaquille O’Neal brings his fast-growing restaurant brand, Big Chicken, to Central America for the first time.

Founded in 2018, Big Chicken has quickly built a reputation for blending comfort food favorites with bold, modern flavors—and now it’s making its mark in Honduras with the opening of two new locations in San Pedro Sula and La Ceiba.
A Strategic Central American Launch
The new restaurants—located at Plaza Masdeval in San Pedro Sula and Plaza Corvey in La Ceiba—represent a significant milestone in the brand’s international growth strategy. Both cities offer strong economic and cultural appeal:
- San Pedro Sula serves as Honduras’ industrial and commercial hub
- La Ceiba is a vibrant coastal destination known for tourism and Caribbean energy
Together, they provide an ideal entry point for a brand built around high-energy dining and community engagement.
The expansion is led by international franchise operator Thomas Talarico, CEO of BLT UK Holdings Limited, who is spearheading Big Chicken’s rollout across the region. Following Honduras, plans are already in motion for additional locations in Costa Rica, El Salvador, Guatemala, and Panama.
What’s on the Menu?
Big Chicken’s Honduras menu delivers the same fan-favorite offerings that have fueled its success in North America, including:
- Signature sandwiches like “The Original” and “The Shaq Attack”
- Crispy chicken tenders and “Dunks” (bite-sized chicken pieces)
- Hand-spun milkshakes and indulgent sides
- New “Shaq Snacks,” featuring tenders paired with garlic toast and bold toppings
In a move tailored to local tastes, the brand also plans to introduce limited-time menu items inspired by Honduran flavors, blending global appeal with regional culinary identity.
Riding the Fast-Casual Boom
Big Chicken’s expansion comes at a time when the Latin American fast-casual dining sector is experiencing rapid growth. Industry projections estimate the market will surpass $70 billion by 2026, driven by increasing demand for convenient, high-quality dining options.
The brand’s strategy—combining recognizable celebrity influence, scalable franchising, and localized menu innovation—positions it well to compete in this evolving market.
More Than Just a Celebrity Brand
While Shaquille O’Neal’s name brings instant recognition, Big Chicken’s leadership emphasizes that its long-term success hinges on more than star power. CEO Josh Halpern highlighted the importance of local partnerships and community-driven experiences as key to the brand’s international growth.
With more than 40 locations already operating across North America and beyond—and dozens more in development—Big Chicken is rapidly evolving into a global fast-casual contender.
The Bigger Picture
From arenas and airports to cruise ships and now Central American city centers, Big Chicken’s footprint continues to expand across diverse markets. Its arrival in Honduras signals not just a new dining option for local communities, but also a broader trend: the globalization of American fast-casual brands with localized twists.
As the brand builds momentum across the Americas, one thing is clear—Big Chicken is betting big on flavor, fun, and international growth.
Related Links
Big Chicken Official Website
Franchise Opportunities
Source
- Shaquille O’Neal’s Big Chicken Touches Down in Central America with Honduras Debut — PR Newswire (Craveworthy Brands), March 18, 2026
For more Food News and Recipes, visit STM Daily News…
Recipe of the Week
A Bold and Flavorful Al Fresco Favorite
Al Fresco Favorite: Warm breezes that linger longer into the evening, wafting appetizing aromas through the air can only mean one thing: it’s patio season. From casual porch gatherings to full-fledged backyard dinners, dining al fresco calls for vibrant dishes packed with flavor like Street Corn-Inspired Stuffed Sweetpotatoes.

A Bold and Flavorful Al Fresco Favorite
(Feature Impact) Warm breezes that linger longer into the evening, wafting appetizing aromas through the air can only mean one thing: it’s patio season. From casual porch gatherings to full-fledged backyard dinners, dining al fresco calls for vibrant dishes packed with flavor.
Inspired by the bold flavors of Mexican street corn, or elotes, these Street Corn-Inspired Stuffed Sweetpotatoes can serve as a hearty vegetarian entree, a colorful side dish to pair with grilled fare or the centerpiece of a casual build-your-own dinner spread alongside chilled drinks and easy conversation with loved ones. Providing a naturally creamy base, sweetpotatoes serve as the open-faced vessel for fresh (or frozen) roasted corn, lime juice, mayo, Greek yogurt, cilantro, jalapeno and Parmesan or cotija cheese.
Different from other potatoes using adjectives like white, red or russet to describe an entirely different vegetable, sweetpotatoes – one word as adopted by the National Sweetpotato Collaborators in 1989 to avoid confusion and make it part of the actual nomenclature rather than an adjective – are rich in vitamins A and C, minerals, antioxidants, fiber and potassium, all of which are good for overall health.
Find more recipes to elevate outdoor dining season at ncsweetpotatoes.com.
Watch video to see how to make this recipe!
Street Corn-Inspired Stuffed Sweetpotatoes
Recipe courtesy of Crissy Caroll of Snacking in Sneakers on behalf of the North Carolina Sweetpotato Commission
Servings: 2
- 4 medium sweetpotatoes
- 2 tablespoons light or regular mayonnaise
- 2 tablespoons plain, nonfat Greek yogurt or light mayonnaise
- 1 lime, juice only
- 2 green onions, sliced1/3 cup chopped cilantro
- 1/3 cup fresh shredded Parmesan or cotija cheese
- 1 tablespoon butter
- 2 ears fresh corn on the cob, husked, corn removed from stalk or about 1 1/2 cups frozen or canned corn
- 1 jalapeno, seeds and pith discarded, minced
- 1 teaspoon minced garlic
- 1/4 teaspoon chili powder
- 1/4 teaspoon smoked paprika
- 1/4 teaspoon salt
- To cook sweetpotatoes: Use fork to poke holes and place on microwave-safe plate. Microwave potatoes 6-9 minutes, depending on size, until tender. Set aside.
- In medium mixing bowl, mix mayonnaise, Greek yogurt and lime juice until well combined. Add green onions, cilantro and Parmesan; set aside.
- Heat large skillet over medium heat. Add butter and melt. Add corn then cook 2 minutes.
- Add jalapeno to skillet with corn, stir and cook 2 minutes.
- Add garlic, chili powder, smoked paprika and salt. Stir and cook 1-2 minutes, until corn starts to lightly brown.
- Remove from heat. Add skillet ingredients to bowl with mayo-yogurt mixture. Stir until well combined.
- Slice cooked sweetpotatoes open and stuff with corn filling.
SOURCE:
North Carolina Sweetpotato Commission
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Food and Beverage
Pair Summer Favorites with a Simple Potato Salad
Last Updated on July 3, 2026 by Daily News Staff
Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for Veterans
Pair Summer Favorites with a Simple
Potato Salad
(Family Features) Ideal for
neighborhood cookouts, quick family dinners and anything in between, potato
salad is a tried-and-true summer favorite. This version from Cookin’ Savvy
comes together in a snap so you can spend more time enjoying the sun and less
time in the kitchen. Pair this easy potato salad with more warm-weather recipe
inspiration found at Culinary.net.
Watch video to see how to make this recipe!
[youtube https://www.youtube.com/watch?v=rhUIPGWfbrw?si=UJ2zY8g_aHMcWTsV&controls=0]

Potato Salad
Recipe courtesy of “Cookin’ Savvy”
Servings: 4-6
- 3 pounds
potatoes - 4 boiled
eggs, coarsely chopped - 2 dill
pickles - 1 tablespoon
garlic powder - 1 tablespoon
onion powder - 1 package
(2 1/2 ounces) real bacon pieces - 2 cups
mayonnaise - 2 tablespoons
mustard - salt, to taste
- pepper, to taste
- smoked paprika, for garnish
- Coarsely chop potatoes. In Dutch
oven, boil until fork tender. Drain then add coarsely chopped eggs and pickles. - Add garlic powder, onion powder,
bacon pieces, mayonnaise and mustard. Season with salt and pepper, to taste.
Mix well. - Transfer to large bowl and
refrigerate 1-2 hours. Garnish with smoked paprika.
SOURCE:
Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for Veterans
Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for Veterans
Food
Expert Entertaining Advice for Hosting Summer Soirees
Hosting Summer Soirees: For summer hosts across the country, few pairings are as timeless and crowd-pleasing as wine and cheese. Approachable, easy to find and naturally complementary, these warm-weather favorites are a perfect fit for a variety of occasions.

Expert Entertaining Advice for Hosting Summer Soirees
(Feature Impact) For summer hosts across the country, few pairings are as timeless and crowd-pleasing as wine and cheese. Approachable, easy to find and naturally complementary, these warm-weather favorites are a perfect fit for a variety of occasions.
At the end of the day, summer entertaining is about good food, good wine and creating a space where people feel welcome, according to sommelier Sam Capaldi, whose mission is to make wine fun and approachable.
“My ideal celebration is pretty simple: a few loved ones gathered on the patio, cheese boards in the center of the table, bottles of wine chilling on ice, music playing in the background and a card game that somehow gets way more competitive than anyone expected,” Capaldi said.
Whether it’s a backyard gathering with friends, a solo night watching reality TV or a spontaneous evening, Capaldi wants hosts to remember that the best pairings aren’t just what’s in the glass and on the board – it’s the people, moments and memories that come with them.
In partnership with Cracker Barrel Cheese, Capaldi is sharing simple tips for hosts looking to elevate their summer soirees without the hassle.
Make Entertaining Simple and Fun
The pressure to create the perfect tablescape, prepare an impressive meal and uncork an expensive bottle of wine can feel overwhelming. Instead, a simple text that says “Come over, I have wine and snacks,” can mean the world to a close friend or loved one.
One of Capaldi’s favorite reminders for hosts is they don’t need five different wines to serve alongside a cheese board. Instead, one or two are often more than enough. The key is choosing versatile wines that pair well with a variety of flavors and textures.
Create Memorable, Crowd-Pleasing Pairings
Elevate any gathering with some of Capaldi’s favorite approachable wine and Cracker Barrel Cheese pairings such as:
- A refreshing white wine, Sharp White Cheddar drizzled with spicy honey and potato chips. The bright acidity of the wine cuts through the salty chips and rich, savory cheese, creating a fresh and balanced bite.
- A fruity rosé, Extra Sharp Yellow and Sharp White Cheddar, garlic naan crackers, slices of prosciutto and a spoonful of strawberry jam. Rosé is incredibly versatile and plays well with the different flavors on the board, making it a perfect match for several different cheeses.
- Pinot grigio, pretzels and Vermont Sharp White Cheddar. The citrus notes and the bright acidity of pinot grigio cut through the richness of sharp cheddar, while its crisp finish keeps your palate refreshed between bites. Salty pretzels also help highlight the wine’s fruit notes, making every sip taste a little brighter.
Use Seasonal Additions for a Special Touch
Summer offers an abundance of fresh produce and seasonal flavors that can elevate any gathering without overcomplicating the occasion. Capaldi recommends adding frozen fruit to wine, such as strawberries, peaches or mangos to whites and rosés. The fruit helps keep the wine cold without watering it down and adds a subtle burst of fruit flavor.
When it comes to cheese spreads, a jar of spicy honey can quickly become a go-to ingredient. For a sweet-and-salty combination, try drizzling spicy honey over cheese then pair with potato chips or pretzels so your snack board offers a little bit of everything.
For more summer entertaining inspiration, visit CrackerBarrelCheese.com.
Photo courtesy of Shutterstock (wine and cheese plates)
SOURCE:
Cracker Barrel Cheese
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