Consumer Corner
Hyundai Vehicles Available to “Add to Cart” on Amazon Autos
- Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers
- Hyundai is the first and currently only brand available on Amazon Autos
- National program launch kicks off with all-new marketing campaign highlighting the convenience of “Add to Cart”
FOUNTAIN VALLEY, Calif. /PRNewswire/ — Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume.1 This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.
“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”
National Marketing Campaign
To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.
The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos. 
The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.
The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.
Amazon Autos Vehicle Purchase Experience
The following Amazon Autos information is from About Amazon.
With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:
- Browse and search for available vehicles at their local dealer by make, model, trim, color, and features
- Get an instant valuation and trade-in their existing vehicle toward the price of the new car
- Select their preferred car
- Secure financing or pay in full
- Complete the checkout process online with their chosen payment option
- Schedule a pick-up time at the dealership
All of this is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.
Convenient, streamlined experience
With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, color, features and more—all in one place. Once they select a vehicle, they can secure financing, e-sign paperwork, and complete their order in a matter of clicks.
After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.
Transparent, haggle-free pricing
Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.
Seamless vehicle trade-ins
Customers can get a firm trade-in value for their current vehicle by answering a set of questions about the vehicle’s condition and uploading images of their car. The value, which is provided by an independent third-party, can then be applied towards purchasing their new car through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. At the dealership, customers complete the process by dropping off their trade-in when picking up their new vehicle.
Trusted Amazon shopping experience customers know and love
Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.
“At Fred Beans Automotive Group, we take pride in making sure each customer vehicle delivery is a special occasion, in fact we refer to them as events,” said Beth Gilbert Beans, vice president of Fred Beans Automotive Group, which owns five Hyundai dealerships in Pennsylvania and New Jersey. “The decision to buy a car is significant, and no matter how many years I’ve been in this business, the thrill of handing over a set of car keys never fades. We’re excited to continue providing that feeling through this new sales channel and connecting with the millions of shoppers on Amazon through this new, convenient experience.”
More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.
Visit Amazon.com/Autos and HyundaiUSA.com/Amazon to learn more.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.
Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
1 Amazon Autos is available at select Hyundai dealers in Atlanta, Austin, Baltimore, Beaumont-Port Arthur, Birmingham, Boston, Champaign/Springfield, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton, Denver, Detroit, El Paso, Fond Du Lac, Ft. Myers/Naples, Harrisburg-York, PA, Harrisonburg, Hartford, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Louisville, Miami, Milwaukee, Minneapolis St., Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh-Durham, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Sheboygan, Springfield, MA, St. Louis, Tampa, Traverse City, MI, W. Palm Beach, Washington, D.C.
SOURCE Hyundai Motor America
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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toys and kids electronics
DUNGEONS & DRAGONS Questers: Basic Fun! and Hasbro Bring D&D to Gen Alpha in July 2026
Basic Fun! has partnered with Hasbro to launch DUNGEONS & DRAGONS Questers™, a collectible action figure line aimed at kids aged 5 to 8, debuting in July 2026. Designed to foster imagination and storytelling, these customizable figures will feature blind packing and include a D20 die, creating an engaging experience for young adventurers.
Basic Fun! is rolling a natural 20 on nostalgia-meets-next-gen play.
In a Feb. 10, 2026 announcement, the global toy company revealed a worldwide licensing agreement with Hasbro (through Wizards of the Coast) to launch DUNGEONS & DRAGONS Questers™, a new collectible action figure line built specifically to introduce Gen Alpha to the world of D&D. The line is expected to hit major toy retailers worldwide in July 2026, targeting kids ages 5 to 8.
What is DUNGEONS & DRAGONS Questers?
Questers is Basic Fun!’s take on translating the spirit of the World’s Greatest Roleplaying Game™ into something tactile, collectible, and kid-friendly—without losing the fantasy DNA longtime fans recognize.
The pitch is straightforward: imagination-led play, world-building, and storytelling—packaged in a format that matches how kids play today: personalization, discovery, and surprise.
Questers is also positioned as a bridge between generations. It’s designed not only for kids discovering fantasy for the first time, but also for fan parents looking for a hands-on way to share D&D’s creatures, heroes, and archetypes with their children.
Built for collecting, customizing, and creating stories
Basic Fun! says the Questers line will feature three collectible scales:
- Creatures
- Adventurers
- Monsters
Each figure will be:
- Blind-packed (surprise-style collectibles)
- Fully buildable
- Designed with interchangeable parts so kids can mix, match, and customize
And the D&D tie-in isn’t just a logo on the box. Each figure will come with:
- A D20 die
- A storystarter prompt to encourage kids to create adventures with their collection
That combination—collectability + customization + storytelling prompts—signals exactly what the brand is aiming for: repeat play that feels different every time.
Why D&D, and why now?
D&D’s cultural footprint has been expanding across entertainment, publishing, and digital platforms, and the press release points to a clear shift: Gen Alpha gravitates toward play patterns rooted in personalization, discovery, and world-building.
Questers is designed to meet that moment by turning D&D’s iconic fantasy elements into a “discovery-driven” toy experience—one that doesn’t require reading a rulebook, building a character sheet, or learning game mechanics to start having fun.
In other words: it’s D&D energy, scaled to the toy aisle.
What the companies are saying
Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun!, framed Questers as an on-ramp into the franchise:
- Approachable, creative, and fun for young adventurers
- A meaningful way for fan parents to share a universe they already love
Kara Kenna, Franchise Creative Director for D&D at Wizards of the Coast, emphasized the “hands-on” fantasy exploration angle—positioning Questers as a way for kids to engage imagination and play in a physical format.
Release timing and what to watch for
The big headline for retailers and parents: Questers debuts in July 2026, with a worldwide rollout planned at major toy retailers.
What to watch for as the launch gets closer:
- Character/creature reveals (and how deep they go into classic D&D lore)
- Price points and pack formats (single packs vs. multipacks)
- How the “storystarter” system works across the different scales
- Whether the line ties into broader D&D content (books, digital, or entertainment releases)
The takeaway
DUNGEONS & DRAGONS Questers is shaping up to be a smart, modern entry point into fantasy play—one that blends classic D&D storytelling with today’s collectible toy trends.
For longtime fans, it’s another sign that D&D’s influence keeps widening. For kids, it’s a new way to build heroes, mash up monsters, roll a D20, and start telling stories—no dungeon master required.
Source: Basic Fun! press release distributed via PRNews
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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Consumer Corner
What to Know Before You Remodel Your Home
Planning a home remodel involves defining goals, setting a budget, gathering inspiration, planning a timeline, selecting a contractor, finalizing design choices, and preparing the home. A clear plan helps manage costs and expectations, allowing for a smoother renovation process while minimizing stress for the household.
Last Updated on March 9, 2026 by Daily News Staff
What to Know Before You Remodel Your Home
(Family Features) Planning a home remodel is as much about your vision as it is your preparation. With a thoughtful plan, you can refresh your living space, stay on budget and enjoy the process without feeling overwhelmed.
Consider these steps to get the process started:
- Define your goals
Decide what you’re looking to accomplish with your remodel, whether it’s improved functionality, updated style, higher resale value or a combination. Make a simple list of “must-haves” and “nice-to-haves” so you can prioritize upgrades if costs start to climb too high.
- Set a realistic budget
Determine how much you’re comfortable spending then add a cushion of 10-20% for additional material costs and any surprises behind walls or under floors. Get rough price ranges for materials and labor, which allows you to adjust the scope of your project before the work begins, if necessary, instead of mid-project.
- Gather ideas and inspiration
Collect photos, paint colors and product ideas in a single place, such as a digital folder or photo album on your smartphone. Pay attention to recurring themes in your inspiration – such as cabinetry, flooring and fixture styles and colors – so it’s easier to choose finishes when the time comes.
- Lay out the project timeline
Think about the best time for your household to live through construction, especially if kitchens or bathrooms will be out of commission during the renovation. Talk with potential contractors about timing for each phase so you can plan for temporary living arrangements, if necessary.
- Choose the right construction crew
Interview a variety of potential contractors, being sure to ask for references and verify licenses and insurance. Once you’ve narrowed your list, request written estimates that include labor and material costs, timelines and payment schedules so expectations are clear before choosing a service provider and signing an agreement.
- Finalize design details and materials
Make as many design decisions as possible before demolition, including choosing fixtures, appliances, flooring, tile, paint, hardware and other details. Ordering key items early can help avoid delays and keep the project on schedule once work begins.
- Prep your home and family
Before construction begins, clear areas where work will be completed of furniture and decor, covering anything that cannot be moved out of the room with plastic sheeting. So everyone knows what to expect while your home is in transition, talk with family members about the impending noise and dust, and make necessary schedule changes to avoid interrupting work.
Visit eLivingtoday.com for more resources and home renovation guidance.
Photo courtesy of Shutterstock
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Consumer Corner
Clorox to Buy GOJO Industries, Maker of Purell, in $2.25B Deal
Clorox Company has announced its acquisition of GOJO Industries, known for Purell®, for $2.25 billion. This move strengthens Clorox’s health and hygiene division, expanding its market presence. The deal is expected to yield tax benefits, operational synergies, and capitalizes on Purell’s brand trust while maintaining GOJO’s operations in Ohio.
OAKLAND, Calif. (Jan. 22, 2026) — The Clorox Company (NYSE: CLX) announced it has signed a definitive agreement to acquire GOJO Industries, the Ohio-based skin health and hygiene company best known for Purell®, in a deal valued at $2.25 billion in cash. Clorox said the transaction includes anticipated tax benefits of about $330 million, putting the net purchase price at roughly $1.92 billion.
The move expands Clorox’s health and hygiene footprint beyond surface disinfection and cleaning into skin hygiene, adding one of the most recognizable brands in hand sanitizer to its portfolio of household and professional products.
Why Clorox wants GOJO (and Purell)
Clorox framed the acquisition as a strategic fit that strengthens its Health and Wellness segment and supports its broader IGNITE strategy, which is aimed at delivering more consistent and profitable growth.
GOJO brings scale and stability: the company, founded in 1946 by Goldie and Jerry Lippman, has grown to nearly $800 million in annual sales and has delivered mid-single-digit growth, including a three-year CAGR of 5%, according to Clorox.
A key part of GOJO’s business is its entrenched presence in the professional channel. Clorox said more than 80% of GOJO revenue comes through a broad network of B2B distributors, supported by an installed base of roughly 20 million soap and sanitizer dispensers—a setup that drives recurring demand for refills and ongoing usage in workplaces, schools, healthcare facilities, and other institutions.
Purell, meanwhile, is positioned as the headline asset: Clorox said the brand holds the #1 share in hand sanitizer across both B2B and retail channels.
Executive perspective: “Virtually synonymous with skin hygiene”
Clorox Chair and CEO Linda Rendle emphasized Purell’s brand trust and GOJO’s innovation track record, calling the deal “a compelling acquisition” that scales what Clorox describes as its fastest-growing and most profitable segment.
“GOJO’s deep commitment to innovation and delivering superior value in skin hygiene has built Purell into one of the most trusted names in homes, healthcare facilities, schools and businesses around the world,” Rendle said, adding that the brand is “virtually synonymous with skin hygiene.”
GOJO President and CEO Carey Jaros described the announcement as “a momentous day,” pointing to shared mission alignment and the opportunity to accelerate Purell’s retail growth with Clorox’s consumer brand-building and distribution strength. She also noted GOJO will remain based in Ohio, preserving the company’s Northeast Ohio roots and legacy.
What Clorox says changes (and what doesn’t)
Clorox laid out several expected benefits:
- Portfolio expansion in health and hygiene, with a stronger presence across both consumer and institutional channels
- Exposure to “attractive category tailwinds,” where brand trust matters
- A push to accelerate Purell’s retail growth using Clorox’s retailer relationships, marketing, and distribution
- A stronger combined B2B platform, pairing GOJO’s commercial, manufacturing, R&D, and regulatory capabilities with Clorox’s scale
- Continued GOJO operations in Ohio, with integration designed to benefit customers across channels
Financial expectations: synergies, accretion, and debt financing
Clorox said the deal is expected to add a recurring revenue stream and stable earnings base, and to support its long-term 3% to 5% sales growth target.
The company also expects at least $50 million in run-rate cost synergies and said the acquisition should be:
- Neutral to adjusted EBITDA margin in year one, but accretive after synergies are realized
- Neutral to adjusted EPS in year one, and accretive in year two
Clorox plans to fund the purchase primarily through debt financing. The transaction is expected to close before the end of Clorox’s fiscal year 2026, pending regulatory approval and other customary closing conditions.
What it could mean for consumers
For everyday shoppers, the most visible impact may be how aggressively Purell expands across retail shelves and product formats. Clorox is signaling it wants to apply its playbook—brand-building, consumer-led innovation, and distribution scale—to grow Purell beyond its already-dominant position.
At the same time, GOJO’s dispenser footprint and B2B relationships give Clorox a deeper, stickier presence in professional environments—places where hygiene purchasing is often recurring, contract-driven, and less volatile than consumer demand.
What’s next
Clorox said it will host a live webcast to discuss the transaction with Rendle and CFO Luc Bellet, and noted an additional analyst Q&A webcast is scheduled for Feb. 3 tied to its second-quarter financial results.
Related External Links
- PR Newswire (source distribution)
- The Clorox Company — Official Website
- Clorox Investor Relations (press releases & filings)
- GOJO Industries — Official Website
- Purell — Official Website
- SEC EDGAR (search Clorox filings: CLX)
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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