Consumer Corner
Hyundai Vehicles Available to “Add to Cart” on Amazon Autos
- Customers in the U.S. can buy new Hyundai vehicles directly on Amazon Autos and schedule pickup through participating dealers
- Hyundai is the first and currently only brand available on Amazon Autos
- National program launch kicks off with all-new marketing campaign highlighting the convenience of “Add to Cart”
FOUNTAIN VALLEY, Calif. /PRNewswire/ — Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71 percent of Hyundai’s sales volume.1 This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.
“At Hyundai, we put the customer at the center of everything we do, and we are always looking for ways to improve the vehicle purchasing experience,” said José Muñoz, President and CEO, Hyundai Motor Company. “We’re thrilled to be the first brand enabling our dealers to sell vehicles through Amazon Autos. This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world’s most trusted shopping experiences. It represents the future of automotive retail and our commitment to redefining how cars are marketed and purchased.”
National Marketing Campaign
To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.
The ad, set in an Amazon fulfillment center, showcases iconic toys and merchandise typically ordered from Amazon, culminating in the reveal of the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos.
The content will air nationally, including during upcoming professional football and basketball games, and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels beginning in mid-January through March. The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.
The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.
Amazon Autos Vehicle Purchase Experience
The following Amazon Autos information is from About Amazon.
With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:
- Browse and search for available vehicles at their local dealer by make, model, trim, color, and features
- Get an instant valuation and trade-in their existing vehicle toward the price of the new car
- Select their preferred car
- Secure financing or pay in full
- Complete the checkout process online with their chosen payment option
- Schedule a pick-up time at the dealership
All of this is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.
Convenient, streamlined experience
With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, color, features and more—all in one place. Once they select a vehicle, they can secure financing, e-sign paperwork, and complete their order in a matter of clicks.
After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.
Transparent, haggle-free pricing
Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, inclusive of all taxes and fees.
Seamless vehicle trade-ins
Customers can get a firm trade-in value for their current vehicle by answering a set of questions about the vehicle’s condition and uploading images of their car. The value, which is provided by an independent third-party, can then be applied towards purchasing their new car through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. At the dealership, customers complete the process by dropping off their trade-in when picking up their new vehicle.
Trusted Amazon shopping experience customers know and love
Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.
“At Fred Beans Automotive Group, we take pride in making sure each customer vehicle delivery is a special occasion, in fact we refer to them as events,” said Beth Gilbert Beans, vice president of Fred Beans Automotive Group, which owns five Hyundai dealerships in Pennsylvania and New Jersey. “The decision to buy a car is significant, and no matter how many years I’ve been in this business, the thrill of handing over a set of car keys never fades. We’re excited to continue providing that feeling through this new sales channel and connecting with the millions of shoppers on Amazon through this new, convenient experience.”
More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.
Visit Amazon.com/Autos and HyundaiUSA.com/Amazon to learn more.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.
Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
1 Amazon Autos is available at select Hyundai dealers in Atlanta, Austin, Baltimore, Beaumont-Port Arthur, Birmingham, Boston, Champaign/Springfield, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Dallas, Dayton, Denver, Detroit, El Paso, Fond Du Lac, Ft. Myers/Naples, Harrisburg-York, PA, Harrisonburg, Hartford, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Louisville, Miami, Milwaukee, Minneapolis St., Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Raleigh-Durham, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Sheboygan, Springfield, MA, St. Louis, Tampa, Traverse City, MI, W. Palm Beach, Washington, D.C.
SOURCE Hyundai Motor America
Welcome to the Consumer Corner section of STM Daily News, your ultimate destination for savvy shopping and informed decision-making! Dive into a treasure trove of insights and reviews covering everything from the hottest toys that spark joy in your little ones to the latest electronic gadgets that simplify your life. Explore our comprehensive guides on stylish home furnishings, discover smart tips for buying a home or enhancing your living space with creative improvement ideas, and get the lowdown on the best cars through our detailed auto reviews. Whether you’re making a major purchase or simply seeking inspiration, the Consumer Corner is here to empower you every step of the way—unlock the keys to becoming a smarter consumer today!
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MALMÖ, Sweden /PRNewswire/ — Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low price while ensuring long-term growth. In many IKEA markets around the world*, the price of restaurant meals will be halved Monday through Friday, and children will eat for free.
With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire a better everyday life through food that is healthier, more sustainable, and affordable. As part of ongoing investments in the in-store experience, Ingka Group is introducing this price drop to help people stretch their budgets, nourish their families, and find a little more joy.
For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all restaurant guests will receive a EUR 5 voucher to use in-store.
“Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range,” says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). “Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
At the same time, IKEA is refreshing its food offer with new dishes inspired by Asian flavours, expanding affordable, healthy options for customers.
“We always look for ways to bring more variety to our food offer, especially with new plant-based options,” says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). “We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business.”
Heading toward the end of FY25, IKEA remains focused on helping customers make the most of their finances while delivering value through both food and home furnishing.
*Austria, Canada, China, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland, UK.
www.ingka.com/newsroom/latest-news
SOURCE IKEA
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Automotive
Slate Auto’s $20K EV Truck Dream Collapses Under Trump’s “Big Beautiful Bill”
Slate Auto’s sub-$20K electric pickup is no more—Trump’s new bill kills the EV tax credit that made the price possible.
Image Credit: Slate Auto
The Affordable EV Dream, Derailed
Slate Auto made waves in early 2025 by announcing an electric pickup truck with a revolutionary promise: a starting price under $20,000. With a minimalist, modular design and direct-to-consumer sales model, the company hoped to disrupt the industry by delivering a rugged, no-frills EV that everyday drivers could actually afford.
But that promise may now be broken.
In July 2025, the newly passed “Big Beautiful Bill” from President Donald Trump eliminated the $7,500 federal EV tax credit, a cornerstone of Slate’s pricing model. And as of now, Slate has quietly removed its sub-$20K price claims, signaling a dramatic shift in its market positioning.
What Was the Original Plan?
Slate Auto’s vision was simple:
Base price of the pickup: ~$25,000 Subtract $7,500 tax credit → final cost: $17,500 Optional bolt-on accessories and upgrades for customization
This formula positioned the Slate truck as a compelling solution for tradespeople, students, rural drivers, and eco-conscious buyers seeking low-cost alternatives to gas trucks.
What Changed?
The Trump administration’s “Big Beautiful Bill,” passed in July 2025, includes a provision that eliminates all federal EV tax credits starting September 30, 2025. That means:
No more $7,500 off at the point of sale Budget EVs like Slate’s are left to float—or sink—on their true retail pricing EV industry analysts warn of broader slowdowns in adoption
For Slate, it means their truck is no longer “America’s first under-$20K EV pickup.” Instead, the expected price now ranges from $25,000 to $27,500, and could rise to $35K with add-ons—putting it closer to competitors like the Ford Maverick Hybrid and Chevy Equinox EV.
The Fallout
This change hits hard for Slate, which built its brand on simplicity and accessibility. Without the tax credit:
Entry-level customers are priced out Preorder holders may cancel based on unexpected price hikes Market differentiation is weakened, as affordability was Slate’s primary value proposition
Meanwhile, critics argue the rollback of tax credits slows EV adoption at a critical time in the climate fight. Environmental groups and consumer advocates are already pushing back, saying the bill disproportionately hurts low- and middle-income Americans who were just beginning to consider electric vehicles.
What’s Next for Slate?
Slate says it still plans to begin production in late 2026, but without the EV credit, it must rework its pricing strategy and value offering. Possibilities include:
Offering fewer standard features Creating stripped-down fleet or worksite models Lobbying for state-level incentives to offset federal losses
Whether these changes will be enough to keep Slate competitive remains to be seen.
Final Thoughts
The electric vehicle space is undergoing seismic shifts, and the demise of the federal EV tax credit is likely to create ripple effects across the industry. For Slate Auto, the dream of a sub-$20K EV pickup may be over—but if they can pivot wisely, the company could still carve out a niche in the fast-evolving electric truck market.
Visit Slate Auto: https://www.slate.auto/en
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Safe Seasonal Driving
(Family Features) Between increased road travel traffic, warmer pavement, higher rates of construction and more, summer driving comes with a litany of potential safety hazards. However, knowing the condition of one of your vehicle’s most important safety components – the tires – can help mitigate risks. After all, it’s the only piece of your vehicle that makes contact with the road. Before setting out on vacation (or just driving across town), consider this advice from Discount Tire’s experts to help drivers like you stay safe on the road this summer. Rotate Regularly Tires should be rotated every 6,000 miles, or earlier if uneven wear develops. A good rule of thumb is to have your tires rotated every other oil change, but if you can’t remember when your tires were last rotated, book an appointment to ensure maximum handling, traction and stopping power. Replace Aging Tires As tires age, the rubber becomes harder and brittle, increasing the risk of failure on the road. Typically, experts recommend replacing any tire that’s more than 6 years old. To check the age of your tires, look for the DOT number stamped on its sidewall. If you need assistance finding new tires, Discount Tire’s online tire recommendation tool, Treadwell, combines millions of data points from tire safety checks and independent testing on tires from all major manufacturers. The tool can help you find tires suited for your vehicle, where you drive and your typical driving habits. Check Pressure Often Low tire pressure can lead to poor handling, lower gas mileage and excessive wear. At least once a month – especially before longer trips – when your tires are cool, check the air pressure to ensure it meets the manufacturer’s recommendations, which can be found in your owner’s manual or on a sticker in your vehicle’s driver side door jamb. Beware of the impact bumps and temperature changes have on air pressure. Ensure Adequate Tread Tread depth, or the amount of tread on a tire, helps determine a vehicle’s safe stopping distance. Tires are typically reaching the end of their life at 4/32 of an inch of tread. You can check it by sticking a penny upside-down in a tread groove; it’s time to replace if President Lincoln’s head is visible. Or visit your local Discount Tire store to have a technician check your tread for free. Ensure Tires are Aligned Wheel alignments adjust the direction your tires point to prevent irregular wear and improve steering. It may be time to have your alignment checked if you notice steering wheel vibration, uneven tread wear, your vehicle pulling sideways or an off-center steering wheel while driving straight. Understand Emergency Equipment Many newer vehicles now come with tire inflation kits that include puncture-coating sealants and air compressors, or even run-flat tires, instead of a spare. Check what your vehicle is equipped with ahead of taking a trip and consider a roadside assistance plan, which can help with flat repairs and replacements in times of need. Look Beyond Your Tires In addition to tires, summer provides an opportunity to look at other features of your car that need periodic replacement like rims, windshield wiper blades, lightbulbs and more. For example, windshield wiper blades should be replaced annually, or earlier if heavy streaking occurs. To locate a neighborhood tire store near you, save on in-store wait times on service appointments or shop for wheels and tires, visit DiscountTire.com. Photo courtesy of ShutterstockDiscover more from Daily News
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