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What Amazon MGM’s creative control over the James Bond film franchise means for the future of 007

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James Bond
Daniel Craig played James Bond in five films from 2006 to 2021. Greg Williams/Eon Productions via Getty Images

Colin Burnett, Washington University in St. Louis

James Bond was front and center at the 2025 Academy Awards – and in a somewhat curious way.

In a musical number, Lisa of Blackpink, Doja Cat and Raye sang the Bond theme songs “Live and Let Die,” “Diamonds Are Forever” and “Skyfall,” respectively. No Bond films had been nominated for an award, and none of these singers has a connection to the Bond franchise, though they did all recently collaborate on the single “Born Again.”

The strange exercise felt less like a celebration and more like a big flashing question mark for a screen icon whose future has never felt more uncertain.

Since the shocking news dropped on Feb. 20, 2025, that Jeff Bezos’ Amazon MGM Studios would assume creative control over the James Bond film franchise, commentators and fans have wondered why.

Why would the Broccoli family, which has long held the rights to Bond movies through their company, EON, cede control of the film series to a tech partner they’ve been at odds with?

Two possibilities have emerged.

First, EON’s Michael G. Wilson and Barbara Broccoli, the stepson and daughter of legendary EON producer Albert R. “Cubby” Broccoli, may have reached a point of creative exhaustion. There could be something to this theory. According to Puck’s Matthew Belloni, the 83-year-old Wilson and 64-year-old Broccoli were having difficulty figuring out their next step after 2021’s “No Time to Die.”

A second reason could be Amazon’s impatience with EON. In December 2024, The Wall Street Journal reported that Barbara Broccoli balked when Amazon Studios executive Jennifer Salke proposed several Bond spinoff projects, including a Bond series with a female lead, for Prime Video. Perhaps frustrated with the stalemate, Amazon may have made Wilson and Broccoli an offer they couldn’t refuse to get them out of the way and get production of Bond content rolling.

The speculation is certainly intriguing. But a more central question shouldn’t be overlooked: the “what.”

What, precisely, has Amazon MGM acquired? And what can it actually do with the Bond story?

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Breaking down the Bond rights

In my research on the 007 franchise, I’ve discovered that this property has never been a traditional film series.

Long before “Star Wars” launched in 1976 and the Marvel Cinematic Universe launched in 2008, Bond relied on a range of mediums to tell its story.

The Bond franchise began in 1953, not with a film but with a novel, Ian Fleming’s “Casino Royale.” One year later, “Casino Royale” was adapted for American TV as a live anthology show. Four years after that, in 1958, a popular Bond comic strip made its debut.

It was only in 1962, with “Dr. No,” starring Sean Connery, that the now-iconic film series began.

Since then, James Bond has been spun off into a children’s animated show, choose-your-own-adventure books, a “Young Bond” novel series, video games, a reality show, radio dramas and more.

Here’s what’s crucial: With its new deal, Amazon MGM has a controlling stake only in the rights that EON holds. EON has licensed the right to produce future films and TV shows from Fleming since 1961. EON secured worldwide merchandising rights in 1964 and production rights to video games in the early 1990s.

Other 007 media – the literary, comic and audio series – are managed by the Fleming Estate and Ian Fleming Publications.

Screen grab of a young woman stiting in a car, with a bullet hole in the glass and blood trickling down her face.
EON produced most of the James Bond films, such as 1969’s ‘On Her Majesty’s Secret Service.’ EON/United Artists

The James Bond media franchise is what I call a shared rights and licensing network.

No one company controls all of the Bond rights, and no one company produces all of Bond media. Though this arrangement is a complicated one, the sharing and licensing of rights has allowed Bond to emerge as a lucrative and fecund product line. According to my calculations, it now boasts over 330 original stories in 72 years of media production.

In other words, Bond is much more than the 25 films released by EON.

James Bond’s many lives

Until now, rights sharing and licensing have ensured that the Bond franchise remains creatively distinct from “Star Wars” and Marvel.

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The companies that produce these series – LucasFilm and Marvel Studios – are owned by The Walt Disney Company. With their rights pooled under one corporate entity that also oversees all production, “Star Wars” and Marvel have been able to drive toward high levels of creative consistency and unity among their stories. Across films, TV, comics and video games, “Star Wars” and Marvel aspire to what media specialists call “transmedia storytelling.”

By sharing rights, the Bond franchise has arrived at a very different type of storytelling, one that fragments the story and multiplies the James Bonds to be experienced across distinct media. The effect isn’t transmedia storytelling, or even a Marvel-style multiverse. In Bond, characters can’t cross over to alternate realities and meet other versions of themselves.

James Bond exists in many different worlds and leads many different lives.

A book cover that features a balloon with a skull on it.
The James Bond in Ian Fleming’s novels has a biography that differs from the version of Bond who appears in other media. Jim/flickr, CC BY-NC-SA

To name a few: There’s the Bond of Fleming’s 1950s and 1960s novels, who loses his first love, Vesper Lynd, and hunts down her killers, who are members of SMERSH, the assassination arm of Soviet intelligence agencies. Fleming’s Bond also lives on in the novels of Kingsley Amis and John Gardner, which were published in the 1970s and 1980s.

There’s EON’s silver screen Bond, who, from 1962 to 2002, never falls in love with Vesper, but loses his wife, Tracy di Vicenzo, to the crime syndicate SPECTRE and remains scarred by the loss. And in the modern era, there’s the Bond who appears in author Samantha Weinberg’s “Moneypenny Diaries.” Published from 2005 to 2008, the series depicts a version of Bond who has retired to a small Scottish isle with his lover, MI6’s Miss Moneypenny.

The effect of Bond’s shared structure is what I dub “threaded storytelling.” The novels present various versions of Bond’s life, at different points in history. The film series creates two of its own. The comic series offers yet more lives of 007.

Each version of Bond runs alongside the others in the market, focusing on a Bond character who exists only within his unique story world. This gives fans an unpredictable, ever-expanding canon of stories to follow and even compare, like one grand spot-the-difference game in time.

Where next for Bond?

The deal between Amazon MGM and EON awaits regulatory approval in the U.S. and U.K.

If it goes through, Amazon MGM will have a strong property on its hands. Over the decades, EON has reinforced certain elements to the character and the story: James Bond is a debonair hitman. MI6 chief M gives him high-stakes missions. MI6 armorer Q fits him with the latest gadgets. And Bond lives large, enjoying beautiful women, fine dining, Savile Row fashions and Omega timepieces.

Amazon MGM is unlikely to tinker with these Bondian elements. They’re also likely to preserve the movies’ “Bond formula” – the gun barrel visual that kicks off each film, elaborately designed credit sequences, film-specific theme songs, and the closing title card that reads, “James Bond Will Return.”

Yet some fans fear that Amazon MGM will develop “woke” storylines. Others foresee the product being diluted with countless streaming spinoff series.

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To me, the more intriguing possibility is whether Amazon will try to create a more unified Bond universe, akin to the Marvel Cinematic Universe. Yes, the Fleming Estate will continue to manage the novels, comics and radio. But with creative control over EON’s rights, Amazon MGM could, in theory, develop an elaborate transmedia strategy never before explored in this franchise.

A relaunched film series, perhaps serving as Amazon MGM’s “mothership,” would feed into satellite series in video games and streaming shows. These games and shows, in turn, would tie into and expand the universe of the films.

Were that to happen, the Bond franchise would truly enter a new phase and risk losing much of the creative flexibility it’s possessed in the past.

Colin Burnett, Associate Professor of Film and Media Studies, Washington University in St. Louis

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Entertainment

Eastlake, Ohio: The Small Lake Erie City Behind the Golden Girls Kitchen Nightmares Episode

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For many television viewers, Eastlake, Ohio, may not have been a familiar name before Gordon Ramsay arrived in town. That changed when the Lake Erie community appeared on Kitchen Nightmares, with Ramsay attempting to rescue the struggling Golden Girls Restaurant.

Eastlake, Ohio, featured in the Golden Girls Restaurant episode of Kitchen Nightmares
Location of Eastlake in Greater Cleveland. Image credit: awmcphee

The episode offered more than the familiar formula of disappointing food, frustrated owners and a dramatic restaurant makeover. It also briefly placed a national spotlight on Eastlake—a small Greater Cleveland city with a waterfront identity, a minor-league baseball team and a population of approximately 17,000 residents.

Unfortunately, the Golden Girls story did not end as viewers might have hoped.

Gordon Couldn’t Believe How Terrible THIS Restaurant’s Food Was | Kitchen Nightmares

Gordon Ramsay Comes to Eastlake

Golden Girls Restaurant was presented on Kitchen Nightmares as a neighborhood diner operated by two best friends who had become co-owners. According to the episode’s description, the restaurant was struggling with unappealing food and a local community that had lost confidence in the business.

Those problems made Golden Girls a natural candidate for Ramsay’s intervention. As he typically does on the program, the celebrity chef examined the restaurant’s food, kitchen practices, leadership and relationship with its customers.

Ramsay’s challenge was not simply to create a few improved dishes. He needed to help the owners restore consistency, rebuild trust and give Eastlake residents a reason to return.

The Golden Girls makeover reportedly took place in June 2025. That was more than a year before the episode reached television, creating an unusually long gap between Ramsay’s visit and the public broadcast.

Golden Girls Closed Before the Episode Aired

By the time television viewers watched Ramsay attempt to save Golden Girls, the restaurant had reportedly already closed.

The Eastlake diner shut its doors in January 2026, approximately six months after the Kitchen Nightmares makeover and several months before the episode aired. The result was a bittersweet viewing experience: audiences were watching a rescue effort whose ultimate outcome was already known locally.

Online reviews and community reactions reported by sites following the program suggest that Golden Girls continued to face problems after the makeover. However, the complete circumstances behind the closure have not been publicly documented in detail.

The restaurant’s fate illustrates an important reality frequently hidden behind the drama of restaurant-makeover television. A renovated dining room, simplified menu and burst of publicity cannot automatically resolve debt, staffing problems, ownership conflicts or years of lost customer confidence.

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Television can provide a second chance, but the restaurant must sustain the changes long after the cameras leave.

Where Is Eastlake, Ohio?

Eastlake sits in Lake County approximately 19 miles northeast of Cleveland. The city is part of the Greater Cleveland metropolitan area and occupies about 6.5 square miles near the Lake Erie shoreline.

The U.S. Census Bureau counted 17,670 residents in Eastlake during the 2020 census. Its July 2025 estimate placed the population at 17,357, representing a modest decline from 2020.

Eastlake’s geography is strongly connected to the water. The Chagrin River travels nearly 48 miles before emptying into Lake Erie at Eastlake. The river and nearby lakefront support boating, fishing, paddling, birdwatching and other recreational activities.

Chagrin River Park also has a western entrance in Eastlake, giving visitors access to trails and natural areas along the river corridor.

Although Eastlake is part of a large metropolitan region, it retains the atmosphere of a smaller, largely residential community. That setting helped make Golden Girls appear like the kind of locally rooted diner where regular customers, employees and owners often know one another personally.

When a restaurant loses the trust of such a community, repairing that relationship can be especially difficult.

Eastlake’s Baseball Connection

Golden Girls may have brought Eastlake to the attention of Kitchen Nightmares viewers, but the city’s most recognizable attraction is Classic Auto Group Park.

The ballpark is home to the Lake County Captains, the High-A minor-league affiliate of the Cleveland Guardians. The stadium opened in 2003 and hosts baseball games, concerts, fundraisers and community events.

For residents and visitors, Captains baseball gives Eastlake a regional identity that extends beyond its residential neighborhoods. The team also connects the relatively small city directly to Northeast Ohio’s larger professional baseball culture.

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A City Connected to a Historic Blackout

Eastlake also holds an unexpected place in modern North American history.

The massive power blackout of August 14, 2003, began after problems developed within FirstEnergy’s Ohio transmission system. An Eastlake generating unit had gone offline earlier that day, although investigators determined that the cascading outage involved a more complicated combination of overloaded transmission lines, inadequate tree maintenance and failures in monitoring and alarm systems.

The blackout eventually affected an estimated 50 million people across portions of the United States and Canada.

It is a remarkable historical connection for a city that many Americans may otherwise know only as a Cleveland suburb—or now as the setting of a memorable Kitchen Nightmares episode.

More Than the Setting of a Television Episode

The Golden Girls episode may not have produced a lasting restaurant turnaround, but it introduced millions of viewers to a community they might never have encountered otherwise.

Behind the televised kitchen problems is a real city shaped by Lake Erie, the Chagrin River, neighborhood businesses and summer nights at the ballpark. Eastlake represents the kind of smaller American community where independent restaurants can become gathering places—and where their closure can leave a noticeable gap.

Golden Girls is gone, but its appearance on Kitchen Nightmares has given the restaurant an unusual afterlife. Viewers discovering the episode will continue searching for the diner, wondering whether it survived and, in the process, learning a little more about Eastlake itself.

For some viewers—including this writer—that simple mention on a television program was enough to put a previously unfamiliar Ohio city on the map.

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Jason Voorhees Steps Into the Real World With New Interactive Halloween Attraction

Jason Voorhees is stepping out of the movies and into haunted attractions across nine U.S. cities. The new Jason Universe experience includes a terrifying walkthrough and a limited interactive add-on that lets guests direct Jason’s next attack.

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The first-of-its-kind licensed Jason Universe experience will bring the “Friday the 13th” slasher to haunted attractions in Phoenix and eight other U.S. cities.

Jason Voorhees appears inside the Jason Universe: Survive the Night Halloween attraction.
Jason Voorhees will stalk guests inside the officially licensed Jason Universe: Survive the Night attraction.

Horror fans may want to keep their flashlights close this Halloween. Jason Voorhees is leaving Crystal Lake and stepping into the world of live haunted entertainment.

Thirteenth Floor Entertainment Group has partnered with Horror, Inc. to launch “Jason Universe: Survive the Night,”an officially licensed walkthrough attraction inspired by the Friday the 13th franchise. A separate, limited-capacity interactive experience called “Jason Universe: Director’s Cut” will allow guests to influence how part of the terrifying encounter unfolds.

The experiences are scheduled to appear during the 2026 Halloween season at select Thirteenth Floor attractions in Denver, Austin, Houston, San Antonio, Phoenix, Green Bay, Minneapolis, New Orleans and Nashville.

Jason Voorhees appears inside the Jason Universe: Survive the Night Halloween attraction.
Thirteenth Floor Entertainment Group and Horror, Inc. bring the Jason Universe to life this Halloween season. Image Thirteenth Floor Entertainment and PR Newswire

For Arizona horror fans, the inclusion of Phoenix means one of cinema’s most recognizable masked villains will be lurking close to home this fall.

Surviving a Night With Jason

“Jason Universe: Survive the Night” places visitors inside a dark, suspense-filled environment in which Jason can appear around virtually any corner. According to the attraction’s description, guests will try to make it through the night while the seemingly unstoppable slasher stalks them through the maze.

The experience promises close encounters with Jason’s battered hockey mask, relentless pursuit and the unsettling feeling that, no matter where guests turn, he is already waiting for them.

Thirteenth Floor Entertainment Group says the collaboration is the first licensed Jason Universe haunted attraction of its kind. It combines the mythology and visual identity of Friday the 13th with the company’s large-scale sets, performers and immersive haunted-house production.

Guests Can Direct Jason’s Next Attack

The most unusual part of the attraction may be “Jason Universe: Director’s Cut,” an optional experience with extremely limited nightly availability.

Inside a rustic cabin, a camp counselor leads a small group to a control station featuring four choices: Panic, Slash, Strike and Stalk. Guests select how Jason will attack next, temporarily placing them in the director’s chair and giving them a hand in determining how the scene plays out.

The people inside the cabin may control one moment, but the attraction warns that Jason remains in charge of the rest of the night. Participants will receive a limited-edition “Jason Universe: Director’s Cut” patch as a collectible.

Chris Stafford, CEO and founding partner of Thirteenth Floor Entertainment Group, said the collaboration grew from conversations about creating a Jason experience unlike anything fans had encountered before.

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“We found an opportunity not only to bring the Jason Universe brand to guests across our attractions, but to create a first-of-its-kind licensed Jason Universe attraction that gives fans the opportunity to partake in an additional experience and choose their ending,” Stafford said in the announcement.

Robbie Barsamian, executive vice president at Horror, Inc., said the company has been looking for new ways to bring Jason to audiences through games, online projects and real-world experiences.

More Than Four Decades of Horror History

The original Friday the 13th opened in theaters in 1980 and helped establish the summer-camp slasher as a horror staple. Although Jason Voorhees was not yet the hockey-mask-wearing killer audiences would later recognize, the character eventually became the franchise’s defining figure.

Across sequels, television, games, comics, collectibles and Halloween costumes, Jason’s mask and machete became enduring symbols of the genre. The franchise ultimately expanded to 12 films, while Jason developed into one of horror’s most recognizable pop-culture characters.

Horror, Inc. launched the broader Jason Universe initiative in 2024 as a home for new projects connected to the franchise. Those projects include Crystal Lake, an upcoming television prequel series from A24.

The partnership with Thirteenth Floor represents another step in that expansion, transforming Jason from an on-screen threat into a physical presence that fans can encounter—and, for a moment, direct.

Tickets and Availability

Dates, participating venues, ticket prices and availability will vary by city. The “Director’s Cut” upgrade will have limited capacity each night, so interested fans may want to check availability early.

Additional information is available at ThirteenthFloor.com. Fans can also follow developments across the franchise at JasonUniverse.com.

This article is based on information provided by Thirteenth Floor Entertainment Group. Attraction details and availability are subject to change.

Source: Thirteenth Floor Entertainment Group, press release dated August 20, 2026.

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Tech

Professional gaming is brutal on the body – inside the growing field of treating esports injuries

Professional gaming can cause serious physical and mental strain, including wrist injuries, back pain, vision problems and sleep disturbances. As esports grows, specialists are developing new prevention and rehabilitation strategies to protect players.

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Young man wearing a black sweatshirt pours yellow pills into his open palm while seated in front of a computer monitor and keyboard. Professional Gaming.
A Taiwanese gamer from the esports team Flash Wolves takes pills during a training session for the ‘League of Legends’ World Championship at a boot camp in Shanghai. Chandan Khanna/AFP via Getty Images

Erica D. Henn, Temple University

Chinese esports player Jian “Uzi” Zi-hao was more than a star “League of Legends” player: He was so talented that his team structured its entire strategy around his abilities, funneling resources to him and another teammate, Shi “Ming” Sen-Ming, so the duo could lead the team to victory. Over the course of his career, he earned more than US$500,000 in tournament prize money.

And yet in 2020, Jian announced his retirement, his storied career cut short by chronic wrist and arm injuries.

He was 25 years old.

Video games have a reputation for keeping people glued to the couch. But for those who compete against the best players in the world, gaming can be surprisingly physically and mentally taxing.

The strain of ‘climbing the ladder’

The best esports players often have grinding schedules. They’re expected to regularly practice, participate in scrimmages and compete in official matches. Even at the recreational level, esports players cite the mental toll: playing for hours a day, every day, to hone their skills so they can “climb the ladder.”

A 2021 study of Portuguese esports players found that 37% experienced anxiety and depression, and 45% experienced sleep disturbances. The most common physical injuries in esports generally fall under eye problems and musculoskeletal issues.

Prolonged screen time leads to many types of vision problems in gamers, from the more common eye fatigue to a decreased ability to focus. Furthermore, the light emitted from screens appears to contribute to sleep disturbances by disrupting the release of melatonin, the hormone that helps regulate your sleep-wake cycle.

Young woman angles her head backward while she dispenses eye drops from a small bottle.
A member of the all-female computer gaming team QWER uses eye drops at her team’s training center in Seoul. Ed Jones/AFP via Getty Images

Many esport players – professional or otherwise – also battle hand and wrist pain, with repetitive button-smashing causing injuries such as carpal tunnel syndrome, tendonitis and “gamer’s thumb,” which arises from overuse or irritation of the tendons around the thumb and wrist. Many of the overuse injuries seen among video game players are also familiar to assembly-line workers, whose jobs can involve similarly repetitive movements.

Then there are the back injuries. Players can remain seated for three or more hours without a break, and this prolonged sitting can take a toll on the lower back and spine.

The sedentary nature of esports has also led to a lesser-known – sometimes fatal – injury called deep vein thrombosis: a blood clot, often in the leg, that can become life-threatening if it travels to the lungs. In 2011, British gamer Chris Staniforth – who would play for as long as 12 hours at a time – died of the condition.

Preventative measures

As more esports injury research has been published, more treatment and prevention strategies have emerged.

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Top esports teams now have physical therapists, performance psychologists, athletic trainers and even massage therapists on staff to optimize the performance and recovery of their players.

Teams often incorporate group exercise activities to both build rapport among players and reduce the risk of injuries. During competition, proper positioning of the spine and limbs has become an essential injury prevention strategy. For example, selecting a chair that encourages an upright posture can reduce pain and injury risk, especially when gamers couple ergonomics with an exercise program that centers on functional strength, mobility and stretching of the upper limbs.

Two young men and one young woman balance on one leg while clasping the raised knee of their other leg with both hands.
Brazilian esports athletes attend a physical training session in Rio de Janeiro in May 2021. Mauro Pimentel/AFP via Getty Images

Looking to the stage

When esports began gaining mainstream popularity in the 1990s and early 2000s, its proponents were eager to draw comparisons to traditional sports and athletic competition. The parallels helped establish esports’ legitimacy and gave non-gamers a familiar framework for understanding the competition.

As esports became a big business and a lucrative career path, players and teams hired a web of support staff – trainers, coaches and therapists – that mirrored the structure of professional sports. In this vein, a lot of esports injury research has pulled from the training methods of traditional sports.

However, as a scholar of exercise science, I think injury treatment and prevention strategies could be further improved by seeing esports competitors as more like musicians and dancers than football players and basketball players.

Performance optimization and injury research on professional performing artists has existed for centuries, and I think it represents a valuable, untapped resource. That’s because the physical and mental stresses experienced during musical performance have a lot in common with esports competition: long stretches of sitting; small, dexterous hand movements; and performing without the real-time input of a coach.

For example, biomechanics research has found similar patterns of forearm muscle fatigue among esports players and piano players. However, no studies to date have directly compared the two groups.

And what if the interest in joint hypermobility or hand size among performing artists were translated to esport populations? Could popular piano warm-up exercises be effective for esports athletes who use keyboards?

Even research on sports like car racing might offer valuable insights. As with gamers, many people overlook how physically demanding car racing can be – and yes, that includes sitting for extended periods of time.

Young man stands watching the blurred figure of another young man moving in front of a large, illuminated device affixed to a wall.
A member of the esport team Vitality observes a demonstration of a reflex-training machine in Enstone, England. Philippe Lopez/AFP via Getty Images

Prevention and rehabilitation techniques continue to improve. Even Jian, the player who retired in 2020, returned to play for a few splits, or partial seasons, in 2022 and 2023.

In July 2023, “League of Legends” star Lee “Faker” Sang-hyeok was relegated to the bench due to cubital tunnel syndrome, an injury that emerges from arm and hand overuse.

Through a treatment plan that included changing his gaming posture and intensive physical therapy, Lee was able to return to play just a month later. He went on to win three consecutive world championships, with his support team helping prevent recurrence of injury throughout each season.

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Thanks to his rehabilitation, Lee’s fans will be able to follow his hunt for his fourth “League of Legends” World Championship, which kicks off in October 2026 in the United States.

Sienna Cinti assisted with the research and writing of this article.

Erica D. Henn, Assistant Professor of Kinesiology and Exercise Science, Temple University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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