Automotive
Meet the New Hyundai IONIQ 9 SUV
Hyundai’s IONIQ 9 SUV launch at the Goldstein House showcased innovation and sustainability, emphasizing family connection and establishing Hyundai’s leadership in the electric vehicle market.
As the world continues its journey towards sustainability, the automotive industry is undergoing a transformative shift, with Hyundai Motor Company leading the charge. On December 3, 2024, Hyundai unveiled its much-anticipated IONIQ 9 SUV at the stunning Goldstein House in Beverly Hills, California—a fusion of groundbreaking vehicle innovation and architectural brilliance. This launch not only marked a significant chapter in Hyundai’s EV narrative but also set the stage for a bold redefinition of electric mobility.
A Game Changer in Electric SUVs
The IONIQ 9 is Hyundai Motor’s first large, three-row electric vehicle, representing the third addition to its acclaimed IONIQ lineup. With the success of the award-winning IONIQ 5 and IONIQ 6 under its belt, Hyundai is poised to solidify its position as a top contender in the global EV market. The unveiling of IONIQ 9 reflects its commitment to creating vehicles that are not just technologically advanced, but also deeply connected to the needs of modern families.
Designed under the theme “Built to Belong,” the IONIQ 9 provides a spacious and versatile interior that can comfortably seat seven occupants. Its innovative design serves to enhance connection among passengers while offering a welcoming atmosphere reminiscent of a lounge, exemplifying a harmonious blend of style and functionality.
A Scenic & Symbolic Venue
Selecting the legendary Goldstein House for this world premiere was a deliberate choice. The house, renowned for its mid-century modern architecture, perfectly aligns with Hyundai’s forward-thinking ethos and the spacious characteristics of the IONIQ 9. Against the backdrop of the iconic LA skyline, the event was an exquisite celebration of design, innovation, and the future of mobility, all while capturing the essence of Southern California’s distinctive culture.
President and Global Chief Operating Officer of Hyundai Motor Company, José Muñoz, opened the evening with an inspiring message. “We are making remarkable progress in the industry and working hard to maintain leadership in electrification,” he asserted, emphasizing the brand’s commitment to pushing boundaries within the electric vehicle landscape.
Engaging Conversations and Insights
In addition to the unveiling, the event featured a captivating “Terrace Talk” program, where industry experts and guests engaged in thought-provoking discussions about the IONIQ 9’s design innovations and the evolution of the IONIQ brand. Notable speakers included tech content creator Judner Aura and LA entertainment reporter Amanda Salas, who brought their unique perspectives to the dialogue.
Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai, spoke about the IONIQ brand’s continuous evolution while highlighting how the event was crafted to foster meaningful interactions among attendees. This intentional approach positioned the IONIQ 9 as more than just a vehicle, but as a centerpiece for community and connection.
An Immersive Experience of Innovation
Guests were treated to immersive displays that showcased the inspiration behind the IONIQ 9, including a stunning boat sculpture embodying the vehicle’s sleek design. Die-cast models illustrated flexible seating configurations and the innovative Universal Island 2.0 console, emphasizing the spaciousness and versatility of the SUV.
The evening also celebrated the IONIQ brand’s accolades, including its recognition as World Car of the Year, and took the opportunity to reflect on Hyundai’s commitment to a sustainable future.
A Flavorful Celebration of Culture
As if the atmosphere needed further enrichment, the culinary experience, curated by Chef Kwang Uh from the Los Angeles Times’ 2024 Restaurant of the Year, Baroo, seamlessly integrated elements of K-Culture. Reflecting principles of sustainability and local sourcing, the dishes not only tantalized taste buds but also honored the spirit of community and innovation that the IONIQ 9 stood for.
With music from world-class DJ Raiden, who performed at the 2018 PyeongChang Winter Olympics, the evening was electrified by a celebratory energy that amplified the IONIQ 9’s unveiling.
Conclusion: A New Era in Electric Mobility
Hyundai’s unveiling of the IONIQ 9 at the Goldstein House was more than an event; it was a statement of intent. With this ambitious all-electric SUV that caters to family needs while prioritizing technological innovation and sustainable practices, Hyundai is reshaping perceptions in the automotive industry. As the brand embarks on this exciting journey, it promises to deliver more than just vehicles—it offers a deeper sense of belonging and connection in a rapidly evolving world.
Stay tuned for more updates on the IONIQ 9 and Hyundai’s continuing mission to lead the electric vehicle revolution!
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Source: Hyundai Motor Company
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