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What the Heaven’s Gate suicides say about American culture

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Heaven's Gate
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Ben Zeller, Lake Forest College

Heaven’s Gate – also known as the “UFO cult” – burst into American consciousness on March 26, 1997 when law enforcement discovered 39 decomposing bodies in a San Diego, California mansion.

Each detail that emerged from the scene stunned a rapt public: Adherents had committed suicide in waves on March 22 and 23, ingesting a lethal mix of barbiturates and alcohol; they lay under purple shrouds, with five-dollar bills and rolls of quarters in their pockets; all wore simple dark uniforms and Nike tennis shoes.

Bizarre as these details may seem, if you actually look at the group’s beliefs and history, Heaven’s Gate has far more in common with American culture than you might expect.

In my book on Heaven’s Gate, I argue that the group drew from broad trends in American culture – religiosity, apocalyptic thinking and an interest in fusing science and religion.

But one theme has become even more evident since I wrote the book. The group’s embrace of conspiratorial thinking reflects a culture of conspiracy that has long existed in the margins of society – and has re-emerged at the center of American life.

Christian, New Age origins

At the time of the suicides, Heaven’s Gate had been in existence for over two decades.

It was founded in 1972 when two Texans, Bonnie Lu Nettles and Marshall Herff Applewhite, bonded over shared interests in alternative spiritual exploration, astrology and biblical prophecy. They came to believe that the Bible foretold an extraterrestrial rapture wherein some individuals would be saved from life on this planet and journey to what they called the “Next Level,” a physical realm in outer space where they would live as an immortal, perfected species of space aliens. They gained their first significant attention and converts in 1975 among alternative spiritual seekers in California and Oregon.

Nettles and Applewhite drew from Christian sources, particularly prophetic and apocalyptic material. They were also inspired by the New Age movement, which emphasized meditation, diet and the channeling of spiritual beings. Like many religious people, members of Heaven’s Gate sought salvation from what they considered a corrupt world.

After Nettles died of cancer in 1985, the group’s adherents increasingly rejected their earlier belief in what they called biological metamorphosis, wherein their human bodies would chemically transform into extraterrestrial forms. Instead, they now envisioned abandoning their human bodies on Earth and transferring their consciousnesses – through (unspecified) technological-spiritual means – into new extraterrestrial “Next Level bodies.” (This is roughly analogous to reincarnation.)

Eventually, some members came to believe that they actually were space aliens – that they’d taken on human forms to learn about life on our planet – though this belief appears to have not been universally shared.

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The paranoid style of American religion

It may come as a surprise that, until the suicides, Heaven’s Gate attracted little outside attention.

They didn’t face government persecution, angry ex-members or professional anti-cultists eager to destroy them – all of which dogged other new and alternative religions like the Peoples Temple (the group behind the Jonestown massacre) and the Branch Davidians (the targets of the Waco siege).

So what drove Heaven’s Gate to consider collective suicide?

In the final years of the group’s existence, members came to believe in an elaborate conspiracy that leading governmental, religious and economic figures had colluded with a group of demonic extraterrestrials called “the Luciferians.” According to Heaven’s Gate members, these evil forces were all working in concert to cover up the existence of UFOs, and specifically a UFO “companion” that trailed the Hale-Bopp comet, which came closest to Earth on March 22, the day the suicides began.

The sort of conspiratorial thinking that Heaven’s Gate adopted was nothing new. Their belief in government conspiracies and UFOs could be traced back to popular responses to the first “flying saucer” sightings and the crash of an unknown object in Roswell, New Mexico, in 1947.

Religious studies scholar Joseph Laycock has written about how some aspects of the emerging UFO subculture blended scientific and supernaturalist theories, bringing together religion and conspiratorial thinking. Likewise, historian David G. Robertson has documented how UFO conspiracy theories eventually merged with New Age religious thinking to create what he calls “UFO millennial conspiracism.” Heaven’s Gate was part of those trends.

While Heaven’s Gate emerged from ufological culture, they also engaged in a long and storied pattern of conspiratorial thinking by American religious and political movements, a relationship historian Richard J. Hofstadter explored in his famous 1964 essay on the “paranoid style of American politics.”

In the 19th century, this relationship was especially pronounced in a strand of American Protestantism that envisioned an array of nefarious agents attempting to wrest American culture from the values – and control – of white, English Protestants. They initially targeted (sometimes violently) Catholic immigrants – who were neither Protestant nor English – and justified their actions with a blend of nativism and conspiratorial thinking.

And it was this sort of conspiratorial thinking that suffused American political movements, whether it was McCarthyism or the anti-Masonic movement. Hofstadter wrote that proponents of such ideas often felt “dispossessed,” that the country had been “taken away from their kind.”

Today, many fear that external agents, from Muslims to illegal immigrants, have eroded core American “Judeo-Christian” values. Perhaps as a result, we’re now witnessing rising nativism, anti-Semitism and Islamophobia.

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When conspiracy goes mainstream

Heaven’s Gate also embraced what historian Michael Barkun calls a “culture of conspiracy,” which divides the world between evil forces secretly conspiring among one another, true believers aware of the conspiracies and the mindless masses who operate without awareness of the truth.

While Barkun focuses on the religious and cultural margins, today the same elements are arguably at work in American political discourse, whether it’s talk of secret government wiretaps, a deep state, or cover-ups within the scientific community on topics ranging from vaccines to climate change.

The adherents of Heaven’s Gate wouldn’t probably be drawn to these various political conspiracies, though they shared the belief that powerful forces colluded behind the scenes to hide the truth. In order to support their claims of the existence of extraterrestrials and UFO visitations, they embraced this conspiratorial logic.

In the 90s, people laughed off the conspiracy theories that consumed the group and eventual led them to “opt out” of the planet and commit suicide.

But what happens when political leaders embrace a similar logic?

Ben Zeller, Associate Professor of Religion, Lake Forest College

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Economy

Bridging the Gap Between Military Experience and Civilian Careers: 5 Tips for Veterans

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Bridging the Gap Between Military Experience and Civilian Careers: 5 Tips for Veterans

(Feature Impact) Every year, approximately 200,000 service men and women transition from military life to corporate America. Finding the right civilian career is a transition, but it’s an opportunity to leverage military leadership and mission-driven talent.

Traditional hiring processes often focus on conventional resumes, but forward-thinking organizations recognize military experience as a competitive advantage in today’s workforce. The resilience, integrity and adaptability of America’s veterans and military families make them uniquely positioned to drive growth and innovation in their communities.

“Veterans bring unmatched discipline, adaptability and a results-driven mindset that directly translates to high-impact corporate careers,” said Drew Matheson, senior director at Capital One’s Commercial Bank and retired U.S. Army infantry officer. “While military experience doesn’t always fit perfectly on a traditional paper resume, employers like Capital One who know how to decode these unique leadership skills are able to unlock an incredible pipeline of proven performers.”

To help transitioning service members successfully navigate this career pivot, military community leaders at Capital One offer these five essential tips for service members entering the civilian workforce:18007 B detail embed2

Start With What You’ve Already Earned

Opportunity starts with preparation. Beyond the well-known Post-9/11 GI Bill, which can cover tuition, housing and books, transitioning service members can look into vocational rehab or the SkillBridge program, which allows them to do civilian internships during the last 180 days of service. Many employers also offer internal tuition reimbursement programs. Taking the time to proactively map out these benefits ensures you aren’t leaving valuable opportunities or money on the table.

Find Employers with Veteran Support Structures

With almost half of veterans leaving their first post-military job within a year, according to research published by the Institute for Veterans and Military Families and VetAdvisor, finding the right culture and community is key to a successful transition. Look for employers with active veteran networks and dedicated mentorship.

For example, Capital One’s Salute Business Resource Group serves as a thriving internal community of more than 6,000 members, offering peer support, year-round professional development and mentorship for veterans, reservists and military spouses. Additionally, partner organizations like Hiring Our Heroes provide career workshops, fellowships and job fairs to ensure you’re employment-ready from day one.

Lean Into and Translate Your Soft Skills

Veterans bring a distinct competitive advantage to the applicant pool. You should confidently lean into the cross-functional “soft skills” learned in the line of duty such as risk management, crisis resolution and building trust under high-pressure scenarios.

The trick is translating these capabilities out of military jargon on your resume. Swap military terms like “NCOIC” for “Operations Manager” or “commanded” for “directed.” To make this easier, look for military-friendly employers that employ dedicated military recruiters who specialize in decoding military resumes to align skills with the right roles.

Prioritize Support for the Whole Family

Military service is a family commitment, and the transition out of uniform affects everyone. Military spouses often face unique career hurdles, including frequent relocations and employment gaps. When evaluating employers, look for companies that offer holistic benefits and flexible structures.

For example, Capital One, recognized by “U.S. Veterans Magazine” as a Top Veteran Employer and Top Military Spouse Employer, actively supports military spouses and families through dedicated spouse hiring initiatives and internal support mechanisms. Furthermore, look for organizations that support continued military training and active-duty leave, ensuring military associates never have to choose between their service and their careers.

Build Your Civilian Network Early

In the military, your network is built in. In the civilian world, you have to cultivate it. Long before your terminal leave begins, connect with veterans who work at companies you admire. Reach out for brief, 15-minute informational interviews to learn about their transition journeys rather than simply asking for a job. With more than 70% of civilian jobs filled through networking, according to estimates from Career Horizons, making organic connections early is a powerful tool for getting your foot in the door.

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To find additional resources and learn more about how to support the hiring of veterans and military spouses, visit CapitalOneCareers.com/Military.

Photo courtesy of Shutterstock collect?v=1&tid=UA 482330 7&cid=1955551e 1975 5e52 0cdb 8516071094cd&sc=start&t=pageview&dl=http%3A%2F%2Ftrack.familyfeatures track

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health and wellness

Zepbound Linked to Lower Healthcare Costs in Adults 55+ With Obesity, Real-World Study Suggests

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A real-world study found sustained Zepbound use in adults 55+ with obesity was linked to lower healthcare costs and fewer hospital and ER visits over time.

A new real-world study of adults over age 55 with overweight or obesity found that sustained use of Zepbound (tirzepatide) for weight management was associated with lower healthcare costs over time compared with similar adults who were not treated. Eli Lilly and Company said the findings were driven in part by lower rates of hospital admissions and emergency department visits, and were published in Diabetes, Obesity and Metabolism.

What the study found

According to Lilly, researchers estimated healthcare cost differences over time (excluding the cost of Zepbound itself) using two established analytic methods. Across both approaches, monthly healthcare costs were lower, on average, among older adults who stayed on Zepbound.

Key estimates reported in the release include:

  • At six months: costs were up to 15% lower (up to $181 per patient, per month).
  • At 12 months: the estimated difference widened to as much as $607 per patient, per month, reflecting up to 38% lower costs than those not treated (estimates varied by model).

In the primary analysis, adults over 55 treated with Zepbound had lower rates of hospital admissions and emergency department visits across every follow-up period, along with numerically higher rates of routine outpatient and office visitsa pattern the company said was consistent with greater engagement in routine care.

Why Medicare is part of the conversation

Lilly said the cost findings may be relevant for older adults, including those in Medicares GLP-1 Bridge program. The company noted that beginning at six months, estimated healthcare savings nearly covered the programs monthly treatment cost of $195 per patient, per month, and by 12 months the estimated savings exceeded the reported monthly treatment cost.

Its important to note the release also emphasizes a limitation: claims data do not capture Zepbounds net price, and the study excluded the cost of Zepbound from total treatment costs. That means the reported differences reflect potential savings elsewhere in care that could offset treatment costs, not the full net cost impact.

Who was included in the analysis

The retrospective observational cohort study used Komodos Healthcare Map, a database of de-identified claims data from more than 330 million individuals enrolled in U.S. healthcare plans. The analysis included 15,843 adults over age 55 (mean age 64.5) with obesity or overweight plus at least one obesity-related complication who initiated Zepbound between November 2023 and September 2025. Each Zepbound user was matched 1:1 with a control participant who met the same eligibility criteria but did not initiate GLP-1 or GIP/GLP-1 receptor agonist medication.

What Zepbound is

Zepbound (tirzepatide) is a dual GIP and GLP-1 receptor agonist indicated for adults with obesity, or some adults with overweight who also have at least one weight-related medical problem, to lose weight and keep it off. Lilly also noted Zepbound is FDA-approved to treat adults with moderate-to-severe obstructive sleep apnea and obesity, and should be used alongside a reduced-calorie diet and increased physical activity.

Safety summary (high level)

The release includes an indications and safety summary with warnings. Among other risks, Lilly notes Zepbound carries a warning about thyroid tumors, including thyroid cancer, and may cause serious side effects such as severe stomach problems, dehydration leading to kidney problems, gallbladder problems, pancreatitis, serious allergic reactions, and low blood sugar (especially when used with certain diabetes medicines). Patients should talk with a healthcare provider about risks and whether the medication is appropriate for them.

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  • PRNewswire / Eli Lilly and Company press release (Aug. 26, 2026): Zepbound linked to lower healthcare costs in adults over age 55 with obesity according to a real-world study

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Economy

U.S. Consumer Confidence Slips as Americans Grow More Cautious About the Future

U.S. consumer confidence edged lower in August as Americans became more pessimistic about jobs, income and business conditions over the next six months, despite improved views of the current economy.

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NEW YORK — U.S. consumer confidence edged lower in August as Americans expressed greater concern about future business conditions, jobs and household income, even as their assessment of the current economy improved.

U.S. consumer confidence slipped in August 2026 as Americans grew more concerned about jobs, income and future business conditions.

The Conference Board reported that its Consumer Confidence Index fell 0.8 points to 89.4 in August, down from 90.2 in July.

The relatively small decline, however, masks a widening gap between how consumers view conditions today and what they expect in the months ahead.

The Present Situation Index, which measures consumers’ assessment of current business and labor market conditions, climbed 6.8 points to 121.2, reversing three consecutive months of declines.

Meanwhile, the Expectations Index, which measures the short-term outlook for income, business and employment conditions, dropped 5.8 points to 68.2.

“Consumer confidence moderated slightly in August for a second consecutive month,” Dana M. Peterson, chief economist at The Conference Board, said in the organization’s Aug. 25 release.

Jobs Look Better Today — But Consumers Worry About Tomorrow

Americans’ perceptions of the current labor market improved considerably during August. About 27% said jobs were plentiful, up from 24.4% in July, while 19.5% said jobs were hard to get, down from 21.7%.

The outlook for the next six months was considerably weaker.

Only 14.6% expected more jobs to become available, compared with 16.4% in July. At the same time, 26.1% expected fewer jobs.

Consumers were also less optimistic about their incomes. About 17.6% expected their income to increase, down from 19.5% in July, while 13.8% expected their income to decline.

Prices Remain on Consumers’ Minds

Inflation continues to influence how Americans feel about the economy. According to The Conference Board, consumers’ written responses frequently mentioned prices, oil and gasoline, food and groceries, trade, jobs, and war or conflict.

Average and median expectations for inflation over the next 12 months also increased slightly.

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Interest rates remain another concern. More than six in 10 consumers — 61.3% — expected interest rates to rise over the next year, although that was slightly lower than the 62% recorded in July.

Consumers Are Still Planning to Spend

The softer outlook hasn’t eliminated Americans’ willingness to make purchases.

Auto-buying expectations remained strong on a six-month moving-average basis, while homebuying expectations declined slightly in August but remained on a longer-term upward trend after hitting decade lows in early 2024.

Restaurants, bars and takeout; utilities; and streaming, internet and mobile services ranked among consumers’ leading planned service expenses.

Consumers were less enthusiastic about discretionary activities including movies, personal-travel hotels, airfare, amusement parks, museums and historical sites.

Why It Matters

The August numbers paint a mixed picture of the American consumer.

People are seeing some improvement in the economy they are experiencing today, particularly in the labor market. But their expectations for the next six months are becoming noticeably more cautious.

That divide matters because consumer spending represents a major part of U.S. economic activity. If concerns about employment, inflation and household income begin translating into reduced spending, weakening confidence could eventually become more significant for the broader economy.

For now, the August survey suggests Americans haven’t stopped spending — but they’re increasingly keeping an eye on what may be coming next.

The preliminary August Consumer Confidence Survey was conducted online for The Conference Board by Toluna. The survey period was Aug. 3–16, 2026.

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Source: The Conference Board, August 2026 Consumer Confidence Survey®, released Aug. 25, 2026.

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