Consumer Corner
PMI to Introduce Booksy: New Patented Collectible Toys That Spark a Love for Reading & Play
PMI Kids World launches ‘Booksy’ this fall, collectible toys featuring miniature books from Monster Tales, PAW Patrol, and Teenage Mutant Ninja Turtles to inspire reading.
Last Updated on September 12, 2024 by Daily News Staff
This fall, families can collect toys with tiny books inside, featuring characters from Paramount’s PAW Patrol™, Tales of the Teenage Mutant Ninja Turtles, and PMI’s very own Monster Tales!
Booksy’ collectible toy line
TEL AVIV, Israel, Sept. 11, 2024 /PRNewswire/ – Uniting the exciting world of toys with the imaginative world of books is the brand new patented and trademarked ‘Booksy’ collectible toy line by renowned global toy company, PMI Kids World. In an era where screens dominate, this collectible toy line offers children and families a unique way to foster a love for play and reading. Featuring tiny books cleverly housed inside unique collectible figures, Booksy engages children in the tactile and imaginative experience of play and reading, one Booksy at a time. The line will launch in October with PMI’s original Monster Tales at Amazon, followed by an expansion in November with licensed character versions from the hugely popular worlds of PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, and Paramount+ original series Tales of the Teenage Mutant Ninja Turtles, at Walmart.
Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children’s literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.
Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI’s very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.
“As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations,” says Omer Dekel, CEO at PMI Kids’ World. “Booksy is particularly special to me because it’s an IP we’ve developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I’m incredibly excited to see how Booksy will inspire and nurture the next generation.”
In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the USA. This collection offers six unique characters for children aged 3-8 to collect. Additionally, the Booksy Monster Tales Bookshelf Collector Set, including a Monster Tales Booksy figure and a Collector’s Bookshelf, will also be available on Amazon. The first licensed version will be launched November 2024, introducing Booksy One Pack PAW Patrol and Tales of the Teenage Mutant Ninja Turtles Dome figures at Walmart, and offering 12 beloved characters for young fans. Globally, the Booksy Monster Tales toy line is set for a Fall 2024 release, with key markets including the United States, United Kingdom (exclusively distributed by Character Options), France (exclusively distributed by Bandai France), the Middle East (exclusively distributed by iBrands), Canada (exclusively distributed by Red Planet), and more. The Booksy PAW Patrol and Tales of the Teenage Mutant Ninja Turtles toy lines will be sold exclusively at 3,000 Walmart stores across the USA.
Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.
About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We’re here to bring the mega children’s brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.
For more information on PMI Kids’ World, follow PMI on:
About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company’s newest innovation in collectible toys and storytelling. Launching with PMI’s very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids’ imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
SOURCE PMI Kid’s World
Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks.
Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks.
Join us at Looking for an entertainment experience that transcends the ordinary? Look no further than STM Daily News Blog’s vibrant Entertainment section. Immerse yourself in the captivating world of indie films, streaming and podcasts, movie reviews, music, expos, venues, and theme and amusement parks.
Discover hidden cinematic gems, binge-worthy series and addictive podcasts, gain insights into the latest releases with our movie reviews, explore the latest trends in music, dive into the vibrant atmosphere of expos, and embark on thrilling adventures in breathtaking venues and theme parks. Join us at our Entertainment Section and let your entertainment journey begin! https://stmdailynews.com/category/entertainment/
How to Protect Yourself from a Smartphone Scam
(Feature Impact) The first sign is unexpectedly losing access to your cell phone. Soon after, when you connect to Wi-Fi, the gravity of the situation sinks in: a criminal has gained access to your cell phone number and is trying to siphon money from your credit cards and bank accounts.
The scam is called SIM swapping, or SIM hijacking, and it’s a concern for law enforcement in the United States and abroad as more than 5,000 people have reported SIM swapping scams to the FBI since 2022. Older adults, caregivers and families can benefit from understanding the warning signs of SIM swapping and taking simple security steps to prevent it from happening.
How SIM swapping works
A SIM card, or its digital version known as an eSIM, helps connect a phone number to a carrier network. In a SIM swapping scam, a criminal collects basic information about their victim, such as their name, birthdate and address, to try to move the victim’s phone number to a SIM card or eSIM profile the criminal controls.
Once complete, the scammer gains access to accounts you may be logged into on your phone, such as bank accounts or credit card apps, without touching your phone or being near you.
How to protect yourself from SIM swapping scams
Preparation is the best protection against SIM swapping. Cell phone users should use strong, unique passwords for each online account – password managers are a helpful tool in creating complex and randomized passwords. Use two-factor authentication where it’s offered; this adds an extra layer of security when accessing sensitive accounts.
Next, consumers should protect personal information they share online, whether on social media or in texts or emails asking for identifying data, such as PIN numbers, birthdates or one-time security codes. Be wary of anyone pushing you to share personal information, particularly if they’re pushy with their request or make it sound urgent.
Check your mobile carrier to see if it offers SIM protection. For example, Verizon customers can toggle on a protection feature on the carrier’s website or app to lock lines on their account to help prevent SIM changes.
If you get an unprompted notification that your SIM has been changed, or otherwise suspect you’ve been targeted in a SIM swapping scam, contact your banks immediately and have them freeze your accounts, including ones the criminals may not have targeted yet. Next, work with your cell phone provider to help regain access to your mobile device. If you’re able, share as much information as possible with law enforcement so they can investigate, or at least document trends, in how often this scam occurs.
To find more advice to protect against smartphone scams, visit Verizon.com.
Photo courtesy of Shutterstock
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home improvement
Sleep Better This Summer with Breathable Bedding
Breathable Bedding: If warm summer temperatures have you tossing and turning at night, you aren’t alone. Heat is a common culprit behind seasonal insomnia and can make it difficult to get a good night’s sleep. When the body struggles to cool down properly, it may lead to restlessness, night sweats, and disrupted sleep patterns.
Sleep Better This Summer with Breathable Bedding
(Feature Impact) If warm summer temperatures have you tossing and turning at night, you aren’t alone. Heat is a common culprit behind seasonal insomnia and can make it difficult to get a good night’s sleep. When the body struggles to cool down properly, it may lead to restlessness, night sweats, and disrupted sleep patterns.
Watch this video to learn more
Before you reach for the thermostat, though, take some time to examine your bedroom setup. Switching to breathable bedding, like Bedsure PureWoven Bamboo Sheets, can help your body regulate its temperature better overnight. Made with bamboo-derived fibers, the sets include sheets, pillowcases, duvet covers, and comforters designed to keep you cool and comfortable while you sleep. The bamboo viscose material is moisture-wicking and smooth, and you can choose from a variety of colors to match your decor.
In addition to choosing bedding made with soft, breathable materials like viscose derived bamboo sheets bamboo, try using fans to promote better airflow in your bedroom. You can also improve your overall sleep quality by winding down with soft, dim lighting as you prepare for bed, and using blackout curtains to keep your space dark overnight.
Making simple swaps in your sleep environment can help you stay well-rested throughout the summer. Learn more at bedsurehome.com or search “Bedsure PureWoven Bamboo Sheets” on Amazon.
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Consumer Corner
Lowe’s Is Calling on Creators to Help Design—and Launch—New Products
Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.
Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.
The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.
From content to creation: what “Creator: Into the Blue” is
Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.
In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.
How this fits into Lowe’s bigger strategy
Lowe’s positioned the new program as a natural next step that builds on two existing pillars:
- Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
- Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.
Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.
MrBeast is the proof-of-concept
Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.
That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.
What creators can submit
According to Lowe’s, creators can submit a range of ideas, including:
- Existing products seeking distribution, scale, and retail exposure
- Product ideas that need development and sourcing support
- Collaborations tied to an existing Lowe’s product line
The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.
Application window and where to apply
Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.
Creators interested in applying should also review the full terms and conditions on the application page.
Why this matters for the creator economy—and retail
Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:
- Audience-driven product demand (what communities want)
- Retail-grade execution (design, sourcing, merchandising)
- Shelf-level distribution (scale and visibility)
For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.
The bottom line
With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.
For more details and application terms, visit Lowes.com/CreateWithLowes.
Related Links
- Apply / program page: https://www.lowes.com/createwithlowes
- Lowe’s main site (company + newsroom gateway): https://www.lowes.com/
- Lowe’s corporate site (investor/corporate info): https://www.lowes.com/corporate
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