Automotive
The 2027 Jeep Wrangler Laredo Is Back — What That Means for Buyers in Arizona
Jeep unveiled the 2027 Jeep Wrangler Laredo, blending Southwest-inspired heritage styling with standard Xtreme 35 capability. Here’s what Arizona buyers should verify before ordering.
Jeep is bringing back a familiar name with a very modern twist. In a July 12 PR Newswire release, the brand unveiled the 2027 Jeep Wrangler Laredo, describing it as a heritage-inspired trim that revives an iconic 1980s-era nameplate—then pairs that nostalgia with serious off-road hardware based on the Wrangler Willys.
For Arizona drivers, this one lands differently than it might in cooler climates. The Laredo’s headline features—a tan soft-top option, 35-inch tires, and a lifted stance—touch the daily realities of desert heat, freeway commuting, monsoon-season visibility, and weekend trail access. Here’s the Consumer Corner breakdown: what’s real, what to verify, and who this trim actually makes sense for.
The quick takeaway
The 2027 Jeep Wrangler Laredo is essentially a Willys-based Wrangler with the Xtreme 35 Package baked in, wrapped in a distinctive Southwest-themed design and a premium interior. Jeep says orders open later this month, and pricing starts at $1,995 over a Wrangler Willys with the Xtreme 35 Tire Package.
That last line matters: this isn’t a “cheap Wrangler.” It’s a value comparison against a specific build (Willys + Xtreme 35). If you were already planning that setup, the Laredo may be a relatively small step up for a lot of visual and interior differentiation.
What Jeep is highlighting (and what it means in plain English)
1) Standard Xtreme 35 Package: the capability is the point
Jeep says the Laredo includes the Xtreme 35 Package as standard equipment, including:
- 35-inch BFGoodrich KO2 tires
- 1-inch lift
- Bronze beadlock-capable wheels
Consumer translation: this trim is not just decals. The tire size and lift change the stance, trail clearance, and replacement costs. If you like the look and you’ll actually use the traction/clearance, it’s a meaningful upgrade.
Arizona angle: 35-inch all-terrains can be great for dirt roads and rocky trails, but they can also mean more road noise and higher replacement costs. In extreme heat, tire condition matters—ask what the replacement set runs installed and how often you realistically drive on surfaces that justify the upgrade.
2) The tan soft-top is back (and the roof choice affects daily life)
Jeep is reintroducing the “highly coveted” tan soft-top. Roof options mentioned include:
- Tan soft-top (heritage-inspired)
- Sky One-touch powertop (four-door only)
- Black hardtop (two-door and four-door)
Consumer translation: roof choice isn’t just aesthetics—it’s noise, heat management, convenience, and long-term wear.
Arizona angle: if you park outside in Phoenix-area sun, your roof choice affects cabin temperature, UV wear, and how quickly the interior feels like an oven. Before you commit:
- Sit in one on a hot day if possible (or at least after it’s been outside)
- Ask about warranty coverage for top materials and seals
- Consider how often you’ll actually run top-down versus how often you’ll be fighting heat and glare
3) Southwest styling: you’re paying for a specific identity
Jeep leans hard into “American Southwest” cues:
- Gobi accent grille
- Laredo hood decals (center + side)
- Bodyside decals and a rear lasso-style “4WD” decal
- Bronze tow hooks and bronze-accented badging
Consumer translation: this is a trim for people who want their Wrangler to look like this from the factory—without aftermarket guesswork. If you’d delete the decals on day one, you’re probably not the target buyer.
Arizona angle: decals and exterior finishes live a harder life in intense sun. Ask about care guidance (and whether the dealer is pushing paint/graphics protection as an add-on you don’t need).
Inside the Laredo: premium touches (but confirm what’s truly standard)
Jeep says the cabin is built around a Bison Brown interior with:
- Bison Brown Nappa leather seats with front heat and power adjust
- Mayan Gold accent stitching
- Exclusive Laredo badging, including a rear swing gate plaque with coordinates of Laredo, Texas
- A subtle cowboy hat motif in HVAC pad prints
Consumer Corner note: “premium materials” can be real, but trims sometimes vary by package availability and dealer ordering. When you see the vehicle in person, verify:
- Seat material and whether it’s true leather vs leather-trimmed surfaces
- Exactly which seats are heated (and whether ventilation is offered)
- Whether any interior elements are tied to optional packages
Arizona angle: leather and dark interiors can feel premium, but they also absorb heat. If you’re sensitive to hot seats and steering wheels, ask about:
- Remote start availability (where applicable)
- Sunshade options
- Tint legality and pricing (and whether the dealer is bundling it)
The money question: what does “$1,995 over Willys + Xtreme 35” really mean?
Jeep’s pricing line is smart marketing because it anchors the Laredo as a modest step up—if you were already buying that exact Willys configuration.
Before you decide it’s a bargain, ask the dealer for two itemized build quotes:
- Wrangler Willys + Xtreme 35 Tire Package (as close as possible to the referenced build)
- Wrangler Laredo (same drivetrain/doors where possible)
Then compare:
- Out-the-door price (tax, title, registration, doc fees)
- Dealer add-ons (tint, nitrogen, paint protection, wheel locks)
- Insurance quote by VIN/trim (35-inch tires and higher replacement costs can affect premiums)
Arizona angle: don’t skip the insurance quote. Larger tires, higher replacement costs, and theft/vandalism risk can shift premiums. Get a quote using the exact trim before you fall in love with the look.
Who the 2027 Jeep Wrangler Laredo is best for
Best fit
- You already want a Willys + 35-inch tire Wrangler and prefer a factory-finished heritage look
- You care about distinctive styling and plan to keep the vehicle long enough for that identity to matter
- You want something that feels “special edition” without going full custom
- You do Arizona-style weekends: desert roads, trailheads, camping routes—where clearance and traction actually matter
Maybe not
- You’re shopping for the lowest-cost Wrangler payment
- You don’t want larger tires (replacement cost and ride feel can be different)
- You’d remove the graphics or prefer a clean, minimal exterior
Consumer Corner: what to watch for before you sign
Use this checklist when the Laredo hits lots.
- Confirm what’s standard: Xtreme 35 equipment, roof type, interior features
- Ask about tire replacement cost: 35-inch KO2s aren’t economy tires
- Check towing details: Jeep mentions an available trailer hitch and up to 3,500 lbs towing—confirm your exact configuration
- Verify roof options by door count: Sky One-touch is four-door only
- Get an out-the-door quote in writing: include add-ons and “market adjustment” if any
- Test daily comfort: cabin noise, seat comfort, visibility, parking practicality
- Arizona reality check: where will it park (garage vs outside), and how will you manage heat, glare, and interior wear?
Bottom line
The 2027 Jeep Wrangler Laredo is a nostalgia-forward trim that looks designed to be instantly recognizable—and it backs up the look with real off-road hardware via the standard Xtreme 35 Package. For buyers already leaning Willys + 35s, the Laredo’s pricing claim suggests it could be a relatively efficient way to get a more distinctive exterior and a richer interior without piecing together aftermarket parts.
For everyone else, treat it like any special trim: verify what’s standard, price it against the closest comparable build, and make sure the “icon” factor doesn’t distract from the monthly payment and long-term ownership costs—especially in Arizona, where heat and sun can turn small comfort details into daily dealbreakers.
Follow Jeep and company news and video on:
Media website: media.stellantisnorthamerica.com
Jeep brand: jeep.com
Facebook: facebook.com/jeep
Instagram: @jeep
X: @jeep
LinkedIn: linkedin.com/company/jeep
YouTube: youtube.com/thejeepchannel or youtube.com/StellantisNA
SOURCE Stellantis/ PR Newswire
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Automotive
The New Tire-Buying Playbook: AI Insights Meet Human Advice
New Tire-Buying Playbook: A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options, including classic search engines and AI chatbots.
The New Tire-Buying Playbook: AI Insights Meet Human Advice
(Feature Impact) A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options.
New research from Hankook Tire’s Gauge Index Survey found drivers are utilizing multiple methods for research, from search engines and AI assistants to asking someone they trust for advice. Two-thirds of respondents said they always or often research multiple sources before buying tires, suggesting many shoppers want to weigh several opinions before deciding to buy a new set, including turning to fellow drivers.
As tools like classic search engines and AI chatbots continue to evolve, the most useful strategy for tire shopping may be less about choosing between technology and human expertise, and more about knowing how each fits into the research process. Here are a few ways drivers can confidently conduct tire research.
Start broad then narrow the search.
For many drivers, the process begins online. One-quarter of respondents said they typically begin their tire research with a search engine, the most common starting point reported in the survey. Retailer or dealer websites are the next at 16%, followed by recommendations from a mechanic at 15%.
That range of starting points reflects how personal a tire purchase can be. A search engine can help a driver organize initial questions and identify the types of information they want to compare. Retailer and dealer sites offer another place to review available options – and reviews from other drivers. A mechanic can help put the vehicle and driver’s specific needs into context.
Drivers can also use their initial search to create a short list of requirements, such as tire size, type and available warranties.
Use AI as one research tool – but not the only one.
AI is a growing part of any research. About 4 in 10 drivers (42%) said they have used an AI tool to research or compare tires more than once. Another 11% said they have not used one yet but plan to the next time they buy tires.
Conversely, just 5% of respondents said an AI assistant or chatbot would be their typical first stop when researching tires, suggesting many drivers may add AI later in the process to help sort through information or frame comparisons.
AI can help turn a general concern into a clearer list of questions. A driver might use it to identify terms to research, compare categories of information or prepare for a conversation with a retailer, dealer or repair professional.
Keep trusted people in the research loop.
Despite drivers’ increased reliance on digital tools, trusted advice is still important. More than one-quarter of drivers said they would typically begin tire research with a recommendation from a mechanic (15%) or from friends or family (12%).
Friends and family may share firsthand experiences, while a mechanic may help a driver better understand the questions that matter for their vehicle. More than 1 in 5 respondents (21%) list advice from a repair shop among the top three reasons that would prompt them to buy new tires, showing the role professional guidance can play when a purchase becomes necessary.
Find the full survey and approach your next tire research process with clearer questions, more confidence and a better sense of what matters most for the road ahead at HankookTire.com.
Photo courtesy of Shutterstock
SOURCE:
Automotive
Hyundai Unveils All-New Tucson With Bold New Look, Smarter Hybrid Tech
Hyundai has unveiled the all-new Tucson, bringing bolder styling, a next-generation hybrid targeting up to 42 mpg, AI-powered infotainment and the rugged new XRT PRO.
Hyundai’s popular compact SUV gets a major makeover with a targeted 42 mpg hybrid, AI-powered infotainment and a more adventurous XRT PRO model.
Hyundai is preparing the Tucson for its next chapter, unveiling an all-new version of its popular SUV with a dramatically revised design, next-generation hybrid technology and a new digital experience built around artificial intelligence.
Hyundai Motor Company introduced the all-new Tucson in New York City against the Manhattan skyline, calling the redesigned model its “boldest SUV” yet.
For buyers, however, the bigger story may be what lies beneath the new styling. Hyundai is combining improved hybrid efficiency, more advanced infotainment and additional off-road capability in an effort to make the Tucson equally comfortable handling weekday commuting, family duty and weekend adventures.
A Bolder Tucson Takes Shape
The new Tucson adopts Hyundai’s “Art of Steel” design philosophy, giving the SUV a more muscular and purposeful appearance.
Rather than simply updating the outgoing Tucson, Hyundai appears to be pushing the model toward a stronger SUV identity while maintaining the everyday practicality that has helped make the Tucson one of the company’s most important global vehicles.
The new exterior is complemented by a redesigned cabin emphasizing space, storage and easier-to-use controls. Hyundai says the interior includes flexible storage solutions and available relaxation features designed to make longer trips more comfortable.
That combination could be important in a compact SUV segment where shoppers increasingly expect vehicles to serve several roles at once — commuter, family vehicle, road-trip machine and recreational vehicle.
Hybrid Targets Up to 42 MPG
One of the most significant changes is Hyundai’s Next-generation Hybrid System.
Hyundai says the new system is targeting fuel economy of up to 42 mpg, while also attempting to preserve responsive driving performance.
If that target carries through to production specifications and official fuel-economy testing, it could make the Tucson Hybrid particularly attractive to drivers who want SUV practicality without moving to a fully electric vehicle.
The strategy also reflects a broader automotive trend. Hybrids have increasingly become an important middle ground for consumers looking to reduce fuel consumption without changing their driving and charging habits.
Final EPA fuel-economy figures and U.S.-market specifications will ultimately determine how the new Tucson compares with its competitors.
Pleos Connect Brings AI Into the Cabin
Technology is another major focus of the redesign.
The Tucson introduces Hyundai’s Pleos Connect next-generation infotainment platform, which incorporates Gleo AI, an expanding app marketplace and a redesigned user interface.
Hyundai describes Pleos Connect as an evolving digital platform rather than simply a conventional infotainment system.
That could allow the Tucson’s capabilities to expand over time as software, applications and connected services develop.
The important question for drivers will be whether all that technology actually makes everyday tasks easier. Automakers continue adding increasingly sophisticated screens and software to their vehicles, but intuitive controls and minimal driver distraction remain just as important as the number of available features.
Tucson XRT PRO Heads Further Off the Pavement
Hyundai is also expanding the Tucson’s adventurous side with the introduction of the Tucson XRT PRO.
The more rugged model adds enhanced off-road technologies, including Hyundai’s first Smart Terrain Assist, or STA.
The system is designed to help the vehicle adapt to changing terrain and provide drivers with additional confidence when leaving paved roads.
The XRT PRO could broaden the Tucson’s appeal among buyers who like the practicality of a compact crossover but want more capability for camping, outdoor recreation and light off-road travel.
More detailed specifications will help determine just how far the XRT PRO moves beyond the appearance-oriented adventure packages commonly offered in the compact SUV market.
A Major Vehicle in Hyundai’s Bigger Product Push
The importance of the new Tucson extends beyond a single model.
“Millions of families around the world count on the Hyundai TUCSON, and this is the best one we have ever built,” Hyundai Motor Company President and CEO José Muñoz said during the announcement.
Muñoz also said the Tucson begins what Hyundai describes as the most ambitious product offensive in its history.
The automaker plans to introduce more than 100 new or refreshed vehicles globally by 2030, including 58 in North America.
That makes the Tucson something of an opening act for Hyundai’s next generation of vehicles.
The Tucson Enters Its Next Era
Compact SUVs remain some of the most versatile vehicles on the market, and Hyundai appears determined to keep the Tucson competitive by improving several areas simultaneously rather than relying on styling alone.
A targeted 42-mpg hybrid powertrain could appeal to fuel-conscious drivers. Pleos Connect and Gleo AI represent Hyundai’s push toward increasingly software-driven vehicles. Meanwhile, the new XRT PRO gives the Tucson lineup a more adventurous option.
There are still important details to come, including complete U.S. specifications, EPA-certified fuel economy, trim levels, pricing and availability.
But Hyundai’s message is already clear: the next Tucson is intended to be more than a routine redesign.
It is being positioned as a showcase for where Hyundai believes the modern SUV is headed — bolder in appearance, smarter inside and more efficient underneath.
Source: Hyundai Motor Company. Specifications and fuel-economy figures discussed by Hyundai are preliminary and may vary by market. Final U.S. specifications and EPA ratings may differ.
Sources & Related Links
- Hyundai Motor Company — Official All-New Tucson Announcement
Hyundai’s original newsroom announcement covering the redesign, next-generation hybrid system, Pleos Connect, Gleo AI and Tucson XRT PRO. Hyundai
Hyundai Motor: All-New Tucson Official Announcement - Hyundai — All-New Tucson Highlights
Official product page with more detail on the “Art of Steel” design, Pleos Connect, 17-inch display, app marketplace, hybrid technology and XRT PRO. Hyundai
Explore the All-New Tucson - Hyundai USA — Tucson
Hyundai’s U.S. consumer page for Tucson information, specifications, trims and future model updates.
Hyundai USA: Tucson - PR Newswire — All-New Hyundai Tucson Press Release
The syndicated release announcing the new Tucson and Hyundai’s target of up to 42 mpg for its next-generation hybrid system. PR Newswire
Read the Original PR Newswire Release - Car and Driver — 2027 Hyundai Tucson
Independent coverage with additional U.S.-market specifications, including powertrain, interior, cargo and XRT Pro information. Car and Driver
Car and Driver: 2027 Hyundai Tucson Details - Road & Track — 2027 Hyundai Tucson
Additional independent coverage of the Tucson redesign, hybrid powertrain, Pleos Connect and XRT Pro off-road features. Road & Track
Road & Track: New Hyundai Tucson Details
Consumer Corner
Jeep Goes Back to 1945 With the 2027 Wrangler JL-2A
Jeep is looking back more than 80 years with the 2027 Wrangler JL-2A, a Rubicon-based special edition inspired by the Willys CJ-2A, the first Jeep designed specifically for civilian use.
Last Updated on October 5, 2026 by Daily News Staff
The special-edition Wrangler pays tribute to the Willys CJ-2A, the vehicle that helped transform the wartime Jeep into an American civilian icon.
More than 80 years after the first civilian Jeep rolled onto farms, ranches and roads across America, Jeep is reaching deep into its history for a new special-edition Wrangler.
The 2027 Jeep Wrangler JL-2A is a modern tribute to the Willys CJ-2A, introduced in 1945 as the first Jeep vehicle developed specifically for civilian use.
Rather than simply adding a heritage badge to a modern Wrangler, Jeep has incorporated colors, wheels, interior materials and design details inspired by the vehicle that helped establish the civilian Jeep nearly eight decades ago.
The JL-2A is also the 11th installment in Jeep’s Twelve 4 Twelve series of special-edition vehicles.
From the Battlefield to Civilian America
The story behind the JL-2A begins at the end of World War II.
The military Willys MB had earned a reputation for ruggedness during the war, but Willys-Overland saw an opportunity for the basic concept beyond military service.
In July 1945, the company introduced the Willys CJ-2A.
The letters “CJ” stood for Civilian Jeep, and the CJ-2A adapted the military Jeep formula for farmers, ranchers, industrial workers and everyday civilian users.
Changes included a tailgate, larger headlights and a rear power takeoff that allowed the Jeep to operate certain agricultural and industrial equipment. The CJ-2A also helped establish the familiar seven-slot grille that would eventually become one of Jeep’s most recognizable design elements.
It wasn’t just a utilitarian machine, either.
Willys offered memorable postwar color combinations such as Harvest Tan with Sunset Red wheels and Pasture Green with Autumn Yellow wheels.
Those colorful early Jeeps provided much of the inspiration for the new JL-2A.
A 1945 Look on a Modern Wrangler
The 2027 Wrangler JL-2A is based on the modern Wrangler Rubicon, meaning the retro styling is paired with serious off-road hardware.
One of its most noticeable features is a set of exclusive 17-inch retro-style wheels finished in Joose, accompanied by orange front and rear tow hooks. The combination recalls the bright Sunset Red wheels found on some original CJ-2As.
The wheels are paired with standard 33-inch BFGoodrich KO2 All-Terrain tires.
Jeep is also bringing back Gobi exterior paint for 2027. The tan-like color is particularly appropriate for this edition because it echoes the Harvest Tan finish offered on the original CJ-2A.
Other available colors include ’41, Bright White, Sting Gray, Ghost and Joose.
Body-color fender flares and a three-piece hardtop give the JL-2A a relatively clean exterior appearance, while Dark Metallic Grey accents update the Wrangler’s familiar seven-slot grille.
Jeep Takes the Retro Theme Inside
Jeep has carried the historical theme into the cabin with a color and material combination never previously offered on a Wrangler.
The seats are covered in Nappa Heritage Tan leather, complemented by Bison Brown on the door panels, lower instrument panel and center console.
Desert Orange stitching ties the interior to the brightly colored exterior wheels and tow hooks.
There are also several details specifically aimed at Jeep history enthusiasts.
A satin-chrome Willys-Overland shifter medallion pays tribute to the company’s roots, while heritage-inspired HVAC vent graphics incorporate the seven-slot grille and a Willys silhouette.
Perhaps the most interesting detail is found at the rear.
Jeep has created a swing-gate plaque based on the dashboard data-plate artwork of the original CJ-2A. It includes farm and factory imagery recalling the original civilian Jeep’s role as a working vehicle rather than simply a recreational off-roader.
Modern conveniences haven’t been forgotten. The JL-2A includes remote start, an auto-dimming rearview mirror, universal garage-door opener and a front TrailCam with an integrated washer.
How Much Will the Wrangler JL-2A Cost?
Jeep says the JL-2A package will carry an MSRP of $4,995.
According to the automaker, that puts the special edition just $115 above a comparably equipped Wrangler Rubicon, making the package largely about choosing its unique heritage-inspired appearance and equipment rather than paying a substantial premium solely for a limited-edition name.
Orders are scheduled to open in October 2026.
Jeep has not presented the JL-2A as a recreation of the CJ-2A. Underneath the nostalgic colors and Willys-inspired details is a thoroughly modern Wrangler Rubicon.
And that may be the point.
More Than 80 Years of Civilian Jeep History
The original CJ-2A represented a turning point for Jeep.
A vehicle concept born from wartime necessity found a second life in civilian America, where Jeeps became farm equipment, work vehicles, recreational 4x4s and eventually lifestyle vehicles.
The CJ line evolved through multiple generations before eventually giving way to the Wrangler nameplate in the 1980s.
The 2027 Wrangler JL-2A connects those two ends of Jeep’s history — from the simple postwar CJ-2A built to work the back forty to today’s technology-packed Wrangler designed to tackle the trail.
More than eight decades separate them, but park the two side by side and the family resemblance would be difficult to miss.
Source: Stellantis / Jeep, September 12, 2026
A Civilian Legend Reimagined: Jeep Brand Introduces 2027 Jeep Wrangler JL-2A PR Newswire
Jeep Official Website:
Jeep Official Website
