The LEGO Group Unveils Space Station 8R1CK5 at San Diego Comic-Con 2024

As the spectacle of San Diego Comic-Con 2024 unfurled its myriad colors, an awe-inspiring booth experience unlike any other captured the imagination of attendees. The LEGO Group, marking more than two decades of inventive participation in the convention, introduced the world to Space Station 8R1CK5. This wasn’t just a booth; it was a portal to the cosmos, combining the infinite possibilities of space exploration with the timeless joy of LEGO® building.

Step Into Interstellar Wonders
From Thursday, July 25, through Sunday, July 29, Comic-Con visitors embarked on a stellar journey at Space Station 8R1CK5. Beth McKenna, Head of U.S. Marketing at the LEGO Group, stated, “We’ve always aimed to create a space that resonates with both young hearts and seasoned builders. This year, we’ve taken it to the stars, ensuring that every fan leaves with memories as enduring as our bricks.”

Highlights of Space Station 8R1CK5:

• Immersive Experiences:
  Dive into an expansive space station setup featuring beloved LEGO properties, complete with interactive and virtual elements. Relish first looks at LEGO Star Wars™, interact with alien specimens, or drift through cosmic landscapes via enchanting digital windows.
• Hands-On Building:
  Participants got the chance to design and build their own LEGO rockets. Post-build, these personalized spacecrafts were set against a dynamic LED backdrop, simulating a launch into the far reaches of space, with each builder receiving an exclusive Comic-Con mission patch in recognition of their creativity.
• Exclusive First Looks:
  More than 50 LEGO sets were on display, including never-before-seen creations from top franchises like LEGO Star Wars, LEGO Minecraft®, LEGO Super Mario™, and LEGO Sonic the Hedgehog™. These sets showcased inventive interpretations of popular characters and themes, ensuring there was something to ignite everyone’s building spirit.

New Set Reveals Delight Fans
Several new LEGO sets were unveiled, stirring excitement amongst the community:

• LEGO Star Wars Adventures:
  Attendees witnessed the unveiling of three novel sets coinciding with the Disney+ animated special, LEGO Star Wars: Rebuild the Galaxy. Highlights included the debut of Jedi Bob’s Starfighter, The Dark Falcon featuring Darth Jar Jar, and an innovative TIE Fighter & X-Wing Mash-up.
• Shadow the Hedgehog Comes to Life:
  In collaboration with SEGA, the LEGO Sonic the Hedgehog universe expanded with the introduction of the Shadow the Hedgehog set, packed with Easter eggs and dark charisma.
• Dungeons and Dragons in Minifigure Form:
  LEGO’s Minifigures lineup grew richer with characters from Dungeons & Dragons®, offering everything from a Tiefling Sorcerer to the notorious Strahd von Zarovich.
• Celebrate with LEGO Minecraft:
  The delightful Minecraft Baby Pig’s Birthday Celebration set was also revealed, featuring a cast of adorable mobs ready for a blocky birthday bash complete with a buildable cake.
• Relive Memories with LEGO Travel Moments:
  Inspired by the LEGO Masters show, this set allows builders to construct their memorable travel moments with a World Wonderliner jet and customizable world map, perfect for displaying treasured memorabilia.

From a booth to a gust of interstellar marvel, Space Station 8R1CK5 at San Diego Comic-Con 2024 was a landmark in the LEGO odyssey, reinforcing the Group’s commitment to innovation, creativity, and the boundless joy of building. As explorers of this miniature cosmos, attendees left with not just exclusive sets and memories, but with a renewed zest for the infinite possibilities that LEGOs can create.

Stay connected for more updates and explore the wide array of exhibits from the event at LEGO.com/san-diego-comic-con. For additional information, direct your curiosity and inquiries to press@america.lego.com.

About The LEGO Group
Founded in 1932 by Ole Kirk Kristiansen and based on the Danish ethos of ‘Leg Godt’ (Play Well), the LEGO Group remains a family-owned enterprise headquartered in Billund, Denmark. Emphasizing the power of play through its LEGO System in Play, it continues to inspire builders of tomorrow, one brick at a time. Explore more at www.LEGO.com.

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