BURBANK, Calif. — Chili’s Grill & Bar took its casual-dining game onto the golf course with a limited-time experience celebrating one of golf’s favorite traditions: the 19th hole.

The restaurant chain transformed the clubhouse at DeBell Golf Club in Burbank, California, into the Chili’s Golf Club, a two-day pop-up held Aug. 28–29. The event welcomed golfers and fans to enjoy Chili’s favorites, specialty drinks and a golf-inspired apparel collaboration.

The concept played off the traditional “19th hole” — the post-round gathering spot where golfers grab food and drinks, talk about the day’s round and, perhaps, make those missed putts sound a little closer than they actually were.

Chili’s Meets the Golf Course

Guests at DeBell could stop by after playing 18 holes — or simply visit the clubhouse — for Chili’s menu favorites such as the Triple Dipper. The pop-up also featured golf-themed drinks including the Transfusion Marg and Tee Time Marg, created specifically for the Chili’s Golf Club experience.

The promotion also teamed Chili’s with active-lifestyle apparel brand Rhoback for a limited-edition Rhoback X Chili’scollection featuring the Chili’s Golf Club crest. The lineup included performance polos, hoodies, quarter-zips, crewnecks and golf hats.

“Chili’s is the people’s clubhouse, so it only made sense to bring that spirit to the course,” George Felix, chief marketing officer and executive vice president of Brinker International, said in announcing the campaign.

Food, Golf and Entertainment Collide

Chili’s extended the promotion beyond the course with a campaign film celebrating everyday golfers — particularly those whose enthusiasm for the game may be considerably stronger than their scorecards.

The film featured appearances by Wesley Bryan, Caleb Pressley, Jena Sims Koepka, Chaz Bowker, Josh Kelley and JaNa Craig, bringing together golf, entertainment, food and lifestyle culture around the familiar 19th-hole tradition.

Although the Burbank pop-up lasted only two days, the campaign offers another example of restaurant brands looking beyond the dining room to connect food with sports, entertainment and fan culture.

For Chili’s, that meant finding a place where burgers, margaritas, golf stories and questionable scorecards already seemed like a natural fit.

Source

• Chili’s — “Chili’s is Fulfilling Every Golfer’s Dream by Opening on a Golf Course. Yes, Really.” — Original Aug. 26, 2026 press release announcing the Chili’s Golf Club promotion. 

Related Links

• Chili’s Golf Club — Official Event Page — Details about the DeBell Golf Club takeover, food, specialty margaritas and Rhoback collaboration. 
• DeBell Golf Club — Official Website — Information about the Burbank public golf course that hosted the Chili’s Golf Club.
• DeBell Golf Club — Golf Course Information — Background on the 18-hole, par-71 municipal course in the Verdugo Mountains. 
• Rhoback X Chili’s Golf Club Collaboration — Rhoback’s official page covering the limited-edition golf apparel collaboration. 
• Rhoback Official Website — More from the active-lifestyle apparel company involved in the Chili’s Golf Club campaign.

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Grab-and-Go Peanut Butter and Jelly Oat Bars for Busy School Days

(Feature Impact) Peanut butter and jelly is a childhood favorite for a reason. The combination of creamy peanut butter and sweet fruit has been familiar, comforting and easy to enjoy for generations.

Think beyond the traditional sandwich by turning those flavors into these snackable Peanut Butter and Jelly Oat Bars. With a texture somewhere between baked oatmeal and a soft granola bar, the bars are moist but hold together well, making them a tasty, healthy option to take on the go.

Naturally gluten-free, oats provide whole-grain carbohydrates and fiber to keep kids energized and satisfied, whether they’re grabbing bars for breakfast or adding them to their lunchboxes. Peanut butter contributes protein and healthy fats for nutritional balance, while bananas and jam increase the family’s daily fruit intake.

The recipe is forgiving, so feel free to experiment with extra mix-ins like flaxseed, hemp hearts or chopped nuts. To adapt it for nut allergies, swap in sunflower seed butter or a different alternative. Use whatever type of jam, preserves or fruit spread your family prefers.

Decorate the bars – and add a little extra sweetness – by drizzling on a Greek yogurt glaze and sprinkling colorful dried berries over the top.

Find more recipes for your family to enjoy throughout the school year at Culinary.net.

Peanut Butter and Jelly Oat Bars

Recipe adapted from Sally’s Baking Addiction
Prep time: 10 minutes
Bake time: 25 minutes
Servings: 16

• 1          cup mashed bananas (about 3 medium or 2 large)
  
• 1/2       cup creamy or crunchy peanut butter
  
• 1/4       cup brown sugar
  
• 1          egg
  
• 1/2       cup milk (or non-dairy milk of choice)
  
• 2 1/2    cups old-fashioned whole oats
  
• 1          teaspoon baking powder
  
• 1/2       teaspoon salt
  
• 1          teaspoon ground cinnamon
  
• 1          teaspoon pure vanilla extract
  
•             raspberry or strawberry jam, to taste

Greek Yogurt Topping (optional):

• 1/2       cup Greek yogurt
  
• 1/2       teaspoon vanilla
  
• 1/2       cup powdered sugar
  
• freeze-dried raspberries or strawberries, to taste

1. Preheat oven to 350 F. Line 9-inch square baking pan with parchment paper, leaving enough overhang on sides to easily remove bars from pan. Set aside.
2. In large bowl or stand mixer, mash bananas. On medium speed, whisk in peanut butter, brown sugar, egg, milk, oats, baking powder, salt, cinnamon and vanilla. Batter should be thick but still pourable.
3. Pour mixture into prepared pan and use spoon or knife to swirl jam into batter. Bake 25-28 minutes, or until center is set.
4. Remove from oven and cool at room temperature 30-60 minutes then refrigerate pan until chilled, about 1 hour.
5. Lift parchment paper to remove bars from pan then cut into 16 equal squares.
6. To make optional yogurt topping: In bowl, whisk yogurt, vanilla and powdered sugar until smooth. Refrigerate at least 30 minutes before drizzling on bars. Add dried fruits, as desired.
7. Store leftover bars in airtight container and refrigerate up to 10 days.

Notes: Egg can be replaced with 1/4 cup unsweetened applesauce. Bars are difficult to cut before chilling.

Photo courtesy of Unsplash

SOURCE:

Culinary.net

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Football season is back, and for many fans, what’s on the table can be almost as important as what’s happening on the field.

Hellmann’s Kicks Off Football Season With New Game Day Food Campaign

Hellmann’s is leaning into that connection between football and food with “Call for Hellmann’s,” a new fall campaign built around burgers, chicken tenders, sliders and the familiar language of the sidelines.

Announced September 2, the campaign puts a football spin on game-day cooking, positioning Hellmann’s mayonnaise and flavored condiments as part of the playbook for tailgates, watch parties and Sunday afternoon spreads.

Turning Game Day Food Into a Football Play

The campaign takes familiar football terminology and applies it to another game-day ritual: deciding what everyone is going to eat.

Two advertising spots anchor the campaign.

In “Make the Call,” Hellmann’s Real Mayonnaise is paired with a classic burger, while “Chicky Tenders” features chicken tenders served with Hellmann’s Chipotle and Spicy varieties.

The commercials use coach-inspired direction, football language and original music influenced by classic football movies. The result is a combination of sports nostalgia, humor and plenty of food imagery.

“Football and food have always gone hand in hand and Hellmann’s has a natural place in so many of the dishes that fans reach for on game day,” Jessica Grigoriou, SVP Marketing, Condiments at Unilever North America, said in the announcement.

Grigoriou said the campaign is designed to have fun with language football fans already recognize while celebrating the foods and traditions that bring people together throughout the season.

Hellmann’s Heads to the Stadium

The campaign isn’t staying on television and social media.

Hellmann’s plans to bring its Manny Mayo mascot and food truck to several NFL stadiums during September and October, serving sliders while offering trivia, giveaways and other activities.

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Scheduled appearances include:

• September 13 — MetLife Stadium
• September 20 — MetLife Stadium
• October 4 — Lincoln Financial Field
• October 11 — Gillette Stadium

The activation complements Hellmann’s existing football partnerships, which span both the professional and college games.

The brand has relationships with the New York Giants, New York Jets, New England Patriots, Philadelphia Eagles and Tennessee Titans, along with the Big Ten Conference and college programs including Alabama, Florida, Arkansas, Texas and Georgia.

Game Day Is Also Food Day

The campaign taps into something football fans have known for generations: watching the game is often a food event of its own.

Burgers, wings, chicken tenders, nachos, dips, sliders and sandwiches have become staples of football weekends, whether fans are tailgating outside the stadium or watching from the couch.

That makes condiments particularly easy territory for a food brand to connect itself with football culture. Rather than introducing an entirely new game-day tradition, Hellmann’s is putting its products into foods many fans are already preparing.

And the campaign arrives just as kitchens, grills and backyard patios across the country are getting ready for another season of football gatherings.

What’s on Your Game Day Menu?

Maybe it’s burgers hot off the grill. Maybe it’s a giant plate of wings. Perhaps your football tradition involves nachos, chili, sliders or a bowl of homemade dip that disappears before halftime.

Whatever your starting lineup looks like, Hellmann’s wants a spot on the roster this season.

The “Call for Hellmann’s” campaign will run throughout football season across national television, streaming platforms and social media.

For football fans, meanwhile, there is another important call to make:

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What are we eating during the game?

Official Hellmann’s resources:
Hellmann’s Game Day Recipe Ideas
Hellmann’s Game Day Recipes
Hellmann’s Game Day Dip Recipes

Source: Hellmann’s/PRNewswire, September 2, 2026.

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