Travel
Tighter Budgets Haven’t Stopped Travel. They’ve Changed How Americans Plan
Tighter Budgets Haven’t Stopped Travel:Tighter budgets are altering American travel plans, but most still prioritize vacations despite financial concerns.
Last Updated on April 12, 2026 by Daily News Staff
Tighter Budgets Haven’t Stopped Travel. They’ve Changed How Americans Plan
(Tiffany Miller for ALG Vacations) The flight search is open, but many travelers are pausing before they book. Prices feel higher than last year, headlines are heavy and budgets are tighter. Still, the question isn’t whether to take a vacation, but how to make it work.
A November 2025 survey from ALG Vacations of U.S. adults planning to travel in 2026 shows that financial pressure is reshaping how people approach vacations, not whether they take them. While 81% say they have at least some concern about their household finances in the months ahead, 92% say they would still travel even if tighter finances required scaling back.
Financial pressure shapes decisions, not demand
That shift shows up in the small moments of planning. Travelers are taking longer to compare prices, reconsidering timing and adjusting expectations before they book.
Inflation and rising prices top the list of concerns, cited by 61% of respondents, reinforcing why travelers are rethinking destinations, trip length and overall costs.
Concerns about global events and safety follow at 39%, with broader political and economic instability close behind at 38%.
Still, those worries rarely lead travelers to walk away from travel altogether. Instead, many describe pulling back in measured ways, scaling down plans, rethinking details and making trade-offs that keep a trip possible, even if it looks different than originally imagined.
Experience changes how travelers move from planning to booking
Not all travelers navigate those trade-offs the same way. For some, uncertainty slows the process. For others, familiarity helps clear the final hurdle.
Among respondents who have previously booked a packaged vacation through a major vacation brand, 80% say they plan to take an international trip in the next year, compared with 46% of those without that experience.
That confidence carries into spending decisions as well. Sixty-seven percent of packaged-vacation travelers expect to spend more than $2,500 on their next trip, compared with 47% of those who have never booked a packaged vacation.
Taken together, the findings point to a confidence gap, with prior experience linked to greater comfort committing to international travel and higher spending.
Professional guidance plays a larger role when planning gets complex
For many travelers, planning no longer stops at picking dates and destinations. Rising prices, shifting availability and higher expectations have turned vacation planning into a series of decisions that feel harder to navigate alone.
That complexity shows up most clearly among travelers with prior packaged-vacation experience. Ninety-four percent say they plan to use a travel advisor, compared with 81% of those without prior packaged-vacation experience.
The gap suggests that familiarity with structured travel planning often leads travelers to seek expert guidance. As trips become more layered, getting the details right matters as much as the destination itself.
Travel remains a priority, even as decisions slow
The findings suggest that travel is still very much on the table, even as decisions take longer to make. Travelers are weighing trade-offs, seeking guidance and leaning on experience as they plan, rather than walking away altogether.
The flight search may stay open a little longer this year. But for many Americans, the trip is still happening.
Methodology
ALG Vacations commissioned Atomik Research to conduct an online survey of U.S. adults planning to travel and travelers with prior packaged-vacation experience in the United States.
The survey included 1,000 adults planning to travel and a subsample of 502 respondents who had previously booked a packaged vacation through a major vacation brand.
The margin of error is plus or minus 3 percentage points for the full sample and 4 percentage points for the packaged vacation subsample at a 95 percent confidence level.
Fieldwork was conducted in November 2025. Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock
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cruise
Top Trends for Swoon-Worthy Cruise Vacations
Swoon-Worthy Cruise Vacations: From immersive dining to wellness at sea and elevated entertainment, cruise vacations are becoming some of the most experience-rich trips travelers can take. To take advantage of the evolution of the industry when planning your next vacation at sea, consider these emerging trends.
Last Updated on May 20, 2026 by Daily News Staff
Top Trends for Swoon-Worthy Cruise Vacations
(Feature Impact) From immersive dining to wellness at sea and elevated entertainment, cruise vacations are becoming some of the most experience-rich trips travelers can take.
“Our industry has long been known for innovation, but what’s most compelling now is how that scale is being leveraged to invest in more immersive entertainment, wellness experiences and purpose-driven exploration at destinations around the world,” said Chiara Giorgi, global event and brand director for Seatrade Cruise Global, the largest and longest-running annual event of its kind serving every sector of the international cruise industry, including cruise lines, suppliers, travel agents and partners.
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To take advantage of the evolution of the industry when planning your next vacation at sea, consider these emerging trends identified at the conference.
The Rise of Floating Wellness Retreats
Once upon a time, wellness meant spas, saunas and massages. Wellness in 2026 is much more luxurious and is deeply embedded into the cruise experience. For example, Cunard’s “Wellness at Sea” voyages integrate expert-led fitness, nutrition, mindfulness and recovery programming, turning wellness into a structured, goal-driven experience and elevating wellness as a core pillar of the onboard experience. Additional cruise lines, including Virgin Voyages and Celebrity Cruises, are also helping raise the bar on floating wellness. Think thermal suites, meditation spaces and sleep-focused programming, along with wellness excursions and destination-inspired spa rituals that extend the experience to the shore.
Dining Becomes the Experience
Dining has long been a key component of many cruises, but now, food and drink are evolving from a cruise staple to a central form of entertainment and cultural discovery. Cruise lines are investing in immersive dining environments, destination-inspired menus and beverage programs that connect guests more directly with the places they visit.
From location-specific cuisine to interactive dining concepts and destination-driven cocktail programs, F&B@Sea, Seatrade Cruise Global’s companion show, found culinary experiences are increasingly designed to be memorable punctuation points of the journey itself. Across the industry, cruise lines are investing heavily in culinary programs that blur the line between dining and entertainment. Tapping into the supper club trend, Royal Caribbean introduced the Empire Supper Club to turn dinner into a night out at sea, combining multi-course menus, craft cocktails and live music for a full evening experience.
Exploring Expeditions with Purpose
Expedition travel is having more than a moment. It continues to grow as travelers seek deeper engagement with the natural world. Leading the shift toward purpose-driven explorations, operators such as National Geographic-Lindblad Expeditions, long recognized for pioneering modern expedition travel, helped define this category through a model rooted in education, conservation and hands-on exploration. Built on the belief that exploring the world can inspire people to care more deeply for it, expert-led expeditions, such as kayaking among glaciers, participating in citizen science programs studying seabirds and learning directly from naturalists and scientists, place a strong emphasis on stewardship and real-world learning.
Ships as Cultural Hubs
Entertainment at sea is expanding beyond traditional stage shows to include immersive productions, music residencies and partnerships with leading performing arts brands. For example, Holland America Line joined forces with The Verdon Fosse Legacy to debut “Fosse and Verdon, The Duet That Changed Broadway,” a live musical and multimedia tribute celebrating the revolutionary work of Bob Fosse and Gwen Verdon by bringing it to an international stage at sea for the first time.
As cruises continue to expand their global footprint, the Seatrade Cruise Global event positions itself not simply as a trade gathering, but as the central forum where trends are explored and defined. To learn more, visit seatradecruiseevents.com.
Photos courtesy of Shutterstock
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Travel
Adventures by Disney Announces New 2027 Trips: Thailand, Croatia & Slovenia, Plus a Reimagined Sicily + Amalfi Coast
Adventures by Disney announces new 2027 itineraries to Thailand and Croatia & Slovenia, plus a reimagined Sicily + Amalfi Coast trip. Bookings open May 15.
its portfolio of guided land adventures in Europe and Asia with the debut of captivating itineraries to Thailand, and Croatia & Slovenia, along with a reimagined Italy: Sicily & Amalfi Coast itinerary.
Adventures by Disney is giving travelers a clear reason to plan early. The guided-group travel brand announced new and updated land itineraries for 2027, adding Thailand and Croatia & Slovenia to its lineup and refreshing its popular Italy: Sicily & Amalfi Coast trip with new hands-on cultural experiences and multiple UNESCO-recognized stops.
The 2027 departures continue the company’s “details handled” approach: each trip is led by Adventure Guides who coordinate transportation, hotels, and curated activities so guests can focus on the destination. Families can also expect kid-focused programming for “Junior Adventurers,” while several itineraries will include adult-exclusive departures.
Bookings open to the public May 15, 2026, with additional details and the full 2027 lineup available at AdventuresbyDisney.com.
New for 2027: Thailand (10 days)
The new 10-day Thailand itinerary blends major landmarks with experiences designed to get travelers off the typical tour track.
Highlights include:
- Touring Bangkok’s Grand Palace and the ancient ruins of Ayutthaya, a UNESCO World Heritage Site
- Riding a private klong boat through Bangkok’s historic canals for a closer look at daily life along the waterways
- Traveling to Chiang Mai for hands-on cooking and tea garden experiences focused on Thai culinary traditions
- Cruising Phang Nga Bay to explore hidden lagoons and towering limestone formations
- Visiting an elephant sanctuary in Phuket, including a canopy walk for observing Asian elephants while learning about conservation and animal care
New for 2027: Croatia & Slovenia (8 days)
The brand-new eight-day Croatia & Slovenia itinerary leans into storybook towns, Adriatic coastlines, and outdoor adventure across two neighboring countries.
Highlights include:
- A guided experience at Ljubljana Castle, featuring costumed performers who bring Slovenia’s past to life
- Crossing Lake Bled on a traditional pletna boat to visit the island church
- Hiking to Velika Planina, a protected alpine settlement shaped by centuries of herdsmen traditions
- Cruising the Adriatic to explore the Elaphiti Islands, with time to swim and unwind on sandy beaches
- Kayaking along Dubrovnik’s ancient walls before crossing to Lokrum Island, a natural retreat tied to local legends
Reimagined for 2027: Italy — Sicily & Amalfi Coast (8 days)
A refreshed Italy: Sicily & Amalfi Coast itinerary builds on a guest favorite with added cultural and culinary experiences across southern Italy.
Highlights include:
- Exploring Mount Etna, Europe’s highest and most active volcano, with guided excursions through lava fields and lava tubes
- Visiting the ancient Greek theater Teatro Greco, with sweeping views of the Ionian Sea and Mount Etna
- Watching a private Sicilian puppet show and joining a hands-on puppetry workshop at a theater recognized by UNESCO’s Cultural Intangible Heritage list
- Touring Herculaneum, the preserved Roman town and UNESCO World Heritage Site buried by the eruption of Mount Vesuvius
- Participating in hands-on experiences like pasta making in Gragnano and a ceramics workshop in Vietri sul Mare
What to watch for
With more than 20 years in guided travel and a portfolio of 40+ land and river cruise adventures, Adventures by Disney’s 2027 additions signal a continued push toward experience-first itineraries—the kind built around local storytelling, cultural access, and “do it yourself” moments (not just sightseeing). For travelers, the key date is May 15: popular departures can fill quickly once booking opens.
For more information or to book, visit AdventuresbyDisney.com, call 1-833-223-0103, or contact a travel agent.
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Cruise travel is having more than a moment. It’s having a decade.
(Tiffany Miller) The cruise industry is not waiting for travelers to come around. By most measures, they already have. A projected 21.7 million Americans are expected to cruise in 2026, a record high and a 4.5 percent increase over last year, according to AAA.
“Cruising has come a long way since The Love Boat,” said writer and travel expert Sarah Greaves-Gabbadon, aka JetSetSarah. “Pull up to the port, unpack once and have the world come to you.”
This April, more than 11,500 attendees and 650 exhibitors gathered at Seatrade Cruise Global to map out what comes next.
Dining as the main event
Food has always been part of the cruise experience. The question the industry is now asking is what happens when it becomes the point.
Cruise lines are placing greater emphasis on the dining experience, with destination-inspired menus, port-specific drinks and more immersive, multi-course experiences.
Royal Caribbean introduced the Empire Supper Club this year, pairing multi-course menus with craft cocktails and live music into a single evening.
Expedition cruising finds a new audience
Expedition cruising is one of the fastest-growing types of cruising, and major cruise lines are moving into it.
These itineraries go where other ships do not. Travelers kayak among glaciers, contribute to citizen science programmes and spend time in the field with naturalists and researchers, with programming built around science and conservation rather than port stops.
National Geographic-Lindblad Expeditions has operated in this space for decades, with programs including the Visiting Scientist Program, the Lindblad Expeditions-National Geographic Fund and the Grosvenor Teacher Fellowship.
Wellness expands across the ship
Wellness is no longer a spa deck. It is becoming a reason to book.
A few years ago, a thermal suite was a selling point. Now it is closer to a baseline expectation. Meditation spaces, sleep-focused staterooms and recovery lounges are following the same trajectory. A dedicated wellness pavilion debuted at this year’s show, a signal that the category has grown large enough to need its own floor space.
Cunard’s Wellness at Sea program runs across multiple days. Its three tracks (Relax, Energise and Recover) each combine fitness, spa and mindfulness elements. Shore excursions and destination-specific spa offerings carry the experience beyond the ship.
Ships as cultural hubs
Entertainment on cruise ships used to mean a stage show. Cruise lines are now producing content that doesn’t exist anywhere else.
Holland America Line partnered with The Verdon Fosse Legacy to debut “Fosse and Verdon, The Duet That Changed Broadway,” a live musical and multimedia tribute to the work of Bob Fosse and Gwen Verdon. The production marks the first international staging of their work at sea.
Onboard retail is moving in the same direction. More cruise lines are curating locally sourced goods and destination-specific products at port, the kind passengers could only find by actually being there.
The bigger picture
The passenger numbers tell one part of the story. What cruise lines are building inside that growth tells another.
“Today’s ships offer amenities that are at least as good as, and often more comprehensive than, those in resorts and hotels,” Greaves-Gabbadon said. “A cruise can be equally enjoyable for solos, families, honeymooners, groups and adventurers, and that versatility is a large part of their appeal.”
What the show floor made clear is that the industry is not waiting to be discovered. It is building toward the traveler it wants next.
Photo courtesy of Shutterstock
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Our Lifestyle section on STM Daily News is a hub of inspiration and practical information, offering a range of articles that touch on various aspects of daily life. From tips on family finances to guides for maintaining health and wellness, we strive to empower our readers with knowledge and resources to enhance their lifestyles. Whether you’re seeking outdoor activity ideas, fashion trends, or travel recommendations, our lifestyle section has got you covered. Visit us today at https://stmdailynews.com/category/lifestyle/
