Foodie News
Wingstop Kicks Off Football Season With Lemon Pepper Trio and First-Ever Wing Pass
Wingstop is kicking off football season with two new twists on its iconic Lemon Pepper flavor and its first-ever Wing Pass, offering select fans weekly Watch Party Bundles throughout the regular season.
Two new takes on Wingstop’s popular Lemon Pepper flavor are joining the menu as the chain rolls out a limited-edition Wing Pass aimed at football watch parties.
Football season is underway, and Wingstop is betting that wings will remain a major part of the weekly game-day spread.
The Dallas-based restaurant chain is expanding one of its signature flavors with the launch of its new Lemon Pepper Trio, featuring the familiar Original Lemon Pepper alongside two new variations: Lemon Pepper Chili Crunch and Lemon Pepper Chili Glaze.
The trio will receive an early release for Club Wingstop members beginning Sept. 10 before becoming available nationwide at participating U.S. locations on Sept. 15 for a limited time, according to the company.
Three Takes on Lemon Pepper
Wingstop’s Original Lemon Pepper combines lemon flavor with cracked black pepper in the dry rub that has become one of the chain’s best-known offerings.
The two newcomers take that familiar flavor in different directions.
Lemon Pepper Chili Crunch starts with the traditional Lemon Pepper dry rub and adds crispy Korean chili crunch, introducing additional texture and heat.
Lemon Pepper Chili Glaze goes in a sweeter and saucier direction, combining citrus flavor and sweet heat with crispy Korean chili crunch.
All three flavors can be ordered on Wingstop’s classic wings, giving customers the option of sticking with the original or trying one of the spicier variations.
“Lemon Pepper is an iconic flavor, and Wingstop is proud of the role we’ve played in bringing it to fans around the world,” Wingstop President and CEO Michael Skipworth said in announcing the promotion.
The new flavors arrive as restaurants and food brands compete for a place in one of the biggest recurring food occasions of the fall: football watch parties.
Wingstop Introduces Its First Wing Pass
Wingstop is also taking an unusual approach to football-season promotions with its first Wing Pass, essentially turning weekly wing orders into the restaurant equivalent of a season ticket.
Each Wing Pass provides access to as many as 18 Watch Party Bundles, representing one bundle for each week of the regular football season.
A Watch Party Bundle includes 20 classic wings in as many as four flavors, a large order of fries and a large ranch.
Here’s where the promotion becomes especially notable: Wingstop says the Wing Pass costs $27.99 — the price of a single Watch Party Bundle.
Only 100 passes are being made available.
Club Wingstop members can purchase the limited passes beginning Sept. 10 at noon Central Time through Wingstop’s Wingshop. Passholders will then receive a Watch Party Bundle offer through their Wingstop app account each Sunday morning during the 18-week season, subject to the promotion’s terms and conditions.
With only 100 passes available nationwide, the Wing Pass is less a traditional discount program than a limited promotional event designed to generate attention around Wingstop’s football-season push.
Wings and Football Remain a Powerful Combination
The promotion highlights just how closely chicken wings have become associated with watching football in the United States. Restaurants routinely introduce larger bundles, limited flavors and game-day promotions as fans gather at homes, sports bars and restaurants throughout the season.
For Wingstop, the strategy combines both sides of that equation.
The Lemon Pepper Trio gives customers something new to try, while the Wing Pass encourages the idea of making Wingstop part of a weekly football routine.
Founded in 1994, Wingstop has grown to more than 3,000 restaurants worldwide. The company reported more than $5 billion in system-wide sales during fiscal 2025 and has ambitions of becoming one of the world’s top 10 restaurant brands.
Whether Lemon Pepper Chili Crunch or Lemon Pepper Chili Glaze develops the following of Wingstop’s original version remains to be seen. But for Lemon Pepper fans looking for something different during football season, the starting lineup just got a little bigger.
Source: Wingstop Restaurants Inc., press release issued Sept. 9, 2026.
Availability and promotional offers may vary by participating location. The Lemon Pepper Trio is a limited-time offering while supplies last. The Wing Pass is subject to Wingstop’s official terms and conditions.
Sources
- Wingstop — Lemon Pepper Trio and First-Ever Wing Pass announcement — Wingstop’s official Sept. 9, 2026 announcement covering the Lemon Pepper Chili Crunch, Lemon Pepper Chili Glaze and Wing Pass.
- PR Newswire — Wingstop Kicks Off Football Season with New Lemon Pepper Trio and Wing Pass — Original distributed press release dated Sept. 9, 2026.
Related Links
- Wingstop Lemon Pepper Flavor Guide — Background on Wingstop’s original Lemon Pepper dry rub, including its lemon and cracked-pepper flavor profile.
- Wingstop Investor Relations — Corporate information, financial results and current company announcements.
- Wingstop News & Press Releases — Additional Wingstop product launches and company news, including its recent Carolina Gold and Jamaican Jerk promotion.
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Food
Campbell’s 2026 State of the Sides Report Puts Holiday Favorites Center Stage
Campbell’s 2026 State of the Sides Report finds Americans are serving more Thanksgiving sides, with green bean casserole and mac & cheese leading the table.
Thanksgiving may be known for turkey, but Campbell’s latest research suggests the real stars of the holiday table are the dishes around it.
Campbell’s has released its fifth annual State of the Sides Report, finding that Americans are placing even more importance on the casseroles, potatoes, pasta and stuffing that define a holiday meal. Based on a survey of 5,017 U.S. adults who celebrate Thanksgiving, the 2026 report paints a familiar picture: tradition still matters, but home cooks are also looking for convenience and flexibility.
Sides Take the Spotlight
The appetite for side dishes is clear. Campbell’s reports that 80% of Americans enjoy cooking the sides more than the turkey, an 11-point increase from 2023. Meanwhile, 86% expect to serve at least four side dishes this Thanksgiving, with a median of five per table.
That enthusiasm is particularly strong among younger generations. Nearly two-thirds of Gen Z respondents, along with 56% of Millennials, said they would be happy eating an all-sides meal.
The nation’s top five Thanksgiving sides have remained consistent for the past three years, though their order has shifted slightly:
- Green bean casserole
- Macaroni and cheese
- Yams or sweet potatoes
- Mashed potatoes
- Stuffing or dressing
Campbell’s estimates those holiday menus will add up to roughly 749 million side dishes served nationwide.
Green Bean Casserole Holds Its Ground
Green bean casserole continues to stand out as one of the most emotionally connected dishes on the table. Sixty-seven percent of those surveyed said it reminds them of Thanksgivings past, and only 19% said they would alter its recipe—the lowest share among the top five sides.
The dish, developed more than 75 years ago in Campbell’s Test Kitchen by Dorcas Reilly, has stayed close to its original five-ingredient formula. Campbell’s says 69% of Americans believe it is best prepared with cream of mushroom or cream of celery soup, while 87% name Campbell’s Soup as their preferred option for making it.
The seasonal demand is substantial: Campbell’s sells nearly 40 million cans of Cream of Mushroom soup during the holiday period. Over the last five holiday seasons, the company says it has sold more than 308 million cans.
Mac and Cheese Brings Everyone Together
If green bean casserole is rooted in nostalgia, macaroni and cheese is positioned as the crowd-pleaser. Fifty-seven percent of respondents described it as the side dish everyone can agree on, and it remains Gen Z’s top side for the second consecutive year.
It is also a dish that rarely lingers. Forty-two percent said there are never leftovers when mac and cheese is served. For many cooks, simplicity is part of its appeal: 46% cited easy preparation as a reason for choosing it for a holiday meal.
Tradition, With Space for New Ideas
The report points to a holiday table that is both traditional and adaptable. Americans are holding onto family and cultural recipes while making room for new flavors, shortcuts and sources of inspiration—including AI-assisted meal planning.
For Campbell’s, the findings reinforce a simple conclusion: while holiday menus may evolve, sides remain the dishes that make the gathering feel complete.
Campbell’s commissioned the survey in August and September 2026 through independent research organization Reputation Leaders. National results carry a margin of error of plus or minus 1.4 percentage points.
For more information and holiday recipe ideas, visit Campbell’s Sides Season.
Recipe of the Week
Warm Up Autumn Days with Rich, Creamy Pumpkin Soup
Nothing screams fall quite like pumpkins, and as the weather gets cooler, there’s no better way to enjoy them than in a hot bowl of homemade soup. Roasting a whole pumpkin or kabocha squash creates deeper, richer flavors in this Creamy Pumpkin Soup recipe.
Warm Up Autumn Days with Rich, Creamy Pumpkin Soup
(Feature Impact) Nothing screams fall quite like pumpkins, and as the weather gets cooler, there’s no better way to enjoy them than in a hot bowl of homemade soup.
Roasting a whole pumpkin or kabocha squash creates deeper, richer flavors in this Creamy Pumpkin Soup recipe, but if you don’t have much time to spend in the kitchen, canned pumpkin offers a convenient alternative. Aromatic onion and garlic join warm autumnal spices like ginger and cardamom for a bowl with harmonizing layers of flavor.
Whether you want a pot of pumpkin soup simmering on the stove on a rainy day or plan to serve it as a sophisticated holiday appetizer, this recipe is a delicious way to make the most of the season’s harvest.
Find more seasonal recipe inspiration at Culinary.net.
Creamy Pumpkin Soup
Recipe adapted from Love and Lemons
Prep time: 20 minutes
Cook time: 1 hour, 20 minutes
Servings: 6
- 1 pumpkin or kabocha squash (about 4 pounds)
- 2 tablespoons extra-virgin olive oil, plus more for drizzling, divided
- 1 teaspoon sea salt, plus more for sprinkling, divided
- freshly ground black pepper
- 1 medium yellow onion, chopped
- 1 shallot, chopped
- 3 garlic cloves, chopped
- 1 teaspoon grated fresh ginger
- 1 teaspoon ground cumin
- 1/2 teaspoon ground coriander
- 1/2 teaspoon turmeric
- 1/2 teaspoon ground cardamom
- 1 can (14 ounces) full-fat coconut milk, divided
- 2 1/2 cups vegetable broth
- 1 tablespoon apple cider vinegar
- water (optional)
- cayenne pepper, to taste
- 1/4 cup roasted pumpkin seeds (optional)
- Preheat oven to 400 F and line baking sheet with parchment paper.
- Cut pumpkin in half and scoop out seeds. Drizzle with olive oil and sprinkle with salt and pepper then place cut side down on baking sheet. Roast 40-60 minutes, or until soft. Allow to cool then peel away skin and measure 4 1/2 packed cups of flesh.
- In large pot or Dutch oven, heat 2 tablespoons olive oil over medium-low heat. Add onion and shallot and cook 12-15 minutes until softened and caramelized.
- Add 1 teaspoon salt, garlic, ginger, cumin, coriander, turmeric and cardamom; stir 30-60 seconds until spices are aromatic. Stir in cooked pumpkin; coconut milk, reserving some for garnish; and broth. Simmer 20 minutes then stir in vinegar.
- Transfer to high-powered blender, working in batches if necessary, or use immersion blender and blend until smooth. If soup is too thick, gradually add up to 1 1/2 cups water until desired consistency is reached.
- Pour into bowls and garnish with additional coconut milk, salt, pepper, dash of cayenne and pumpkin seeds, if desired.
Substitution: For convenience, use two cans (15 ounces each) of pumpkin puree instead of whole pumpkin.
Photo courtesy of Unsplash
SOURCE:
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Food
NESTLÉ® TOLL HOUSE® Drops a 12-Day Advent Calendar for Holiday Baking
Nestlé Toll House is releasing its first-ever 12 Days Advent Calendar featuring new Snowflake Cookie Dough and Snowflake Morsels plus classic favorites. Drops Oct. 9, Nov. 6, and Dec. 4 for $29.99.
Holiday baking season is getting a new countdown tradition. NESTLÉ® TOLL HOUSE® has announced its first-ever 12 Days of NESTLÉ® TOLL HOUSE® Advent Calendar, a limited-edition set built to help families bake, share, and make memories in the kitchen—one surprise at a time.
Designed in the shape of a house inspired by the original Toll House Inn, the calendar is meant to sit on a countertop as part of the seasonal setup. It features 12 numbered doors that also double as festive holiday cards, with each day revealing a corresponding NESTLÉ TOLL HOUSE product.
What’s inside the 12-day calendar
Instead of mini candies, this calendar leans into what the brand is known for: cookie dough and morsels. The lineup includes two new holiday innovations plus a mix of familiar favorites.
Two new holiday innovations
- NEW! NESTLÉ® TOLL HOUSE® Snowflake Morsels: Snowflake-shaped morsels designed to bake into holiday treats or sprinkle on top as a decorative finish for cookies, brownies, bark, and more.
- NEW! NESTLÉ® TOLL HOUSE® Snowflake Cookie Dough: Sugar cookie dough with snowflake-shaped morsels mixed in for a winter-ready twist.
Ten favorites and festive classics
- NESTLÉ® TOLL HOUSE® Santa’s Cookie Dough
- NESTLÉ® TOLL HOUSE® Peppermint Cocoa Cookie Dough
- NESTLÉ® TOLL HOUSE® Chocolate Chip Cookie Dough
- NESTLÉ® TOLL HOUSE® Holiday Chocolate Chip Cookie Dough
- NESTLÉ® TOLL HOUSE® Milk Chocolatey Flavored Football Morsels
- NESTLÉ® TOLL HOUSE® Butterscotch Artificially Flavored Morsels
- NESTLÉ® TOLL HOUSE® Semi-Sweet Chocolate Morsels (made with 100% real chocolate)
- NESTLÉ® TOLL HOUSE® Milk Chocolate Mini Morsels
- NESTLÉ® TOLL HOUSE® Dark Chocolate Morsels
- NESTLÉ® TOLL HOUSE® Chocolate Chip Remix Oatmeal Chocolate Chip Cookie Dough
Why this fits the season
For STM Daily News readers, the appeal is pretty straightforward: it’s a ready-made holiday baking starter kit that also functions as a festive countertop display. It’s positioned as a way to spark new traditions—whether that’s a nightly bake-and-watch routine, a weekend cookie swap prep session, or quick treats for school and office parties.
In the announcement, Melanie Knoke, Sr. Marketing Manager at NESTLÉ TOLL HOUSE, said the calendar is meant to bring the brand’s long-running “bake, share and celebrate” spirit into a new format, combining seasonal newcomers with classic staples.
How to buy it (drop dates + price)
The 12 Days of NESTLÉ® TOLL HOUSE® Advent Calendar is priced at $29.99 and will be available exclusively at tollhouse.com/adventcalendar in three limited drops. Each drop goes live at 2 p.m. ET:
- October 9
- November 6
- December 4 (National Cookie Day)
Quantities are limited, and the brand notes that fans should act quickly when each drop opens.
What to watch for
Advent calendars have been expanding beyond candy into “experience” categories—beauty, coffee, and now baking ingredients. This release is a good example of that shift: it’s not just a countdown, it’s a built-in reason to get into the kitchen multiple times during the season.
For more information, NESTLÉ® TOLL HOUSE® directs fans to VeryBestBaking.com and its social channels, including @TollHouse on Facebook.
Source (press release):
- PRNewswire — NESTLÉ® TOLL HOUSE® Launches First-Ever Advent Calendar for the Holiday Season” (Oct. 5, 2026)
Related links:
- Advent calendar purchase page: https://tollhouse.com/adventcalendar
- Brand hub / baking resources: https://www.verybestbaking.com/toll-house/
- Nestlé USA company info: https://www.nestleusa.com
