Senior Pickleball Report
WORLD CLASS ATHLETES AND LEADERS INCLUDING LRMR VENTURES, SC HOLDINGS, DRAYMOND GREEN, AND KEVIN LOVE TO BUY NEW TEAM IN MAJOR LEAGUE PICKLEBALL
Major League Pickleball is welcoming a new ownership group made up of LRMR Ventures, the family office of global icon LeBron James and entrepreneur and CEO Maverick Carter, investment firm SC Holdings, NBA Champions Draymond Green and Kevin Love, The SpringHill Company CMO Paul Rivera, and Relevent Sports Group co-owner and CEO Daniel Sillman.
Last Updated on June 1, 2025 by Daily News Staff
Group joins Major League Pickleball (MLP) as it pursues an aggressive growth plan to be the premier pickleball professional league in America, capitalizing on pickleball’s fast-rising popularity and participation
This new team joins existing MLP team owners including Drew Brees, Gary Vaynerchuk, Brené Brown, Ryan Serhant, Marc Lasry, James Blake, and Molly Joseph
AUSTIN, Texas /PRNewswire/ — Major League Pickleball is welcoming a new ownership group made up of LRMR Ventures, the family office of global icon LeBron James and entrepreneur and CEO Maverick Carter, investment firm SC Holdings, NBA Champions Draymond Green and Kevin Love, The SpringHill Company CMO Paul Rivera, and Relevent Sports Group co-owner and CEO Daniel Sillman.
MLP is the standard-bearer for pickleball in the United States, delivering the highest-quality and most exciting experience in the sport. Expanding from 12 to 16 teams, MLP will continue to offer the highest prize money payouts per event to its players. In 2023, players will compete in six tournaments across six U.S. cities for more than $2M.
The new ownership group announced today brings unparalleled experience and impact across sports, media, entertainment, and branding. With this group, MLP aims to expand the community beyond its current participants into more diverse communities globally.
“Having SC Holdings, LRMR Ventures, and their incredible group as owners and investors in Major League Pickleball is not just great for MLP, it’s a watershed moment for pickleball in general,” said MLP Founder Steve Kuhn. “Pickleball is the fastest-growing sport in the country, building communities in cities and towns all over the world. This investment and the platform that this group provides will significantly help us with our goal to reach 40 million pickleball players by 2030.”
The 2022 season finale will see 48 players descend on Columbus, Ohio from October 14-16 to compete for the largest single-event prize purse ($319,000) in the history of pickleball, with the winning team taking home $100,000. Students from the LeBron James Family Foundation’s I PROMISE Program in Akron will also be able to learn and experience the sport at the tournament.
“Pickleball is one of the most exciting growth opportunities in sports because of its committed and engaged community across the U.S.,” said Jason Stein, Managing Partner of SC Holdings. “People are obsessed with the game, as both participants and fans, and we’re excited to use our collective experience and expertise across sports, media, and entertainment to reach new participants and expand the community. We’re thrilled to become partners of Major League Pickleball – which as a league and sport is just getting started.”
In the coming weeks, MLP plans to announce further growth to its stacked roster of high-profile owners which includes Super Bowl Champion Drew Brees, entrepreneur Gary Vaynerchuk (Gary Vee), famed lecturer and research professor Brené Brown, co-owner of the Milwaukee Bucks Marc Lasry, former World No.4 tennis player James Blake, healthcare executive Molly Joseph and from Bravo’s Million Dollar Listing New York and Founder and CEO of Serhant, Ryan Serhant.
Corey Benbasset of Douglas Elliman advised the parties on the transaction.
For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
About Major League Pickleball
Major League Pickleball is the first of its kind professional team league in the United States, consisting of 12 teams representing the highest level of professional pickleball. Led by Founder & CEO Steve Kuhn, MLP is committed to making an impact in communities throughout the country, perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing, and community relations. As the standard-bearer for the fastest-growing sport in the United States, MLP delivers the highest-quality and most exciting experience in pickleball. With iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality and the highest prize money events in pro pickleball, MLP’s goal is to elevate and grow the sport in everything it does. With the continued success of MLP network and digital platforms, MLP finds innovative ways for its fans to enjoy America’s new favorite national pastime and a truly global game. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.
About SC Holdings
SC Holdings is an investment firm with global experience building businesses and executing transactions. Led by entrepreneurs, SC brings an operator driven approach to partnerships and prides itself on contributing real value to market leading brands and platforms.
About LRMR Ventures
Based in Akron, Ohio, LRMR Ventures is the home office of LeBron James and Maverick Carter that manages their expanding portfolio of global projects, partnerships, investments, and other business ventures. Established in 2006, LRMR facilitates all facets of business from branding, marketing and communications to human resources, finance, and other backend services for its internal companies.
SOURCE Major League Pickleball
health and wellness
“Protect Your Skin: Celebrate Sunscreen Day”
“May 27th is Sunscreen Day! Protect your skin from harmful UV rays with broad-spectrum sunscreen and sun safety practices.”
Last Updated on May 27, 2026 by Daily News Staff
Sunscreen Day is a day dedicated to promoting the importance of wearing sunscreen and protecting our skin from harmful UV rays. Observed annually on May 27th, this day serves as a reminder that sunscreen is not just for the beach or pool, but an essential part of our daily routine.
The sun emits two types of harmful UV rays: UVA and UVB. UVA rays are responsible for premature aging, such as wrinkles and age spots, while UVB rays cause sunburn and can lead to the development of skin cancer. Sunscreen works by absorbing or reflecting these rays, preventing them from penetrating the skin.
Unfortunately, many people still do not wear sunscreen or do not wear it correctly. According to the Skin Cancer Foundation, only 30% of Americans regularly use sunscreen. This is concerning, as skin cancer is the most common cancer in the United States, with over 5 million cases diagnosed each year.
To ensure that sunscreen is effective, it is important to choose a broad-spectrum sunscreen with at least SPF 30. Broad-spectrum sunscreens protect against both UVA and UVB rays, while SPF 30 provides adequate protection for most skin types. Sunscreen should be applied 15 minutes before sun exposure and reapplied every two hours, or more frequently if swimming or sweating.
It is also important to remember that sunscreen is not the only way to protect your skin from the sun. Seeking shade, wearing protective clothing, and avoiding peak sun hours (10 am to 4 pm) can also help reduce your risk of sun damage.
Sunscreen Day is a great opportunity to start incorporating sunscreen into your daily routine. Make it a habit to apply sunscreen every morning before leaving the house, and keep a bottle in your car or bag for reapplication throughout the day. Encourage your friends and family to do the same, and spread awareness about the importance of sun protection.
In conclusion, sunscreen is a crucial aspect of protecting our skin from the harmful effects of the sun. By choosing a broad-spectrum sunscreen with at least SPF 30 and incorporating it into our daily routine, we can reduce our risk of skin cancer and premature aging. So let’s celebrate Sunscreen Day by making a commitment to protect our skin and encouraging others to do the same!
For more information heres a link to the Skin Cancer Foundation: https://www.skincancer.org/skin-cancer-prevention/sun-protection/sunscreen/
https://stmdailynews.com/category/lifestyle/health-and-wellness/
Sports
CatchCorner by Sports Illustrated Partners With CityPickle to Expand Urban Pickleball Access in NYC
CatchCorner by Sports Illustrated partners with CityPickle to expand NYC pickleball access, adding Central Park, Times Square and LIC courts to easy online booking.
New York City’s pickleball boom is getting a little easier to navigate. CatchCorner by Sports Illustrated, a North America–wide platform for booking sports facilities, announced a strategic partnership with CityPickle that will bring several of the operator’s most recognizable NYC courts onto CatchCorner’s reservation network.
The launch includes three CityPickle locations: Wollman Rink in Central Park, the flagship facility in Times Square, and indoor courts in Long Island City. A fourth site at Brooklyn Bridge is expected to open soon, expanding the footprint even further. The idea is simple: players can discover and book court time through CatchCorner in “just a few clicks,” with real-time availability and built-in payment options.
Why this partnership matters
Pickleball’s growth has been fueled by accessibility, but in dense cities the biggest barrier is often logistics: finding courts, knowing what’s available, and actually locking in a time slot. By pairing CityPickle’s high-profile, high-traffic venues with CatchCorner’s booking infrastructure, the partnership aims to reduce friction for everyone from first-timers to regular players.
CatchCorner CEO Jonathan Azouri framed CityPickle as a key player in expanding access, pointing to the way the operator is repurposing iconic city spaces into “dynamic hubs for sport, community, and social connection.” CityPickle’s Director of Strategic Operations, Nate Hamowy, echoed that community-first approach, saying the company’s mission is to create a place where “everyone can enjoy the game,” and that CatchCorner’s platform helps players find and connect across sports.
The bigger trend: racquet sports go urban
The announcement also signals a broader shift in how racquet sports are being built into city life. Instead of relying solely on traditional clubs or hard-to-access public courts, operators are increasingly activating prominent locations and creating event-like environments around play. In a place like NYC—where space is scarce and demand is high—partnerships like this can be the difference between pickleball feeling like a trend and pickleball becoming a permanent part of the city’s recreation ecosystem.
What to watch for next
- Brooklyn Bridge expansion: The upcoming fourth location could be a major demand driver, especially if it mirrors the visibility and foot traffic of the Central Park and Times Square sites.
- More venue additions: CatchCorner’s model is built for scale. If the CityPickle rollout performs well, it could accelerate additional urban racquet-sport partnerships.
- Community programming: The most successful city courts tend to pair bookings with leagues, clinics, and social play—expect more structured programming as these venues attract new players.
Players looking to reserve court time can do so through CatchCorner’s platform at www.catchcorner.comor via the CatchCorner app on the App Store and Google Play.
The Sports section of STM Daily News is your ultimate destination for all things sports, catering to everyday fans and dedicated enthusiasts alike. We cover a wide range of topics, from the thrill of amateur competitions to the excitement of semi-professional and professional leagues. Our content delves into physical and mental fitness, providing insights and tips that help individuals elevate their performance, whether on the field or in their personal wellness journeys. Stay informed and inspired as we explore the dynamic world of sports, celebrating both the passion of the players and the joy of the fans.
https://stmdailynews.com/sports
Senior Pickleball Report
Pickleball Kingdom’s California Expansion Starts in Roseville; Sleeves SPR Has Full Details
West Coast pickleball players could see more indoor options soon as Pickleball Kingdom’s California Expansion becomes statewide. The first club opens in Roseville with 11 indoor courts.
SACRAMENTO, Calif. — Pickleball Kingdom, which calls itself the world’s largest indoor pickleball entity, announced a landmark agreement to develop locations across California, with multi-unit franchisees Parminder and Komal Saini leading the statewide expansion.
Pickleball Kingdom’s California Expansion
The company said demand is rising across the Bay Area, Sacramento, Los Angeles, Orange County, San Diego County, and the Inland Empire, and that future clubs are expected to include professional-grade indoor courts, coaching and clinics for all skill levels, youth development programs, leagues and tournaments, a pro shop, and social areas.
The first California location is set to open in Roseville with grand opening activities the weekend of March 28. The club will feature 11 professional-grade indoor courts across approximately 32,900 square feet at 10251 Fairway Drive, Roseville, CA 95678.
For more context on the announcement and what the rollout could mean for California players, Sleeves Senior Pickleball Report published a full write-up here: https://sleeves-spr.com/pickleball-kingdom-announces-major-california-expansion-first-club-opens-in-roseville/Pickleball Kingdom also said it is seeking additional franchise partners in California. More information is available at https://pickleballkingdom.com/franchise/
Get the latest updates and information on the rapidly growing sport of pickleball, specifically designed for the senior community aged 50+. Check out Sleeve’s Senior Pickleball Report on YouTube to stay informed and up-to-date with the ever-changing world of pickleball. Join the community and stay ahead of the game. https://stmdailynews.com/sleeves-senior-pickleball-report/
