Food and Beverage
KFC® and Hatch Invite You to Fall Asleep to the Sleep-Inducing Sound of Fried Chicken
Introducing “Kentucky Fried Chicken Rain,” inspired by the sound of New KFC Original Recipe® Tenders, available on Hatch Restore 2 smart sleep devices
LOUISVILLE, Ky. /PRNewswire/ — Did you ever think you’d use the expression, “I could just cozy up to the sound of fried chicken?” Well, from ASMR social media channels to film and television production set rumors, the internet has recently unearthed the humorous phenomenon that the sound of cooking fried chicken sounds almost identical to the soothing, sleep-inducing sound of rain falling.
To further investigate, Hatch, a sleep wellness company that creates premium sleep audio content, and KFC®, the “OG” of fried chicken, have come together to release a new “Kentucky Fried Chicken Rain” content channel that can help lull you to sleep. The custom sound is available on Restore 2 smart sleep devices with a Hatch+ premium content subscription beginning today. Fried chicken and ASMR lovers will also be able to access the new “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels as well as the Hatch for Sleep Spotify page.
The inspiration for the content channel came straight from Louisville, KY, where Hatch visited KFC’s headquarters and test kitchen to learn more about and capture the real sound of fried chicken. Hatch employees worked alongside KFC’s food innovation team to record the soothing sounds of frying KFC’s new Original Recipe® Tenders.
“At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio” said Eric Pallotta, CMO at Hatch. “And who better than the OG fried chicken experts themselves, KFC, to do it with! We’re so excited to see our customers’ reactions to this fun, quirky content and can help them fall asleep to fried chicken right before bed without ever taking a bite.”
“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” said Catherine Tan-Gillespie, KFC’s U.S. Chief Marketing and Development Officer. “Now in addition to enjoying the taste of our new KFC Original Recipe® Tenders, people can drift off to sleep thanks to the soothing sound of frying, with the ‘Kentucky Fried Chicken Rain’ content channel on Hatch+.”
This unique brand partnership includes the new content offering, humorous “BTS” brand and social content from Hatch’s visit and recording session at the KFC test kitchen, along with co-branded products, including a Hatch x KFC Sleep Shirt, available for purchase at KFCShop.com. KFC Rewards* loyalty members will also be able to purchase a Hatch Restore 2 device at a special discount, so they can enjoy the content for themselves at home in bed (limit one per customer).
The Hatch x KFC partnership content is just one of the many offerings available in the Hatch+ premium audio library. From guided meditations to screen-free shows, to sleep stories and relaxing music, Hatch+ unlocks a world of sleep content options and offerings that can help the whole family get better rest.
KFC introduced its new KFC Original Recipe® Tenders nationwide on Oct. 14, with a bold battle cry to its tenders rivals. KFC’s new Original Recipe Tenders are double hand-breaded with KFC’s world-famous, top-secret blend of 11 herbs and spices and fried to golden perfection, making them deliciously crispy, juicy and flavorful. Fried chicken fans can score KFC’s new tenders at unbeatable value – for just $5**, customers will get three KFC Original Recipe® Tenders, Secret Recipe Fries and two of KFC’s signature sauces – customer’s choice of Comeback Sauce, Sticky Chicky, or KFC® Sauce.
*KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.
**Prices and participation may vary. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin’ Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.
About Hatch
At Hatch, we know great sleep, and we help the whole family learn better sleep habits. Hatch makes science-backed bedside smart sleep devices and creates original content to help people wind down, sleep deeply, and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult sleep product, we have helped over 5 million sleepers of all ages find space for rest in their lives. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. Designed by experts and loved by wellness warriors, Hatch launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and was featured on “Shark Tank” in 2016. For more information, visit Hatch.co.
SOURCE Kentucky Fried Chicken; Hatch
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Food and Beverage
Put the Grill to Work In 2026
Transitioning from high-yield meals that serve a crowd to easy, homemade dinners can be a bit of a shock after the festivities are over. Save yourself the time and hassle of cooking after a season of gifts and gatherings with this Grilled Chicken Bundt recipe that lets the grill do the work for you.
(Family Features) Transitioning from high-yield meals that serve a crowd to easy, homemade dinners can be a bit of a shock after the festivities are over. Save yourself the time and hassle of cooking after a season of gifts and gatherings with this Grilled Chicken Bundt recipe that lets the grill do the work for you. For more time-saving family dinner ideas, visit Culinary.net. 
Grilled Chicken Bundt
Recipe courtesy of “Cookin’ Savvy” Servings: 4-6- 4 potatoes
- 2 carrots
- 8 Brussel’s sprouts
- oil
- 2 tablespoons garlic powder, divided
- 2 tablespoons onion powder, divided
- 2 teaspoons salt, divided
- 1 whole chicken (4-5 pounds)
- 1/2 stick butter, softened
- Heat grill to 350 F with one burner off for indirect heat.
- Cut potatoes, carrots and Brussel’s sprouts into bite-sized pieces. Drizzle with oil and mix in 1 tablespoon garlic powder, 1 tablespoon onion powder and 1 teaspoon salt; set aside.
- Rub chicken with softened butter, remaining garlic powder, remaining onion powder and remaining salt.
- Place some veggies in bottom of bundt pan. Place chicken on top of chimney or tube of bundt pan. Fill pan with remaining veggies.
- Place pan over indirect heat and grill 1 hour, 30 minutes, or until chicken reaches internal temperature of 165 F.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food and Beverage
Mix a Little Luck into Your Big Game Menu
Picture this: Your team is down three points, but the taste of victory is just one field goal away. Sometimes, all you need is a little luck and a whole lot of guac. Dip into good fortune this football season with help from this Good Luck Guac recipe.

Mix a Little Luck into Your Big Game Menu
(Family Features) Picture this: Your team is down three points, but the taste of victory is just one field goal away. Sometimes, all you need is a little luck and a whole lot of guac. After all, an estimated 250 million pounds of avocados are consumed during the Big Game each year, according to Hass Avocado Board Volume Data. That’s enough to fill 30 million football helmets with guac – but filling your belly instead is a win-win for good luck and great flavor. Dip into good fortune this football season with help from Avocado From Mexico’s Guac Guru, Rob Riggle, whose visionary Good Luck Guac recipe is ready to share just in time for the Big Game. Whether you’re in it for the football, the commercials or the snacks, this recipe can score major points with your entire crew.
Crafted for fans of every team, this bold, golden twist on a favorite football snack is infused with ingredients associated with good luck – edible gold flakes and pomegranate seeds – to get you through the most nail-biting moments of the game. The star ingredient is fresh, high-quality Avocados From Mexico that offer good taste, good nutrition, and good times. Beyond delicious dips, chips and lots of fun, hosting a watch party can also be a lot of work. Make sure your hosting duties don’t create interference or put you on the sidelines with these tips: Get a jumpstart on party prep. The day before the game, tidy up your space and prepare as much of the food as you can. For dishes best served fresh – like guac – take care of the ingredient prep, like chopping veggies. Create comfortable seating and viewing areas. For a watch party, you’ll want plenty of room for guests to sit comfortably where they can see the screen and have easy access to the guac. If there’s not enough space in the living room to fit everyone, consider bringing a TV to the kitchen so people can snack and watch at the same time. Know your guests. From non-alcoholic beverage options to additional entertainment like board games and kid-friendly activities, become a next-level party host by providing a setup tailored to your guests’ needs. One thing almost everyonecan agree on: Guac made with Avocados From Mexico can be the star of nearly any party’s snacking lineup. Make it your team’s lucky day with more game day recipes at AvocadosFromMexico.com/recipe.
Good Luck Guac
Recipe courtesy of Rob Riggle on behalf of Avocados From Mexico- 4 Avocados From Mexico, halved, pitted and peeled
- 1 tablespoon lime juice
- 1 tablespoon onion, minced
- 3 tablespoons pomegranate seeds
- 1/4 teaspoon salt
- 1 pinch edible gold leaf flakes
- In large bowl, mash avocados until chunky-smooth.
- Fold in lime juice, onion, pomegranate seeds and salt until well combined.
- Garnish with edible gold leaf flakes.
At our core, we at STM Daily News, strive to keep you informed and inspired with the freshest content on all things food and beverage. From mouthwatering recipes to intriguing articles, we’re here to satisfy your appetite for culinary knowledge.
Visit our Food & Drink section to get the latest on Foodie News and recipes, offering a delightful blend of culinary inspiration and gastronomic trends to elevate your dining experience. https://stmdailynews.com/food-and-drink/
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Food
What Are Comfort Foods—and Why Do We Crave Them?
Comfort foods go beyond taste—they offer emotional reassurance, cultural identity, and nostalgia. Learn why we crave them and how they connect us.
What Are Comfort Foods—and Why Do We Crave Them?
Food & Beverage | The Knowledge Comfort foods are more than just meals—they are emotional touchstones. From a bowl of chicken noodle soup to a plate of mac and cheese, comfort foods provide familiarity, warmth, and reassurance during moments of stress, illness, or nostalgia. While comfort foods vary by culture and personal experience, their purpose is universal: they make us feel grounded, safe, and connected.What Defines Comfort Food?
Although comfort foods differ from person to person, they often share common characteristics:- Familiar and nostalgic – Foods tied to childhood or family traditions
- Warm and filling – Soups, casseroles, stews, and baked dishes
- Emotionally satisfying – Comforting beyond physical hunger
- Rich in carbohydrates or fats – Which can influence mood-regulating chemicals in the brain
The Science Behind Comfort Foods
There is real science behind why comfort foods make us feel better. Carbohydrate-rich foods can increase the production of serotonin, a neurotransmitter that helps regulate mood and promote a sense of calm. Warm foods also play a role. Studies suggest that warmth can enhance feelings of safety and emotional comfort, which may explain why soups, stews, and hot meals are commonly craved during stressful times or colder seasons. In short, comfort foods don’t just satisfy hunger—they support emotional well-being.Comfort Foods Are Cultural
Every culture has its own version of comfort food, shaped by tradition, availability, and shared history:- United States: Mac and cheese, meatloaf, mashed potatoes
- Mexico: Tamales, pozole
- Italy: Pasta, lasagna
- Japan: Ramen, curry rice
- India: Dal with rice
Why We Turn to Comfort Foods
People often crave comfort foods during moments of emotional or physical vulnerability, including:- Stress or anxiety
- Illness or fatigue
- Homesickness
- Major life changes
- Celebrations and family gatherings
More Than a Meal
Comfort food isn’t about indulgence or nutrition alone—it’s about connection. These dishes link us to people, places, and moments that shaped us. That’s why comfort foods endure across generations, cultures, and changing trends. Comfort food doesn’t just feed the body. It feeds the moment.Related Reading
- Why We Crave Comfort Foods – Smithsonian Magazine
- Why Comfort Foods Comfort – Psychology Today
- Why Comfort Foods Make Us Feel Better – Harvard Health
- Comfort Food and Cultural Identity – National Geographic
- The Science Behind Comfort Foods – BBC Future
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