Community
What if universal rental assistance were implemented to deal with the housing crisis?
A significant number of American families facing unaffordable rents are living in motels. While many believe a housing shortage causes high rents, experts suggest that expanding rental assistance is more effective. Making subsidies available to all eligible low-income households could tackle this affordability crisis significantly.
What if universal rental assistance were implemented to deal with the housing crisis?
Alex Schwartz, The New School and Kirk McClure, University of Kansas
If there’s one thing that U.S. politicians and activists from across the political spectrum can agree on, it’s that rents are far too high.
Many experts believe that this crisis is fueled by a shortage of housing, caused principally by restrictive regulations.
Rents and home prices would fall, the argument goes, if rules such as minimum lot- and house-size requirements and prohibitions against apartment complexes were relaxed. This, in turn, would make it easier to build more housing.
As experts on housing policy, we’re concerned about housing affordability. But our research shows little connection between a shortfall of housing and rental affordability problems. Even a massive infusion of new housing would not shrink housing costs enough to solve the crisis, as rents would likely remain out of reach for many households.
However, there are already subsidies in place that ensure that some renters in the U.S. pay no more than 30% of their income on housing costs. The most effective solution, in our view, is to make these subsidies much more widely available.
A financial sinkhole
Just how expensive are rents in the U.S.?
According to the U.S. Department of Housing and Urban Development, a household that spends more than 30% of its income on housing is deemed to be cost-burdened. If it spends more than 50%, it’s considered severely burdened. In 2023, 54% of all renters spent more than 30% of their pretax income on housing. That’s up from 43% of renters in 1999. And 28% of all renters spent more than half their income on housing in 2023.
Renters with low incomes are especially unlikely to afford their housing: 81% of renters making less than $30,000 spent more than 30% of their income on housing, and 60% spent more than 50%.
Estimates of the nation’s housing shortage vary widely, reaching up to 20 million units, depending on analytic approach and the time period covered. Yet our research, which compares growth in the housing stock from 2000 to the present, finds no evidence of an overall shortage of housing units. Rather, we see a gap between the number of low-income households and the number of affordable housing units available to them; more affluent renters face no such shortage. This is true in the nation as a whole and in nearly all large and small metropolitan areas.
Would lower rents help? Certainly. But they wouldn’t fix everything.
We ran a simulation to test an admittedly unlikely scenario: What if rents dropped 25% across the board? We found it would reduce the number of cost-burdened renters – but not by as much as you might think.
Even with the reduction, nearly one-third of all renters would still spend more than 30% of their income on housing. Moreover, reducing rents would help affluent renters much more than those with lower incomes – the households that face the most severe affordability challenges.
The proportion of cost-burdened renters earning more than $75,000 would fall from 16% to 4%, while the share of similarly burdened renters earning less than $15,000 would drop from 89% to just 80%. Even with a rent rollback of 25%, the majority of renters earning less than $30,000 would remain cost-burdened.
Vouchers offer more breathing room
Meanwhile, there’s a proven way of making housing more affordable: rental subsidies.
In 2024, the U.S. provided what are known as “deep” housing subsidies to about 5 million households, meaning that rent payments are capped at 30% of their income.
These subsidies take three forms: Housing Choice Vouchers that enable people to rent homes in the private market; public housing; and project-based rental assistance, in which the federal government subsidizes the rents for all or some of the units in properties under private and nonprofit ownership.
The number of households participating in these three programs has increased by less than 2% since 2014, and they constitute only 25% of all eligible households. Households earning less than 50% of their area’s median family income are eligible for rental assistance. But unlike Social Security, Medicare or food stamps, rental assistance is not an entitlement available to all who qualify. The number of recipients is limited by the amount of funding appropriated each year by Congress, and this funding has never been sufficient to meet the need.
By expanding rental assistance to all eligible low-income households, the government could make huge headway in solving the rental affordability crisis. The most obvious option would be to expand the existing Housing Choice Voucher program, also known as Section 8.
The program helps pay the rent up to a specified “payment standard” determined by each local public housing authority, which can set this standard at between 80% and 120% of the HUD-designated fair market rent. To be eligible for the program, units must also satisfy HUD’s physical quality standards.
Unfortunately, about 43% of voucher recipients are unable to use it. They are either unable to find an apartment that rents for less than the payment standard, meets the physical quality standard, or has a landlord willing to accept vouchers.
Renters are more likely to find housing using vouchers in cities and states where it’s illegal for landlords to discriminate against voucher holders. Programs that provide housing counseling and landlord outreach and support have also improved outcomes for voucher recipients.
However, it might be more effective to forgo the voucher program altogether and simply give eligible households cash to cover their housing costs. The Philadelphia Housing Authority is currently testing out this approach.
The idea is that landlords would be less likely to reject applicants receiving government support if the bureaucratic hurdles were eliminated. The downside of this approach is that it would not prevent landlords from renting out deficient units that the voucher program would normally reject.
Homeowners get subsidies – why not renters?
Expanding rental assistance to all eligible low-income households would be costly.
The Urban Institute, a nonpartisan think tank, estimates it would cost about $118 billion a year.
However, Congress has spent similar sums on housing subsidies before. But they involve tax breaks for homeowners, not low-income renters. Congress forgoes billions of dollars annually in tax revenue it would otherwise collect were it not for tax deductions, credits, exclusions and exemptions. These are known as tax expenditures. A tax not collected is equivalent to a subsidy payment.
For example, from 1998 through 2017 – prior to the tax changes enacted by the first Trump administration in 2017 – the federal government annually sacrificed $187 billion on average, after inflation, in revenue due to mortgage interest deductions, deductions for state and local taxes, and for the exemption of proceeds from the sale of one’s home from capital gains taxes. In fiscal year 2025, these tax expenditures totaled $95.4 billion.
Moreover, tax expenditures on behalf of homeowners flow mostly to higher-income households. In 2024, for example, over 70% of all mortgage-interest tax deductions went to homeowners earning at least $200,000.
Broadening the availability of rental subsidies would have other benefits. It would save federal, state and local governments billions of dollars in homeless services. Moreover, automatic provision of rental subsidies would reduce the need for additional subsidies to finance new affordable housing. Universal rental assistance, by guaranteeing sufficient rental income, would allow builders to more easily obtain loans to cover development costs.
Of course, sharply raising federal expenditures for low-income rental assistance flies in the face of the Trump administration’s priorities. Its budget proposal for the next fiscal year calls for a 44% cut of more than $27 billion in rental assistance and public housing.
On the other hand, if the government supported rental assistance in amounts commensurate with the tax benefits given to homeowners, it would go a long way toward resolving the rental housing affordability crisis.
This article is part of a series centered on envisioning ways to deal with the housing crisis.
Alex Schwartz, Professor of Urban Policy, The New School and Kirk McClure, Professor of Urban Planning, University of Kansas
This article is republished from The Conversation under a Creative Commons license. Read the original article.
5 Ways to Make a Difference in Your Community
(Feature Impact) Communities are strengthened every day by local organizations working to address challenges close to home, whether that’s helping families access food, supporting students, expanding opportunity or providing essential resources to those who need them most. Often operating with limited resources, these organizations are finding practical solutions that make a meaningful difference in neighborhoods and communities across the country.
Many of these efforts happen quietly, powered by people who volunteer their time, share their expertise, donate resources or simply help spread awareness of causes they care about.
For individuals looking to make a difference where they live, community involvement doesn’t have to start with a large commitment. Consider these five options to get involved.
Give Your Time
Giving your time is one of the most direct ways to support organizations serving your community. Whether it’s packing meals, mentoring young people or participating in neighborhood cleanups, volunteering allows people to contribute directly while gaining a deeper understanding of local needs.
Share Your Skills
Nonprofits often need specialized skills in addition to hands-on volunteer support. Communications support, technology expertise, event planning, photography, financial guidance and other professional skills can help organizations expand their reach and strengthen their operations. Contributing the skills you’ve developed can often be just as valuable as donating time or resources.
Tap Into Your Workplace
Many employers offer opportunities to support causes that matter to their employees, such as volunteer programs, community grants or other charitable opportunities.
In communities across the country, local nonprofits can receive support through programs like the PepsiCo Foundation’s Community Impact Awards, where employees can nominate nonprofit organizations in their local communities for grant funding. Since 2022, the program has invested more than $3.7 million into organizations working on issues ranging from food access to education and community development.
“Across North America, there are organizations showing up every day for their communities, often without recognition and with limited resources,” said Monica Bauer, SVP of social impact, PepsiCo and president of the PepsiCo Foundation. “The Community Impact Awards help shine a light on organizations that are creating opportunities, solving local challenges and making a real difference in people’s lives. What makes this program special is that the recognition comes from PepsiCo associates who know these organizations firsthand and have seen their impact up close.”
This year, 100 organizations across the U.S. and Canada received $500,000 total in grants and teamed up with their respective nominating employees for volunteer activities supporting their missions, giving employees another opportunity to engage directly.
Give What You Can
Financial contributions are a valuable way to give back, but they aren’t the only option. Many organizations need non-monetary donations such as school supplies, canned goods, clothing, toys and technology. Before collecting items, check with organizations to learn what is most needed and how contributions can make the greatest impact.
Use Your Voice
One person can make a difference. When that person gets a friend or family member involved, more people can discover and support organizations doing important work. Sharing a nonprofit’s mission on social media, inviting others to volunteer or connecting people with causes you care about can help organizations reach new supporters and expand their impact.
Making a difference doesn’t require doing everything at once. Whether you contribute your time, skills, resources or advocacy, small actions can help make a big impact over time.
Across the U.S., nonprofit organizations are helping improve lives, create opportunities and respond to community needs every day. Their work is a reminder that meaningful change often starts locally with people willing to get involved.
Learn more about how individuals and organizations can help address some of the most pressing needs in their communities by visiting PepsiCo.com/about/social-impact.
SOURCE:
PepsiCo
Community
‘Give Like a Kid Again’ for Real-World Impact This Halloween
Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations. This Halloween, children and families can “Give Like a Kid Again,” turning imagination into kindness and helping children around the world.
‘Give Like a Kid Again’ for Real-World Impact This Halloween
(Feature Impact)Costumes. Candy. Jack-o-lanterns glowing on porches. Halloween is filled with moments that spark children’s imaginations.
This Halloween, Trick-or-Treat for UNICEF is inviting children and families to “Give Like a Kid Again,” turning imagination into kindness and helping children around the world. For eight decades,the campaign has shown children that even the smallest act of kindness can travel farther than any front porch and shine brighter than any jack-o-lantern. As the longest-running youth engagement campaign in the United States, it has inspired generations of children to discover that when kids help kids, one Halloween tradition can turn into a lifetime of impact.
What started with just $17 in 1950, when a small group of children filled milk cartons with spare change to help children recovering from World War II, has grown into one of America’s most beloved Halloween traditions, raising nearly $200million to help the organization deliver lifesaving support for children around the world. Today, the iconic orange collection box reminds families that small acts of generosity can create lasting change.
“Each Halloween, Trick-or-Treat for UNICEF reminds us that even the smallest acts of generosity can grow into something extraordinary,” said Shelley Diamond, chief marketing officer, UNICEF USA. “For more than 75 years, this campaign has shown generations of children that you are never too young to make a difference and ‘Give Like a Kid Again’ is about passing that belief on to the next generation.”
Beyond supporting programs in more than 190 countries and territories, donations strengthen the organization’s global humanitarian supply network, delivering emergency essentials like therapeutic food, medicine, blankets and safe water to children impacted by conflict, disasters and disease.
- Be a mermaid and help make waves for clean water. Help provide safe water for a child for a year for $5.
- Be a vampire and help scare away preventable diseases. World Polio Day, just a week before Halloween, provides an opportunity to protect 200 children under age 5 from polio with a $43 donation.
- Be a scientist and help uncover lifesaving answers. Provide 25 malaria diagnostic tests for just $8, helping children receive timely treatment.
- Be a teacher and help children write their next chapter. Provide 1,000 pencils to help children put their ideas, lessons and dreams on paper for $30.
- Be a chef and help cook up a healthier future. Over a two-month period, $10 can treat 15 children by providing 450 packets of micronutrient powder.
- Be an astronaut and help a girl reach for the stars. To helpsix girls feel confident in school, $36 can provide reusable menstrual pads.
- Be a snowman and help bundle up a child against the cold. A donation of $50 could provide a child in an emergency setting with winter clothing, including a jacket, hat, scarf, mittens, socks, winter boots, a warm sweater and warm puffball trousers.
- Be a soccer player (or referee) and help kick off playtime. Provide up to four packages of soccer balls for a child-friendly space for $25 to help kids just be kids again.
This October, everyone can “Give Like a Kid Again” through the iconic orange collection box, online fundraising and family-friendly activities. Visit unicefusa.org/TOT2026 to join the tradition and help make a difference for children around the world.
SOURCE:
UNICEF
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Community
PenFed Foundation Raises Over $1.2M for Veterans and Military Families at 23rd Annual Military Heroes Golf Classic
The PenFed Foundation says it raised over $1.2 million for veterans and military families at its 23rd annual Military Heroes Golf Classic.
The PenFed Foundation for Military Heroes said it raised more than $1.2 million to support veterans and military families during its 23rd annual Military Heroes Golf Classic, held Monday, Aug. 31, according to a PRNewswire release. The nonprofit, based in the Washington, D.C. region, focuses on helping veterans transition “from service to success” through programs and grants aimed at military-connected communities.
“We are deeply grateful to our partners and supporters whose generosity and dedication make this event—and the Foundation’s work—possible,” said retired Air Force Lt. Gen. Bradford J. “B.J.” Shwedo, president of the PenFed Foundation, in a statement announcing the fundraising total.
At a dinner held the night before the Golf Classic, PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck recognized Ed Cody for 25 years of service on the foundation’s board of directors. Cody also serves as chairman of the PenFed Credit Union board and was credited with helping guide initiatives including Defender’s Lodge, the Afghan Rescue and Resettlement Program, the Veteran Entrepreneur Program, and grants supporting wounded, ill, and injured service members.
The foundation said it has provided more than $55 million in financial support to veterans, active-duty service members, and military families since it was founded in 2001. It also noted that PenFed Credit Union covers salaries and administrative costs, allowing more donations to go directly to programs.
What to watch for: How the foundation allocates the new $1.2M across its veteran transition and emergency support programs—and whether it announces new grant rounds tied to entrepreneurship and resettlement work.
SOURCE PenFed Foundation
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