Business and Finance
Consumer Alert: AI-Powered Fake Businesses Are Fooling Online Shoppers
AI-generated storefronts, fake founders, and emotional marketing are being used to trick online shoppers. Learn how to spot the warning signs and protect yourself.
Last Updated on June 14, 2026 by Rod Washington
Consumers today are increasingly making purchasing decisions based on more than just price. Many actively seek out local businesses, family-owned companies, veteran-owned enterprises, and Black-owned businesses in an effort to support communities and entrepreneurs they believe in.
Unfortunately, scammers are exploiting that goodwill.
A growing number of fraudulent online stores are using artificial intelligence to create convincing business identities designed to gain consumer trust. These AI-powered storefronts often feature realistic founder photos, emotional backstories, glowing customer reviews, and professional-looking websites that appear legitimate at first glance.
In reality, some of these businesses may not exist at all.
The Rise of AI-Generated Storefronts
Artificial intelligence has made it easier than ever to create realistic images, videos, and written content. While these tools have many legitimate uses, bad actors are increasingly using them to create fake online businesses.
These websites often claim to be small businesses facing hardship, family-owned operations struggling to survive, or businesses representing specific communities. Their marketing is designed to connect emotionally with consumers who want their purchases to make a positive impact.
Social media advertisements frequently promote urgent “closing sales,” liquidation events, or limited-time discounts that encourage shoppers to act quickly before researching the company.
Why These Scams Work
Trust has become a powerful marketing tool.
Many consumers intentionally support businesses they believe align with their values. Scammers understand this and use carefully crafted stories to create an emotional connection before a purchase is made.
AI-generated founder photos and biographies can make a website appear authentic even when the people featured do not exist. Combined with fake testimonials and professional branding, these tactics can create the illusion of a thriving small business.
The Impact on Legitimate Businesses
The consequences extend beyond individual consumers who lose money.
Authentic small businesses work hard to earn customer trust through years of service, community involvement, and reputation building. When fraudulent websites falsely present themselves as community-focused businesses, they can damage confidence in legitimate entrepreneurs.
As consumers become more skeptical, genuine business owners may find it harder to convince customers that their stories, products, and missions are real.
Warning Signs to Watch For
Before making a purchase, consumers should look for potential red flags:
- Founder photos that appear overly polished or artificial.
- Business histories that cannot be independently verified.
- Recently created social media accounts with little engagement.
- Deep discounts and constant “going out of business” sales.
- Generic customer reviews lacking specific details.
- Limited contact information or nonexistent customer service.
- Return policies that require shipping products overseas despite claims of being U.S.-based.
Protect Yourself Before You Buy
A few minutes of research can prevent costly mistakes.
Consider searching for independent reviews, verifying business addresses, checking domain registration history, and conducting a reverse image search on founder photographs. Consumers should also be cautious when encountering emotional stories that create a sense of urgency or pressure immediate purchases.
Trust but Verify
Artificial intelligence is transforming commerce and communication, but it is also creating new opportunities for deception.
Supporting small businesses remains one of the most effective ways to strengthen local economies and communities. In the age of AI, however, consumers may need to take an extra step to ensure the businesses they support are truly who they claim to be.
The best defense against AI-powered scams is simple: trust, but verify.
Closing Footnote
As artificial intelligence continues to transform online commerce, consumers should remain vigilant when shopping online. A compelling backstory, professional website, or realistic founder photo is no longer proof that a business is legitimate. Taking a few minutes to verify a company’s identity can help protect your wallet and ensure your support goes to genuine entrepreneurs rather than scammers. https://apnews.com/article/2b83cb87d450f22ac0211bfa52ee7b7f?utm_source=chatgpt.com
Related External Links for Further Reading
You can include these resources in your research or share them with readers interested in learning more about AI-generated business scams, online shopping fraud, and consumer protection.
- FTC Consumer Alerts – Official consumer warnings and scam prevention resources from the Federal Trade Commission. “`
- FTC Shopping & Online Buying Advice – Guidance on safe online shopping, evaluating reviews, and avoiding deceptive sellers.
- Better Business Bureau Scam Tracker – Search reported scams and see examples of online shopping fraud reported by consumers.
- BBB Scam Tracker – Report a Scam – Report suspicious businesses and learn how scam investigations work.
- National Cyber Security Centre: Online Shopping Fraud – Advice on identifying suspicious online stores and protecting yourself from shopping fraud.
- AP News: Beware of Online Ads with Elaborate Backstories – Investigation into fake online boutiques that use emotional stories and misleading branding to gain consumer trust.
- FTC Cracks Down on Fake and AI-Generated Reviews – Overview of federal efforts to combat deceptive reviews and AI-generated testimonials. “`
Additional Research Resources
For a deeper dive into the growing problem of AI-assisted scams:
- ScamFerret: Detecting Scam Websites with Large Language Models – Research paper exploring how AI can be used to identify fraudulent websites. “`
- LOKI: Proactively Discovering Online Scam Websites – Research paper examining methods used to identify thousands of previously unknown scam websites. “`
Protect yourself from the latest online scams with STM Daily News. From AI-powered fraud schemes to consumer safety tips, our Consumer Corner delivers practical information to help you make informed decisions. Visit STM Daily News for more news you can use this moment, and don’t forget to subscribe to our newsletter for updates delivered straight to your inbox.
financial wellness
Personal bankruptcy filings are soaring in 2026, signaling growing economic distress
Personal bankruptcy filings are climbing as inflation, high interest rates and mounting household debt strain American consumers. Although bankruptcy can provide a fresh start, financial recovery may take decades.

Jay L. Zagorsky, Boston University
The number of Americans who file for bankruptcy is growing. More than 500,000 people took this step in 2025, nearly 50% more than in 2022. And the numbers have kept on climbing, with a 12% jump in June 2026 from a year earlier as many consumers struggled to pay their bills.
I am a business school professor who has researched bankruptcies and whether, when you are at the end of your financial rope, bankruptcy helps or hurts.
I became interested in the subject while in graduate school. Not because of any courses I took, but because I ran out of money. While I was in grad school, my wife, who was keeping the family afloat, unexpectedly lost her job at the very moment our savings went to zero.
Ultimately, we didn’t declare bankruptcy, and I’ll explain later what we did to avoid it. But this near brush with that fate sparked my long-term interest in this predicament that befalls many American consumers who find themselves financially stressed out.
What’s personal bankruptcy?
Bankruptcy is a legal process for people who can’t pay their debts. Because it usually requires liquidating their assets or entering a repayment plan, Americans generally turn to it as a last resort. To declare bankruptcy you first file a petition with a federal court, which appoints a trustee to oversee your case.
But bankruptcy does not discharge all debts.
There are 19 types of debts that even bankruptcy will not wipe out. Some of the bigger categories are alimony, child support and most taxes. Student loans can be wiped out, but getting that done is difficult and it’s not an automatic part of bankruptcy proceedings.
2 conflicting goals
U.S. bankruptcy law has two big goals that contradict each other.
The first is to give honest individual debtors a “fresh start.” The process ideally reduces or eliminates enough of their debt to make it possible to earn, spend, borrow and repay money like people with a more typical financial life. In other words, personal bankruptcy can take the financial noose off debtors’ necks.
The second is to ensure that creditors get repaid as much as possible for their loans. When someone declares bankruptcy, some or maybe all of their creditors don’t get their money back. In 2024, the Americans who filed for bankruptcy had about US$75 billion in assets, but they owed their creditors about $86 billion – $11 billion more.
States and the federal government make different trade-offs between these goals. As a result there are very different limits on how much equity – the difference between market value and what you owe – debtors can keep in their primary homes and personal property after they declare bankruptcy.
Some states are quite lenient. For example, Texas bankruptcy law doesn’t limit the amount of equity in a home at all. That helps debtors get back on their feet.
Other states are extremely strict in this regard. Arkansas limits home equity after personal bankruptcy to $800, and Kentucky restricts it to $5,000. This helps creditors: Lenders can force a debtor’s house to be sold and keep much of the equity the debtor built up.
Likewise, laws protecting vehicles and other kinds of personal property belonging to people who declare bankruptcy vary widely.
2 types of personal bankruptcy
People declaring bankruptcy typically file using either Chapter 7 or Chapter 13 of the federal bankruptcy code.
About 2 in 3 people use Chapter 7, a form of financial liquidation. The bankruptcy court appoints a trustee, who then sells off all of a person’s possessions, except what is covered by the various exemptions.
The trustee then gives creditors whatever money is left after the sale. In exchange for giving up most of what someone owns, filing Chapter 7 wipes out almost all debts and gives them a fresh financial start.
For people earning moderate to high incomes and whose debts are less than $2.75 million, bankruptcy courts make them use Chapter 13.
Chapter 13 is a slower-moving process. Creditors are paid over three to five years from a person’s earnings. Debtors keep enough of their wages to cover necessary living expenses, but all other disposable income goes to creditors. Chapter 13 allows people to save their homes from foreclosure and keep their vehicles.
Bankruptcy filing rising after decline
The number of personal bankruptcies filed annually fell sharply for more than a decade before the recent uptick, hitting a low of about 368,000 in 2022, down from about 1.5 million in 2010.
That number has climbed steadily since 2022.
A 2005 law called the Bankruptcy Abuse Prevention and Consumer Protection Act sparked the earlier decline. Its goal was to make declaring bankruptcy harder and more expensive. Many creditors pushed for these changes because they felt some individuals were abusing the system.
The changes introduced income limits for eligibility to declare Chapter 7 bankruptcy. It also required people to get credit counseling before filing to see whether there was any way they could avoid bankruptcy. It also added a new obligation: Americans now take a course in financial management after they file for bankruptcy to reduce the chance of future money troubles.
One interesting study regarding the legislation’s impact found that it lowered credit card interest rates, but it also prevented some people without health insurance from wiping out their medical debts.
The 2005 changes caused the number of personal bankruptcies to plunge. That ended with the Great Recession, which lasted from late 2007 until mid-2009.
This economic downturn pushed up the number of bankruptcies dramatically. But then the number fell from 2010 until 2022, as the Great Recession’s impact gradually receded. The decline continued into the early 2020s because the stimulus checks and more generous unemployment insurance payments the government provided at the height of the COVID-19 pandemic helped keep millions of U.S. consumers afloat.
The numbers began to rise again in 2022 as American consumers began facing increasing stress from income that has not kept pace with inflation and a sharp jump in credit card interest rates.
Lasting changes
Bankruptcy stays on your credit report for up to 10 years. After that, creditors are supposed to treat people who filed for it like anyone else. A study I worked on with law professor Lois Lupica tracked what happened over two decades to both people who had and had not declared bankruptcy. We wanted to see whether those who had filed for bankruptcy really got out of their financial hole.
Our findings were a good news, bad news story. The good news was that bankruptcy was not causing permanent financial stigma. The average person who declared bankruptcy eventually caught up financially with their peers who hadn’t.
The bad news was that it took 15-25 years to recover in almost all financial dimensions. This is longer than those 10 years that the bankruptcy filing stays on your credit report.
In short, we determined that bankruptcy does give people a fresh start, but getting that reprieve takes longer than the law’s intent.
Strategies that can stave off bankruptcy
My wife and I avoided bankruptcy primarily by doing two things.
First, we switched to using cash for most of our day-to-day purchases. When our wallets were empty, we were done spending. I talk more about this in my 2025 book “The Power of Cash.”
Second, we contacted the financial company where we owed our biggest monthly payment. After providing proof of financial hardship, they were surprisingly flexible.
If these two steps are not enough for you, the next step is to consult an attorney who specializes in bankruptcy law. While there are lots of things most people can competently do on their own, filing for bankruptcy is not one of them.
Jay L. Zagorsky, Associate Professor of Business, Boston University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
financial wellness
Life insurance is on the to-do list. Right under cleaning out the garage.
No matter how you define “adulting,” getting life insurance tends to be one part of the to-do list that keeps getting set on a procrastination loop. New survey data backs that up: there are plenty of other tasks adults would rather focus on first.

(Sheeka Sanahori) Being an adult comes with a never-ending list of responsibilities: Cook dinner. Scrub the bathroom. File taxes. The tasks grow even longer when sharing a household with a partner, building a family, or taking care of others. No matter how you define “adulting,” getting life insurance tends to be one part of the to-do list that keeps getting set on a procrastination loop.
New survey data backs that up: there are plenty of other tasks adults would rather focus on first.
The Adulting Task Americans Keep Avoiding
According to the 2026 Life Happens Life Insurance Survey, a financial literacy nonprofit organization, 39% of U.S. adults would rather clean out their email inbox than figure out their life insurance needs. Another 31% would rather clean out the garage or basement. One in five U.S. adults would be willing to sit on hold with customer service for three hours before life insurance planning. Even though many adults have it somewhere on their list, nearly half (46%) say they’ll either deal with it later or not at all.
They Know It Matters
Nearly a third of adults have already figured out a life insurance plan, and they feel good about their decision. Others are feeling more conflicted: 14% have a policy, but they’re not sure if they have enough. Another 12% say they either don’t know where to start or they think it’ll be too expensive.
It’s no wonder people are putting it off: Navigating a new-to-them form of financial planning can come with a lot of complicated emotions. Four in 10 feel either overwhelmed, anxious, or some combination of both. Sixteen percent of U.S. adults feel guilty for putting it off, but when the outcome is more procrastination, that feeling lingers.
Why Later Keeps Winning
If you’ve ever faced an important decision without having enough information to make an informed choice, you know how stressful it can be. While the generations have different takes on making major decisions with a gut feeling or “pure vibes,” most of the time, people want to feel like they’re making an informed choice. Forty-five percent of U.S. adults say cost concerns, confusion or procrastination are the main reasons they have delayed or would delay looking into life insurance. For more than one in five, the plan is to seriously look at it when they feel more financially stable. For 12%, they say they’ll do it when they’re older.
Men tend to feel more confident about their life insurance decisions to date; 53% of men vs. 41% of women feel confident their family would be financially protected.
The First Step Feels Bigger Than It Is
Learning more about life insurance, how it’s priced and how it works could help get many consumers out of their procrastination loop. A quarter of people say they’d make a decision if they learned it was easier to get than they previously thought. Thirty percent would make the purchase if they learned it was more affordable than they believed it to be. Others need an experienced professional to talk to or an online calculator tool to give them guidance.
Methodology: Life Happens commissioned Atomik Research to conduct an online survey of 2,000 adults, including 700 Gen Z respondents, 700 millennials, and 600 Gen X respondents throughout the United States. The margin of error for the overall sample is +/- 2 percentage points and +/- 4 percentage points for each generational sample, with a confidence level of 95 percent. Fieldwork took place between July 14 and July 20, 2026. Atomik Research, part of 4media group, is a creative market research agency.
Photo courtesy of Shutterstock (couple using computer)
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Consumer Corner
3 Practical Ways to Build Financial Confidence
Financial Confidence: Economic uncertainty, fueled by persistent inflation, stagnant wages and a cooling job market, has led many Americans to feel like they’re falling behind, even when they’re doing many of the “right” things financially. This expert guidance can help you be more intentional with the choices you make so your spending reflects your priorities.

Building Financial Confidence
(Feature Impact) Nearly everyone is carrying some level of insecurity about their financial future, even those who are trying to plan ahead. Economic uncertainty, fueled by persistent inflation, stagnant wages and a cooling job market, has led many Americans to feel like they’re falling behind, even when they’re doing many of the “right” things financially.
Though many are paying down debt, saving for retirement and building an emergency fund, they’re still asking, “Am I doing enough?” In fact, only 21% of Americans are financially prepared and assured in their ability to protect their futures, according to Mutual of Omaha’s 2026 Protection Index Survey – a proprietary research study conducted with quantilope – which shows overall financial confidence has declined.
“Many people believe they need to wait until they have more money, more certainty or the perfect plan before taking action,” said Nate Hobson, vice president of sales, Advisor Network at Mutual of Omaha. “But financial confidence is usually built through consistency rather than perfect timing. Even small steps today can make a meaningful difference over time.”
While being financially secure means different things to different people, according to the survey – such as having little or no debt (34%), owning a home (29%), maintaining emergency savings (27%), saving for retirement (26%) or having insurance coverage (26%) – building financial confidence doesn’t have to translate to cutting out everything you enjoy. Instead, this expert guidance can help you be more intentional with the choices you make so your spending reflects your priorities.
Create a Financial Cushion
Whether it’s a car repair, medical bill or temporary loss of income, unexpected expenses happen.
Having even a modest emergency fund can reduce financial stress and reliance on credit cards or loans. If saving several months of expenses feels overwhelming, start with a smaller milestone. Consistency matters more than the starting amount.
Put Good Financial Habits on Autopilot
One of the easiest ways to make progress is removing the need to make the same decision every month. Consider setting up automatic contributions to savings and retirement accounts, regular investment deposits and automatic bill payments, which can help you build financial security even during busy or uncertain times.
Taking a look at everyday spending habits can also make a difference. The survey showed small, everyday choices add up over time, such as cutting non-essential spending (57%), using rewards programs (54%), comparing prices or switching providers (39%) and following a monthly budget (38%). That could mean bringing your lunch to work instead of grabbing takeout, taking a few extra minutes to compare prices at the grocery store or using rewards to get more value from the purchases you’re already making.
Protect What You’re Building
Saving and investing are important pieces of financial protection, but they’re only part of the equation. Protecting income, loved ones and other financial assets is equally important.
For families, life insurance can provide financial protection during key earning and caregiving years, helping replace income if the unexpected happens. For those focused on covering final expenses, guaranteed whole life insurance can help cover funeral and other end-of-life costs. If you’re approaching or living in retirement, an annuity may provide a reliable stream of income that can complement other retirement resources and reduce uncertainty.
A financial professional can help determine which options best fit your goals and circumstances. To see how much coverage is right for your situation, Mutual of Omaha’s Life Insurance Calculator can provide a personalized estimate based on your income, financial obligations and long-term goals.
For more practical advice to build financial confidence, visit MutualofOmaha.com.
Taking Action with an Extra $1,000
If you unexpectedly received $1,000, your response with the extra cash may reveal your financial priorities and where additional planning could strengthen financial resilience.
Providing a window into Americans’ financial priorities, respondents in Mutual of Omaha’s 2026 Protection Index Report said they would:
- Pay down debt (25%)
- Add it to savings (21%)
- Use it for everyday expenses (14%)
- Invest it (9%)
Photos courtesy of Shutterstock
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