Stories of Change
The Holiday Spirit Matters But So Does What Happens After
The Holiday Spirit: Holiday generosity is powerful, but community needs don’t end when the decorations come down. Learn practical ways to give back year round—volunteering, donating, sharing skills, and supporting causes you believe in—with help from United Way.
The Holiday Spirit Matters — Why Giving Back Should Last All Year
(Family Features) During the holiday season, many people feel a renewed sense of generosity. It’s a time when communities come alive with food drives, toy collections, volunteer events and donation campaigns – all fueled by the spirit of giving.
While this seasonal energy can be powerful, the need it responds to doesn’t fade when the decorations come down. Giving back is not only essential during the holidays; it’s also the foundation of stronger, more resilient communities year round.
People in nearly every community face challenges – whether it’s affording holiday presents or meeting basic needs like food, rent and utilities. For many families, current economic strains are forcing them to make tough decisions like sacrificing necessities or depleting savings to create moments of holiday joy.
This is a time to rally support and help neighbors in need. Right now, many community members who didn’t previously need help are seeking support. Acts of generosity large and small help close gaps and strengthen communities. When individuals and businesses give their time, resources and talent, they can help ensure everyone has a fair chance to not only survive but thrive.
Communities rely on nonprofit organizations like United Way – one of the oldest and largest organizations committed to tackling local challenges and mobilizing communities to improve lives. With a presence in nearly 99% of communities across the U.S., the organization recognizes the power of giving and relies on seasonal and year-round generosity to deliver food and housing assistance, youth programs, mental health support, disaster recovery and more.
This holiday season and beyond, to assist your community consider taking actions such as:
Volunteering
Offering your time is one way to make a real change in your community while helping build a more resilient future for all. What’s more, research shows the personal benefits of volunteering, such as reduced feelings of isolation, loneliness and risk of depression. Whether it’s a community event, ongoing support or in-person activities, making a difference for others feels good.
Donating
Sharing your financial resources can play a vital role in helping communities thrive. Your donation can help put food on the table for families in need, support kids who are struggling or provide mental health services to the most vulnerable individuals. Remember, your gift of any size combines with the gifts of others and builds stronger, more resilient communities.
Sharing Expertise or Talent
Generosity can take many forms. Making a difference isn’t just about time and money; it can also mean sharing skills or knowledge, and even social networks to bolster charitable efforts. Giving back builds a shared sense of responsibility. It reminds people that strong communities don’t happen by accident – they’re created through connection, compassion and collective action.
Supporting Causes You Believe In
Every community faces their own unique, pressing challenges and almost everyone has a cause that’s close to their hearts. Identify organizations working to advance those causes and make a plan to support them.
Find opportunities to support your community this holiday season and make generosity a year-round tradition at unitedway.org/local.
SOURCE:
United Way
Nourishing Our Heroes: Eight Years of Impact at Phoenix VA’s Veggies for Veterans
Stories of Change: People Making a Difference
Discover inspiring stories of changemakers making a positive impact. Explore videos and articles of people tackling today’s biggest challenges with action and hope. Visit: https://stmdailynews.com/stories-of-change/
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Community
Chicken Salad Chick Foundation Presents Record-Breaking Donation to CURE Childhood Cancer
Chicken Salad Chick Foundation raised a record $382,604.30 for CURE Childhood Cancer in 2025, fueled by Cookies for a CURE and the Giving Card program.
Chicken Salad Chick and the guests who keep its dining rooms busy just delivered a major win for pediatric cancer research and family support in Atlanta and beyond.
The fast-casual chicken salad brand announced that through the Chicken Salad Chick Foundation, it raised a record-breaking $382,604.30 for CURE Childhood Cancer throughout 2025. The donation was presented at the companys annual owner conference on March 23, 2026, surpassing last years total by more than $50,000 and marking the largest single gift in the partnerships history.
A hometown partnership with real-world reach
Both organizations are headquartered in Atlanta, and the relationship has become a consistent, community-powered pipeline of support for families navigating childhood cancer. For CURE, that support helps fund targeted research and provide crisis-oriented assistance to patients and caregiversthe kind of help that matters immediately when a diagnosis changes everything.
For families facing a diagnosis right now, that impact is real, said Kristin Connor, CEO of CURE Childhood Cancer. It means more options, more precision, and a better chance at a good outcome.
How the $382K was raised: cookies, cards, and local giving
The 2025 total came from two guest-facing initiatives that have become annual traditions:
- Cookies for a CURE (September 2025): During Childhood Cancer Awareness Month, Chicken Salad Chick sold its Lemon Burst Buttercream Cookies, with proceeds benefiting CURE Childhood Cancer through the foundation.
- Giving Card program (NovemberDecember 2025): The program splits proceeds50% to CURE Childhood Cancer and 50% to local charities chosen by individual restaurants. Those local partners often include organizations focused on food insecurity and other cancer-related causes.
That second piece is what makes the campaign feel especially community-forward: each restaurant can support national research while also backing on-the-ground organizations in its own neighborhood.
A testament to the generosity of our guests
Chicken Salad Chick President and CEO Scott Deviney credited the milestone to the people who show upguests, franchise owners, and teams across the brands footprint.
Surpassing last years total and reaching a new record is a testament to the generosity of our guests, the dedication of our franchise owners, and the passion our teams bring to serving others, Deviney said. Together, we are making a meaningful difference in the lives of children and families facing childhood cancer.
The foundations broader mission: fighting cancer and feeding the hungry
Founded in 2014 by Kevin and Stacy Brown, the Chicken Salad Chick Foundation focuses on two core missions: fighting cancer and feeding the hungry. Since launching in 2017, the foundation has donated more than $2 million to support pediatric cancer research and address food insecurity in local communities.
The brand itself has grown to more than 335 restaurants across 22 states, giving campaigns like Cookies for a CURE a national platformand turning small guest choices into a measurable annual impact.
What to watch for
Cookies for a CURE is set to return this September, again aligning with Childhood Cancer Awareness Month. For guests, its a familiar way to participate: order cookies, support families, and help fund research aimed at improving outcomes for kids facing cancer.
For more information, visit www.chickensaladchick.com and www.curechildhoodcancer.org.
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Community
GENYOUth and Taste of the NFL Help Expand Access to 75 Million School Meals Nationwide
GENYOUth and Taste of the NFL will help provide access to 75 million school meals through a $1.5 million initiative benefiting 500 schools and 275,000 students nationwide.
Super Bowl LX fundraising efforts will support 500 schools and help combat student hunger across all 32 NFL markets.
A major effort to fight student hunger is set to make a lasting impact on schools across the United States. GENYOUth, a national nonprofit focused on improving youth nutrition and physical activity, announced that its 2026 Taste of the NFL event and related initiatives will generate a combined impact of $1.5 million, helping provide access to an estimated 75 million school meals for students nationwide.
The funding is expected to benefit approximately 500 schools and 275,000 students, strengthening nutrition security in communities across all 32 NFL club markets.
Tackling Student Hunger Through Football and Food
Held on February 7, 2026, ahead of Super Bowl LX in San Francisco, Taste of the NFL brought together celebrity chefs, NFL legends, current players, corporate sponsors, and community leaders to raise awareness and funds for student nutrition programs.
The event featured renowned chefs including Andrew Zimmern, Carla Hall, Lasheeda Perry, Mark Bucher, and Sayat and Laura Ozyilmaz, along with appearances by Cat Cora and Tyler Florence. More than 20 culinary professionals participated alongside over 30 NFL players and legends, creating a unique experience that blended sports, food, and philanthropy.
According to GENYOUth CEO Ann Marie Krautheim, school meals remain a critical resource for millions of children.
“For millions of children, school meals are more than nutrition—they are a lifeline that helps students show up ready to learn, grow, and thrive,” Krautheim said. “Together, we are turning shared commitment into real opportunity—fueling brighter, healthier futures for kids across the country.”
Support from the NFL and PepsiCo
Taste of the NFL was made possible through support from the NFL, the NFL Foundation, and presenting sponsor PepsiCo, along with numerous corporate and community partners.
The NFL has long supported initiatives aimed at improving youth health and wellness, using the league’s visibility to address challenges facing communities nationwide.
Anna Isaacson, NFL Senior Vice President of Social Responsibility and a GENYOUth board member, emphasized the role football can play in bringing people together for meaningful causes.
“By leveraging the unifying power of football and moments like Super Bowl LX, we can bring together partners, communities, and resources to make a meaningful difference in supporting the health and well-being of kids nationwide,” she said.
PepsiCo, a longtime partner of GENYOUth, also highlighted the importance of collaborative efforts in addressing food insecurity among children.
Beyond the Big Game
The impact of Taste of the NFL extends well beyond a single fundraising event.
Leading up to Super Bowl LX, GENYOUth’s Super Schools initiative delivered Grab and Go meal equipment packages to more than 60 schools throughout the San Francisco Bay Area. These resources help schools increase student participation in meal programs by making nutritious meals more accessible throughout the school day.
The 2026 Super Schools program is expected to expand access to approximately 9 million school meals annually while creating more opportunities for daily physical activity for more than 33,000 students.
By providing equipment, resources, and support directly to schools, GENYOUth aims to remove barriers that often prevent students from accessing healthy meals and active lifestyles.
A Growing Mission
GENYOUth has become one of the nation’s leading organizations focused on youth wellness. To date, the nonprofit has supported more than 77,000 schools across the United States, helping millions of children gain greater access to nutrition and physical activity programs.
The organization’s efforts are especially important as schools continue addressing food insecurity, a challenge that affects families in communities large and small across the country.
As planning begins for Taste of the NFL 2027 in Los Angeles, organizers hope to build on this year’s success and continue expanding programs that ensure students have access to the nutritious meals they need to learn, grow, and succeed.
For GENYOUth and its partners, the goal remains clear: no child should have to face hunger while trying to get an education.
Source: Information for this article was provided by GENYOUth and PR Newswire. Additional information is available through the GENYOUth Press Release Archive and the Taste of the NFL News Center.
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
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The Bridge
Play Can’t Wait: Give the Gift of Play to Children Around the World
Gift of Play: As the world comes together around the excitement of international soccer on a global stage, it’s a reminder that every child deserves safe opportunities to play, learn and simply be a child. Sometimes, something as simple as a ball, jump rope or shared game can help children reconnect with joy and normalcy.
Play Can’t Wait: Give the Gift of Play to Children Around the World
(Feature Impact) As the world comes together around the excitement of international soccer on a global stage, it’s a reminder that every child deserves safe opportunities to play, learn and simply be a child.
Play is essential to childhood – yet globally, about 1 in 7 children under the age of 5 do not have toys or playthings at home, according to UNICEF.Through play, children make sense of the world around them, building critical skills from problem-solving and creativity to physical strength, confidence and the social and emotional tools needed to connect and thrive. In times of crisis, play takes on an even greater role, helping restore a sense of stability, familiarity and joy when children need it most.
While many families may spend this summer cheering on teams, signing children up for sports or playing outside together, millions of children affected by conflict, disaster and displacement still lack safe places to play at all. From the United States to Lebanon – and across more than 150 countries and territories – UNICEF supports safe spaces where children can play, learn and connect. The organization works with caregivers, schools and governments to bring play into classrooms and communities, particularly for children affected by conflict, displacement and poverty.
“For children living through crisis, play is not optional, it is essential,” said UNICEF USA President and CEO Michael J. Nyenhuis. “Play offers a sense of stability and connection, helping children cope and continue to grow despite adversity. Our organization is committed to ensuring every child can access safe, inclusive opportunities to play because this fundamental right is critical to their well-being, development and future because play can’t wait.”
Play should be safe everywhere children are, both online and offline. Every child deserves environments that protect their safety, privacy and well-being while ensuring inclusion for children with disabilities and those most marginalized. Still, safe play spaces are shrinking, and childhood can’t be put on pause. Access to safe play supports learning, emotional well-being and healthy development.
Sometimes, something as simple as a ball, jump rope or shared game can help children reconnect with joy and normalcy. Consider supporting the mission with these UNICEF Inspired Gifts that help bring the power of play to children everywhere:
- 5 Soccer Balls for Kids to Exercise and Play:Soccer fosters connection, teamwork and a sense of normalcy. As the world unites around global moments of international competition, a simple ball can help bring the same spirit of unity and joy to children everywhere, so they can keep the world’s game in play, no matter their circumstances.
- Recreation-in-a-Box:Designed for impact at scale, this kit includes basketballs, soccer balls and other recreational supplies to provide enough equipment for more than 90 children to play, move and have fun together.
- 30 Jump Ropes for Kids to Exercise to Play:A simple yet powerful tool. Providing 30 jump ropes to child-friendly spaces and schools allows children affected by crisis to gather, play and reconnect with childhood through movement and shared activity.
The nonprofit organization supports parents and caregivers worldwide by expanding access to early childhood education rooted in learning through play. Together, these efforts help turn the right to play into a reality for every child.
When play is protected, childhood is protected.To help children everywhere access safe opportunities to play, visit unicefusa.org/chooseplay.
SOURCE:
UNICEF
The Bridge is a section of the STM Daily News Blog meant for diversity, offering real news stories about bona fide community efforts to perpetuate a greater good. The purpose of The Bridge is to connect the divides that separate us, fostering understanding and empathy among different groups. By highlighting positive initiatives and inspirational actions, The Bridge aims to create a sense of unity and shared purpose. This section brings to light stories of individuals and organizations working tirelessly to promote inclusivity, equality, and mutual respect. Through these narratives, readers are encouraged to appreciate the richness of diverse perspectives and to participate actively in building stronger, more cohesive communities.
https://stmdailynews.com/the-bridge
