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DANNY TREJO ANNOUNCED AS GRAND MARSHAL OF HISTORIC 90TH ANNIVERSARY OF THE HOLLYWOOD CHRISTMAS PARADE

DANNY TREJO has been announced as the Grand Marshal of the historic 90th Anniversary of the Hollywood Christmas Parade Supporting Marine Toys for Tots, now celebrating its 75th Anniversary.

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SUPPORTING MARINE TOYS FOR TOTS, NOW CELEBRATING ITS 75TH ANNIVERSARY


HOLLYWOOD, Calif. /PRNewswire/ — DANNY TREJO, the prolific Actor, Author and Restaurateur who has starred in dozens of films and television shows, including DESPERADO, HEAT, the FROM DAWN TILL DUSK series, CON AIR, ONCE UPON A TIMES IN MEXICO, SPY KIDS, MACHETE, SONS OF ANARCHY, KING OF THE HILL and THE BOOK OF BOBA FETT and the New York Times best-selling author of TREJO:  MY LIFE OF CRIME, REDEMPTION, AND HOLLYWOOD has been announced as the Grand Marshal of the historic 90th Anniversary of the Hollywood Christmas Parade Supporting Marine Toys for Tots, now celebrating its 75th Anniversary.  The parade will be presented by Associated Television International and The City of Los Angeles in the streets of Hollywood, CA on Sunday, November 27, 2022 at 6:00 p.m. PST.

Photo by Herman Rodriguez

Danny Trejo said, “Wow!  I’m honored to represent Los Angeles.  As a kid growing up in the San Fernando Valley, I never would’ve imagined I’d be the Grand Marshal of the Hollywood Christmas Parade.  Then and now I still love cruising the streets of Hollywood.  What an unbelievable honor!”

Lieutenant General James B. Laster, President and CEO of Marine Toys for Tots said:  “We are thrilled to be partnering with the Hollywood Christmas Parade for our 75th Anniversary, as it is right here in Los Angeles, where we began our operation years ago.  And today we are proud to continue our mission of bringing much needed holidays gifts and cheer to those less fortunate.”

Hosted by Erik Estrada, Laura McKenzie, Dean Cain and Montel Williams, with Special Co-Host Elizabeth Stanton, the parade features Hollywood celebrities and movie cars, award-wining bands from around the country, dazzling equestrians, large-than-life character balloons, colorful floats, and humorous specialty acts.  The parade culminates with the appearance of the Jolly Old Elf himself, Santa Claus and his reindeer, ushering in the holiday season!  To view a sizzle reel of highlights from past Hollywood Christmas Parades, please visit:  https://vimeo.com/480561401/6401a3b270

For Parade inquiries, please call the 24/7 Hollywood Christmas Parade Hotline toll free at 1-833-PARADE1 (1-833-727-2331).  For updates on this year’s parade, please visit the parade’s official website at www.thehollywoodchristmasparade.org

Follow us on https://www.facebook.com/xmasparade/https://twitter.com/HlywdChristmas and #HCP2022

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About Danny Trejo:

Danny Trejo has developed a prolific career in the entertainment industry with a hard earned and atypical road to success.  From years of imprisonment to helping troubled youth battle drug addictions, from acting to producing, and now on to restaurant ventures, Trejo’s name, face, and achievements are well recognized in Hollywood and beyond, but it is his continuous role as a devoted father of three and an intervention counselor that bring him the most satisfaction.

Trejo has starred in dozens of films including DESPERADO, HEAT, the FROM DUSK TILL DAWN series, CON AIR, ONCE UPON A TIME IN MEXICO, SPY KIDS, MACHETE, and MACHETE KILLS.  On the television side, Trejo had recurring roles on SONS OF ANARCHY, KING OF THE HILL, BREAKING BAD, and THE FLASH, among others.  In the 3rd season of AMERICAN GODS, Trejo played the character of “Mr. World.”  Most recently, he can be seen in the role of Rancor Keeper in THE BOOK OF BOBA FETT airing on Disney+.

Trejo has starred in and voiced various popular video games like CALL OF DUTY, FALLOUT, GRAND THEFT AUTO, and DEF JAM.  Additionally, the actor has voiced characters in the animated films STORKS, THE BOOK OF LIFE, MAYA AND THE THREE directed by Jorge R. Gutierrez, and Universal Pictures’ MINIONS 2:  The Rise of Gru, released in Summer 2022.

Trejo’s colorful life and prolific career are chronicled in the bio-documentary INMATE #1 released in 2020.  Trejo shares his love of food with the world in the release of his first cookbook TREJO’S TACOS:  RECIPES and STORIES from LA.  Trejo’s fearlessly honest memoir, TREJO:  MY LIFE OF CRIME, REDEMPTION, AND HOLLYWOOD, was released in July 2021.  Trejo’s expanding restaurant empire includes Trejo’s Tacos, Trejo’s Cantina and Trejo’s Coffee and Donuts.

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SOURCE The Hollywood Christmas Parade

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General Motors and Netflix Partner to Give EVs the Stage they Deserve

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General Motors and Netflix are joining forces to give electric vehicles (EVs) the stage they  deserve, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.” 

In 2021, GM launched the “Everybody In” campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement. GM is electrifying the automotive industry, engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for everyone. 

Netflix is joining the movement and will increase the presence of EVs in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions.  

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for  our world as we bring everybody in on EVs.” 

As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year,  inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively. 

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix Chief Marketing Officer Marian Lee. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.”

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In addition to Netflix’s commitment to increase the presence of EVs on screen, the company is also taking  action to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest. To learn more visit: Sustainability.Netflix.com.  

As part of the rollout for this strategic alliance, a commercial that presents both companies’ commitment to a more sustainable future will air during the big game on Sunday, Feb. 12. Fans will see Will Ferrell enter the world of some of the biggest Netflix shows and films including Army of the Dead, Squid Game, and more. The creative showcases how EVs will show up on screen while highlighting the wide range of EVs GM plans to offer. More information about Netflix and GM’s joint efforts is available at gm.com/netflix

You can view the teasers below:

Squid Game “Masks”

Army of the Dead “Directions”
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Books and Novels

“30 Days A Black Man” reflects on the dangerous trailblazing work of a White reporter posing as a Black man in the segregated South

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PITTSBURGH /PRNewswire/ — As we celebrate Black History Month, we take an important look back at what life was like during the Jim Crow period. Bill Steigerwald’s startling book, 30 Days A Black Man, takes us back to 1948 in the Deep South. While the year is now 2023, we are not far removed from the extreme racism of that time. Let’s look back, lest we forget…

“I quit being white, and free, and an American citizen when I climbed aboard that Jim Crow coach…I was Black, and in bondage – not quite slavery but not quite freedom, either.” – Ray Sprigle, 1948

30 Days A Black Man recounts the story of Ray Sprigle, a star reporter for the Post-Gazette – and he was White. Sprigle made the audacious choice to disguise himself as a Black man for 30 days and traveled alongside John Wesley Dobbs, a Black civil rights pioneer from Atlanta. His purpose: to experience what it was really like to be Black living in the South, and to bring greater awareness to the injustices Black people lived through daily.

Bill Steigerwald provides a vivid account of Sprigle’s journey. Sprigle witnessed the injustices faced by Black leaders, sharecroppers and family members of lynching victims; saw the inequities in education; and encountered a separate set of rules Black people had to follow under Jim Crow, such as: sitting in the back seat of vehicles; never calling a white man by his name, but calling him “mister”; or being prohibited from trying on clothes in a clothing store. He opened the eyes of White people in the North who were unaware of the unfair practices against Black people in the South.

30 Days A Black Mana retelling of Sprigle’s encounters with racism, reminds us all to be vigilant in our efforts to seek justice for all people. Released in 2017, the book is relevant today as America continues to experience racial tension.

“Ray Sprigle and Bill Steigerwald were both reporters for the Post-Gazette. 30 Days A Black Man is an important resource as we dialogue about race in America and continue to work toward justice,” says John Block, publisher of the Toledo Blade and the Pittsburgh Post-Gazette.

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Sprigle’s descriptions and undisguised outrage at “the iniquitous Jim Crow system” shocked the North, enraged the South, and ignited the first national debate in the media about ending America’s system of apartheid. Six years before Brown v. Board of Education, seven years before the murder of Emmett Till, and thirteen years before John Howard Griffin’s similar experiment became the bestseller Black Like Me, Sprigle’s intrepid journalism blasted into the American consciousness the grim reality of black lives in the South.

30 Days A Black Man by Bill Steigerwald is available on Amazon.

About Block Communications:
Block Communications, Inc., (BCI) is a 118-year-old privately held diversified media holding company headquartered in Toledo, OH. It has primary operations in cable television, newspaper publishing, high-speed Internet and residential telephone services. Publications owned by Block Communications, Inc. include The Pittsburgh Post-Gazette and The Toledo Blade.

SOURCE Block Communications

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Entertainment

Urban One Inc’s Reach Media Announces R&B Superstar Ralph Tresvant of New Edition as Host of “Love and R&B”

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SILVER SPRING, Md. /PRNewswire/ — Today, Urban One Inc’s Reach Media and Radio One announced that Ralph Tresvant, lead singer of famed supergroup New Edition, is now the new host of the network’s long-running syndicated show “Love and R&B,” heard nightly on all affiliate stations, effective February 13.

David Kantor, CEO of Urban One’s Reach Media and Radio One audio divisions, says, “Ralph Tresvant brings us a timeless brand filled with  style, charisma, and star power. He’s a great communicator with vast musical knowledge who will be creating real and riveting radio. Ralph gives us the complete brand who can quickly build a large, loyal following with must listen-to moments each and every night.”

Not coincidentally, the “Love and R&B with Ralph Tresvant” show debuts right before Valentine’s Day, building on the show’s legacy of playing classic slow jams and love songs by artists that are keeping traditional R&B music alive and well.

“I’m excited to show a side of me that I’ve never shared before through the embodiment of true R&B music,” says Tresvant. “I love the medium of radio and as a kid growing up in Boston, I was inspired by the great radio hosts I heard. I’ve learned how important it is to be on both sides of the mic. Growing up in this business, I’ve learned to be vulnerable and relatable but will also bring that New Edition excitement to the airwaves! I’m ready to connect with my fans and communities all around the US like never before! Everyone says real R&B is gone… I’m thrilled to have a radio show that will change the musical landscape.”

Tresvant continued, “Indeed, I’m thankful for this opportunity and my team Jodi Gomes, LaShawn Thomas and my agent, Gary Bernstein, who brokered the deal. I’m grateful to be a part of the Urban One family and thank my longtime supporters Cathy Hughes, Alfred Liggins, David Kantor, Kashon Powell, Gary Bond, Colby Colb, and Derek Harper.”

Ralph Tresvant has captivated audiences for 40 years as the legendary front man of New Edition, a solo artist, entertainer, writer, and producer. Now, this entertainer turned radio star will be broadcasting in top markets including Dallas, Washington, DC, Baltimore, Cincinnati, and Richmond, with additional markets to be announced.

Kashon Powell, Radio One’s VP of Programming says, “I’m excited to welcome Ralph to our Urban One family. He’s the ultimate entertainer so I’m confident that he will make an immediate connection with radio listeners across the country.”  

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About Urban One:
Urban One Inc. (urban1.com), together with its subsidiaries, is the largest diversified media company that primarily targets Black Americans and urban consumers in the United States. The Company owns TV One, LLC (tvone.tv), a television network serving more than 59 million households, offering a broad range of original programming, classic series and movies designed to entertain, inform, and inspire a diverse audience of adult Black viewers. As of September 30, 2022, we owned and/or operated 66 independently formatted, revenue producing broadcast stations (including 55 FM or AM stations, 9 HD stations, and the 2 low power television stations)  branded under the tradename “Radio One” in 15 urban markets in the United States. Through its controlling interest in Reach Media, Inc. (blackamericaweb.com), the Company also operates syndicated programming including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. In addition to its radio and television broadcast assets, Urban One owns iOne Digital (ionedigital.com), our wholly owned digital platform serving the African American community through social content, news, information, and entertainment websites, including its Cassius, Bossip, HipHopWired and MadameNoire digital platforms and brands. We also have invested in a minority ownership interest in MGM National Harbor, a gaming resort located in Prince George’s County, Maryland. Through our national multi-media operations, we provide advertisers with a unique and powerful delivery mechanism to the African American and urban audiences.

SOURCE Urban One, Inc.

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