Hard Rock International presents Legend with $100,000 donation for his The Show Me Campaign

Two lucky Unity members won a trip to Legend’s performance at Hard Rock Cafe London complete with a stay in the inaugural ‘Hard Rock House’ – a local home adorned with the iconic, music-inspired décor of Hard Rock Hotels

HOLLYWOOD, Fla., Sept. 13, 2024 /PRNewswire/ — Last night, Hard Rock International hosted a private “Unity by Hard Rock Come Together for Good” performance with EGOT-winning critically acclaimed, multi-platinum artist and producer John Legend at the original Hard Rock Cafe London in continued celebration of the Unity by Hard Rock™ global loyalty program launch. To show their gratitude for Legend’s partnership and support for his philanthropic endeavors, Hard Rock presented a $100,000 check to his organization The Show Me Campaign, which is committed to ensuring that every young person has the opportunity to pursue their dreams through access to inspiring education, not just by chance, but by transforming the systems that shape our children’s futures. Show Me Campaign is a fiscally sponsored program of the Social Impact Fund.

Legend at the Hard Rock

Legend performed favorite songs “Ordinary People,” “Tonight” and “All of Me” for an intimate audience of Unity members and other guests. Two lucky Unity members from Yukon, Oklahoma were flown in and sat feet away from Legend after winning the Come Together Experiences sweepstakes. They received exclusive swag, signed merchandise, a $200 Rock Shop gift card and overnight stay in the inaugural ‘Hard Rock House’ – a local home adorned with the iconic, music-inspired décor of Hard Rock Hotels. 

Legend has a long-standing relationship with Hard Rock, having performed at various Hard Rock Live music venues and helped open the Hard Rock Hotel New York. Most recently, he was part of the star-studded Unity global loyalty program launch ‘Come Together’ campaign which also featured Lionel Messi, Shakira and Noah Kahan who did a cover of The Beatles’ iconic song.

Unity by Hard Rock merges the best of casino, hotel, restaurant, retail and entertainment loyalty programs under one umbrella around the world and online. It offers an array of services for members to earn Unity Points and redeem them for free hotel nights, dining experiences and merchandise, while gaining access to offers, promotions and rewards.

“I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the ‘original cafe’ in London,” said Legend. “The night was special and made even more so with Hard Rock’s generous donation to The Show Me Campaign. Growing up, music was my passion, but it was my teachers who truly unlocked my potential. They taught me to write with creativity, passion, and clarity, which paved my way to becoming a successful musician. I recognize that my journey was not just about talent, but also the fortune of having teachers who believed in me. Thank you to Hard Rock for supporting The Show Me Campaign’s work to pay it forward and ensure opportunity and access to quality education for the next generation.”

“We are proud to support The Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming. “We’re thrilled with the continued growth of Unity by Hard Rock membership since its global launch and supporting the ‘Come Together’ campaign that began this spring. Members have been discovering how they can earn points for doing what they love across Hard Rock’s amazing venues including hotels, casinos, restaurants, shops and more.”

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Photos from last night’s Unity performance can be downloaded here.

To learn more about Unity member and sign up, visit unity.hardrock.com.

About Hard Rock^®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

SOURCE Hard Rock International

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VIENNA, Aug. 9, 2024 / — Taylor Swift’s unexpected concert cancellations in Vienna might have spelled disappointment, but the city and its Swifties are spinning a “Cruel Summer” into “Shake It Off” with a display of solidarity and remarkable spirit.

Cruel Summer” turns into “Shake It Off

Despite the concert cancellations for safety reasons, Vienna has witnessed an inspiring weekend of camaraderie among Swift fans. Collectively identified under hashtags like #TaylorInVienna and #ViennaSwifties, fans from around the globe are turning their letdown into a celebration of unity and music.

Vienna Opens Its Doors
In a city known for its warm hospitality, Vienna has rolled out the red carpet for Swifties. The Vienna Tourist Board, through its CEO Norbert Kettner, expressed heartfelt thanks to the fans, stating, “Vienna is ensuring those who traveled for the concert still experience an unforgettable weekend. The reaction of Taylor’s fans exemplifies an unbreakable societal cohesion.”

The city’s doors are open wide:

• Free Admissions: Museums and public pools are welcoming ticket holders at no cost.
• Free Meals: Local burger joints, including the popular chain Le Burger, are treating fans to complimentary meals.
• Comforting Crystals: Swarovski is offering each ticket holder a sparkling crystal as a keepsake to remember the weekend.

Unity and Community
Where official performances were expected, impromptu gatherings have taken center stage. Swifties have convened on Cornelius Street in the 6th district—a nod to Swift’s “Cornelia Street”—transforming it into a festive hotspot of song and dance. These organic musical gatherings have fostered a strong communal spirit, with videos gaining viral attention online, showcasing the fans’ resilience and connection.

Indulgence in Culinary and Culture
As Swifties navigate through their altered plans, Vienna’s culinary and cultural offerings have stepped up. Le Burger, with its two city locations, and the Swarovski flagship store, providing sparkling surprises, have become key stops. Additionally, the city’s vibrant thrift scene offers a chance for fans to grab unique outfits, possibly inspired by Taylor’s iconic style.

A City That Embraces All
Vienna, recently named the world’s most livable city, lives up to its reputation with a mix of activities suitable for every Swiftie. Cat lovers can enjoy time at Katzencafé Neko or Barista Cats, perhaps channeling Swift’s well-known love for felines. The city is buzzing with open-air festivals and cultural activities as part of Kultursommer, ensuring there’s never a dull moment.

Overwhelmingly Positive Feedback
Despite no concerts, the atmosphere in Vienna remains electric, with fans cherishing new friendships and experiences. The consensus among the visitors has been extremely positive. “It was incredible to see everyone come together and make the best of the situation,” shared an enthused fan. The understanding and support from both fans and locals alike have made this weekend a testament to the power of community and music.

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While fans might have missed seeing Taylor Swift live, Vienna has ensured that the spirit of her music and her message of resilience and positivity echoes through its streets. It might not be the weekend Swifties planned, but it has certainly turned into one they will never forget.

Safety First 

The cancellation of the concerts was necessary due to safety concerns. Tickets will be automatically refunded within the next ten working days. 

For more information and updates, please visit the official Vienna Tourism website: https://www.wien.info/en/art-culture/music-stage-shows/taylor-swift-in-vienna-675202 

Source: PR Newswire

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The World’s Best-Selling Guitar Series Just Got Better: Player II Boasts Premium Specs and Never-Released Vintage Car-Inspired Colorways

HOLLYWOOD, Calif. /PRNewswire/ — Fender Musical Instruments Corporation (FMIC) today announces the arrival of the Player II Series – an update to Fender’s long-standing best-selling electric series, the Player Series – designed for musicians ready to take the next step in their creative journey.

Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9221551-fender-releases-the-player-ii-series/ 

Since its inception in 2018, the Player Series has shown nearly 30% consecutive year-over-year growth globally and holds rank as Fender’s best-selling range of electric guitars of all time due to its accessible features that both capture the imagination of new players and satisfy the demands of more experienced guitarists alike. Available now, the Player II Series takes the best of its predecessor’s features and improves them with upgraded specs like rosewood fingerboards, modern “C” necks with rolled edges, and new vintage colors from the vaults exemplifying the innovation, culture, community, and lifestyle synonymous with Fender^® Electrics.

At a time when data¹ shows the global music industry is booming, with revenue at its highest since 1999 – the Player II series continues to inspire the next generation of musicians, ushering in a new kind of guitar player that takes creativity to a new level. The just-released lineup of models up the ante on the previous range with numerous innovative details and specs, new options for chambered ash and chambered mahogany bodies and never-released vintage colorways – Coral Red, Aquatone Blue, Hialeah Yellow and Birch Green – ’50s and ’60s vintage car colors pulled from the archives.

The 2024 campaign for the Player II Series, “The All New Player II” marks one of Fender’s most significant debuts yet. It begins with an electrifying hero film blending four distinctive renditions of The Kinks’ timeless hit, “All Day & All of the Night,” set in unique environments. For the film, All Day and All of the Night: The All New Player II Series | Fender^®, Fender has partnered with acclaimed artists Julien Baker, singer-songwriter from Memphis and 1/3 of boygenius, DIIV, influential indie rock band, content creator and touring bassist (Fever 333) April Kae and alternative rock trio Wallows. The campaign includes four product marketing vignettes with the same artists and environments, skillfully highlighting key features of the Player II Series.

In addition to the hero film and ten product demo videos, Exploring the Player II Series, the multi-pronged campaign debuts various content pieces:

• Player II Sessions, featuring performances and interviews with the four campaign artists, Julien Baker, DIIV, Wallows and April Kae, each showcasing an original performance. Watch the first Fender Session, featuring interview and performance by Wallows: Wallows Sessions | The Player II Series | Fender
• New Fender series featuring Fender Next artists – Militarie Gun (Los Angeles), Joy Oladokun (Nashville), English Teacher (Leeds), Vacations (Australia), and additional content with artists based in Japan and China. Each docu-style episode will capture a “day in the life” of being a Player with the artists as they prepare for a show.
• The Modern Creator, campaign series features stories through the eyes of four content creators, Monica Valli, Mary Spender, Gabriel Takei and Dovydas, as they share their unique musical journeys.
• Player I vs. Player II Side By Sides, engaging select channels, such as Andy Ferris, for side-by-side comparisons highlighting the improvements from Player to Player II guitars and bases.

“The Player II Series represents our continued evolution in design and functionality,” said Justin Norvell, EVP of Product, FMIC. “We listened to the feedback from musicians around the world and incorporated their insights to refine and innovate our instruments. The re-introduction of rosewood fingerboards is a restoration of the ‘original Fender recipe’ and will no doubt be a fan favorite – but we didn’t want to stop there. We’ve also incorporated our rolled fingerboard edges for a broken-in feel, upgraded hardware, and have some new body options as well- which underscores our commitment to providing players and creators with the tools they need to express their unique sound and style. The Player II Series is not just an upgrade, it’s a detailed re-imagining of our core silhouettes, highlighting our dedication to quality and the continuous refinement of our instruments.”

Additionally, Player II offers new options for chambered ash and chambered mahogany bodies for the Player II Stratocaster and Telecaster models, which will be available in October. Designed for musicians ready to elevate their craft, the Player II Series sets a new standard for quality and performance in the mid-price range. Series includes:

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• Player II Stratocaster^®
• Player II HSS Stratocaster^®
• Player II Telecaster^®
• Player II Jazzmaster^®
• Player II Jaguar^®
• Player II Mustang^®
• Player II LH Stratocaster^®
• Player II HH Telecaster^®
• Player II LH Telecaster^®
• Player II Precision Bass^®
• Player II Jazz Bass^®
• Player II Mustang Bass^®

“Music is about a multisensory experience and the P-Bass provides that. It feels great to wear, it sounds great and it looks incredible. It’s classic but always feels current. It always feels relevant and that’s not something that can be said about any product let alone a guitar.” April Kae.

“This guitar feels like a magic guitar that fell into my hands and it’s perfect. I feel like I’m constantly chasing that one guitar and this is just perfect.” Zachary Cole Smith, DIIV

“The Player II Series Stratocaster feels like a great guitar and I was impressed by how it played very easy and simple. The tones are great. I think people are going to enjoy it.” Braeden Lemasters, Wallows

High-resolution artist, lifestyle, and product images can be found HERE.

For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.

¹ Billboard states the music industry’s total revenue in 2024 is $28.6 billion, which is the highest it’s been since 1999, not accounting for inflation.

PLAYER II SERIES MODELS:

Player II Stratocaster^® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Stratocaster^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat^® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup cleans to rowdy bridge pickup snarl and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.

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Player II HSS Stratocaster^® ($829.99 – $929.99 USD, £759.00 – £829.00 GBP, €889.00 – €969.00 EUR, $1,349.00 – $1,499.00 AUD, ¥108,900 -126,500 JPY ) The Player II Stratocaster^® HSS radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Strat^® pickups and a Player Series Alnico II humbucker offer crystalline highs, musical mids and tight lows that elevate any genre. The 5-way blade switch lets you dial in everything from glassy neck pickup chime to rowdy bridge pickup roar and all points in between, while a 2-point tremolo and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Telecaster^® ($799.99 – $899.99 USD, £739.00 – £809.00 GBP, €869.00 – €949.00 EUR, $1,299.00 – $1,449.00 AUD, ¥104,500 – ¥121,000 JPY) The Player II Telecaster^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. Choose from alder, chambered ash or chambered mahogany bodies available in both classic Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Tele^® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you dial in everything from smooth neck pickup chime to cutting bridge pickup twang and all points in between, while a 6-saddle bridge, block steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities. Available in LH model. Offered in Chambered Ash and Chambered Mahogany bodies.

Player II HH Telecaster^® ($829.99 USD, £769.00 GBP, €899.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Telecaster^® HH radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico II humbuckers offer articulate highs, muscular mids and chunky lows that elevate any genre. The 3-way blade switch lets you dial in everything from creamy neck pickup warmth to rowdy bridge pickup roar and all points in between, while a 6-saddle bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Jaguar^® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jaguar^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V (Bridge) and Alnico II (Neck) Single-Coil Jaguar^® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way blade switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jaguar bridge with Floating Tremolo, upgraded Mustang^® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Jazzmaster^® ($829.99 USD, £759.00 GBP, €889.00 EUR, $1,349.00 AUD, ¥108,900 JPY) The Player II Jazzmaster^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Jazzmaster pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup bite and all points in between, while a 6-saddle Jazzmaster bridge with Floating Tremolo, upgraded Mustang^® saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Mustang^® ($799.99 USD, £619.00 GBP, €729.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 22 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil Mustang^® pickups offer crystalline highs, musical mids and tight lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything from glassy neck pickup chime to cutting bridge pickup snarl and all points in between, while a 6-saddle hardtail bridge, bent steel saddles and ClassicGear™ tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Precision Bass^® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Precision Bass^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass^® pickups offer sweet highs, musical mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

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Player II Jazz Bass^® ($799.99 USD, £839.00 GBP, €979.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Jazz Bass^® radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Single-Coil J Bass^® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. An adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

Player II Mustang^® Bass ($799.99 USD, £679.00 GBP, €799.00 EUR, $1,299.00 AUD, ¥104,500 JPY) The Player II Mustang^® Bass PJ radiates timeless Fender charm, but under the hood, it’s primed for today’s players. Everything about the neck is designed for fast and fluid playability, from the Modern “C”-profile with silky satin urethane finish on the back to the comfy 9.5″-radius slab rosewood or maple fingerboard with smooth rolled edges and 20 medium jumbo frets. A classic alder body is available in both timeless Fender finishes and never-before-seen colors unearthed from the archives. Player Series Alnico V Split-Coil P Bass^® and Single-Coil J Bass^® pickups offer sweet highs, growling mids and seismic lows that elevate any genre. The 3-way toggle switch lets you easily dial in everything this versatile pickup set has to offer, while an adjustable 4-saddle bridge, single-groove steel saddles and open-gear tuners ensure precise tuning stability for the flexibility to explore endless sonic possibilities.

ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender^®, Squier^®, Gretsch^® guitars, Jackson^®, EVH^®, Charvel^®, Bigsby^® and PreSonus^® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.

Fender (standard and stylized), Stratocaster, Strat, Telecaster, Tele, Jazzmaster, Jaguar, Mustang, Precision Bass, P Bass, Jazz Bass, J Bass are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries. ClassicGear is a trademark of Fender Musical Instruments Corporation and/or its affiliates.

All other product and company names may be trademarks of their respective owners and may be used herein under license. Use of them does not imply any affiliation with or endorsement by or of the respective owners.

SOURCE Fender Musical Instruments Corp.

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