Beverages
GHOST® and FaZe Clan™ Team Up to Help GNC Expand Its Gaming Products Portfolio
GNC grows gaming assortment with two new “FAZE POP™” flavor products coming March 2
PITTSBURGH /PRNewswire/ — GNC and GHOST® are no strangers to coming up with epic collabs that disrupt the category and get consumers hyped for new products. Now, together with FaZe Clan, the lifestyle and media platform rooted in gaming and internet culture, the three brands are helping GNC’s gaming product category to boom with the launch of two new products in a unique GHOST® x FAZE CLAN™ “FAZE POP™” flavor. “FAZE POP™” is available in both GHOST® GAMER and GHOST® ENERGY product lines. Introducing new ways to fuel gaming, these products have a combination of brain-boosting nootropics, natural energy, epic flavors, and a stacked, transparent formula – now available in both powder and ready-to-drink formats.
“Gamers are athletes that need wellness, energy, and hydration support to power through marathon sessions without jeopardizing playing time and results,” said Kevin Maloberti, VP, Merchandising, GNC. “As we broaden our gaming assortment, we want to propel both GNC and GHOST® forward as top choices for consumers and are excited to get in front of the FaZe gaming community with the latest products from our brands.”
After launching nearly half a dozen new products with GNC in the last year, GHOST® is jumpstarting 2023 with the launch of the two GHOST® x FAZE CLAN™ “FAZE POP™” offerings.
“As longtime fans of FaZe and GNC this new product collab is something we’re pumped about,” said Dan Lourenco, Co-founder and CEO, GHOST®. “Summer will be here before we know it and the ‘FAZE POP™’ flavor in these products is a great way to get ready.”
This collab is also FaZe Clan’s first foray into GNC.
“This partnership with GNC and GHOST® solidifies that gamers belong in the same realm with hard-hitting athletes because the synergies are unmistakable – and we all can use these new products to power us towards our goals,” said Adam Bauer, FaZe Clan’s Senior Vice President of Partnerships.
To learn more about GNC, please visit www.gnc.com. To learn more about GHOST®, visit https://www.ghostlifestyle.com/. To learn more about FaZe, visit https://fazeclan.com/.
About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit, and Live Well.
The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com.
About GHOST®
GHOST® is a lifestyle brand of dietary supplements, sports nutrition products, energy drinks, and apparel. GHOST® is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, global distribution, immersive content, key influencer partnerships, and authentic collaborations with many of the world’s leading flavor brands including OREO®, CHIPS AHOY!®, SOUR PATCH KIDS®, SONIC®, WARHEADS®, SWEDISH FISH®, and Welch’s®. GHOST® products can be found at GNC, ghostlifestyle.com and select global retailers in over 40 countries. For more information visit ghostlifestyle.com or connect with the brand on Instagram, Twitter, TikTok, or Twitch.
ABOUT FAZE HOLDINGS INC.
FaZe Holdings Inc. (“FaZe Clan”), is a digital-native lifestyle and media platform rooted in gaming and internet culture, reimagining traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by gamers and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide variety of entertainment spanning video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 100 influential personalities consists of engaging content creators, esports professionals, world-class gamers and a mix of talent who go beyond the world of gaming, including NFL star Kyler “FaZe K1” Murray, LeBron “FaZe Bronny” James Jr., Lil Yachty aka “FaZe Boat”, Offset aka “FaZe Offset” and Snoop Dogg aka “FaZe Snoop.” Its gaming division includes 13 competitive esports teams who have won 37 world championships. The content of any website referenced or hyperlinked in this communication is neither incorporated into, nor part of, this communication. For more information, visit www.fazeclan.com, investor.fazeclan.com and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
FORWARD LOOKING STATEMENTS:
The information in this communication includes “forward-looking statements” pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of present or historical fact included in this communication, regarding the company’s strategy, future operations and financial performance, market opportunity prospects, plans and objectives of management are forward-looking statements. These forward-looking statements generally are identified by the words “budget,” “could,” “forecast,” “future,” “might,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “seem,” “seek,” “strive,” “would,” “should,” “may,” “believe,” “intend,” “expects,” “will,” “projected,” “continue,” “increase,” and/or similar expressions that concern strategy, plans or intentions, but the absence of these words does not mean that a statement is not forward-looking. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on the management’s belief or interpretation of information currently available.
These forward-looking statements are based on various assumptions, whether or not identified herein, and on the current expectations of management and are not predictions of actual performance. Because forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions, whether or not identified in this communication, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Many factors could cause actual results and condition (financial or otherwise) to differ materially from those indicated in the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of the company. Forward-looking statements speak only as of the date they are made. While FaZe Clan may elect to update these forward-looking statements at some point in the future, FaZe Clan specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing FaZe Clan’s assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.
SOURCE GNC
https://q5i.09c.myftpupload.com/category/food-and-beverage/
Beverages
Introducing Bikini Island: A Spirits-Based, Ready-to-Drink Canned Cocktail with Nuclear Flavor
Party Like It’s the End of the World with Four Explosive Flavors and only 100 Calories per Can
LOUISVILLE, Ky. /PRNewswire/ — Bikini Island has now landed, and it’s here to deliver nuclear flavor! The new line of ready-to-drink cocktails contains 5% ABV and just 100 calories per can. Launching with four refreshingly bold flavors, Bikini Island offers consumers a better-for-you RTD that features real spirits and explosive taste.
Bikini Island will launch in select markets mid-April, and nationwide later this year, retailing at $19.99 for a Variety Pack of eight canned cocktails featuring four explosive flavors: Citrus Charge – vodka based, Blue Razz Explosion – vodka base, Watermelon Blast – tequila based, and Nuclear Pineapple – rum based.
With the spirits-based RTD category growing 55% in the last year alone, consumers are showing a clear preference for premiumization in addition to seeking out full-flavor (IWSR, 2023). There is an opportunity in the better-for-you space with current options lacking excitement and flavor. Consumers want the real deal with spirits-based products and when picking something off the shelves, however, they’re often forced to pick between great tasting flavor or lower calorie option – until now.
“Consumers are leading more health-conscious lifestyles, but that doesn’t mean they want to sacrifice fun or flavor,” said Don Deubler, CEO of Atomic Brands. “We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor.”
“Aside from new items representing the largest share of sales within the RTD category, we know multipacks are shown to increase consumer’s average annual spend and trips to stores over 2x” said Deubler. “Bikini Island is an explosive brand and we’re excited to see the response!”
Inspired by the historical events at Bikini Island in the 1940’s and 50’s that led the world into the atomic and nuclear era, Bikini Island Cocktail Company is now bringing the seltzer world into explosive nuclear flavors at 100 calories a can.
Party Like It’s The End Of The World – Follow Us On Instagram: @drink_bikini_island
ABOUT ATOMIC BRANDS
The privately-owned Chicago-based Atomic Brands was founded in 2006 with a focus on creating products that people want with exceptional and uncompromised quality. With a portfolio of products including the award-winning artisan canned cocktail, Monaco Cocktails, the premium coffee-flavored whiskey, Kentucky Coffee and Bikini Island, Atomic Brands is committed to continually developing high-quality innovations across several drinking and lifestyle occasions. For more information, please visit atomic-brands.com
SOURCE Atomic Brands
Beverages
Limited-Edition Duke Nukem Energy Drink: G FUEL and Gearbox Celebrate Gaming Legend
Hail to the King! G FUEL and Gearbox are serving up a limited-edition Duke Nukem energy drink, Ego Boost. Get yours now at GFUEL.com!
Hey there gamers!
If you’re a fan of iconic video game character Duke Nukem, you’re in for a treat! G FUEL and Gearbox Entertainment Company have teamed up to celebrate the gaming legend with a limited-edition energy drink called Ego Boost. Hail to the King, Baby!
Ego Boost is a zero-sugar energy formula that packs a punch. It comes in three delicious fruit flavors – cherry, orange, and pomegranate. Not only will this energy drink give you the boost you need to max out your own ego meter, but it also pays homage to Duke Nukem’s explosive action and adult humor.
G FUEL has gone all out with this collaboration. You can get Ego Boost as a 40-serving standalone powder Tub, or you can go for the ultimate Duke Nukem experience with the limited-edition Collector’s Box. The Collector’s Box includes the Ego Boost Tub, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an exclusive set of Duke Nukem x G FUEL stickers. Talk about a collectible!
But that’s not all. G FUEL has also produced a special video series to accompany the launch of Ego Boost. Influencer Logan Chitwood takes on the role of Duke Nukem, while the narration is provided by none other than Jon St. John, the original Duke Nukem voice actor. You can check out the video series on their website – it’s a must-watch for any Duke Nukem fan.
The G FUEL x Duke Nukem Ego Boost Collector’s Box is available for $39.99, and it’s worth every penny. Not only is the energy formula zero sugar, but it’s also loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine, giving you the energy and focus you need for your gaming sessions.
Gearbox Entertainment Company, the mastermind behind Duke Nukem, is thrilled to be partnering with G FUEL on this project. They believe that G FUEL helps bring Duke Nukem to life and strengthens the connection between the character and gamers worldwide.
So, what are you waiting for? It’s time to “come get some!” Head over to GFUEL.com to get your hands on G FUEL’s Duke Nukem-inspired Ego Boost collection. This is an exclusive release, so don’t miss out!
G FUEL continues to be a game-changer in the energy drink industry. With a wide range of sugar-free products and a passionate community of fans, G FUEL has established itself as a performance-driven alternative to standard energy drinks. They’ve partnered with popular creators, professional athletes, major game publishers, and entertainment studios, solidifying their position as a leader in gaming culture.
Gearbox Entertainment Company, the creative force behind Duke Nukem and other successful game franchises, is an award-winning creator and distributor of transmedia entertainment. They’ve acquired properties like Duke Nukem and Homeworld and have expanded their reach into movies and series based on their popular games.
So, whether you’re a fan of Duke Nukem or just looking for an energy drink that will give you an extra boost in your gaming sessions, G FUEL’s Ego Boost is the perfect choice. Fuel up like the King and conquer the gaming world!
Join the movement and grab your Ego Boost today at GFUEL.com. And don’t forget to follow G FUEL on social media @GFuelEnergy for all the latest updates.
Stay fueled and stay awesome, gamers!
https://www.gearboxsoftware.com/
https://stmdailynews.com/category/entertainment/
Food and Beverage
Subway® Selects PepsiCo as its Beverage Partner in the U.S.
U.S. Subway restaurants will begin serving PepsiCo beverages in 2025 under a 10-year agreement
MIAMI /PRNewswire/ — Subway®, one of the world’s largest restaurant brands, today announced a 10-year agreement with PepsiCo to supply beverages in U.S. restaurants beginning January 1, 2025. Subway’s longstanding partnership with Frito-Lay® will also be extended through 2030, bringing the brand’s U.S. snack and beverage portfolio together under one supplier and driving more efficiency across the system.
Under the new agreement, Subway restaurants will offer a consumer-driven assortment of beverages from the diverse PepsiCo beverages portfolio such as Pepsi®, Pepsi® Zero Sugar, MTN DEW®, Starry®, Tropicana®, Lipton®, Aquafina®, and Gatorade®. Subway franchisees will also have the option to offer a larger selection of Gatorade beverages.
The new agreement underscores Subway’s commitment to delivering better food and a better guest experience, which includes ensuring the brand’s beverage offerings align with guest preferences across demographics. In addition, the change will provide additional value to franchisees, including all new beverage equipment provided to restaurants.
“The partnership with PepsiCo is an exciting milestone in our journey to become America’s favorite place to eat, drink and work,” said Doug Fry, President of Subway, North America. “It is a win-win for everyone, as it brings a delicious suite of beverage and snack choices to our guests, driving additional consideration of these menu items, while also providing cost-effective, streamlined solutions to our franchisees.”
As part of the ongoing brand partnership, consumers can look forward to seeing Subway and PepsiCo brands enjoyed together in exciting marketing and media partnerships.
“The agreement with Subway represents two iconic companies coming together to further their commitment to delivering operational excellence and driving breakthrough innovation for consumers across the U.S.,” said Anne Fink, President, PepsiCo Global Foodservice. “Together, we’re elevating the consumer experience with dynamic beverage and snack offerings — including those that appeal to a broad spectrum of consumers — bringing new flavors to Subway fans in a powerful way.”
The transition to offer PepsiCo products in all U.S. restaurants will begin in 2025 and rollout over the course of several months. PepsiCo is also the current Subway beverage provider in several regions around the world, including Canada, Germany, the Nordics, and the Netherlands, among others.
About Subway® Restaurants
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees—a network that includes thousands of dedicated entrepreneurs and small business owners—who are committed to delivering the best guest experience possible in their local communities.
Subway® is a Registered Trademark of Subway IP LLC. © 2024 Subway IP LLC
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE Subway
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