Consumer Corner
Lowe’s Is Calling on Creators to Help Design—and Launch—New Products
Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.
Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.
The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.
From content to creation: what “Creator: Into the Blue” is
Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.
In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.
How this fits into Lowe’s bigger strategy
Lowe’s positioned the new program as a natural next step that builds on two existing pillars:
- Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
- Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.
Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.
MrBeast is the proof-of-concept
Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.
That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.
What creators can submit
According to Lowe’s, creators can submit a range of ideas, including:
- Existing products seeking distribution, scale, and retail exposure
- Product ideas that need development and sourcing support
- Collaborations tied to an existing Lowe’s product line
The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.
Application window and where to apply
Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.
Creators interested in applying should also review the full terms and conditions on the application page.
Why this matters for the creator economy—and retail
Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:
- Audience-driven product demand (what communities want)
- Retail-grade execution (design, sourcing, merchandising)
- Shelf-level distribution (scale and visibility)
For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.
The bottom line
With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.
For more details and application terms, visit Lowes.com/CreateWithLowes.
Related Links
- Apply / program page: https://www.lowes.com/createwithlowes
- Lowe’s main site (company + newsroom gateway): https://www.lowes.com/
- Lowe’s corporate site (investor/corporate info): https://www.lowes.com/corporate
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Last Updated on October 20, 2026 by Daily News Staff
NEW YORK — October 17, 2026 — What happens when the galaxy far, far away meets Earth’s mightiest superheroes? The LEGO Group is giving fans an opportunity to find out through a first-of-its-kind creative building challenge that brings together two of entertainment’s most recognizable franchises: Star Wars and Marvel.
Announced during New York Comic Con, the new LEGO Ideas competition invites fans to combine characters, vehicles, and iconic scenes from both universes into original LEGO creations. The initiative celebrates imagination, storytelling, and the upcoming 50th anniversary of Star Wars in 2027.
The announcement was made during a convention panel featuring filmmaker, actor, and Marvel Comics writer Kevin Smith.
Two Iconic Universes, One Creative Challenge
For decades, LEGO fans have recreated everything from the Millennium Falcon and X-wing starfighters to Iron Man’s armor and the Avengers’ headquarters.
Now, builders can explore what might happen if those worlds collided.
Imagine Iron Man designing armor for a Jedi Knight, Spider-Man swinging between buildings on Coruscant, or the Avengers joining forces with the Rebel Alliance against an unexpected threat.
Those are just a few possibilities for the kind of creative crossover LEGO hopes to inspire.
Participants can select from three categories:
- Vehicles: Combine famous spacecraft, superhero transportation, and other vehicles from the two franchises.
- Characters: Reimagine familiar heroes and villains through creative crossover designs.
- Scenes: Build original moments that bring the worlds of Marvel and Star Wars together.
The challenge encourages participants to go beyond simply placing characters from different franchises side by side. Instead, LEGO wants builders to explore new possibilities for storytelling through their creations.
Fan Creations Could Become Official LEGO Products
One of the most exciting aspects of the competition is the opportunity for fan-created designs to become official LEGO products.
Through the LEGO Ideas platform, participants can submit their original creations for consideration. Fan voting will help identify popular submissions, with selected designs advancing through the competition’s evaluation process.
LEGO says favorite submissions could ultimately be developed into official products, giving talented builders an opportunity to see their creations reach audiences around the world.
However, submission and popularity alone do not guarantee that a design will be manufactured. Participants must follow the competition’s official rules and selection requirements.
Fede Begher, Senior Vice President and Head of Product Group at the LEGO Group, described the challenge as an important milestone for the company’s creative community.
According to Begher, combining Marvel and Star Wars in one LEGO Ideas challenge opens new possibilities for fan creativity and storytelling.
Celebrating 50 Years of Star Wars
The LEGO challenge also connects with an upcoming milestone in entertainment history.
In 2027, Star Wars will celebrate the 50th anniversary of the original film’s theatrical release in 1977.
As part of the anniversary celebration, the Star Wars/Marvel: Hope Assembles comic series was announced earlier in 2026, with its launch planned for January 2027.
The comic project brings together the fictional universes of Marvel and Star Wars, creating an unusual crossover between two major properties associated with Disney.
The LEGO Ideas challenge builds on that concept by inviting fans to imagine their own interpretations using LEGO bricks.
For longtime fans, the anniversary provides an opportunity to celebrate the cultural impact of Star Wars while introducing its characters and stories to new generations.
How to Participate in the LEGO Ideas Challenge
The competition is open for submissions, and interested builders can get started through the official LEGO Ideas website.
Challenge timeline
Submissions open
- October 2026 — Challenge launchesBuilders can review the requirements, choose a category, and submit eligible creations.
- December 15, 2026 — Voting beginsFans will have an opportunity to vote on submitted designs.
- 2027 — Grand prize selections announcedLEGO plans to reveal the winning selections next year.
Participants should visit the official challenge page for eligibility requirements, submission deadlines, design restrictions, and other competition details.
Official challenge: LEGO Ideas: Hope Assembles
Competition rules: LEGO Ideas Rules and Guidelines
Why This Crossover Matters
Both Star Wars and Marvel have developed passionate fan communities spanning multiple generations.
The franchises have influenced movies, television, comic books, video games, collectibles, and popular culture worldwide.
LEGO has also maintained successful relationships with both properties, producing elaborate construction sets, collectible minifigures, and interactive play experiences.
By combining these franchises in a fan-driven competition, LEGO is tapping into a growing interest in creative crossovers and collaborative storytelling.
The challenge also highlights an important part of LEGO’s continued appeal: the ability to take familiar characters and settings and transform them into something entirely new.
For collectors, the possibility of an official Marvel and Star Wars crossover set could be particularly appealing.
For younger builders, the challenge offers an opportunity to experiment with storytelling, design, and problem-solving through hands-on creativity.
And for longtime fans, it raises an entertaining question: What would happen if Darth Vader encountered the Avengers?
A Galaxy of Possibilities
Whether builders imagine Captain America joining the Jedi Order, Thor confronting a Sith Lord, or the Guardians of the Galaxy traveling aboard the Millennium Falcon, the LEGO Ideas challenge offers a creative playground for fans of both franchises.
As the 50th anniversary of Star Wars approaches, the competition provides another way to celebrate the enduring influence of these fictional worlds.
The biggest question now may be which imaginative fan creation will capture the community’s attention—and whether it will eventually find its way onto store shelves.
FAQ
What is the LEGO Star Wars and Marvel crossover challenge?
It is a 2026 LEGO Ideas competition inviting fans to create original LEGO designs combining characters, vehicles, or scenes from the Star Wars and Marvel universes.
When does voting begin?
Fan voting is scheduled to begin December 15, 2026.
Can fans create an official LEGO Star Wars and Marvel set?
Selected fan designs may have the opportunity to become official LEGO products, subject to the competition’s selection process and rules.
When will the winners be announced?
The grand prize selections are scheduled to be announced in 2027.
For more information, visit LEGO Ideas.
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Explore more entertainment coverage and the latest updates at STM Daily News.
Resources
- Official LEGO Ideas Hope Assembles Challenge
- LEGO Ideas Platform
- LEGO Ideas Rules and Guidelines
- The LEGO Group Official Website
- The LEGO Group Newsroom
Source: The LEGO Group, October 11–12, 2026, press release: The LEGO Group Invites Fans to Mash-Up Star Wars and Marvel Universes for the First Time Ever in LEGO Ideas Challenge.
Editorial note: This article is based on information supplied by the LEGO Group. The crossover scenarios described are imaginative examples, not confirmed LEGO designs or products. Competition details and product-selection decisions remain subject to LEGO’s official rules.
Automotive
The New Tire-Buying Playbook: AI Insights Meet Human Advice
New Tire-Buying Playbook: A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options, including classic search engines and AI chatbots.
The New Tire-Buying Playbook: AI Insights Meet Human Advice
(Feature Impact) A tire purchase can start with a familiar moment: a dashboard warning light, a repair shop visit, worn tread or realizing the current set is nearing a mileage milestone. When it’s time to replace tires, drivers have more ways than ever to research options.
New research from Hankook Tire’s Gauge Index Survey found drivers are utilizing multiple methods for research, from search engines and AI assistants to asking someone they trust for advice. Two-thirds of respondents said they always or often research multiple sources before buying tires, suggesting many shoppers want to weigh several opinions before deciding to buy a new set, including turning to fellow drivers.
As tools like classic search engines and AI chatbots continue to evolve, the most useful strategy for tire shopping may be less about choosing between technology and human expertise, and more about knowing how each fits into the research process. Here are a few ways drivers can confidently conduct tire research.
Start broad then narrow the search.
For many drivers, the process begins online. One-quarter of respondents said they typically begin their tire research with a search engine, the most common starting point reported in the survey. Retailer or dealer websites are the next at 16%, followed by recommendations from a mechanic at 15%.
That range of starting points reflects how personal a tire purchase can be. A search engine can help a driver organize initial questions and identify the types of information they want to compare. Retailer and dealer sites offer another place to review available options – and reviews from other drivers. A mechanic can help put the vehicle and driver’s specific needs into context.
Drivers can also use their initial search to create a short list of requirements, such as tire size, type and available warranties.
Use AI as one research tool – but not the only one.
AI is a growing part of any research. About 4 in 10 drivers (42%) said they have used an AI tool to research or compare tires more than once. Another 11% said they have not used one yet but plan to the next time they buy tires.
Conversely, just 5% of respondents said an AI assistant or chatbot would be their typical first stop when researching tires, suggesting many drivers may add AI later in the process to help sort through information or frame comparisons.
AI can help turn a general concern into a clearer list of questions. A driver might use it to identify terms to research, compare categories of information or prepare for a conversation with a retailer, dealer or repair professional.
Keep trusted people in the research loop.
Despite drivers’ increased reliance on digital tools, trusted advice is still important. More than one-quarter of drivers said they would typically begin tire research with a recommendation from a mechanic (15%) or from friends or family (12%).
Friends and family may share firsthand experiences, while a mechanic may help a driver better understand the questions that matter for their vehicle. More than 1 in 5 respondents (21%) list advice from a repair shop among the top three reasons that would prompt them to buy new tires, showing the role professional guidance can play when a purchase becomes necessary.
Find the full survey and approach your next tire research process with clearer questions, more confidence and a better sense of what matters most for the road ahead at HankookTire.com.
Photo courtesy of Shutterstock
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6 Ways to Create a More Sustainable Bathroom
(Feature Impact) Conserving water, energy and resources is key to running an environmentally friendly household, and one of the best places to start is your bathroom. As one of the most frequently used rooms in the house, it’s a small space that makes a big difference. Every flush, shower, twist of the tap and restock of restroom essentials is an opportunity to manage your ecological footprint.
The good news is you don’t need a full-scale remodel to make your bathroom more efficient. Small changes to daily habits, routine maintenance and upgraded plumbing fixtures can all have a valuable impact. By making thoughtful choices at home now, you can protect your community’s freshwater supplies, consume less energy and help create a more sustainable future.
For useful ways to save water, conserve energy and reduce waste, consider these tips from the bathroom design and sustainability experts at TOTO.
Fix Leaks Before They Waste More Water
From dripping faucets to worn toilet flappers, small leaks can quickly add up. In fact, according to the EPA, the average household wastes approximately 9,400 gallons of water each year due to leaks. That can mean money going down the drain, too: If you notice your water bill is increasing and can’t figure out why, a hidden leak could be responsible.
To test whether your toilet has a silent leak, try adding a dye tablet or a few drops of food coloring to the tank. If color seeps into the bowl before you’ve flushed (usually within 10 minutes), it likely means an issue with the flapper. Many leaks are easy fixes, but a trained plumbing professional can give you more specific guidance.
Choose Water-Efficient Fixtures
Upgrading your plumbing fixtures can make an immediate difference, particularly when you choose EPA WaterSense-labeled models designed to save water without sacrificing performance. The water-efficiency specialists at TOTO helped shape the product-performance standards for the program, which turns 20 this year.
Its toilets pair elegant design with water-saving performance and no compromises on power. They are designed to use either 1.0 or 1.28 gallons per flush (GPF), representing water savings of 37.5% or 20%, respectively, compared with the federal standard of 1.6 GPF. Whether you’re looking for the Aurora’s elegant sculptural design, the Redington’s clean architectural lines or the Glaston’s timeless two-piece look, each model features powerful, gravity-driven flush performance and an ultrasmooth ceramic bowl glaze for easy cleaning, all while using less water.
Cut Paper and Single-Use Waste
Next time you’re ready to restock your bathroom cabinets, consider some simple eco-friendly product swaps. Look for toilet tissue made with recycled or sustainable materials or consider adding a bidet to reduce paper use – and never flush anything except toilet paper, even wipes labeled “flushable.” Instead of buying soap and personal care products in single-use packaging, you can lower your plastic consumption by choosing refillable containers. When possible, opt for a stash of washable cloths for cleaning rather than relying on disposable wipes and paper towels.
Take Shorter Showers and Make Every Gallon Count
Spending less time in the shower is one of the most impactful things one person can do to save water. Showering accounts for nearly 17% of residential indoor water use, according to the EPA, and if you prefer warm showers, that also means using energy to heat the water.
Make a habit of staying in the shower long enough to complete your routine but not lingering beyond that. To make each minute more water-efficient, consider upgrading to TOTO’s 2-Mode Showerhead, available in stylish round and square designs. Its efficient 1.75 GPM flow is paired with Comfort Wave for a stimulating experience and Warm Spa for soothing, enveloping warmth. You can also save water by turning off the tap while you lather with soap and shampoo, a technique sometimes referred to as a “Navy shower.”
Ventilate Efficiently to Control Moisture
Keeping your bathroom and the rest of your home in good condition relies in large part on controlling moisture and humidity. Use exhaust fans to vent moist air outside – not just into an attic or another enclosed space where it can cause damage, rot or mold. You can also use smart home features like humidity sensors and timers to control ventilation without running the fan longer than necessary.
Maintain Fixtures for a Longer Life
By taking good care of your bathroom fixtures, you can extend their longevity, thereby saving resources compared to replacing them more frequently. Follow manufacturers’ care instructions for cleaning and maintenance, avoiding abrasive cleaners that may wear away finishes. Aim to proactively remove any mineral buildup on faucets and showerheads, since it can reduce water flow and prematurely age your fixtures.
Keep an eye on serviceable components that tend to wear out – such as seals, faucet cartridges and toilet fill components – and see if you can fix or replace them individually first. When the time comes to upgrade toilets, sinks and showers, choose high-quality options you’ll be happy to have in your home for years to come.
Learn more about sustainable bathroom fixtures at TotoUSA.com.
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