Consumer Corner
Lowe’s Is Calling on Creators to Help Design—and Launch—New Products
Lowe’s announced Creator: Into the Blue, a new program letting creators pitch product ideas and work with Lowe’s teams to develop and potentially launch items in retail. Applications are open through Sept. 1, 2026.
Lowe’s is taking its creator strategy beyond sponsored posts and curated storefronts. On June 23, 2026, the home improvement retailer announced Lowe’s Creator: Into the Blue, a new program that invites creators to pitch product ideas and, if selected, work with Lowe’s teams to develop and potentially bring those products to retail shelves.
The announcement arrives as the Lowe’s Creator Network hits its one-year milestone—an initiative Lowe’s launched in 2025 and billed as the first creator network in the home improvement industry. Now, Lowe’s says it’s expanding the pathway for creators: from making content about products to creating products themselves.
From content to creation: what “Creator: Into the Blue” is
Lowe’s Creator: Into the Blue is designed as a forum for creators—both current members of the Lowe’s Creator Network and newcomers—to submit innovative product concepts for consideration. Selected creators could receive support from Lowe’s internal teams across product development, product design, sourcing, and merchandising, with the goal of turning audience-inspired ideas into real-world items that can scale.
In other words: creators aren’t just being asked to promote what already exists. They’re being invited to help shape what comes next.
How this fits into Lowe’s bigger strategy
Lowe’s positioned the new program as a natural next step that builds on two existing pillars:
- Lowe’s Creator Network (launched 2025): A program connecting creators with Lowe’s to share DIY projects, home improvement inspiration, and product recommendations. It also includes personalized Lowes.com storefronts so creators can curate product selections for their audiences.
- Lowe’s Into the Blue (launched 2022): A separate initiative focused on helping entrepreneurs bring innovative products to Lowe’s customers.
Now, Lowe’s is essentially merging the momentum of both worlds—creator-led influence and entrepreneur-led product innovation—into a single on-ramp for creators who want to build businesses through product development.
MrBeast is the proof-of-concept
Lowe’s also pointed to its recent collaboration with global creator MrBeast as an example of how creator partnerships can evolve beyond content and curation. The collaboration included a collectible toy kitdeveloped with Lowe’s—showing how a creator’s audience and brand can translate into physical products that connect with customers in new ways.
That collaboration is now being used as a signal: if a creator with a massive following can co-create a product with Lowe’s, the company wants to open similar opportunities to creators of all sizes.
What creators can submit
According to Lowe’s, creators can submit a range of ideas, including:
- Existing products seeking distribution, scale, and retail exposure
- Product ideas that need development and sourcing support
- Collaborations tied to an existing Lowe’s product line
The message is clear: you don’t have to show up with a fully manufactured item. You can show up with a concept—especially one shaped by what your audience keeps asking for.
Application window and where to apply
Applications are open now through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe’s will review submissions after the application period and announce selected creators at a later date.
Creators interested in applying should also review the full terms and conditions on the application page.
Why this matters for the creator economy—and retail
Creator-led product lines aren’t new, but Lowe’s move is notable because it’s coming from a major home improvement retailer with deep sourcing and distribution infrastructure. If executed well, Creator: Into the Blue could become a meaningful bridge between:
- Audience-driven product demand (what communities want)
- Retail-grade execution (design, sourcing, merchandising)
- Shelf-level distribution (scale and visibility)
For creators, it’s another sign that the creator economy is maturing: the next phase isn’t only about views and engagement—it’s about IP, product development, and scalable revenue.
The bottom line
With Lowe’s Creator: Into the Blue, the company is betting that creators can do more than inspire projects—they can help design the tools, kits, and products people use to complete them. And for creators looking to turn their audience into a business, Lowe’s is offering a new route: pitch an idea, build it with support, and potentially launch it at retail scale.
For more details and application terms, visit Lowes.com/CreateWithLowes.
Related Links
- Apply / program page: https://www.lowes.com/createwithlowes
- Lowe’s main site (company + newsroom gateway): https://www.lowes.com/
- Lowe’s corporate site (investor/corporate info): https://www.lowes.com/corporate
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home improvement
Easy Furniture Upcycling Projects You Can Do in a Weekend
Easy Furniture Upcycling Projects: Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.
Easy Furniture Upcycling Projects You Can Do in a Weekend
(Feature Impact) Giving secondhand furniture a new life is a creative, satisfying and budget-friendly way to add personality to your home. Upcycling doesn’t have to be complicated or expensive – all it takes is a little imagination, some basic supplies and a free weekend.
Next time you’re in the mood to spend time working with your hands, try these simple DIY furniture upcycling ideas.
Give a Worn Dresser a Fresh Look
Dressers have a way of accumulating scuffs and scratches over time, but it doesn’t take much to refresh their look. Clean the surfaces, sand away any rough spots then apply a fresh coat of furniture paint. To turn it into a stylish statement piece, choose a classy, on-trend color like sage green, deep navy or a warm neutral and replace the drawer pulls with modern hardware to match.
Transform an Old Coffee Table
The coffee table is a natural centerpiece of your living room, so give it an update that fits your preferred aesthetic. Sand it smooth, choose a new wood stain for a more natural look or paint it to match or create contrast with your walls and seating. Adding a protective clear coat can help the surface withstand everyday use and look new for longer.
Turn Wooden Chairs into Stylish Accent Pieces
If you have a collection of mismatched or worn-out wooden chairs around the house, try your hand at refurbishing instead of replacing them. Give them a good wash, repair any broken rungs, update the seats with fresh fabric or new cushions or unleash your inner artist by giving the chairs fun new designs with paint or peel-and-stick contact paper. If they aren’t a good fit for your main dining area, use the chairs as porch decorations or extra seating during parties.
Repurpose an Old Bookshelf
Bookshelves don’t just have to be for books. Give it a fresh design using paint or decorative wallpaper then transform it into a display cabinet, pantry organizer, entryway cubby for shoes and school supplies or whatever else your imagination sparks. Stave off clutter by adding visually appealing bins or baskets to help the shelves stay clean and organized.
Create a Unique Side Table
You can turn a variety of old furniture into side tables, from nightstands and end tables to stools and chairs with the backs removed. Consider adding decorative trim, stenciled designs, patterned tabletops or vibrant paint colors then give the finished table a new life as a plant display, bedside stand or porch accent piece.
Discover more home, lifestyle and crafting ideas at eLivingtoday.com.
Photo courtesy of Shutterstock
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Automotive
2027 Toyota Tundra Adds Trailhunter Package and Updated Technology
The 2027 Toyota Tundra adds a Trailhunter package, refreshed styling and a standard 14-inch touchscreen. Starting MSRP is $42,890.
Last Updated on November 7, 2026 by Daily News Staff
PLANO, Texas — Toyota is updating the 2027 Tundra with refreshed exterior styling, a new Trailhunter package and additional technology for its full-size pickup lineup.
2027 Toyota Tundra: Trailhunter Package and Tech Updates
Based on the SR5 grade, the Trailhunter package adds Old Man Emu suspension, Michelin all-terrain tires, front recovery hooks and extra underbody protection. A locking rear differential, Multi-Terrain Select and Crawl Control help drivers navigate challenging terrain, while bronze-colored wheels distinguish the package.
The TRD Pro receives newly designed, adjustable FOX Q3S shocks, standard red tow hooks and a new Honeycomb paint option.
Inside, a 14-inch multimedia touchscreen becomes standard. Toyota also adds a built-in drive recorder and makes Toyota Safety Sense 4.0 standard across the lineup. Gas and i-FORCE MAX hybrid powertrains remain available.
Toyota lists the 2027 Tundra with a starting MSRP of $42,890. Buyers should check destination charges, options and dealer pricing when comparing total costs.
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holidays
5 Holiday Shopping Tips to Save Money and Reduce Stress
Holiday Shopping Tips: As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile. Consider these tips to score better bargains and less stress this season.
5 Holiday Shopping Tips to Save Money and Reduce Stress
(Feature Impact) As the holiday season approaches, savvy gift-givers are already strategizing. Instead of scrambling to shop at the last minute and settling for whatever you can find, you can hunt strategically for gifts to make your loved ones smile.
According to a survey conducted by TopCashback, today’s shoppers care more about getting the right gift than saving time or money. In fact, when choosing a holiday shopping superpower, 32% of respondents said they would choose knowing exactly what everyone wants, followed by always finding the perfect gift (30%), finding the best deal instantly (18%), getting unlimited free shipping (15%) and never waiting in checkout lines (6%).
Consider these tips to score better bargains and less stress this season.
Make a List
Among the worst parts of holiday gifting, U.S. adults most frequently cited forgetting to buy someone a gift (31%), followed by having someone dislike the gift they gave (26%). While you don’t have to figure out exactly what gifts to buy before you start shopping, it can be helpful to start with a list of the people you want to shop for. Write down family members, friends, coworkers, neighbors and anyone else you’d like to include then check their names off as you go.
Set a Budget
Overspending during the holidays can put your finances in a tough spot for the new year, but you can avoid this pitfall by sticking to a realistic budget. Set spending limits, resist unnecessary impulse purchases and focus more on finding meaningful gifts than expensive ones. By shopping smart and planning ahead, you can make the most of each dollar of your gift budget.
Make the Most of Holiday Deals
U.S. adults most frequently describe their holiday gift-giving persona as “The Bargain Hunter,” with 30% agreeing they’ll stop at nothing to find the best deal. Women tend to drive a tougher bargain: 30% said the minimum discount they consider a “good” holiday shopping deal is up to 50% off, compared to 19% of men who said the same.
If saving money is a priority, consider combining tactics like shopping on sale days, using coupons and signing up for cash-back platforms like TopCashback, a free-to-join rebates website offering market-leading cash back rates that can be even higher during prime shopping seasons. You can earn cash back on more than 7,000 top brands and redeem your earnings for cash or gift cards to stack the savings – all without paying a membership fee.
Shop Early
Starting your shopping early gives you extra time to discover deals and find gifts you know your recipients will love. In addition to saving you money, this approach can save you from the pressure and rush of last-second panic buying. Younger shoppers are already adopting this mindset, with 37% of Gen Z respondents describing their holiday gift-giving persona as “The Prepper” – meaning they plan and prepare to always find and give the perfect gifts.
Treat Yourself
Holiday shopping season is also self-gifting season, with 77% of surveyed adults reporting they always, often or sometimes purchase items for themselves while holiday shopping. Whether you’re taking advantage of a buy-one-get-one deal or see something from your own wish list on sale, it can be an opportunity to give yourself a little extra holiday joy.
Learn more about making the most of holiday deals at TopCashback.com.
Photo courtesy of Shutterstock
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TopCashback
